So, you want to write a bestseller.
And you're thinking maybe a ghostwriter can help you write the very best version of your
book.
In this video, I'm going to show you the number one most effective strategy to turn your book
into a bestseller.
And it has EVERYTHING to do with who you choose to help write your book.
Can you guess the strategy?
I'll tell you the big secret in just a moment.
Welcome to The Entrepreneur's Wordsmith Show with Joshua Lisec!
For those who want to expand their influence, establish permanent credibility, and fling
open doors of opportunity, I help write, publish, and launch expert books that turn book readers
into booked clients.
I've ghostwritten multiple international bestselling books, I'm Ohio's first and only Certified
Ghostwriter, a TEDx Speaker, and I'm the only Ghostwriter on the planet to use writing analytics
software to capture and authentically recreate an author voice.
For writing and publishing tips and tricks that will help you make a spectacular return
on investment on your book, subscribe to this channel and tap the bell to be notified when
I post a new episode!
Making your book a bestseller is more than gaming Amazon's algorithms, buying a huge
email list, or posting the link to your book on Twitter ten times an hour.
That's why you're looking for ghostwriters in the first place you want your book done
right the first time!
Now, the number one most effective strategy the right ghostwriter will use to help you
make your book a bestseller; are you ready?
Word of Mouth Marketing!
According to Nielsen, Word of Mouth Marketing is 92% more effective than any form of advertising
or promotion.
And what's going to trigger the word of mouth marketing engine that makes your book go viral?
What's inside your book itself!
Do people love the content enough to recommend it to family, friends, coworkers, and clients?
If you're stuck on finding the right ghostwriter to help you write a book that people just
won't shut up about, then by the end of this video, you'll know the 6 secrets your ghostwriter
must use for your book to trigger the Word of Mouth Marketing phenomenon and make your
book a bestseller.
Be sure to watch to the end and learn ALL 6 secrets; otherwise, you might end up with
a book that makes you go:
What the **** man?
The first secret to writing a bestseller is credibility.
People buy a book because they trust the author knows how to get them where they want to go,
whether you're teaching digital marketing, finance, or tomato gardening.
Demonstrate your credibility in your book by telling your story.
How did you walk the walk to the top of your industry, profession, or overcome that challenge?
Your readers want to know.
What they DON'T want is to see every sentence start with the word I. I earned this, I achieved
that.
Save your professional credentials and accolades for your author bio.
Have your ghostwriter leverage this secret, and you'll come off as both credible and relatable
an unbeatable persuasive combination for your book.
Comment below and tell me about your credibility story!
In 1-2 sentences tell me why YOU are uniquely qualified to write your book.
Every time you comment, therels a great chance your ideal clients will see it, wander back
to your profile, and reach out to you.
The second secret to writing a bestseller is connection.
Do you know what the biggest complaint about nonfiction books is today, especially books
written by entrepreneurs, consultants, and coaches?
This guy's review sums it up perfectly.
You tell me what to do, but you don't actually show me how to do it.
I feel ripped off.
Make this mistake, and you KILL your chances of topping the bestseller list.
Then again, you don't want to give away the whole farm, as we say in Ohio, and tell all
your secrets.
That's why people hire you!
So, here's how your ghostwriter can help your book connect to what your readers want most.
You're going to repurpose your own client success stories as examples and case studies
in your book.
For example, I ghostwrote a book on persuasion-based digital marketing awhile back that sold tens
of thousands of copies in weeks with zero advertising.
In the chapter on email marketing, we included half a dozen examples of the authors' clients
who used her strategies to sell out their products using only email.
As a result, she connected her book in a tangible way to her readers' needs and drove people
to drop the book and go buy her premium course on email marketing.
Win-win-win!
The third secret to writing a bestseller is compelling language.
I'll explain this by saying what is NOT compelling language.
You've heard the expression, a mouthful, right?
Well, uncompelling language is a brainful.
These words are the mental equivalent of a mouthful.
