If you are bad, I am your Dad!
[Music] Happy New Year.
2019.
Friends, you know, if I say, Happy New Year 2018.
You'll laugh.
Actually, this is what happened.
You know, actually, everywhere in the world, people have been celebrating New Year 2019
enthusiastically. But, in Australia, you know, they wrote by mistake, it was a typo.
Happy New Year 2018.
Would you believe that?
One of the bridge's pylon, you know, big sign.
And the social media, you know how it is.
People started Tweeting, and a lot of people talk about it on Facebook and other platforms.
And this error occurred in the midnight, when fireworks, you know, about one million people
were watching, this show.
In Australia, Sydney harbor.
And about one billion people were watching worldwide on social media.
And suddenly the sign came Happy New Year 2018.
And everybody was, you know shocked.
Ya, so you see that is the power of social media.
You know the news can get broadcasted, so fast.
Instantly.
Don't have to wait until the morning newspaper.
Instant, real-time and that is important for digital marketing, Isn't it? So friends
Today's session on digital marketing is very important.
Please Like, and you can ask questions, and please share.
Share this link with other groups and invite your friends to join in today's social media show.
Right.
You know I really hope that you have finished your, you know, digital marketing plan, this year.
And you see, if you have not, well, you are not the only one.
Many people have been thinking but they have not finalized all the details.
So, you see, I am thought, I am thinking I will share some few things that I have discovered,
you know by my own hands-on experience.
I will share this today.
And it will help you in firming and crystallizing your own digital marketing plan.
Fill free to ask a question.
Right now in the comment.
And you can also let me know what is your plan, how you are planning your strategy.
You can write in the comment.
And we can discuss.
One important point which I would like to you to note down is about the, you know, multilingual
digital marketing.
Say SEO and social media.
Today is seen all over the world.
Especially in the search engine, you have to put, you know, proper keywords.
And you may like to put keywords of the local language.
So if you are going international, going global, you know your target audience.
What language they are talking about, and the local language they speak so your keywords
or your search engine optimization should be fine-tuned for that particular country.
And for example, if we are planning in India, everywhere everybody may not be able to understand
English, so maybe sometime you should try Hindi.
That is the Indian national language.
Or other local languages.
There are so many.
So the point is, note down, some kind of plan for multilanguage search engine optimization
and posting in other languages other than English.
Ok?
So if you want to promote your brand in India you can use the local language if you are
talking about a specific state, and actually, I have also created some videos in Hindi.
You know, pertaining to social media marketing.
So this is important to you know, to grow in the international market.
so consider local languages.
And local festivals, local culture.
In that country what kind of culture or you know, the festivals are.
So, yes Indian national language, Arun.
Hindi, is the national language.
So one may like to plan the posting also in Hindi.
Or share in Hindi post.
That is what I mean.
And if you are in Germany, maybe in the Deutsch language.
Good afternoon, for viewers from Germany.
And good evening for viewers from India.
Yes, thank you, Arun Singh.
Absolutely, the local language is very important.
I agree with you.
So we need to plan accordingly.
In fact my next 'Live' I would like to do in Hindi.
I have done that before.
And today you see for making the success in social media DATA is important.
So please jot down the point about data and you know that famous, Water water everywhere,
not a drop to drink.
So we have this Data data everywhere, but not a byte to analyze.
I would say.
What I mean is, a lot of data is generated.
And too much of data may not be a good thing.
So at this rate the internet technology is developing, is developing very fast, and users
engaging more and more, even before, you know, because of the AI, Artificial Intelligence,
a lot of more data points are coming up.
And every click, every swipe on the mobile, and every tap, there is a data point.
And this is captured by the social media platforms.
The digital platforms will make a note of every reaction.
And you can generate a lot of reports out of it.
And these are available free.
What the point is you should actually, you know, look at these reports and study that
periodically.
So, and people use other devices.
So you multiply that by an average of two devices or three devices per person, and it
can get a very hard to keep up with all the data and the research shows that you see 90%
of people are you know, not looking at this data.
And you know hardly, 62% of people are looking at it but, they are confused.
because they don't know what data they should look at, how reports are generated.
Or what reports are required, for their own business?
So you know, basically it is important today that you look at the INSIGHTS.
Most of the digital platforms give one button, a tab, Insight.
So please have a look at it.
Ok?
Google Analytic reports are very important.
These are the data reports which you should periodically look, study that and we can then,
discuss.
