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For more infomation >> Why the patients would choose Spencer - Duration: 1:33.

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Expert Secrets by Russell Brunson Book Review - Duration: 10:58.

Hey what's up everybody! Welcome to my channel.

It's Natalie and as you can probably see, it's still a very brand new channel

so feel free to hit the subscribe button below

if you wanna gain a ton of value in regards to marketing

self development, affiliate marketing

or anything in between so with that being said

today we are going to review

the Expert Secrets book by Russell Brunson

as I promised on my last video when I did the unboxing

of the black box so if you wanna see what is inside

then keep on watching

ok guys so this book was written by Russell Brunson

and if you don't know who he is

he is an online marketer and entrepreneur

who owns the online software called Clickfunnels

and Clickfunnels specializes in creating

sales funnels for your businesses

if you don't know what a sales funnel is, well,

you're gonna have to stick around and subscribe down below because

we'll leave that for another video for another time

but today we are gonna talk about

all the golden nuggets inside this book

and I really I think that Russell Brunson is

one of the smartest marketers in the world

and that's because there are just so many intelligent ideas

inside this book that just makes you wanna go - Oh My God!

I wish I thought of that and they make so much sense

it just makes you feel

I wish I knew that a long time

because it would've changed my business so many years ago

so we are gonna talk about the things that I like about this book

I'm not gonna give you everything inside because

look how many pages there are, there are a lot of pages

I'm just gonna give you some of my favorite things that

Russell mentions inside the book

and I'm gonna explain a little bit about them so

the first thing I like about the book is that there are

so many sketches as you can probably see

and that's because Russell Brunson

is the kinda guy who likes to draw

and sketch when he's teaching and explaining

or even learning coz he's a visual person

just like all of us you know he's so simple

and down to earth. What I like about this book is it

it really dives into the psychology of marketing

it's not complicated and it's not scientific

and it's not it doesn't make you go like

I didn't understand that like I need someone to explain this to me

no it's so it's so simple to understand

but it's so genius

The first chapter in the book talks about your

and the importance of having an attractive character and sharing it with people

because

look come to think of it if you wanna sell something to someone

remember people on buy from people they know,

like and trust. They're not gonna buy from a stranger

they're not gonna buy random things like imagine if you were

on vacation walking down the street and then someone a boy or a girl

comes up to you and goes

hey i got this you wanna buy?

no you're not gonna buy because you don't know them

they're a stranger you're even gonna think they're weird

like

go away

so you have to really show your attractive character

tell your back story and

he even talks about the importance of

showing your vulnerability and your imperfections

because c'mon like nobody likes a smartass

and nobody likes a perfect person

because there is no such thing as a perfect person

and a perfect life

if you wanna connect with people and

you want them to like you you're gonna have to be relatable

and nobody is perfect so you have to be imperfect

just like everyone else so

say for example the story of Superman

we all know who Superman is. He is like a super hero

and he is the hero of the world

but then he tells his story and

we all know that he's got the weakness of Kryptonite.

Like his weakness is Kryptonite

and so that's why we like him because we can relate to him

we know he has a weakness and despite that weakness

he was able to overcome all the battles

and freakin save the day

yea so that's how you get people to like you

to trust you and to relate to you

Another thing that I like about the story

about what's (sorry) about what's in the book is called

and I especially like this because I

I have been through this so many times in my life

now the epiphany brigde story is basically

when you have an epiphany ok, when you discover

something, when you like

what you're seeing and you get so excited about it

and you learn about it and you research about it

and you're so excited that you wanna go and tell your friends and your family

and then when you go and tell it to them, they're just like...

