everything that's been built to this point has not been from any money an
advertiser so imagine if we did so I'm gonna fully
equip into place what I tell everybody to do I've done so much testing out over
the last bunch of months and bunch different places and I want to run so
many different ad is something you'd replace into so many different
demographics tundra dollar Mouse everything
just a quick little filming this morning with our good friends over right East
Coast facilities now I'm headed to a meeting I'm always intrigued to find
people that like really want more views on their YouTube videos and views on
their like social media in the personal brand yet they're afraid to blog in
public because like why would you be afraid to vlog in public if you actually
want to Ashley that's always been weird
great meeting with Rob I didn't get a chance to introduce you to Robert Rob's
a commercial real estate agent in the Allentown area and we connected a
LinkedIn and it's always cool to connect the people that are super local to me
but I came across on LinkedIn it's like this weird like hey you're right down
the road stuff we've got coffee just talk about little personal brand stuff
and I'm excited for what he's doing I'm excited to maybe help him with it
good morning let's do it what do you want to do on the wedding can I do
just some stories what are you gonna do kind of stories can I introduce myself
why not okay real quick brainstorm meeting let's do this
overall great day what the team and I were talking about today is just this
idea that I feel like now is just the time that's now I have launched scaling
creative and for LC studios is its own piece that is separate from that it
allows me to really start to think hard about how I can actually implement all
the things I preach to my clients for scaling creative so it's always been
tough for me to think about how I can create different ads and different
things for or for LC studios because the the combination of the brands made it
really difficult to think about those things but that's part of the reason why
branching off makes a lot of sense and now I'm just about to start going crazy
with content and ads that we're gonna be running for the company and I've talked
about this before but a lot of people I think make the mistake that when
business is good and when things are going well they kind of don't really
feel like they need to advertise and what I've been talking and thinking a
lot about recently it's just that all the success that we've been having with
the company which I'm super grateful for has come from zero advertising it's come
from just referrals and just more and more people that come across obviously
what we do through YouTube and LinkedIn and all these different places but it
always has me thinking like well that's great and I could use the excuse and say
well I don't necessarily need to advertise because we have work and we
have opportunities I'll get the opposite I say I want to advertise like crazy
right now for this new company well things are going well because what would
happen then I've always been a person that's not afraid of spending money on
advertising not been afraid to spend money on employees and spend money on
places that I know will ultimately grow my business and I want to take advantage
of the fact that business is good right now and I could really use even more
business and be able to create more revenue to hire more people if I can
necessarily keep up with the work coming in but because of this new venture with
what I'm doing I really feel like this is the golden opportunity to really go
hard at this whole thing and what allows me to do is two things first of all it
allows me to continue to grow my business and that's obviously a
no-brainer something that I want to do and that anyone that
business is doing but it also allows me to really put into practice the things
that I tell companies to do create more content and run ads and social and while
they're super underpriced and just such a great opportunity right now to use
them I want to use them like crazy I want to spend a lot of money over the
next couple of months running tons and tons of ads at all different
demographics with all different call to actions with different styles of things
and watch what happens because I firmly believe that because everything is so
inexpensive right now to run ads and because we're a video production company
that actually creates the ads in general our cost and our risk to actually do it
are very low most of the ads we create you probably won't even see because the
ads are only gonna be running at certain demographics and I'm not gonna really
run the ads at fans of our page per se because I know that obviously a lot of
you who I greatly appreciate that follow my youtube channel follow our socials
and that's not really necessarily my target market per se but I'm gonna run
tons of different ads at a bunch of different companies bunch of different
opportunities and ideas of things that were running that's what we had to
brainstorm all about or all the different ads were actually gonna create
what categories of people we can go after how to reach those people with
platforms do we use and I'm really really excited for it because I feel
like this is gonna be really what I need to really take the next step in my
business and take it to the next level and then what it really allows me to do
number two is show people when I talk to them about the power of marketing and
the power of video content and branding and social media advertising it's really
easy for me to tell people we know it works because you found us through a
video ad it just makes a lot of sense for me to say hey you really should run
video content because it'll get you more business and then they're like well but
I don't know if it actually will work and I'm like well you came across our
company through a video ad so it allows me to practice what I preach which
builds the company in general and I just don't want to make the mistake I see a
lot of people making realizing how extremely effective and cheap ads are to
run right now and all these social platforms and not truly utilize it to my
advantage to continue build my business when things are going
good I want to be a company and I want to be a person that like practice is
what I preach I say it all the time but I think it's so important I think
it's unbelievable the amount of people that I see give advice and like how to
grow a social media following and then they don't have social media following
at all and and how to properly get good video quality but they don't have good
video quality it's like I want to be someone that says here's how to
effectively market your business through video using social media advertising and
be able to back it up and say here's how I did all that here's the money I spent
here's the effectiveness it had it just makes sense I want to be someone that
people realize understand this because I do it not because I read about it I hope
that you're most inspired of anything from my channel simply to just do what
you try to sell to people if you want to sell video create it if you want to tell
people they need to hire you for a service you should reach them through
the ways that you're telling them they should reach their audience because then
it gives you a leverage and that's what I'm gonna do
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