Waching daily Feb 1 2017

welcome back

and today is the second episode of this

four part series creating awareness

about cancer in children Verity Jackson-Taylor

is the former manager for clic

sargent the clarity for children with

cancer

she is a nurse and Midwife and

cancer survivor herself in the first

video we made I asked how we can better

support our friends or family members

who child is going through cancer and

today I asked her to explain in a

nutshell what the treatment options are

for children so that we can better

understand what they're going through

There are three main courses of treatment for childhood cancer:

chemotherapy radiotherapy and surgery

and they will usually use the doctors

will use two of them usually the

radiotherapy and chemotherapy of the

most popular ones the surgery they used

with tumors as opposed to a blood cancer

which is fluid obviously ordinance

cancer they will use their therapy for

that to reduce with radiotherapy it that

usually have three sections of it with

two week break so you have six weeks of

radio and two weeks break for your body

to get over it and another 50 weeks and

to eat break and another six weeks and

that can go on for a couple of years if

the council doesn't completely go away

and the children have to come back to

that and it was hospital for this

no they usually day patients ok so this

day in the house with with CLIC Sargent

and go down every day for that and come

back which was such a great service

actually because you've got a child as

experiment progressive they get really

tired I'm just want to sit around and

watch DVD or just very logically draw

something

was he involved it has it's a very

similar sort of the regime where you

have this medication you three times a

day usually at all

at all but they will build trying to do

it during the day that the child can

come home at night and involves having a

line putting here within two business

explain here and the easy then to

administer and the children it's not

awful right now only gradually gets more

and more tired again and very noisy or

hear anything that has so

hello.this treatments for two-and-a-half

years as well

yep yeah and it certainly is obviously

where they actually try and remove that

she left from definitely yeah but what

if they do a surgical removal there will

also do a bit of chemo and a bit of

radio usually combine video conference

because if you can not go in surgically

it better

15 15 is less invasive he always treated

with surgery obviously but the artists

he looks like he left it and scary other

I still quite careful children children

are incredibly good at just responding

to the moment it's much harder for

teenagers and it didn't work for young

people to 21 and 25 year-olds the

teenagers think and they may get up

certain want to know why this is

happening and why should it be me

where is a child will just the other

hand some steam is longer and then five

minutes later when the paint gone

they'll stop so that but that's a good

thing with little ones

thank you for watching I think having a

better understanding of what the

children are going through enable us to

be better supported friends for the

family for parents for our friends who

are going through this so don't forget

to hit the like button to show your

appreciation for Verity and share her

message

don't forget you can subscribe to this

channel and check out the other three

parts to this series to get the full

understanding of childhood cancer

For more infomation >> Cancer Treatment For Children | Part 2 of 4 - Duration: 4:21.

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WHAT HAS HAPPENED??!! - I'M BACK NOW!! - Duration: 5:14.

For more infomation >> WHAT HAS HAPPENED??!! - I'M BACK NOW!! - Duration: 5:14.

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Pix4D Video Academy 10: Quality Assessment - Duration: 10:09.

Hello i'm Marc Degroseilliers from technical

support here at Pix4D and today i

will talk to you about quality

assessment. Now this is a very important

topic and we get a lot of requests about

this and the question is how can I make

sure that my project looks good and also

is accurate in Pix4Dmapper.

So we will go over four different methods to make

sure that your reconstruction is good.

The first one is visual inspection and

that just means you generate the first

step of your project and then you

navigate the point cloud a little bit

you make sure that the features are

where you would expect them to be that

your model is not curved down or curved

up for example in the image that you see

here if you look closely you will see

that the buildings are slanted so

clearly something went wrong and so

you need to look into it and

fix it to make sure that you have a good

project so it could be because if the

imagery or it could be because of the

camera parameters but these are just two

examples. I said that you would need

to process the first step but sometimes

it's a little bit hard to tell and what

you can do is you can also densify the

point cloud in the second step and you

can see here on these images on the left

it's kind of hard to see what's

happening while on the right you can see

that there are patches which are not

correctly aligned

presumably this field is flat and so you

have you have some issues in this

particular project.

