everybody how are you this is Charlie again coming to you live from Lagos
Nigeria want to welcome you to the channel where we cover everything you
know from entrepreneurship personal development and culture so today we're
gonna be talking about hip hop and we're gonna be focusing on an artist that I
really like and his name is Nipsey Hussle before we get into the contest
want you to hit the subscribe button like the video and share with someone
that's also a fan of Nipsey Hussle so with that being said let me just tell
you when it's the hustle it's Nipsey Hussle is an American rap artist he
comes from California from Craig it comes from California Southern
California and he comes from a neighborhood called Crenshaw and Slauson
in California now I've never been there but a while back around 2012 or so I
became a fan of his music now I'll get into the backstory of you know his music
and is sort of his journey and what we can you know business lessons we can
extrapolate from his experiences but but I just want to tell you how I stumbled
you know some across his music so I just you know I always like to list I don't
listen to a lot of different artists I listen to it you know there's just a
handful of different artists and he's one of the people that I just discovered
because Nipsey Hussle content is more motivational rap he talks about business
and how you can hip lift yourself and really motivates his listeners so I kind
of resonated with that because I'm an entrepreneur so that type of content
always resonates with me so actually um he got his start in 2008 when he
released a series of mixtapes called bullets ain't got no names it was a
series any released a bunch of mixtapes and he was able to you know garner some
you know traction in the market where he lived in and people started
understanding who he was and by 2012 he released another mixtape call Crenshaw
and that's around the time when I heard about you know who he was and I just
heard you know I just saw one of his videos and I was like huh I like this
guy you know I like how he raps I like what
he's saying I like his style he didn't sound like anybody else so it he kind of
you know caught my attention and when you listen when I listen to him speaking
interviews he seems very smart you know he seems
like a very very thoughtful person so I started listening to that album
I was like man I should listen to like every day I was like wow this is some
really really good music and then he released another mixtape call mailbox
money and I was just like man I mean he got better you know you could see the
progression in his you know the way the way he you know the way he wrapped his
content is delivering all these different things and I was like man this
guy this guy is really somebody to look out for but there were many moments
before that point where he really showed that he had a knack for business for
example when he released his album the mixtape a Crenshaw he did a thing where
he did proud to pay where he was selling the album's four hundred dollars a pop
and people were like a hundred dollars for a CD but he was like wait a minute
there's the it's worth a hundred dollars and for the simple fact that he was able
to make that Proclamation and sort of stand by it and back it up people
actually went out and bought this album and it used to you know and they even
bought his merchandise and I heard at one point jay-z I think bought like
maybe a hundred copies of the album or so and for him I think he said at the
time that was major validation that you know the biggest rap star in the world
would be able to you know pick up on his music and then go out and support him so
that let him know that he was doing something right that someone like jay-z
would be I would say you know to be able to you know take notice of him but the
funniest thing about Nipsey Hussle is that he's not a very loud person he and
it's almost counterintuitive because rappers are very flamboyant but he's not
like that he always has this thing where he says he doesn't like taking pictures
with rappers just he's not one of those type of people he just sort of stays off
to his own if you know if he's with somebody he can be with that person
without having to you know do Instagram lives and all that stuff that's just as
hyper person he is and me personally I'm a dancer that you know I'm a
down-to-earth person and I don't really have a big ego and I'm not flashy so I
can relate to him on that level but back to the you know back to the business
side of it so by 2018 he actually decided to sign a major record deal with
Atlantic Records and this was going to be his first let's say feature album on
a major on a major record label this was going to be his first release so this is
when he had the full backing and production
you know of a powerhouse you know music music record label but the most
interesting thing was that early on Nipsey Hussle spoke about the concept of
betting on himself he bet on himself he turned down a lot of deals in the very
beginning because he wanted he understood the type of business
situation that he wanted to have so what he did was he held out as long as
possible he held out as long as possible yellow as long as possible and what he
was doing was he was building an audience okay he was building an
audience of loyal followers you know by the time he was you know approached to
sign a record deal with a major label he was they were approaching him as a
partner he had already had a million plus followers on Instagram he'd already
had all you know he had all his catalogue with all this music that he'd
already done independently so by the time he went to the table he was like
hey look I'm bringing something to the table here it's not like I'm just coming
to you as a brand new artist it hasn't done anything or doesn't have a proof of
concept it's not like me and my friends and my neighborhood thing on music is
good is like a look people around the country around the world think my music
is good I've been torn up and doing all these different things so that gave him
leverage to that gave him leverage to you know you know really negotiate in
the way where him and his team can benefit from it in a tangible you know
in a tangible way so I remember listening to him in some interviews and
he would say like I'm a partner you know I'm a partner of if they did the deal
that we have is a partnership and not is not I'm I'm not just a conventional
artist and to me that's really genius to look at the business model out there and
flip it on his face and say hey look I'm not gonna do it the conventional way and
he always has a statement where he says I didn't take the stairs I didn't take
this I mean I mean I took the stairs to success I didn't take the elevator I
took the long way and for him now it's paying off for him
so what's the lesson here would why what mean what are we getting from this video
I'm not just doing this because I like Nipsey Hussle as businesspeople we have
to think of a way in which we can build our audience or our customer base
because it gives us more it allows us to be able to leverage more if you have a
strong following of customers and people that are buying your product or that you
know consume your content that actually is gonna help you down the road
when maybe investors want to come on board because you can then sent at the
state of them you say hey look this and this and this and this and this and this
is all the stuff that I've done you know this is my customer segment this is what
they look like this is their purchasing habits these are their favorite songs
this is you know this is their favorite items you know and I think it's clever
that he was able to do that and in a lot of his interviews he actually explains
it he's like look I was very I was very deliberate about the way I went about
building my career we built it in a way where we were businesspeople and now you
know he was actually the first person opened up the world's first smart store
and in question on his neighborhood and I mean I can go into all of the other
business endeavors that he's done but I'm just trying to you know hammer home
a concept here to you where is that you know you want to bet on yourself you
want to build your audience you want to take all the links and all the lashes
early on because later on down the road when you have all of this you know in
this experience and you know such a huge following now you can really do things I
mean that's for example how some YouTube channels where I mean these people they
build these massive audiences to the point where now people are coming to
them and say hey I want to market our product can you talk about our product
can we do an interview with stuff like that that's what happens when you really
take time to really you know invest in yourself and I think that is the genius
thing that he did especially you know at a time when everyone is just called them
was just probably clamoring for record deals so if you listen to Nipsey Hussle
he's a very intelligent person he was actually featured on Gary B's channel
and other notable places and you know he's a he's a very smart guy as someone
that's a fan of his music you know a more so event of his business acumen and
the way he does things so if you don't know who he is just check out some of
his music and check out what he's done you may learn you could learn something
from and it's not always that you we can learn business lessons from you know the
typical business person to put a typical business person that we think of a guy
in the suit know their business people that come in all shapes and forms so you
know so check him out know what that being said I hope you enjoyed the
content if you're an effing fan you definitely have to like the
video and subscribe to the channel and share it and hopefully you know you able
to gain something bring some benefit from this video with that being said
this is Charles here



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