they don't understand you and the reason why

is because it's what you call Techno Babble

you are you are talking in a language called

Techno Babble where you've done the research

you've done all the all the

discovering and all that

and you've learned about it and you learn all these words

and these terms and then when you introduce it to someone

they just don't they don't know what you're talking about

that's because you start to be scientific

you start to be a smartass and they

haven't had the epiphany that you had so

that's that's the the like

that's the dealbreaker right there you know like

people are not gonna buy from you because they don't understand you

so when you explain something to someone

when you introduce something to someone

you have to bring them back to where you had

the epiphany you have to talk

to them like a third grader that's how

like people can relate to third graders because

we're all not that smart

i mean except Russell Brunson

There was one time in my life, once upon a time

I was going through like a really depressing time and

I searched on Google out of depression and like

desperation I searched like how to

how to how to like be happy and then

I came across this thing called Hypnotherapy

and

some of you probably don't even know what Hypnotherapy is

some of you might do but Hypnotherapy is kinda like

umm, you have two minds you have

a conscious mind that knows what's going on

what's aware of everything and you have a

subconscious mind and Hypnotherapy is

it's basically a therapy of like fixing your

subconscious mind because your subconscious

mind controls 90% of your life

If I spoke like this like to someone they're not gonna understand

because

They're like- What? I thought you control your mind

Your mind doesn't control you. But one way

that he explains inside the book one way to counteract that is

when you're saying something

and when you say a word that people don't know like Hypnotherapy

you have to follow up with the word with saying

"it's kinda like"... so and so

so you have to explain what it is in third grader

language so Hypnotherapy

it's kinda like you know brainwashing

your mind into becoming positive

and you know feeding it with the right thoughts

every single day so that's

how you explain to people you have to take it

slow don't just say sentences that people just don't

don't relate to. One other thing he mentioned in the book is called

Opportunity Stack and this is really interesting because

when people are looking for something to buy

you have to present them with either

so say for example

you are on the Atkins diet and it's not working out

for you and you know like you just know

it's not gonna happen so if you try and sell them

an Atkins like candy bar or (sorry) a

a protein bar. They're not gonna buy it because

it's just not working for them so you have to give them

an Opportunity Switch. Tell them- Oh I have this new

new thing it's called Keto or you know

whatever else diet there is. Try it out like it's

an Opportunity Switch. It's a new opportunity that they wanna

test it out and see if it does work. Try and

give people a whole new opportunity, show them

the whole new opportunity that your

product or service can give to them

And on the other hand if they're

already in the opportunity that you're providing then

you can do what Russell calls

and Opportunity Stack is basically

I have this book and I'm selling it for $10 but if you buy this book

you're also going to get this book and this is worth

$20 but that's not all you're also going

to get this pen and it's worth $25

but that's not all you've also got

this laptop and it costs $100

so you get all of this free just for buying

this $10 book you see what I did there

so your bonuses have to be

they always have to be more valuable than the actual

product that you're selling because people are going to think- Wow

he's only selling that for $10 but I get this and this and this

and I need those I'm gonna get it

and that is how you never get denied on what you sell

and lastly one of my favorite things in the book

is

Are you ready? like do you really want me to say it?

If I tell you this, are you gonna get the book?

do you see what I did there?

That is what you call

and Trial Closes gets them to agree with you

subconsciously because you are asking them these simple

questions where the only answer is Yes

Isn't that cool? Can you see yourself doing it?

when you say these things and people are nodding yes

or subconsciously saying yes you're right

then they are already agreeing with you before you are even asking them

to buy your stuff

then if they agree voluntarily then they most probably

are going to buy your products because inside

they know that you are right

Thank you very much for watching. That was my review

on the Experts Secrets book and if you wanna know

where I got it just click the link below in the description

and if you like this video hit the like button

leave a comment down below if there are any videos you'd like me to create

click the subscribe button so you don't miss out on all

the other marketing tips and tricks that I'm gonna be sharing with you

Stay tuned for the next video which is

gonna be a bit more personal so click the subscribe button below

and I'll see you on the next video

For more infomation >> Expert Secrets by Russell Brunson Book Review - Duration: 10:58.

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Nutrition in Neuroscience Part 3 | Mastering Nutrition #55 - Duration: 56:39.

I'm Dr. Chris Masterjohn of

chrismasterjohnphd.com and this is

Episode 55 of Mastering Nutrition, Part 3

of our series Nutrition in Neuroscience.

This is Mastering Nutrition with Chris Masterjohn.

Take control of your health.

Master the science and apply it like a pro.

Are you ready?

Welcome to Part 3 of the Safari through the

leading textbook Neuroscience, where

I as your tour guide point out all of the

stuff relevant to nutrition.

In part one we talked about the basic

mechanisms of how neurons

communicate information from one place

to another, and the roles of

nutrition in that process.

In part 2, we talked about all the major

neurotransmitters, the roles of nutrition

in making them, metabolizing them,

clearing them, making them function properly.

In part 3 we are talking

about our five senses: touch, sight,

hearing, smell, and taste. The roles of

salt, potassium, magnesium, calcium, and

vitamin A in making those things happen.

How touch can go wrong in chronic pain.

Nutritional strategies to deal with

chronic pain both at the site of the

pain and in how your central nervous

system is interpreting it.

The role of vitamin A in preventing night blindness,

and it's very closely related role

in setting your circadian rhythm.

How vitamin K2, magnesium, and vitamin A

could perhaps play a role in preventing some

types of hearing loss. Capsaicin the

thing that makes hot peppers hot and how

it really is literally hot as far as

your nervous system is concerned.

The use of topical capsaicin to manage pain.

A speculation about why some anorexics may

crave spicy foods because they're missing

the literal heat from low body fat levels,

and low metabolic rates.

All this and much more in this episode.

Remember for this and all my other

content you can get early ad-free content

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at chrismasterjohnphd.com/pro.

Using: MASTERINGNUTRITION

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Without further ado here's a word from my

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All right, we have covered the

neurotransmitters. Now let's look at some

specific topics, some specific problems

to solve if you will.

And the first thing that we'll talk about is pain.

Now pain is closely related to your

sense of touch. You have a sense of touch

that we think of when something touches

the outside of your body and that's

technically tactile sensation, and we

could refer to that as exteroception,

meaning perceiving our environment.

Then there's the closely related

proprioception which is a sense of our

selves, and the space that we occupy, and

the relation of one body part to another

within the space inside of ourselves.

Proprioception and exteroception or

tactile sensation are both using very

similar systems, and these are mediated

by mechanoreceptors.

Mechanoreceptors are receptors where a membrane

stretching will open an ion channel

that allows positively charged ions to flow through.

So this is acting extremely

similarly to neurotransmitter receptors

it's just that the stimulus for opening

the ion channel is not a chemical, it is

a physical mechanical process of the

membrane that contains the receptor stretching.

Proprioception just has the same types

of mechanoreceptors, but instead of

being in the surface of our body they

are in our muscles to sense the length

of the muscle, in our tendons to sense

the tension that the muscle

is placing on the tendon, and they're

in our joints to sense our proximity to the

end of our range of motion.

If we compare tactile sensation in our skin

to pain reception in our skin,

we get a general model of the

difference between this normal touch

sensation and pain. So in the case of the

mechanoreceptors that mediate tactile

sensation on the surface of our body we

have specialized cells that have the

mechanoreceptors that have a milieu that

is designed to increase sensitivity and

to decrease the threshold required to

generate an action potential. By contrast

when we experience pain

we have nociceptors or pain receptors

that are on unspecialized low

sensitivity neurons where you need

a much stronger stimulus to generate an

action potential that will make its way

into the central nervous system. And that

kind of makes sense right if you, if you

just touch someone lightly on the hand

it's not going to hurt because, because of

those specialized nerves with

mechanoreceptors that are designed to be

super sensitive. But if you keep pushing

hard enough you will hurt that person

because now you start activating these

pain receptors or nociceptors on the

unspecialized low sensitivity neurons

that only get activated when you have

a great enough stimulus to overcome that

threshold. There's two different sets of

fibers. The first one generates first pain

which when it's weak

it causes tingling, and when it's strong

enough causes sharp pain. And then

there's another one, another set that is

responsible for so-called second pain or

or dull pain and this is a chronic

dull pain as opposed to an acute, short,

sharp pain. If you take that model you

can say that there is similar,

a similar comparison could be

made for how we feel pain deeper in our

muscles for example, or in our joints

and so on. So the first thing that I find

nutritionally interesting is this

textbooks discussion of capsaicin, the

thing that's responsible for the

sensation of hotness in a hot pepper.