The second way to assess the accuracy

and maybe the first tool

that you want to use is the quality

report and you want to analyze this

quality report and make sure that

everything looks good and this is the

first table that is under quality report

that you can see here

it will talk about the number of key

points per images so for example in a

typical RGB project would like this

number to be at least 10,000 and it will

also talk about the number of matches

things like this. So as you can see on

the right you have these green check

marks and here if you have a red

checkmark then this is a red flag and

what you want to do is you want to

inspect this aspect of your project.

One thing that could be helpful is we have a

nice support article which is called

quality report help so it will help you

troubleshoot each and every one of these

sections. Maybe one last comment is here

you can see you have a yellow checkmark

in the in the last row and that is

because no 3D GCPs have been used but of

course you can get very good projects

without 3D GCPs so if you don't have to

3D GCPs and you shouldn't worry too much

about this yellow checkmark however if

it's red

maybe you want to have a look at this

quality report help support page.

We have a few graphics in the quality report

that help you get a quick overview of

your project and maybe some regions

where you might have problems

the first one is this graph here where

the blue dots are the original camera

positions from the gps data and the

green dots are the optimized camera positions

and as you can see in this graphic they

match very well so that's that's a good

sign that tells you: Ok Great! These two

pieces of data fit together well so

that's a good indicator that

your reconstruction is good

what you don't want to see is something

like this where the red dots represent

uncalibrated the cameras and

the difference between the blue dots

and the green dots is a little bit all

over the place in all sorts of different directions

that's not that's not a good sign

There's another graphic which will help

you estimate the overlap as you can see

here you have your whole project and

then for each region if at least five

images can see this region then it will

be colored green and nicely homogeneous

green is what you're looking for for

your project.

So for example this is a project where I

would have a little bit less confidence

in. So at the top as you can see you can

see quite some yellow and red and so I

would be less confident that

reconstruction and the top part of the

project is good and I would inspect it

more closely.

We also have the 2D keypoint matches graphic here every

image is going to be a vertex and we're

going to draw a line between two images

that share a key point so what you want

to have is a nicely connected graph

which is quite dense and you can see

here there's a lot of blacks that means

that there are a lot of edges

this is quite good. What you don't want

is something like this here where you

have several blocks. The blocks are

color-coded and here you can see

there are not enough matches between the

different images and there are some

blocks that are independent and then

they could be oriented

in the incorrect directions.

One of the new features of version 2.2 of Pix4Dmapper

is the addition of uncertainty ellipses

now what this will do is that it will

draw an ellipse around each camera and

the uncertainty is the size of the loop

so that bigger ellipse will mean that the

software is less sure about this

particular camera position and

orientation. One important thing to keep

in mind is that these ellipses they have

a magnification factor which is

displayed below the graphic so it could

be that these ellipses they are

magnified quite a lot and so you have

some ellipses that are bigger but if

they've been magnified by a large factor

and this doesn't mean that your project

is not good

it just means that the uncertainty is

higher in the regions where you have

bigger ellipses so then what would

recommend is to inspect this region and

make sure that the reconstruction in

this region is good so it gives you some

kind of areas to target for

inspection and how are you going to do

this well this is the third way that I

want to discuss and its projections in

the raycloud

so what you can do is you navigate in

your project you click a three-point and

in the right sidebar you will have all

the images that project onto this 3d

point and there will be a green cross

that will correspond to the pixel that

project onto this this feature that you

clicked in the raycloud and what you

want to have is you want to have this

green cross always pointing to the same

feature as in the images that as in the

image that you see right now. Here is

an example of something that didn't go

so well you can see that the green mark

is on different features in the

different images and so then that

tells you that you want to

fix your project, something went wrong.

In this particular case it was the

camera parameters that were not adjusted properly.

