Hey, Amber Vilhauer here, your online business development expert, and during
today's fast-track video, I want to talk to you and challenge you to get more
creative in your business.
Now, creativity is something that is sort of a lost art. It's not a science, it's an
art. It has to do with trusting your instincts and the ideas that come to you
naturally. When we get an idea to do something, usually we're looking for
validation to see if we should really, you know, leap, right? Make that jump
and will that net appear? Oftentimes we might even get started with that idea
but then talk ourselves out of it. And then we start to play small and feel
small, you know? It makes sense. We don't want to be rejected, we don't want to be
criticized, we don't want to fail. We want to be perfect and happy, right? But
creativity is something that is really a game changer, right? I encourage you to
dare to be different. Go against the grain. Yes, there's
something to be said about doing your due diligence, being educated and picking
and choosing, you know, what you hear is a successful strategy to implement in your
business. I'm all for that, but could you put a creative spin on it to make it
your own? Make it in more in alignment with who you are and what you believe? I
guess that's really what I'm trying to offer is a distinction. Now, I look back
on my career. The 11 years that I've been in business. My company is NGNG
Enterprises, which stands for no guts no glory. We're a website and online
marketing agency. Look back over the years at all of the ways that I've been
really creative and innovative and, honestly, everything that I look back on
where I went against the grain and came up with a new idea that I hadn't seen
before and trusted my instincts and just went for it, no guts no glory, it was
successful. And I'm gonna give you several examples. One that happened
toward the end of 2018 is, I got this idea on a random a Saturday morning and I
thought, you know, I've heard of these pop-up events where
restaurants will pop up and appear for a night or a week, and then they'll pop
back down and never be offered again. And I thought that's really creative. Yes, it
sounds like a lot of work, but man that could really keep an audience on their
toes, a community on their toes. It could be something really fun and exhilarating
and different, and I like to shake things up. Otherwise, I'll get bored. I like a
good challenge, and so I thought, I'm gonna do a pop-up event. I went out that
morning, I recorded a little three to five minute video talking
about offering a five hour master class in about a week and a half's time, and it
was just a pop-up event. I was just gonna throw it out there and and then, you know,
run the master class and then never offer it again. And that's exactly what
happened. I created this little video. I wrote up some text, put it on a web page,
the whole thing took me maybe an hour. And I sent the video out to my my
close-knit following and I said, hey, one-time-only I'm gonna do this five
hour master class. You are gonna get all of my best ideas in this five hours and
a customized action plan for each of the people that join. Sold out. Ran the event.
Huge success. Really enjoyed it, and we, you know, moved on. Haven't offered it
since. So that can be something really fun and creative and different and
interesting. I haven't seen other people in my industry doing these pop-up events.
Yet, I'm sure they'll grow in popularity. That's one example. Another thing is that
at the beginning of 2019 I thought, I'm gonna
send a video to my clients and to my following that gives them a refresher on
all things Amber. My beliefs, the things that I'm focused on, the trends that
I see shifting and changing, an overview of the services that we offer
and why those are valuable. So there's definitely an educational
component to this video. I spoke to a content marketing system that's a
passion project of mine called Leverage To Scale. I spoke to all of the different
ways that people can get value from me for free, and then I just put it out to
the world. I've never heard or seen anybody doing that before, not to say it
hasn't been done, right, but it was just a I took a different approach, and I think
oftentimes we sort of hope or kind of make this assumption that people know
everything that we do and offer. It's simply not true.
So by creating the sort of refresher video and sending it out to your
audience, could you do that once every six months? I don't see why not. That's
being creative. Or, let's go back to the early days of NGNG. It was highly
innovative and creative for me to come up with a service menu at the time. If
you go to NGNGEnterprises.com, the top toolbar underneath the header, it says
download our service menu. It's about a 20 page document that
outlines all of our services, our pricing and our payment plan options. Full
transparency. And you can download that document before you ever have a call
with me. And by putting that out there for people, man, the prospects I
attracted in loved that. They loved the transparency, they loved that they could
really kind of settle into decision making before feeling trapped or
anything on a call with me, which is funny, because if people get on the phone
with me, I have often been told by customers that
I am the lowest pressure sales person they have ever spoken to. But that's
my method, that's who I am, and I have to trust that, right? So by offering
the service menu, it was really creative at the time. This was many many years ago.