This is mediated by the vanilloid

receptor known also in the abbreviated

form as TRPV1. This mediates pain not

only in response to capsaicin, but in

response to hot temperatures that are

above 110 degrees Fahrenheit,

or 43 degrees Celsius.

What I find fantastically amazing about

this is that this is literally showing

you that peppers are literally hot.

So they're not literally hot in the sense

of physics, like the capsaicin is not

actually over the temperature of

110 Fahrenheit, but they are

literally hot in the sense of your

nervous system and perception because

the receptor that mediates pain in

response to intense heat is the receptor

that is activated by capsaicin. So --one

way-- another way to say that would be

to say that capsaicin is hijacking the

receptor that mediates pain and response

to intense heat. But it's still the same

sensation. Now if you eat a lot of hot

foods you will develop a tolerance for

the hot foods. It will take more of the

hotness to make it feel like a hot food.

That's because capsaicin down-regulates

the receptor. It's sort of like we talked

about before, organophosphates

cause paralysis by blasting your

muscles with so much acetylcholine that

they need to down--regulate their

acetylcholine receptors so that they

aren't as easily stimulated and they get

paralyzed. Similarly if you eat a lot of

hot foods your your hot pain receptors

go down in your mouth and you are less

sensitive to the capsaicin. Well this

logic has been used to use capsaicin topically

to relieve chronic pain. The logic here

is that something in chronic pain,

something's wrong with your pain receptors.

And so for some reason

whatever that pain stimulus is isn't

down-regulating the receptor, but

capsaicin will. And so you put the

capsaicin on, it hurts because that's

what capsaicin does, but the pain in

response to capsaicin for whatever reason

is more effective at mediating

the down-regulation of the receptor

than whatever it is that's causing the

chronic pain. You could think of this

kind of like hormesis.

Hormesis is the principle that's a little bit

of something that is bad for you

is good for you.

And the reason is that if you have

something that's bad for you your body

reacts to it by adjusting its defenses

against it. In some senses you could

think of exercise as hormesis because

you don't get strong from lifting

weights you get strong from going home

and resting after you lifted weights.

That's providing that stimulus that your

body then reacts to with increased

fitness. A better model of hormesis would

be the polyphenols found in fruits and

vegetables. Now we all think of these, not

all, most of us think of these as good

for you, but the way that they're good

for you is that they act as toxins, but

they're the toxins that our bodies

have been used to consuming, and being

exposed to in the environment for

you know, all of human existence.

As a result we are very well adapted to them

and when we consume them, even though

they have toxic effects like if you were

to dump a buttload of these polyphenols

onto a cell you might kill the cell,

only a little bit of these get into our

circulation and get into our tissues

and we react with greater

antioxidant defense, greater detoxification

capabilities, and so on and so forth.

And so cigarette smoke does not

appear to be hormetic because people

that smoke get cancer from it. And so

there is no known dose of cigarettes

that you can smoke that is good for you.

So you eat fruits and vegetables and

they're toxic, but they cause a greater

up-regulation of the defenses

than they do toxicity.

You smoke cigarettes and it causes

greater toxicity than up-regulation of

the defense's, so one is hormetic and one

is toxic at those doses. So capsaicin is

sort of like a reverse hormesis. What

it's doing is it is instead of causing

you to up-regulate defenses it's causing

you to down-regulate pain receptors, but

it's the same, it's almost the same

principle, it's just in the opposite

direction. Now there are several other

things that I find very interesting

about this hot receptor thing. And this

relates to a conversation that

I had with one of my friends and

colleagues that I'll get to in a moment

about cravings that anorexics can have

for hot foods.

Before I get to that I have to talk a

little bit about interoception.

so in addition to exteroception, the

sense of touch, tactile sensation, and

proprioception, the sense of self and the

space that we in our body parts

occupy and their relation to one another,

interoception is our sense of the

--physiological environment -- the

physiological state within the body.

So if you look at where these pain

receptors feed into the brain they have

they feed into the brain with

information from other TRPs, so this was

TRPV1, there are other similar receptors

with TRP you know denoted something else,

one that responds to noxious cold which

is below 17 Celsius or below freezing.

But then there are innocuous warm

receptors, and innocuous cool receptors.

So altogether we have noxious heat,

noxious cold, innocuous warm, innocuous cool.

Then we have puria receptors that sense itch,

which have some overlapping,

some of these receptors overlap

with the pain response. And then all

these different sensations

of warm, hot, cold, cool get integrated

along with along with information from

lactic acid that's released during

exercise and some of the other

metabolites that could be released

during tissue damage or intense exercise

into a part of the spinal cord known as

the anterolateral system. And the name

for the integration of all this information

is interoception, a sensation of the

physiological state of the body.

So I had a discussion with Briana Theroux,

who has been working for me for the last

year and a half and recently opened her

own business after completing her

Certificate in the Psychology of Eating.

She's now doing coaching with clients

especially with especially around the

the psychological aspects of managing

your diet. You can find her at

brianatheroux.com

I'll link to her site in the show notes.

But what she said to

me when we were talking about this was

she's worked with anorexics who really

crave spicy food could that be related?