The last thing that I want to

mention are checkpoints. Checkpoints are

very similar to ground control point in

that the they are features in your in

your project that have precise

geolocation data that has been

captured while you were flying your

project for example. Now you've got your

location data for for this you're going

to click it in the images much like you

do for a GCP, the difference is that the

software will not use this information

to reconstruct the model what this means

is that when you have a GCP it will help

the reconstruction of the model because

the the software will try to fit the the

data the gps data to the point where the

3D GCP is. So it will help the

reconstruction. On the other hand

when you have checkpoints the mapper

will ignore this information and we'll

do the reconstruction as if it didn't

have this information. Now what's the

point, you might ask? Well what it will

provide you is an unbiased estimate of

the accuracy because the mapper didn't

try to fit the point it just ignored it

until there's no bias involved.

Ok that's all i wanted to say about

quality assessment today. I hope you

found this helpful and i'll see you in

the next video

For more infomation >> Pix4D Video Academy 10: Quality Assessment - Duration: 10:09.

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9 People You Won't Believe Underwent Gender Change Operation | Top 9 Popular Transgender People - Duration: 3:11.

9 People You Won't Believe Underwent Gender Change Operation

For more infomation >> 9 People You Won't Believe Underwent Gender Change Operation | Top 9 Popular Transgender People - Duration: 3:11.

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C# Fundamentals for Absolute Beginners: 01 Series Introduction - Duration: 4:34.

For more infomation >> C# Fundamentals for Absolute Beginners: 01 Series Introduction - Duration: 4:34.

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ASP.NET Monsters #2: Static Files - Duration: 7:59.

For more infomation >> ASP.NET Monsters #2: Static Files - Duration: 7:59.

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Faith Zoe DrapeFront Sleeveless Sweater Duster - Duration: 4:41.

For more infomation >> Faith Zoe DrapeFront Sleeveless Sweater Duster - Duration: 4:41.

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A SIMPLE GUIDE TO STOP CARING SO MUCH ABOUT WHAT OTHERS THINK - Duration: 5:07.

A SIMPLE GUIDE TO STOP CARING SO MUCH ABOUT WHAT OTHERS THINK.

true: Other people judge and criticize us each and every day. Mind you, they don�t

do it nearly as much as our minds may lead us to believe, or as negatively, but they

do it, just like you do it to them.

We make judgements all the time, both negative and positive, and that�s a natural part

of life. While some people understand this and see that it has little to no bearing on

our ability to be ourselves and do what we like to do, to the majority of us, this is

a crippling reality that leaves us feeling frequently and persistently unhappy.

For the vast majority of my life, other people�s opinions of me mattered way more than they

should have or I would have liked. My pursuit of acting contributed to this problem big

time, since audition after audition not only forced me to face constant criticism, but

also regularly reminded me of what about me just wasn�t good enough to get the part.

Thankfully, I�ve since graduated from this state where virtually every outside opinion

had the power to influence my mood, decisions, and peace of mind, to one where only a select

few have that �honour.�

Yet I�ve recently made a point of working on that as well, in hopes of unlocking a state

of being where I literally no longer give a shit what others may or may not think of

me or my decisions. Please understand that the goal here is not to completely disrespect

the opinions of others � I�ll still happily seek and grow from them as they arise � but

to eliminate the unhealthy tendency to let these opinions dictate my life.

Here are some reminders and mental shifts that I�ve found to be particularly helpful

in this process so far:

Most Opinions Are Rooted in Jealousy

On the surface it may seem as though criticism is coming from a state of superiority, but

in reality it is often rooted in perceived inferiority. Someone else feels threatened

by what you are doing, and rather than focusing on how they could do something about it in

their own lives, they�ve chosen to expend their energy trying to cut you down.

The truth is, we are never superior or inferior to each other, and the sooner we choose to

respect each other�s individual journeys, lives, and passions, the quicker we�ll all

be genuinely happy.