Find out what has worked and what has not worked.
And fine-tune your social media strategy.
Maybe every three months minimum, you should have a look at your data.
If possible every month.
And depending upon your, you know, your own business plan, your product or services, target
audience.
This frequency may be even more.
Especially for e-commerce kind of you know the business.
Well, to discuss all this I would like to invite you, if you are in Pune, or near Pune,
for a social media MEETUP.
Let's meet physically.
And this Meetup I have planned on ninth February, and this is Saturday.
And this will be followed by one more follow up session so that full day we will discuss,
entire practice session.
Full day training.
I will be conducting.
So come along.
Register for this Ninth February session.
And the followup session will be on Tuesday evening.
Just for two hours.
Followed by dinner.
So we can all discuss what we discussed on Saturday, and fine-tune that, if you have
some questions.
And ya, I will be giving one week support on Whatsapp.
So it is not that just one way, you know I will deliver something and you learn, it is
interaction.
Because every business is different, the target audience is different.
And we will be doing a lot of practicals.
So, you know, for example, video marketing.
So I will be taking a special session on video marketing.
And do you see the Green screen behind me?
This is important.
Especially for making videos, if you have a Green screen.
You can put any background.
Ok?
You can edit the video.
I will be talking about this.
We will discuss this So this training is going to be focusing on a lot of new technology.
Actually, you know, on the News channel, you must have seen the forecast, weather forecast.
And the reporter will say the Hurricane will come in this area.
So there is a big map of Hurricane and actually, he or she will never put a finger on the map.
And will always just move hand like this.
And later on, this green screen is edited.
And it is actually you know, but that map is put later on.
So, friends, it is important that we discuss and understand social media.
Especially, video editing.
Ok?
So come for the Ninth February session.
And I assure you that you will be left with the knowledge you did not even know you were
looking for.
And that will completely transform the way you approach digital marketing.
Your strategy.
And I am confident because, I have trained thousands of people you know thousands of
Entrepreneurs, business people, all over the world.
And especially by conducting hundreds of Meetups.
You know, since, 2011.
Come over.
There are limited seats.
So do not miss to register.
You will find the detail on my website.
Jyotisocial.net.
Ninth February tab is there.
Meetup tab.
So you can register.
All the details are there, And you see, people who have started using multimedia very seriously.
Business is having a serious look at the all the various ways we can reach to our customers.
And you know, April and May 2019 elections are coming up.
And social media will play a very crucial role.
So it is important for us to learn.
To understand various technologies.
Ok.
You know, we will discuss advance tips.
Hacks.
And the latest technologies about posting, scheduling in this workshop.
And this is a good sponsoring opportunity.
If you would like to join me and work together, let's talk about it.
Let me know.
You get a good exposure in this Meetup.
So you will be able to meet up with like-minded people.
So if you would like to sponsor there are various options and let's talk about it.
Friends have a cup of Coffee.
Ok.
You guessed it right.
My next point is about one successful Coffee Company.
Can you tell me which one?
Starbucks.
Yes.
So you see, Starbucks is an American Coffee Company.
Founded in 1971.
And you know, now let's say as of September 2018, data says, it is present in six continents.
A Coffee Company!
And 76 Countries and territories.
So about 27000 locations all over the world.
You will find Starbucks has expanded its partnership with the Uber.
Uber Eats.
So Uber Eats, a Taxi company and a Coffee Company coming together, collaborating.
That is the way the business is now going to expand and grow.
Collaboration with other Company.
So that you, there is a synergy, you know.
Each Company businesses have their plus points.
When you join hands together, when you collaborate, you grow much faster.
So, who had imagined a coffee Company, and a Taxi Company can become a partner?
You know and what I mean is, just a Coffee Company can do such a big business.
Ok?
And you may have a more complex and sophisticated product or services, you can do even better.
Let's have a look at the social media of Starbucks.
And you will find 37 million Likes they have on their Facebook Page, that is about three
Crore.
Today is second January 2019, so this Stats may slightly differ later on.
But on Instagram, do you know how many people are following?
17 million people are following on Starbucks on Instagram.
That is about more than one crore followers.
And then LinkedIn Page they have one million people following.
And that is about ten lakhs LinkedIn users on LinkedIn Page.
On Twitter, eleven million followers are there.
On Pinterest ten million monthly viewers are there, that is more than one crore.
So that kind of social media presence Starbucks has.
So I think it is such a great thing.
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