And it seems to me to make a lot of

sense because if the anterolateral

system in the spinal cord is integrating

hot, cold, warm, and cool with information

about the body's temperature, and if your

metabolic rate is going to decrease the

generation of heat, and if your low body

fat levels are going to decrease your

insulation so that your body temperature

actually does drop, then wouldn't that

indicate cravings for the thing that

activates the warm and hot receptors?

And if capsaicin is activating the hot

receptors it seems like it could fit

into a calculation in your spinal cord

to sort of fool the sense of your body

temperature in a way,

by actually being calculated as literal heat

in that center. So if you're

anorexic and you have a low body fat,

and you have low heat generation, and you

have low heat retention, and your body is

cooler, you crave the heat provided by

that food because it literally is

incorporated as information about

temperature in your spinal cord.

Besides topical capsaicin what else

might we do for pain?

Well we have to think about how we get

overly sensitized to pain.

And there's two different things

going on one in the peripheral nervous

system meaning --outside this-- outside the

brain and spinal cord, and the other in

the central nervous system meaning the

brain and spinal cord. In the peripheral

nervous system the primary things that

are sensitizing your pain receptors are

things that are released from

inflammation and tissue damage. One of

those is hydrogen ions which is acidity.

Acidity will sensitize the pain

receptors. This might make a case

for pH balance. When I think about pH balance

I think about measuring your urine pH,

probably it's going to be below 6 in the

morning when you first see it up, but

most of the day especially after your

first meal it should be in the sixes

probably between 6.4 and 6.8. And if it's

not you could try bicarbonate on an

empty stomach, but when you do start with

a quarter teaspoon, measure your urine pH

continually every time you pee until

you get the dose and timing right. You

have to see not only where does that

amount of bicarbonate bring you, but also

how long does the effect last, and,

and that's one way to address urine pH.

I found that my urine pH ran acidic

until I corrected a zinc deficiency, so

that's another thing to think about. But

I don't know how important that would be

only because probably the major effect

of acidity is going to be very local to

the tissue damage. So while your systemic

pH might alter a tiny, tiny bit in

response to the bicarbonate,

it might not have a huge effect at the

local site of tissue damage. The second

thing that I would try is to manage your

anti, I shouldn't say anti, manage --your--

the fatty acids that help you resolve

inflammation. So I'm generally against

anti-inflammatory things and that's

because I believe that most chronic

inflammation is a result of not having

properly resolved the inflammation. A lot

of anti-inflammatory things like most of

the non-steroidal anti-inflammatory

drugs --will-- they will lower your peak

inflammation, but they will actually

promote long-term chronic low-level

inflammation, because they also prevent

you from resolving the inflammation.

Arachidonic acid from liver and egg

yolks is necessary for the initiation

and resolution of inflammation.

The omega-3 fatty acids especially DHA from

fish or algal oil, to a lesser extent

from pastured egg yolks and maybe

pastured butter fat, but primarily from

from fish or algal oil is going to be

the thing that's missing for a lot of

people because a lot of people get

enough omega-6 arachidonic acid,

and they don't get enough of the omega-3.

So if you don't include omega-3 fatty acids in

your diet, including them may help.

There's a product from Metagenics

called Specialized Pro Resolving

Mediators or SPM. I haven't seen this

studied, but what it's doing is it's

providing the actual compounds that you

make from the fatty acids and that might

help jump-start the process of resolving

inflammation. If these things don't work

then I think another way to try to

jumpstart the resolution of inflammation

would be, and I advise more caution about

this and make sure you talk to your

doctor if there's, if there's any

possibility that you might have negative

reactions to aspirin, but in this

approach I would combine

asprin with fish oil and glycine along

with the pH protocol for the urine with

bicarbonate that I had just mentioned.

And here's the logic. Although most

non-steroidal anti-inflammatory drugs,

most over-the-counter anti-inflammatory

drugs, including acetaminophen, which is

not technically called an NSAID,

but has similar concerns,

most of them block the production of resolvins

that resolve inflammation. Aspirin on

the other hand actually promotes the

production of resolvins and the EPA

in the fish oil is only converted into

resolvins in the presence of aspirin.

Now this is something that is very

unique about aspirin which is

acetylsalicylic. The effect is from the

acetyl part of the aspirin not from the

salicylate. And so you cannot mimic this

with the natural salicylates that are

found in foods because foods do not

contain acetylsalicylic. Also one of the

things that worries me about aspirin is

that after the acetyl group acetylates

the Cox enzyme which causes it to

make the resolvins, it leaves behind

salicylate which actually can decrease

the amount of the Cox enzyme available.

And so while you're making the Cox

enzyme make resolvins you're also

decreasing its expression which seems

like, it seems like you're shooting yourself

in the foot with with that. So I think what

you really want to happen

with the aspirin is that you want to

acetylate the Cox enzyme, make the resolvins

from the omega-6, the omega-3

the EPA, the DHA with the fish oil, and

then you just want to get rid of the

salicylate altogether. How do you get rid

of salicylate? The most important thing

is your urine pH. By bringing the pH

of your urine from 6 to 7 you'll

increase the rate at which you get rid

of salicylate 17 fold. If you bring your

urine pH up to 8 you increase the

removal of salicylate through your urine

25-fold. And then the glycine is because glycine

will quickly metabolize the salicylate

into the glycinated form that is

detoxified more easily and is inactive.