Now all kinds of people have service menus, right? Another thing that was
highly creative and innovative, again, this was well before video became what
it is today, I thought, you know, I want to have a home page video that describes who we
are, what we do, who we do it for, how we do it, and what I want people to do next.
And then I'm gonna have people watch this home page video and then invite them
to watch or download my service menu. And now, this became a Sales System inside of
my business. People got to understand what we did and what our process was and
the pricing and payment plan options before they ever even got on the phone
with me. Now, some people might be really worried about that, oh my gosh, you know,
what if they just don't buy and and nobody ever has a call with me, right?
This is why creativity requires guts, right? And I say no guts no glory. You
have to trust your instincts. You have to test. You have to be playful. You have to
try new things, be innovative, right? Dare to be different. Go against the grain. And
I'll tell you that once I implemented the service menu and the home page video, I
went from a very rocky 25 percent sales close to an 85 percent sales close in
half the time it used to take me to talk to prospects while doubling our rates.
Another time that I was very creative, again, years earlier before video
became when it was today. I thought, you know, I'm gonna send out like a weekly
tip video, and then I'm gonna repurpose that video to get my blog post done, do
all of my social media, send an email to my email list and then track all of the
growth metrics in my business. We got that process, that marketing system, so
dialed in, that our team could do all of that content marketing, getting me
exposure on all major online channels in less than two hours per week. And if you
know anything about me, you know that I will not sacrifice quality. I constantly
over deliver at every turn. I want to have an excellent customer experience
and follower experience. Even if I never get to have a conversation with
you, and you just enjoy these YouTube videos, right? So quality was a must.
Getting my message out to the masses was a must. And, not spending tons and tons
of time and resources was a must. And doing these activities every single week
consistently was a must, right? So I thought, I've got to find a way to make
this really highly efficient, and I did. And then, I documented that approach and
turned it into LeverageToScale.com. It's a training system that allows me to
train you or your virtual assistant how to do all of your content marketing in
less than two hours per week. Now, just imagine how much greater your impact
could be and how much money you'll save, not just from, you know, messing around
trying to figure it out, battling technology, doing it yourself and
probably totally missing the details that actually are responsible for
getting you results. But, perhaps, you've been spending tons of money hiring
agencies or other freelancers, being disappointed, because they're full of
empty promises, let's say, I don't know. So this gives you the control back. It
allows me to train you or your team how to do your content marketing in less than
two hours per week without sacrificing quality. So once I implemented this
simple concept, very creative, right, into my business, game-changer. We started to
attract in qualified leads. Qualified. I don't want to work with just anybody,
right? I want to work with a specific type of person that gives me so much joy
and enthusiasm, and I just want to do anything for those people. And those are
the types of people that we attract in using this Leverage To Scale marketing
system. And then once they come in, we use the home page video and the service menu
to go from that 25% conversion to 85%. So, by being creative, I hope you can now see,
you really can have the kind of business that you want with the impact
that you want, with the lifestyle you want. I'm not working a hundred hours a
week, right? But I am achieving great impact. I am building wealth. I am having
fun. I am doing what I love, and I am trusting myself in my instincts. And that
is what I want to invite you to do as a result of watching this video.
Trust your instincts, go against the grain, dare to be different, be more
innovative, be creative. Trust it, okay? If you liked this video be sure to
subscribe to my YouTube channel so that you get notified when future videos like
this become available. Head on over to LeverageToScale.com. You can watch a
90 second video on what I'm talking about with this content marketing system.
And if it resonates with you, you're welcome to watch our full demo. And, no
matter what you do moving forward from here, I want you to move forward through
your day in your other activities and just remember, no guts no glory. Thanks a
lot.
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