Even Your �Failures� Took Courage

We all screw up from time to time, and in the grand scheme of things, can all learn

to appreciate each of those mishaps as vital for our maturity and growth. So when you do

next �screw up� and receive some criticism as a result, remind yourself of the courage

it took to do whatever it is that you messed up on. Choose to focus on that bravery, rather

than the unpleasant responses, and you�ll find yourself back on your metaphorical horse

of creation quicker than you can imagine.

They�re Just as Concerned as You Are

Only having the ability to be in your own body, it�s easy to believe that the world

revolves around you. But there are over 7 billion of us who see it the same way. Keep

in mind that as much as someone may have criticized you in the past, they aren�t giving you

and your decisions as much attention as you think.

Why? Because they have their own lives and concerns about what others are thinking of

them, which, from their perspective, will always be far more important.

Find What You Admire

In my particular case, where only the opinion of a select few still ruffle my feathers,

I�ve found it helpful to identify what it is about them that makes me hold them in such

esteem. Is it our extensive history? Their courage? Their accomplishments?

Whatever it is, identify it, and then rather than feeling inferior to it, choose to be

happy for what they have done, and what they have helped to trigger in your life. It may

not feel like it, but each of these people, and the opinions that they hold, all stand

as a wonderful opportunity for us to step into our own power.

Embrace the Feeling

It may feel scary at first, but the more you consciously choose to defy the restrictions

your mind is trying to place on you through a fear of outside opinion, the more addictive

it becomes.

I�m not suggesting we all become rebels, but I am suggesting that we all regain the

driver seat of our decision making process.

Do you struggle with anxiety? On February 21st, I will be launching an online course

filled with all of the tools and techniques I used to conquer anxiety. Sign up to be one

of the first to find out about the course�s release and to start receiving some anxiety

hacking tools in your inbox today!

For more infomation >> A SIMPLE GUIDE TO STOP CARING SO MUCH ABOUT WHAT OTHERS THINK - Duration: 5:07.

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DG2 by Diane Gilman SuperStretch Denim Skinny Jean - Duration: 6:32.

For more infomation >> DG2 by Diane Gilman SuperStretch Denim Skinny Jean - Duration: 6:32.

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Exanima Arena 5th Run! Leveling up and getting paid! - Duration: 22:13.

Yo, what's up guys?

I am back once again, diving into the Exanima Arena.

I don't think I'm gonna play quite as long tonight. I'm kinda tired.

Okay.. My TV is a little too loud(lol).. So I think I'm gonna back out of the fight for a second.

There we go. If my microphone is picking up that noise, or was picking up that noise, I do apologize.

I didn't realize my TV(game sound) was turned up so loudly.

Oh, hey. I need to spend a skill point. I have leveled up.

You can tell by the icon at the bottom right down there.

Probably shouldn't be using my reticle.. I need it to focus on the fighting. But, you know..

Broken leg.

I'll try to hang back and let them fight it out.

Matter of fact..

While I've got a little free time..

Put some armor on.. There we go.

Not armor, but.. Some thicker clothes. So hopefully I won't die.

Or take as much damage.

They're still goin' at it.

Alright

Here we go.

Get it? Step into the "Fray."

Well, at least I hit that one.. Got myself hit, but..

That's okay.

Mm, damn..

Good block.

Get smacked in the face with a giant cudgel.. (Weird skipping)

I like these boots more, they're prettier.

I like black, okay? That's my favorite color.

Seems like I keep getting pretty solid opening swings.

And (something) cudgel.

It's just a matter of time..

Thought I had him with that thrust.

There we go.

He's down.

That claw is pretty.. Crucial. I certainly wouldn't want to get hit with it.

Feels like it controls a bit more like the quarterstaff does.

Oh, that's cool. It was like I caught her weapon and dragged it.

Speaking of, I need to find out what this thing is callled exactly. Now I'm curious.

No, no, no, don't hit me..

Okay.

I always get nervous when I get back-to-back with them. 'Cuz one wrong step means I'm gonna get hit, hard.

(???)

Woah.. Probably not the best time to be trying to learn a new weapon.