I don't know how much to dose this because

there just isn't adequate data, but what

I would do is the aspirin I would start

with the lowest dose of baby aspirin,

and work your way up slowly. And the

fish oil I would dose at maybe one to three grams

of omega-3 fatty acids a day. And the

glycine I would say take probably shoot

for three grams with each time that you

take the aspirin. Now the downside, apart

from the potential to thin your blood of

course, is that a certain percentage of

people react to aspirin with asthma. And

in self-reported use only about one or

two percent of people make this

complaint, but when they give people

aspirin in a controlled setting and

measure asthmatic responses in a

laboratory it's actually like ten or

twenty percent of people that respond to

aspirin this way. And I think that's

because aspirin uses glycine in its

detoxification and depletes glycine, and

glycine is involved in the synthesis of

glutathione in the lung which is your

primary bronchodilator. So I think

including the glycine in this protocol

--will-- I suspect will prevent any risk of

developing asthma in response to the

aspirin. So --I don't-- I wouldn't jump to

this particular thing, but I think if

you're in a lot of pain and you're

looking for a fairly natural root cause

way to go about clearing it up

then I think after you try some of the

the more gentle measures like improving

your omega-3 fatty acid intake then this

aspirin, plus fish oil, plus glycine, plus

bicarbonate protocol might be worth trying.

That's for peripheral sensitization to pain.

For central sensitization to pain part of the way

you become sensitized is in an LTP like

process. Remember long-term potentiation

or LTP increases the sensitivity of

a pathway and it's mediated by NMDA

receptors. And what happens,

what theoretically can happen is that if

you don't have enough magnesium

the magnesium is not blocking the NMDA

receptor, and so the NMDA receptor is

inappropriately activated and that gives

you a greater LTP like response to

reinforce the pain pathway than you

would otherwise have if you had adequate

magnesium. So addressing a magnesium

deficiency might help.

Additionally, inadequate inhibitory signaling from

glycine and GABA could be involved, and

glycine and GABA supplementation could

help, but remember if, if the case is loss

of the proper chloride distribution

glycine and GABA theoretically might not

help or maybe even might make it worse

in which case addressing electrolyte

imbalances and energy problems might

help restore the function of glycine and GABA.

The endocannabinoids have-have

anti-pain effects and so arachidonic

acid and DHA like I had talked about

before in that section might also help.

And of course if endocannabinoids help,

then cannabinoids from cannabis might also help,

and that might be a rationale for using CBD oil.

So that was a longer discussion of touch

and its relation to pain. Let's go

through some of the other senses to look

at how nutrition can be important in

basic perception of our other senses.

These sections will be shorter.

So in vision light is focused by many of the

parts of our eye on our retina.

The retina is the innermost, meaning the most

to the back layer of the eye, and the

retina is considered part of the central

nervous system because of how it arises

in embryonic development. Within the

retina there are photoreceptors known as

rods and cones as well as several other

cell types. Usually in a neuron the

default state is to have the membrane

polarized and in response to a receptor

activation if you meet a certain

threshold of depolarization you generate

an all-or-nothing action potential.

In the photoreceptors several of these

things are reversed. So first of all the

default state is to be depolarized,

and in darkness there is a constant

activation of neurotransmitter in

response to that darkness in the default state.

Light actually suppresses the

release of neurotransmitter, but it

doesn't do so in a threshold mediated

way. In other words it's not an

all-or-nothing deactivation of the

neuron. Rather there's a graded decrease

in transmitter release in response to

a graded increase in light within an

individual photoreceptor. In darkness we

have a constant production of cyclic GMP.

Cyclic GMP is a nucleotide like ATP.

ATP is adenosine triphosphate. ADP as

adenosine diphosphate. AMP is adenosine

monophosphate. GTP is guanosine

triphosphate. GDP is guanosine

diphosphate. GNP is guanosine

monophosphate. GMP can be processed to

form into a ring structure called cyclic GMP.

And this is an example of a second

messenger system. The cGMP activates

in a channel in the membrane that imports

sodium and calcium, because positive

charge is coming into the cell the

default state is depolarized. There's also a channel

that's independent of cGMP that lets

potassium go out, and that potassium

export just is not great enough to

overcome the depolarizing effect of the

sodium and calcium import. But it becomes

relevant when the cGMP signal is lost.

When light comes in to the photoreceptor

it strikes a photo pigment that contains

an opsin protein and retinal which is a

form of vitamin A. The role of the opsin

protein is to tune the retinal, the vitamin A

to react to a specific band of

light wavelength. When the retinal

absorbs a photon within that band of

wavelength it converts from 11-sis-retinal

to all- trans-retinal because one

of the double bonds within the molecule breaks.

That is a form of isomerization,

same molecule different conformation.

The isomerization of the retinal,

the vitamin A, activates a protein called transducin.

Transducin activates a phosphodiesterace

that hydrolyzes cGMP, breaks it apart

using water. Because the cGMP is lost and

the cGMP is normally what keeps the

calcium sodium importer open, to the

extent the cGMP has lost the calcium

sodium importer closes, that leads to

a loss of the depolarizing default state.

The potassium export channel stays open

leading to a hyperpolarizing of the cell.

The reason you have this cascade, the

reason that you have transducin, and

then the phosphodiesterase, and making it

complicated like this is because it

allows amplification. The isomerization

of one retinal molecule can activate as

many as 800 transducin molecules. Each

of which can hydrolyze 6 cGMPs, which

translates all together into a closure

of 200 ion channels or 2% of the ion

channels in the membrane and the

photoreceptor for each

time that a photon is absorbed by

retinal or vitamin A. That slows the

release of neurotransmitter which

translates into a signal that travels

down the optic nerve into the brain.

Meanwhile there's an immediate effect to

shut down that transduction pathway as

soon as communication from one photon

makes its way up the optic nerve.

What happens is on the one hand there's an

enzyme that phosphorylates the opsin

protein preventing it from activating

transducin anymore, and the all-trans-retinal

transfers back to a patch of

cells known as the pigmented epithelium

where inside these cells they'll convert

the all-trans-retinal back to the 11-sis-retinal

and then shuttle it back to

the photoreceptor with a binding protein.

All of this is best studied in rods

which are responsible for the perception

of basic outlines of shape in dim light.

