Do you or your sales team need to sell more?
You probably do.
I mean every business needs to sell more.
Have you ever thought about using video to do that?
Now you might have, and kudos to you if you have, I mean videos have
equities everywhere.
Your customers are probably expecting it from you.
But how do you go about using video?
How do you go about empowering your sales team to be creating videos
themselves?
Well, in this video, we're going to share three tips on how to sell
more using the power of video.
To learn how, keep watching.
Every business lives and dies with sales, right?
It has to happen.
Otherwise, you don't have a business.
Video is a tool, a powerful tool to sell a product or service, a business,
or an idea.
It's powerful also because once you record video, it keeps working
for you and allows you to be in many places at once to be able to
reach a broader audience, all to sell more.
So we agree video is a great tool, but how do you go about doing it?
There are three tips for you that we're going to dive into right now.
There are three ways and tips that I'm going to share on how you can
be using video, and I want to break each of them down of how you can
then apply it when you're creating a video.
The first step to selling more using video is, make sure it's visually
engaging and entertaining.
Video is obviously a visual medium, you're seeing something.
And so, in order to really utilize the power of this platform and
medium, you need to make it visually engaging and stimulating to watch
and be able to show off your product and how it works.
Ideally, if it's a product that is visually engaging, that's great.
Using video to be able to go somewhere to show something to someone
who can't normally see it helps make it visually engaging, like showing
off really cool b-roll or animation.
A successful area for video is when it is used as a powerful way
to take a complex idea and break it down to understand using simple
or more advanced animation.
Using video to explain it that way is a powerful use of video.
But what if your product or service is not visually engaging?
What if it's not interesting to look at or see?
What if you're just you're just talking about it and you don't have
a budget for the animation stuff?
Well, then just make it entertaining.
Make sure the person who's on camera who you're watching is engaging
and entertaining to watch.
Ideally you pick someone within your company that is approachable
and likable on camera.
If they're not, you can still choose someone with the potential of
it.
It's a skill you can grow in with enough practice...just keep making
videos and that can pull people in.
We're used to watching TV and YouTube videos because they're entertaining
and we like to watch them, so you can still apply the same concept
to your own videos in your business.
Just make them entertaining and engaging.
But if it or the content is not entertaining and you just can't make
it visually entertaining and engaging, you may not need to make a
video.
Maybe just having it as text will be just enough.
Video doesn't need to be used for everything.
The second tip to using video to sell more is understanding and utilizing
the power of human connection.
All right, you're like, "come on Alex, what the heck is this human
connection?" It's the ability to see another human being and connect
with them on our human level.
This is where text fails miserably.
You can't just read something and be able to understand and feel them.
93% of the way we communicate is nonverbal.
It's our vocal inflection.
It's our body language being able to see that.
And being pulled in really helps sell because people buy something
based off of emotion, not just by saying "Well, I think I should
buy that, so I'll buy that because of all this data analytics." Most
often, it comes down to just the emotion and the human connection
that is that powerful, powerful tool that you should be utilizing
and your sales people should be utilizing.
There are also a lot of cool videos you can create that are one-on-one
customizable using tools like BombBomb or Soapbox or GoVideo.
All these tools are Chrome extensions that you can use with your webcam
and just have a conversation with somebody one-on-one.
It's like when you can't be there, but it's like they can be with
you.
In today's age where anybody can just throw up a website and have
a company and say "Now buy my stuff!"; people are like "Hmmm...I
don't think so.
Too many times we've been burned so we're unsure." That's where
video comes in; it helps with the authenticity.
You can't you can't hide behind showing your face.
You can't fake the video, not quite yet.
So when somebody is able to watch a video and see the people behind
the company, the opportunity for sales increase dramatically.
The third tip to using video to sell more, is using the power of storytelling.
Everyone loves a good story.
Just like everyone wants to be entertained, everyone enjoys a good
story.
So how can you apply this in your own business's videos?
I mean the the simplest and easy one is to tell the story of your
customer, your past customer or your past client.
This is called a.
testimonial, a case study, customer success story, it has many names
but the idea is for a past customer to share their experience with
you on video again helps with that human connection and it helps your
potential customer watching this video to imagine themselves in that
person's shoes and say "Well if I was to work with your business or
buy your product or whatever that service may be I could feel like
this person." And they can identify with them having that story engages
someone and again storytelling because of the visual medium and the
human connection, it all builds and someone says, "Wow, I should really
buy that!" It really helps in the sales process.
So a customer testimonial is a fabulous place to start and it is easy
to roll out to your sales team.
They should be capturing it on a regular basis and you can up the
production value to make it even more visually engaging, but it's
still good to get them even if you can't afford a full production
team or a lot of hoopla and make it really fascinating to watch, it's
still the story.
It's the content where it starts.
I've even seen where people take just an audio file and what they
do is then animate the story in front.
So if you don't have good visual footage that was recorded, you could
go back and create an animation that tells it.
There are many ways you can spin this; another story you can tell
is your own.
Now, this could be your team members, your leadership, your sales
team, or the company's history telling a story of how you got to where
you are, can be another good sales tool.
Now this only comes into play when the people actually care about
you and your company or your salespeople, but if you look at the sales
funnel, as they're coming down, the awareness they're not going to
care about it, but in the consideration and decision stages, it's
like an accord style relationship and they are going to be like "I
want to know you a little bit more before I sign on the dotted line.".
They want to see you.
They will ask themselves, "Do I like these people?
Where do they come from?
How did they get to where they are?" It also can help in retention.
For people who've already bought, it's like a reminder that says "Oh,
yeah, that's right.
I like them.
They're cool people.
I'm glad I did buy from them, I should tell my friend." Video, telling
your story on video again is a powerful tool and because of the efficiencies
of it, when you record it once, you can share it all over with many
people and it helps scale your sales efforts.
So, those are the three tips for selling more using video: Keep it
visually engaging and entertaining.
Utilize the power of the human connection.
Tell a story.
If you'd like more tips on creating better business videos, please
subscribe to our Channel on YouTube and hit that little bell icon
to get notified the next time a video is online.
I'm Alex with your local Studio.
We'll see you next time.
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