I'll try to make it work.

Ah, I thought I'd have her there.

I keep wanting to use these things like the longsword, and they are not the longsword..

I'm not sure.. what the mouse wants me to do exactly.

???

C'mon..

Alright, I'm not a fan of that thing, to be honest.

Probably just need to learn how to use it better, but.. Life or death is not really the time or place to be trying to learn how to use things better, so..

I'm gonna stick with this damn metal rod.

See, I'll take that. I like the hammers.

The hammer generates momentum when you swing it in an arc, the way that one would assume it would.

So..

It's more comfortable to me.

Ah, thought I had him with that head shot.

But I was too far and I misjudged my distance.

Gettin' nervous. I've been taking too much damage too early in this thing.

I hope I can bounce back in the later matches..

and not get hit so much.

Okay..

Stay back..

I do not want to get hit with that thing.

That'll do it.

I'm definitely a bigger fan of the hammer-type weapons.

Of course I think we all know by now I love my longswords more than any other type of weapon in the game that I've encountered so far.

That's pretty standard for me. I've loved swords and swordsmanship about as long as I can remember.

I always try to get good with the swords in games, and I've done a good bit of reading up on swordsmanship and different types of swords, and sword styles..

And I always watch a bunch of.. stuff(from Hollywood to Historical) involving swordsmanship, so..

Blades always had some sort of aesthetic appeal to me.

Alright!

As a result.. I like to use them.

Little bit more coverage out of this. Oh, wow, that's a seperate piece. I didn't realize that. That's nice.

Yep.

Stay back.. and stay down!

Haha, perfect! Gettin' paid.

For more infomation >> Exanima Arena 5th Run! Leveling up and getting paid! - Duration: 22:13.

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Module 2 Microsoft Azure RemoteApp - Cloud Deployment - Duration: 12:15.

For more infomation >> Module 2 Microsoft Azure RemoteApp - Cloud Deployment - Duration: 12:15.

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CYST AND PUSS "AAHC" - Duration: 7:06.

CYST AND PUSS

CYST removal

Popping Zits, Popping Zit

All about health

Popping Pimple

For more infomation >> CYST AND PUSS "AAHC" - Duration: 7:06.

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CNY | Chicken Year | Vlog #1 (Shorty) - Duration: 2:38.

ukiyo - Just For A Thrill

Hey guys this is vlog one

and i am so excited to start a new vlog series

(Random Hand movements)

For one whole year

Thats my challenge so like

Everyday gonna do a vlog for yall

No matter how boring it is

exciting

And just grow a channel

Today

Where we start from

Itss umm

Saturday

28 of febb....i mean january

Chinese new year the year of chicken

include...huhe

okay i should stop like you know

But You will see me change as well you know

You know what i tryna say cause it is chinese new year you gonna eat alot

Jeff kaale - Crazy about you

hahaha....no i am saying this is the blue man drum

ohh legend legend says it all

welcome back to vlog one

it is like 3 days in one

"cant believed i film everything"

but yeah 3 days in one

right right right yes yes yeah yeah yeah

so this is my lion head its so beautiful i know thank you very much

lets the muffle jerald sound

little do they know that this only records close sound

rip headphone users warning now

crashhhhhhh

For more infomation >> CNY | Chicken Year | Vlog #1 (Shorty) - Duration: 2:38.

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JA Audiobook Learn Japanese - Duration: 3:49.

For more infomation >> JA Audiobook Learn Japanese - Duration: 3:49.

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Aankhon ke halko ka ilaj in Urdu | Aankhon ke halke tips in urdu | Dark Circles Tips - Duration: 2:47.

Welcome to Saba Health & Beauty Tips

Dark Circles Under Eyes Best Treatment In Urdu

For more infomation >> Aankhon ke halko ka ilaj in Urdu | Aankhon ke halke tips in urdu | Dark Circles Tips - Duration: 2:47.

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Sporto LaceUp Cold Weather Boot - Duration: 4:47.

