decision we make in our lives as individuals or as organizations is a
piece of communication it's our way of saying something about who we are and
what we believe this is why authenticity matters this is why you have to say and
do the things you actually believe because the things you say and do are
symbols of who you are and we look for those symbols so we can find people who
believe what we believe our very survival depends on it
so if you're putting out false symbols you will attract people to those symbols
but you won't be able to form trust with them this is what Tiger Woods did to us
he lied he lied he told us what he thought we wanted to hear and it was
great and we were drawn to it and all of us who kind of liked that idea of that
sort of the good guy who were drawn to it until we found out it was a lie
he could have been the bad boy of golf he could have had all the same
endorsements and had a fantastic career and still been hailed as one of the
great athletes of our day but he didn't he chose to lie good luck forming trust
again tiger we don't believe you we don't trust you the goal of putting
something out there if you say what you believe and you do what you believe you
will attract people who believe what you believe if you go to one of your friends
and you say to one of your friends how would you like me to dress so that
you'll like me better how would you want me to address you how
do you want me to speak so that you'll like me more right your friends are
gonna look at you be like what are you talking about yeah come on come on come
on what should I wear so that you'll find me more appealing and how would you
like me to speak to you so that you'll like me more and your friends are gonna
tell you just be yourself that's why I like you I don't just be yourself now
think about what we do in industry what do we do we do market research and we go
out and we ask the customers what kind of things the way we what style should
we speak to you how should we decorate ourselves what kind of things are you
drawn to so that we can do those things so you'll like us more it's just as
ridiculous it's just as ridiculous organizations should say and do the
things they actually believe and they will attract people who believe
what they believe or they can choose to lie and at the slightest hint that they
might be lying cynicism sets in and people start saying I'm not sure I can
trust these guys because there's not a lot of consistency and all the things
they say and do which means they can't have a very strong belief set or they're
lying to me and we call them it authentic the entire process of asking
other people who we should be is inauthentic that's hilarious to me all
these positioning studies we do are inherent
we're going to do a study to find out from people so we can be more authentic
that's hilarious say and do what you actually believe and the symbols you put
out there the things you say and the things you do those red hats are ways
that people can find you what you have the ability to do as designers is create
those symbols and allow people to use those things to say something about who
they are work for companies work for clients work for people who you believe
what they believe show up and feel a part of something bigger than yourself
and your part is to put what they believe into pictures and words and
symbols and graphics so that other people can use those things to say
something about who they are people put harley-davidson logos on their body to
say something about who they are corporate logo ain't no Procter &
Gamble's tattooed on anybody's on because Harley means something they
stand for something people put that tattoo on their not to tell you that
they own a motorcycle they put that tattoo there to tell you
something about themselves do you ever see anybody with a with a Mac laptop put
a sticker over that beautiful shining Apple ain't never gonna happen then how
will you know who I am you ever seen anybody with a PC break out the Windex
to clean out their computer Mac people
have you ever seen a dirty Mac doesn't exist does not exist why because it's
Who I am these are symbols we use the companies
that are crystal clear in what they believe and their discipline and how
they do it they're consistent of what they do and everything they say and
everything they do serves as a symbol of the set of values and beliefs we use
those symbols to say something about who we are we surround ourselves with the
people and the products and the brands that say something about who we are and
when we can find the people who believe what we believe were weirdly drawn to
them because our very survival depends on it
we need it and so the more you can give of yourself the more you can give of
what you believe the more you can discipline with discipline saying
and do the things you actually believe strange things start to happen then
then another important factor is determination and you should not think
the city's development can take place within a few days or few years we must
understand you see that this development even may take years
so is there a determination if they consider as a Buddhist
and and want to really practice as a Buddha Dharma then right from the
beginning you must be see make up your mind or doesn't matter even may take
millions or billions of years doesn't matter
today the what's a day after all what is the
purpose of our life the meaning of existence nothing you realize something
positive then even you see days or month or years it is meaningful if you
really wasting our life purpose of life then even one day too long
so once you determined once you make up your mind some kind of firm
determination and clear and then time is not important so they like each other
differences well one of you see fair there's no long stays with me so long
sentient beings something remain I will be in order to serve there's a death
sentence really it gives me something to understand and also inspire so the
more for the visit of impatience and as I mentioned before you see they want
something the quickest on that's or something then I can reserve also
poorest at the cheapest method quickest cheapest method yourself with the
poorest so is it that I think is wrong so that I would like to share with you so
that's why is it I myself all recited to some
mantra oh it's just some visualization is a certain mandalas but mine in my
daily practice although my practice very poor very poor but even then see there
I'm my main emphasis on this form of truth and put the children and
Karuna so that really I feel this is something better than then through these
practices you will get something practical benefit realization big
deities sometimes I think the gt1 self almost almost is like the gt1 self
sealing once see one oneself so therefore I think we must be
subtractors step by step and with patience with the determination
once you involve or dedicated or determine practice then some improvement
you can see is a year-by-year decade by at least decade by decade then you can
see or at least some change some some improvement you can see once you once
you see that that also gives you gives you some kind of encouragement
so change you being a Mexican Mexican American overweight like you
know how do the jokes about me affect my audience which audience is with me which
audience is laughing at me did you have those feelings as well for a while not
that much already you're making anything way more than I thought about it in the
past and I think that was one of the keys to my success of my stand-up career
is that I tried not to overthink things and just try to go and have fun with it
and I think if the people see that you're having a good time then they're
gonna have a good time and if they see self-doubt then they're gonna have doubt
about laughing how did you get like management radio teachers to notice you
producers to notice you like cuz there's so many people doing the same thing and
it's tough but like how did you make yourself stand out I think it all starts
from you first of all being ready to sacrifice things like I'm ready to be
broke for a while I'm ready to you know have arguments with people because they
think I'm making the wrong choice you got first of all like make that decision
with yourself being like okay no I'm actually gonna do this and then once you
do do it you know it's the consistency like show up to the studio every single
day even though you're not supposed to keep like wake up every single day go
studio studio studios to just like that that's all you should be doing working
with people that like you don't care that I just make music finding beats
online that you know you right on top off you know what I'm saying like
putting things online taking people's attentions from a bar like I know you
might be in a bar with seven people I used to perform in a pub of four
regulars I would never even turn around they
didn't turn around know the feeling then oh yeah well what I'm saying is it's the
consistency of you you have to just always be seen everywhere show your face
absolutely everywhere oh it's that girl it's slowly but surely people will start
remembering the face
For more infomation >> Would I Lie to You? - Did Kevin Bridges buy a Horse? - Duration: 7:41. 
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