They keep you from digesting anything else!
Here's how you can spot them uncompelling language can be interpreted in almost limitless
ways.
Think words like: approach, become, or component.
Approach can describe a way of completing a task or the way a person walks up to something.
The word itself is ambiguous and clogs the reading flow as your readers make their way
down the page.
To make your book compelling, tell your ghostwriter to use the most precise verbiage they possibly
can in every.
Single.
Sentence.
That way, your readers will start on page 1 and be on page 100 before they know it.
Now, comment below and tell me about your book!
You never know your ideal readers might even be watching, notice your comment, and decide
to pre-order your book.
It's happened before, it'll happen again.
The fourth secret to writing a bestseller is counter-industry.
Nobody buys books that rehashed the same tired information.
So, what's new or different about your ideas?
And more importantly, how is your book going to smash the status quo in your industry?
If your advice goes counter to the so-called experts of your industry, don't be shy about
it!
And here's why: in marketing strategy, there's what's called the Diffusion of Innovation.
It's a simple model that explains how products spread through word of mouth.
The very first group of people to buy any new product, including a book, are called
the Innovators.
Innovators love a fresh take on an old industry.
These readers are your book's biggest fans.
Get their attention with your book, and you'll have an army of free book publicists who tell
the world about your book.
The fifth secret to writing a bestseller is the call-to-action.
Believe it or not, the real return on investment from writing a book doesn't come from sales.
Like Jay Conrad Levinson, author of Guerilla Marketing, said, Someone once asked me how
much I made for my first Guerrilla Marketing book.
The answer I gave was $10 million.
The book itself only paid me about $35,000 in royalties, but the speaking engagements,
spinoff books, newsletters, columns, boot-camps, consulting, and wide open doors resulted in
the remaining $9,965,000.
Your ghostwriter should help you make your book the very first product your new customers
buy, but NEVER the last.
Think of your book's message like a runway to the suite of products and services you
sell inside your business.
Then, when you explain your strategies inside your book, use this ninja trick: get super
detailed and complex.
For example, I ghostwrote a digital marketing book that teaches how to create high-converting
ad campaigns.
At the end of the section detailing ALL the steps you need to take to create a winning
campaign, we drop a bonus link where readers can get a free template for the entire advertising
campaign outlined in that chapter.
Readers love this!
And of course, the book bonus resource page funnels them into your flagship program or
one-one-one service so you make serious ROI off your book.
6.
The sixth secret to writing a bestseller is circulation.
Think for a second about the books you like, no LOVE!
You keep coming back to them over and over.
Their pages are worn ragged from flipping.
Highlighter marks bleed from page to page.
You've turned excerpts from them into quotes to live by.
The reason why that book captivated you and still does to this day is the fact that the
author wrote it for you.
Not for themselves.
Bestselling books are based on ideas that combine what you could write about in your
book with what your audience NEEDS to read to be impacted in their lives or businesses.
This kind of book circulates throughout the broadest market of readers possible become
you've chosen to write about topics that the most number of potential readers care about.
Together, these 6 secrets are the 6 pillars of your book that will make your readers go
crazy writing glowing 5 star reviews and buying multiple copies to share with friends.
So, now you know what it takes to write a bestseller.
But should you follow through and invest in a ghostwriter to turn your book idea into
a published masterpiece?
Check out the Ultimate Book Revenue Calculator, the worlds first book ROI calculator showing
you how much return on investment you can really make by writing and publishing your
book.
Just click on the little box in the corner of this screen or the link in the description
box below.
If you like this video, please let me know by giving it a thumbs up below, subscribe,
and share it with your fellow aspiring authors.
Comment below with Helpful if you found this video helpful and, until next time Authorpreneurs,
build your book on the 6 pillars of a bestseller, and make sure you choose the right ghostwriter
to be your architect.
See you next time!
For more infomation >> 150 Amazing Indoor Garden Ideas That Must You Know | DIY Garden - Duration: 16:26. 
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