For more infomation >> Sporto LaceUp Cold Weather Boot - Duration: 4:47.

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Interview with Eric Fulwiler, VP Account Strategy at VaynerMedia - Duration: 9:26.

To build native Facebook content to

drive business results

that's a big question right because

that's what we're all trying to figure

out. I think there are a few pieces that

go into it. I think the biggest piece for

us at least is understanding how

people's attention is shifting so I think

oftentimes we talk about content without

actually talking about the context

around that content -- meaning how people

are spending their time on Facebook, the fact that

they're mobile, the fact that people

are drawn to consuming video the way

that they consume video, what's around

the content that we're trying to present

to people, so I think that's a big piece of

it is actually understand the context

and how people's attention

plays out on these platforms. To maybe bring

it down a level and give a little more

tactical advice; mobile video is

everything. So we as VaynerMedia are trying

to be the best agency for video content

on the mobile device going into 2017

and 2018. We're obsessed with that so

thinking about that I think will help

drive business results and then another

thing that I spoke about earlier is

building a system whether it's a team or

a process to be able to test and optimize

after you put content live is super super

important so I think if historically

many marketers think about creating one

piece of content and just pushing it out

there and seeing what happens

we think that there's opportunity now not

just to tweak your content based on the

data that you see coming back to you but

then also try to come up with different

pieces of content segmented to your

audiences on Facebook and make it

more relevant that way.

It's an interesting point because I think that

sometimes we treat Facebook differently

or treat social media differently even

digital differently.

I don't think that's right like you know

there's always these conversations about this

new app, that new platform whether or not

people should be there

what happens if it goes away in two

years or is Snapchat actually going to go

mainstream? And the fact of the matter is like once

people's attention is there you should

be marketing there in the same way

that you would with a hit TV show.

People aren't sitting around debating whether or

not a hit TV show is going to be here in

two seasons they buy advertising there

because people's attention is there. So I

think that you know advertising is

advertising and so I don't think that we

should necessarily treat Facebook

differently and I think that you know.. I

think some of the best content -- if you

want to use the terminology push vs

pull -- some of the best advertising is pull

content no matter where it lives. In the

UK now is the time for the big Christmas

TV spots from John Lewis and all

that. They don't even have to put

media dollars behind that anymore because

people are drawn to it. They want to

consume it because it's great content

and has a tradition to it and all that.

So I'm not sure the conversation should

really be all that different about

Facebook but yes I would agree to not

just be about trying to push content in

front of people. I think good advertising

not just native advertising, is

content that gives value whether that's information or

entertainment or just quality so

regardless of where it goes I think that's

important.

I think publishers have a.. I think anybody has a right to

be sceptical about the content around

their advertising and what surfaces whether

that's on Facebook or any other channel. If you're

paying for placement on some of these

channels there's some responsibility

from the channel or the publisher

same way there would be if you bought advertising on a

website for it to be in line

with how you want your brand to be

represented.

I think it's just a question the

marketplace will decide you know. So I

think right now the marketplace is saying

that most advertisers feel pretty

comfortable about the level of

safeguards that Facebook has in place

for that and

they're voting with their dollars if you

will. So it seems like most people are not

too concerned about that. That can change

you know there's a lot of conversation

right now about fake news and everything

that happened in the US around the

election so it's constantly changing and

it's up to each marketer to understand.. it depends

on their brand too. Some brands have a

bigger appetite for that kind of

risk or exposure and some don't so it

completely depends on the brand and the

marketer.

I don't think that publishers

misunderstand the use of Facebook..

Actually to be honest I'm not sure it

depends on the publisher. I think if

we were having this conversation four years

ago

yes, but that's going away because

Facebook as a marketing channel is becoming

more mainstream, more people are using it,

best practices are being developed

although still super early so I think a

lot of people do. I think the bigger

thing that might be contributing to some

type of misunderstanding is just how

quickly the platform is changing and

what best practices are on the platform.

