PLEASE, LIKE, COMMENT, SHARE and SUBCRIBE my video! Thank you very much!
For more infomation >> Music+Cinema: Maleficien/Maléfique/Disney-Once Upon a Dream (Lyrics) - Duration: 3:14. 
For more infomation >> New Healthy You in the New Year - Duration: 2:49. 
What is going on? Hello! I am really glad to be on again for another Facebook Live
and I want to do a different spin on it this time around, I want to
talk really casually, honestly and openly about why you should start a podcast as
a business owner. Just real quick again my name is Paul Stennett and I am a podcast
launch consultant. I help entrepreneurs specifically experts, coaches and
consultants to launch, grow and monetize their podcasts connected to their
businesses. So if you are in that group - you're one of those people leave a
comment down below that says "launch" and I will give you more information about we can
work together or any of that stuff. Anyways, I want to talk about why you
should launch a podcast and what a podcast is and what a podcast is not. So I hope
you get a ton of value from this talk. Really, really quickly: for the past year
I've been working with a lot of clients one-on-one on their podcast mainly on
the side of producing their shows. And I've seen everything
any type of podcast you can think of I've seen it: you have the narrative type
I've worked on those. You have the interviews, I've worked in those. Solo
episodes, I've worked on those. And I can tell you your podcast is your platform
and on your platform you are the kingmaker you are the taste-maker. Meaning,
you decide what's cool and whatever is on your platform is you exposing it to
the people who are participating on that platform
so if a guest comes on, the guest is respected because they are on your show.
That's how I want you to think about your podcast as you go about creating it. But why
should you start a podcast? There are 4 top reasons why, I'll go
through them right now. One of the reasons why you should start a podcast is that a podcast
builds your thought leadership. This is your space where you can really
demonstrate your expertise, demonstrate your personality, show people why you are
doing what you're doing and why you're respected in your field. And I'm
talking specifically to entrepreneurs right now. So if you're a hobbyist, this
may not be for you. If you're you have a business, if you're a marketer, if you're
a coach, if you're an expert in something, this is a platform that you can show
yourself in a really authentic way to your audience that you're a thought
leader. Alright The second thing is: it increases your
value on the internet. How I see podcasts - when I talk to all my clients this is
what I want to see for their podcasts as well - is that your podcast is like a
valuable piece of land that you bought, right? You've bought this piece of land - it's
located somewhere in the virtual world somewhere on the internet - and you can
buy the piece of land you can leave it right there
it will go up in value the more you add, the longer you own it and the more you
take care of it, right? But if you can build your empire on top, if you can build
your mansion on top of it, the value on of that property, the value of that asset
that you have will increase exponentially. and why I think about it like that is, as long
as you're consistent on it it will continue to grow and it will
develop a momentum of its own. So remember that. It's a valuable piece of asset, one -
appreciating asset, it is like a piece of land - it will grow over time, and the
more you invest in it is the more returns you will get from it. Number 3, it
builds an authentic relationship. Now I can tell you from my personal experience
that there are people who I have grown to really respect and appreciate anything
that they say, and anything that they sell mainly because they had a podcast and
they demonstrated consistently that, one, they can show up consistently they can show
up on time they can deliver consistent value and over time people like Bedros Keuilian,
people like Lewis Howes, Tim Ferriss, Gary Vee, Andy Frisella, Ed Mylett
people like that. They show up consistently and over time you develop a real authentic
relationship with them. I mean, you can only fake it so much, but once you've
gone into hundreds of episodes at some point you're gonna have to
expose your true voice and your true self. But once you do that,
and you have the authentic relationship created, you deepen your affinity with
your listeners, who in turn will become customers of your brand. And that's the fourth
thing why you need to have a podcast: is it pre-sells your products,
pre-sells your services, pre-sales you and your expertise to your customers,
especially if you're exposing your core business through your podcast to your
listeners. If you've been showing up, if you've been delivering value time and
time again. Without making any offers you will get customers coming but if you do
make offers consistently as well, you will get
customers coming in and being pre-sold on everything that
you're selling. So let's talk quickly about what your podcast is not. Now I see
this a lot and this is something I want to get across I wanna ensure you
definitely understand: a podcast is not your business card. A podcast is not your
lead magnet. It's way deeper and it's much more rich than that. Think of your
podcast as a TV channel, or think of your podcast as a an email list. Imagine it:
they've gone pass the opt-in wall, they've gone pass the business card and
they're dealing with, they're doing business with you
on your podcast. That's all want to view it. Don't think about holding anything
back especially if you're an expert, a coach or a consultant. Listen, I
can tell you something ten times but until I walk you through it
you won't necessarily have all the benefit of me telling you something,
right? So you can tell people something on your podcast and you want to be able
to give full value, not holding anything back on your podcast and that
will get you the thought leadership that will get you your value increasing on
the internet. That will get you your authentic relationship and that will pre-
sell your customers so that they want to flood to you because you know what you're
talking about you can demonstrate the value, they understand it I know they want
even more from you. Pour into your audience and they will pour money,
attention and respect into your business and into your pockets. Which is
want ultimately at the end of the day. To have an impact and also to make make money and
make a living and a life from that impact. It's a rainy Friday evening, end of the week
it's at 6:55 p.m. Friday here in Jamaica. I hope you learn a lot from that and you
go ahead and you start creating your amazing podcast and if you do want
help to create your amazing podcast and you are an expert, a consultant or
coach and you have been doing business for a while and you are
selling high value products and you want to scale it even further: you may want to
work with me. And if you want to do that, I want to leave a comment down below that
says "launch" and I reach out to you with more information. 1 - your podcast
helps to build your thought leadership. 2 - it helps you to increase your value on the
Internet. 3 - it helps you to build an authentic
relationship, and 4 - pre-sells your products and services to your
customers. All right don't forget, you're the taste maker of your platform. Go out
there and do something great! Talk soon
Đăng ký:
Đăng Nhận xét (Atom)
Không có nhận xét nào:
Đăng nhận xét