And in here we see the opsin protein

called rhodopsin, but in cones which are

responsible for color vision we have red

opsins, green opsins, and blue opsins that

mediate RGB color vision. On top of all

of this we have the least studied one

which is in specific cells called

intrinsically photosensitive retinal

ganglion cells or ipRGCs. We have an

opsin known as melanopsin.

And melanopsin acts in just the

same way, but instead of

translating light into vision, it translates

the effective blue light into

a signal that tells our brain that it's

daytime out, and this is responsible for

our circadian rhythm, our body knowing

when it's daytime and when it's nighttime.

No one really knows how

melanopsin is prioritized in this scheme,

but one thing is very clear that the

cones get priority over vitamin A during

vitamin A deficiency. And the reason is

that it's utterly devastating to lose

the ability to see during bright daylight in

full vision, but it's not that bad to lose

your night vision. And if you think about

this outside the context of artificial

lighting this should be super obvious.

Before artificial lighting when did you

do all your survival critical tasks?

During the day. Even now it's devastating

to lose daytime vision. You are legally

blind if you have something that

compromises your daytime vision. If you

have night blindness you just need to

turn your high beams on at night, or you

know, I mean it's a problem, but it's

nowhere near as devastating as losing

your daytime vision. And the logic here

is that with a limited vitamin A supply

if you have to lose part of your vision

you're going to lose your ability to see in

dim light when it's less survival critical,

and you're going to preserve your

ability to see in the daytime. If you

have night blindness there's probably a 95% chance

that you need more vitamin A

in your diet, sometimes it's zinc, but

night blindness is a huge giveaway of a

potential vitamin A deficiency. Vitamin A

does other things that maintain the eye

like it prevents dryness in the eye.

It promotes the immune defense in the eye.

And there are much worse things that can

happen to your eye if you're severely

vitamin A deficient, but if you're just

a little bit deficient night blindness is

often the first thing to happen. Now the

question becomes what is more survival

critical? Having a well working circadian

rhythm or being able to see in dim light?

Is it possible that the first thing to

go is actually your circadian rhythm?

I don't know the answer to that, but if you

have problems in training your circadian

rhythm with standard approaches, like put

blue blockers on at night and get

morning sunlight, --if these -- and do these

at a very consistent time of a day.

If these things don't help you get on

a rhythm where you're getting tired and

falling asleep at the same time every

day and you're waking up at the same

time every day then something's missing

in how the light is communicating to

your brain and vitamin A could be

the problem.

So that's how we see. What about how we hear?

Well inside our ears

we have hair cells that have tiny cilia

like hairs that protrude into a chamber

that is very sodium poor and potassium rich.

The hairs are graded in height so

that you have one hair that's short, then

you have one that's a little bit higher,

one that's a little bit higher, one that's

a little bit higher, and then in the back

you have the highest hair in each

cluster. And that's so that they can

detect movement in a directional manner.

They can detect movement that goes

towards the tallest hair or away from

the tallest hair. When the movement goes

towards the tallest hair it opens a

potassium channel and when the movement

comes away from the tallest here it

closes the potassium channel. The cell

body of the hair cell is exposed on the

other side to a second chamber that is

very rich in sodium and poor in

potassium like most other extracellular

fluids. When potassium enters the hair

cell that depolarizes the membrane.

The depolarization of the membrane opens a

voltage-gated calcium channel that

causes calcium to come in to the cell

body and that triggers neurotransmitter release.

Depolarization also opens

voltage-gated potassium channels in the

cell body and calcium opens calcium

regulated potassium channels in the cell

body, and those together allow potassium

to leave the cell into the potassium

poor chamber leading to repolarization.

So to visualize this think of this

stack of hairs of graded height. On the

top you have potassium rich fluid and on

the bottom you have potassium poor fluid.

The potassium first flows in to

depolarize and then it continues down

into the bottom chamber

repolarize, and that's how you get

movement coming in to move the hairs

that leads to neurotransmitter release,

and as soon as that movement stops the

repolarization resets everything.

So notably you need enough calcium and

potassium for your hearing to work.

And although I don't know any evidence that

not getting enough potassium in your

diet compromises your hearing, maybe it

does, and there is some evidence that

certain subsets of the genetic defects

that cause hearing loss do so by

compromising the transport of potassium

between cells. There are many causes of

hearing loss, but among them

there is atherosclerotic damage to

the micro vasculature, the small blood

vessels that nourish the ears, and there

is ossification of the inner ear bones,

meaning they get they get jammed up with

too much calcium. That could indicate

a role for vitamin K2, magnesium, and maybe

vitamin A, since these nutrients are

known to prevent calcium from getting

into the wrong places. On the topic of

vitamin K2, this is something that's

found in animal fats and fermented foods,

and I have a very in-depth analysis of

vitamin k2 called:

The Ultimate Vitamin K2 Resource

at chrismasterjohphd.com/K2

I'll link to that as well as resources on

magnesium and vitamin A, calcium and potassium,

all important to hearing, in the show notes.

Moving on to smell. There are 950 odorant

receptor genes in humans. About 40% of

them are expressed, the others are

pseudogenes meaning genes, but they don't

actually express a protein. So we have

altogether about 400 different odorant

receptors. And these are expressed in

a way that each neuron in the olfactory

system expresses only one specific receptor.

Some of those receptors are

highly specific to one chemical. Some of

them are rather broad in their specificity.

But this allows us to have relatively

specific senses of smell for thousands

of different things.

The olfaction mechanism, the mechanism

of our sense of smell, is very similar

to how light affects the photoreceptors

in the eyes. But instead of, but instead of a photon

in general turning down transmission,

a highly specific odorant molecule binds

to a receptor to turn up transmission.

So it's sort of the reverse

of what happens in the eye.