So it's not you know you take TV for

example and the advertising ecosystem

and environment both economic and

creative. TV you know that's 50

years, 60 years in the making so it's a

lot more established and rigid and

Facebook as a medium is changing so much

quicker. How we use Facebook today

is very different than how we used it

two years ago. Things like messenger, and

live, marketplace and everything that

they're doing to iterate the

product. So yeah I think that that speed

of change really contributes to it but

from where we sit and the types of marketers

that we speak to we don't think that

there's a fundamental misunderstanding

of it. It's just a question of how

you can use it and we think a lot of

people aren't really taking advantage of

the full potential.

Best practices for advertising on Facebook; mobile video

right now so creating video that is

going to play well in a mobile

environment that's the biggest advice

that I think I can give

anybody. Really understanding the

potential of Power Editor as just an ad

tech platform and not just doing a

superficial kind of broad-based

media-buying on it but actually using the

wealth of data that Facebook has on your

target audience to be able to segment by

audience, by location, by gender and drill

very very deep down and then creating

content that's relevant to those

audiences. I think that's a big potential

and that speaks to something that's super important to us

which is the integration of creative

and media so thinking about creative

based on the media plan and thinking about

a media plan based on what you want to

do for creative and then making sure that,

what I mentioned earlier, that the testing and

optimization loop is really in place so

that what you see in your media reporting

informs what you're doing with your

content and vice versa. And then something else I spoke about today

that I think is super important that oftentimes we ignore

is being a practitioner of it you know.

So spending time on the platform, being

intellectually curious about how people

are using it, why they're using Facebook

live, why they're not

using Facebook live so all those things

I think contribute to being

successful as a marketer on the platform.

The first one was: Design for thumb stopping

power. We throw around the term thumb stopping

content a lot internally and it really just

means that if you think about anybody using

Facebook

they're on their phone right it's a mobile

platform, we can put that conversation to

bed, so they're on their phone and

literally scrolling through it like this

right and there's.. the stat that I put up

earlier.. there's 1500 pieces of content that

any user could potentially see when I

log into Facebook so there's a ton on

there and they're scrolling really fast.

How do you make your content stand out

enough that people are going to stop

their thumb and watch your video or

click on your link or whatever action

you actually want them to take?

So design for thumb stopping power

that's a big one. Mobile video was the

second one so kind of beating a dead

horse here but that's the game right now

on Facebook especially. We think everything

else is going to follow and then the

last one was building a system for

testing and optimizing so really making

sure that even for your creative which

historically has been a very subjective

discipline you are taking an objective

approach to it

meaning you're using math and the data

the platform provides you to inform

what you're doing creatively.

How we do the testing you know we're a big agency

now so we do it a little bit differently

we have data scientists, media analysts

people who spend their whole day looking

at the data and trying to draw out

conclusions from it.

But how I would advise other

businesses that maybe don't have a team

of a hundred people working on it to

think about testing and optimizing is

first of all it's just a

management thing. I think somebody has to be

accountable for it so you whatever your

role is need to decide that it's

something that is important to your

organization. I think that it should be

but you have to make that decision;

actually accept that enough to give it

to somebody to be responsible for

-- whether that's you or somebody else -- somebody needs to be

responsible for implementing it. You need

the right person to do it,

talent is everything, you can have a

strategy, you can have priorities and

pillars and I can tell you what I think

is important but if you don't have the right

person to be able to do it

it's not going to matter in the end.

More tactically we check in on our

spends three times a day so getting into

that level of detail I think is

important, how you set up your reporting

is important and then sometimes as simple

as.. we have our media analyst sit next to

our copywriters and our art directors so

they're you know not just talking

day-to-day but they build a working

relationship together. So some of it a

lot of it is really just how you set up

your people and your team.

For more infomation >> Interview with Eric Fulwiler, VP Account Strategy at VaynerMedia - Duration: 9:26.

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overused youtube music #2 carefree by kevin mcleod - Duration: 3:26.

*music*