An odorant binds to a receptor which activates a

protein called G ulf.

Some jokester named this so it spelled Gulf.

Anyway it activates adenylate cyclase

and that causes you to take AMP and

make cyclic AMP that activates a channel

that brings sodium and calcium into the cell.

The calcium activitates a chloride channel

that in this case lets chloride out of the cell

rather than in.

All of this which depolarizes the

membrane and that leads to action

potentials that reach the brain and

release glutamate there.

And then there's taste.

We have taste buds on our tongue,

on our palate, on our epiglottis, and on our

esophagus, and these taste buds have

taste cells. These taste cells have micro

villi which are very small finger-like

projections that have taste receptors.

Unlike the 400 odorant receptors that we

have, we have just five classes of taste receptors.

Tastes for: salty, sour, sweet, bitter, and umami.

In the case of salty and sour we have salt

or the hydrogen ions from the acidity of the sourness

that travel right through the ion channels.

So instead of something

activating an ion channel to open, the

ion channels are just open

and the ions directly flow through them

and that's what transmits the taste of

those signals. In the case of sweet,

bitter, and umami we have them binding to

receptors that generate some kind of

intracellular process to allow an influx

of calcium to act as a second messenger.

In both cases depolarization of the

membrane lets calcium in to release

neurotransmitters and the

neurotransmitters are not exactly worked

out for all of them, but GABA, ATP, and

serotonin are all thought to play

important roles in taste perception.

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For more infomation >> Nutrition in Neuroscience Part 3 | Mastering Nutrition #55 - Duration: 56:39.

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Kettlebell Fat Burning Class I 27-Minute Workout With Music For Home Fitness by 2FitnessLovers - Duration: 27:47.

Hey my friends

are you ready for kettlebell workout?

today we are gonna do little bit

shorter kettlebell workout

this is perfect workout

if you don't have so much time

but you still wanna do effective workout

we are starting with the three minutes warm-up

you don't need a kettlebell

after that you need a kettlebell

or if you have more kettlebells even better

then you can variate the weights

are you ready

let's start 3 minutes warm-up

with the X jump

here we go

let's jump 30 seconds

now prepare to sweat

inhale and exhale

three more

great

squat and arms up

sumo squatting and lift your arms high up

little stretch

two more

great

then start to walk forward

plank position

and come back, arms up

little bit faster

one more time

great

and jumping time

now use your arms

and legs

this is not really effective

jump!

squat time

start to walk forward and add here push up

just easy push up

you can as well put your knees down

if it's too difficult with the straight legs

or if it's too challenging to do push-up,

then just do plank

time to take the kettlebell

we are starting with the one arm swing

we are starting with the one arm kettlebell swing

almost the same than

doing the kettlebell swing with the two arms

the lats are working a little bit harder but

the glutes and the hamstrings are also working hard

maybe take maybe bit lighter weight

than if you would do normal swings

so join, me join, me join me

I'm starting now, 45 seconds

squeeze your butt, drive from hips

we do 45 seconds and then we change

we don't have here break between

and switch

be careful there that you are not dropping the kettlebell between

so here really effective

squeeze, make your glutes work

ten seconds and then we have a little break

shake your arms, shake your legs

now you can decide if you have more variation

you can decide if you go heavier lighter or if the way it was okay

stay with the same weight

I will stay with the with the same weight

five seconds and we start again

swing baby swing

5 seconds and we switch

pulse is going nicely high up

break

shake your arms, shake your legs

one more round to go

I don't go heavier,

I stay with the same weight

Oh baby I feel it I feel it

five seconds

are you ready let's do this

time is starting now

do you feel here,

your lats are working,

your upper back is working?

10 seconds

five

are you ready to switch

last switch

20 second

break

uuuuh

if you want you can drink a little bit of water

I definitely need a drink

that was a good start I would say

great start

then we have three movements

so we start with the, I quickly show you

kettlebell thruster

I go a little bit heavier

then we have kettlebell on your chest, lunges

and then we have row, both sides

check here that the back is straight

now we do reps

so no stress about the time

I try to count correctly, I promise

so let's start first with the kettlebell thruster

going little bit heavier

12 reps

sumo squat position

chest lifted, back straight

knee and toe same direction

sit down and explosive push-up

if you don't trust my counting, you trust yourself

12 reps

I'm talking at the same time so sometimes Im so concentrated to this

I'm doing too many reps

Nice greetings to you Sophie :)

break

lunges

I go a little bit lighter

I have been doing already one workout today

excuses, lame excuses

I'm gonna use it anyway

alternating lunges

kettlebell on your chest

keep good position

good body posture

forward and back

check that the knee doesn't go over the toe line

back is straight

enjoy the ride

then we do rowing

I go maybe little bit lighter

but my technique lately

this was surprisingly hard movement for me

if I wanna do really nice technique

so today I'm not gonna be greedy

I'm concentrating that my back is in right position

so are you ready

15 reps

each side

back is straight, core working

resist when you go down

I'm glad that I didn't take heavier weight

other side

little shake

I am sweating already

I hope you too

work there between your shoulder blades

make your upper back work

also triceps are working

great

sip of water

kettlebell thruster, squat and press up

go little bit heavier if you can variate

12 times

12 times my friend

this is the last kettlebell trusters

a bit wider than your hips

are you ready

let's sit down

check here not lifting the shoulders up

core activated

half left

great little break

lunges

forward

remember always when you're lifting the kettlebells

know I say this often but

just if there is someone who is just starting

with his /hers kettlebell journey

not lifting the kettlebells never with round back

always good posture

ready to go with the lunges

20 reps

very concentrated

looking angry

this is very serious time

serious workout

halfway

five

great

rowing time

I take little bit more water

I'm extremely thirsty

are you ready to go

are you ready to row

15 reps each side

if you have heavier weights

you can as well do this 10 to 12

Breath, I'm sure you hear me breathing

last ones

keep the good posture

my legs already starting to shake

great

let's do a little thing for the core

little thing for the core

if you have more option take the

lightest kettlebell

I'm going now

I even have 4kg kettlebell at home

but I'm going now

with 6 kilo kettlebell for the core

let's do a little rotation

20 times

rotating

check now the posture

chest is lifted

you are tall

and leg position

are you ready

great

then come in the middle

sit up position

arms up

dive between your arms

and go slowly down ten times

if this is too challenging with the kettlebell

if you feel like you are not getting up

and it's too heavy

do without the kettlebell

also possible also the rotation

if it feels, you feel it's hurting your back

or you shouldn't have any kind of pain

so then just do without the kettlebell

always concentrate on your technique

very important with the kettlebell or

training with the weights

prefer to take lighter weight

and learn the right techniques

great, one more time the rotations

second round just basic position

heels down and

and 20 reps

great ten times

sit ups

resist when you go down

exhale when you go up

kettlebell down

turn around

stretch your belly

if this is too challenging you can as well be on your elbows

down facing dog

check here your shoulders are down

not lifting them up

just short stretch

walking down

stretch here for your quads

maybe I change little bit my position

this way you see me better

continue

change the other side

you can as well lie down

and the butt

then chest and shoulder

front part of the shoulders

flip around

other side

round your back

and easy rotation

shoulder circles

and the triceps

before you go to the other side

round your back

do here as well rotation

breath, easy rotation

oh I feel between my shoulder blades

nice stretch

other side

great we are ready well done

I hope you had fun with me working out I certainly

had a good sweat

it was very effective work out

well done keep going and I see

you soon my friend bye bye

For more infomation >> Kettlebell Fat Burning Class I 27-Minute Workout With Music For Home Fitness by 2FitnessLovers - Duration: 27:47.

-------------------------------------------

The Masked Singer eliminated contestant Margaret Cho reveals the worst part about playing the poodle - Duration: 10:06.

 On Wednesday, comedian Margaret Cho became the fourth celebrity eliminated on The Masked Singer

She follows Antonio Brown (the Hippo), Tommy Chong (the Pineapple), and Terry Bradshaw (the Deer)

We asked Cho about why took part in the competition and her worst memory of wearing that mask

 ENTERTAINMENT WEEKLY: You were very good at dragging out the moment when you pull off your headdress

Was it also because it was hard to do? MARGARET CHO: It was hard because I had this hood on, this Pulp Fiction-like hood

It was quite a struggle to get all of the pieces off. There was some amazingly intense secrecy

There is a little bit of a psychological trauma because you had to be masked and hidden all through rehearsals and the competition, which was actually quite a long process

Even though we weren't on site at the studio and in places far away, we still had to be masked

You would have to put the mask on way before our destination. It was kind of Bird Box way early, way before we even saw the movie [for Netflix that stars Sandra Bullock]

So taking the mask off for the first time in front of people was quite a big deal

 Could you see or hear in that thing? It was impossible to see anything. You could make out shapes at times

When you are on stage, the bright lights gave a very weird glare. It was very hard to hear

I had an in-ear stereo system to help hear my music. The resonance inside the chamber of the head was a little bit odd, too

You could hear yourself but you weren't really sure other people could hear you.  Did you have any say in your costume? Was there another animal or thing you wanted to be? I had a choice between being the poodle and being the alien

I really responded to the poodle because I'm a dog lover. And I really thought this costume was so cute and perfect for me

 Did the world know Margaret Cho had a great voice? I don't know. I've been a singer for quite some time

I've made records with Fiona Apple. I really do love singing. It's a real passion

It's something I've done for a while. Because I'm a comedian, I'm mostly known for being a comedian

People didn't realize that voice could come out of my face. I'm a lot like Susan Boyle

 Is that why you said yes to this show? I love singing and I absolutely love Korean shows — any kind of transplant from Korea coming over here, I'm all about

It's so fun. This one is really special. Once I was offered, I was like "oh yeah, of course there should be an American version

"  Were you insulted by any of the guesses by the judges? For "Heartbreaker," Nicole Scherzinger guessed Jane Fonda

I thought that was great! I thought that was a really great guess. I was really excited because nobody said me

They never really got close. I'm also really good friends with Ken Jeong. I played his sister on his show Dr

Ken, and he's been my opening act as a comedian dating back 25 years. That was really scary for me

I thought if anybody was going to guess, it's him. I was really surprised he didn't

 Did you pick those songs?  Yes, "Heartbreaker" I actually sang before with another band

I knew the song very well, and knew I could do it. I also had worked with Cyndi Lauper before so "Time After Time" was a natural choice

She was somebody who actually helped me learn to sing. I was on tour with her for her True Colors tour in 2006

 Do you have prediction going forward? I really love the monster. I think the lion is really special, also the bee I saw the most live

The bee is someone I can't guess, I don't really know. But the bee is legendary. And I love the rabbit! I love all of them

All of them have so many great things to bring to this. And really you could not tell

They kept us hidden from each other so well. I have even less of an understanding of who it is compared to the viewing audience

 One last thing. Did you ever feel claustrophobic? I was claustrophobic the entire time

The worst part was that somebody, I don't even know who it was, somebody was talking to me a lot in the mask, through the snout, and he had really bad breath which got stuck in the snout

So I would end up breathing recycled bad breath from somebody else for a long period of time

That was not something I signed up for.  The Masked Singer airs Wednesdays at 9 p

m. ET on Fox. The Masked Singer type TV Show Genre Reality run date 01/02/19 Status In Season Cast Nick Cannon, Jenny McCarthy, Ken Jeong, Robin Thicke, Nicole Scherzinger Network Fox Complete Coverage The Masked Singer

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