- Hey everyone, it's Daniel.
In this video, I'm going to introduce you to someone
who decided that she wanted to use Facebook Ads
for her studio, and in less than 10 minutes,
learned everything she needed to do
to get over 30 students in the last year,
using Facebook Ads.
In the previous video that I released,
a couple weeks ago,
I told you that
it was my goal and a new message for my blog
to talk about systems.
That you don't need to do more for your studio.
You don't need to be on this endless treadmill.
You just need to find something that works for you
and work it and work it and work it.
Until it becomes systematized,
until it becomes relaxing.
That is certainly the story of Kaitlyn,
who you're going to meet in this video.
We get into depth on Facebook Ads,
what it did for her studio,
the growth rate that she experienced because of it,
how much her ads cost her.
This is a great interview.
It is short,
it's only about 10 minutes long.
But there is a ton of value,
a ton of knowledge here.
If you're a studio owner and you're considering
using Facebook Ads for your own studio,
you must watch this video.
If you're a music school owner,
and you want to farm out your ad work to an ad agency
or to your web company,
do it.
You're going learn a lot here as well.
Anyway, enjoy this video
and I'll see you on the other side.
Hey there, it's Daniel from growyourmusicstudio.com.
Over the last year,
I have written a lot on my blog about
Adwords and Facebook and really creative ways to
to advertise and grow your studio.
Something that I've heard people say
over and over and over again to me is,
you know you've been doing this for so long,
you've been, and I talk about it.
I've been doing this for over a decade,
using a lot of forward thinking advertising platforms.
And people have said, it's almost not fair,
like it's difficult for me as a new person
to think about marketing,
or new to thinking about advertising,
to kind of compare myself to you
and so something I've been doing over the last month or two,
has been talking to teachers who have
either just read my blog and taken advice from the blog
or who've actually worked with me.
And I've been highlighting them
in these one-on-one short interviews,
like the one we're about ready to do.
And today, I have with me
a good friend, Kaitlyn Davidson
who hales from Atlanta, Georgia.
And we're just going to have a fun little conversation
about how she got started with Facebook Ads.
I'm just going to start right now Kaitlyn.
Tell me, tell us, a little bit about your studio,
located,
how long you've been in business.
Just kind of all the high level details,
and what you're about.
- [Kaitlyn] Okay, we've been going about two years now.
I started the studio two years ago,
while I was a public school teacher.
And so I did that at the same time.
It's been a full year now that I've been doing it,
on my own without the public school job.
We're in Atlanta.
We have 68 piano students
right now.
I am teaching group piano lessons myself
and then I have a second teacher
who teaches Wonder Keys,
this is a preschool program private lessons.
And she also teaches adult piano lessons.
- Hmm, yeah.
And so, you know before we even kind of
get into the ads part of it,
so you're seeing 68 students.
I know a year ago about this time,
you had around 35,
40.
But in the last year,
you have grown all the way up to 68
and you've even hired a second teacher.
And you know, from our personal conversations,
I know that's going really well.
What, just kind of give me an idea,
how how were you able to grow so quickly?
What were some of the first things that you did
in terms of advertisement
that helped you to grow and scale,
up to the point where you were thinking
about even hiring a second teacher?
- I worked on my website a lot first.
And then I did Google AdWords,
and I'd say that's the main thing that I've done.
- Okay, and then of course
we're kind of getting to the real reason
that we're talking today,
which is that you were doing AdWords,
you were getting results from that.
What made you want to even think about
or look into doing Facebook Ads?
Because that's something that you had done
after we had worked together.
We really never talked about Facebook Ads.
What got you into that?
- I knew that
they must work,
(laughing)
I keep seeing them on my Facebook, so
- [Daniel] Right.
- They must work for people.
So that's part of it.
- [Daniel] Okay.
- I wanted even more people calling me
because I hired a teacher.
And she is mostly doing the Wonder Keys Program.
- [Daniel] Mmm hmm.
- So I decided why not try something else?
Just to get more and more people calling.
- [Daniel] Interesting.
Okay, so basically just growth,
general growth.
What did you do to learn how to do Facebook Ads?
Was there a specific source of information?
Or a training?
What did you do to get started?
- At the very beginning,
probably even two years ago, I did try it.
And it's so funny because you can still see the ads
that you made a long time ago
and now I think they're terrible.
(laughs)
- [Daniel] I know. (laughs)
- And so I did trial and error for a while
sometimes I wasted money
because I didn't do a good job making the ad.
I would say just trial and error.
I would turn on the ad
and I would
I used to only make one ad
and turn it on and I wouldn't leave it on very long.
I'd get discouraged and turn it off.
That's a big reason why it didn't work.
- [Daniel] For sure yeah (laughs)
It can be difficult.
It's like
whenever someone has that New Year's resolution
to go to the gym,
and they go a couple days that first week
and don't see any results.
It's like ah this is so discouraging, I'm gonna stop.
I know that mentality goes through
and you know I,
even when I do new things
I kind of have to fight that.
just to press you just a little bit more,
did you, I mean,
did you literally just read Facebook's tutorial?
Or did you Google?
Was there a blog post that you read somewhere?
Or anything like that?
- I Googled how to make a good Facebook Ad.
I couldn't tell you exactly which one I read.
- [Daniel] Mm hmm.
- It was probably one of the top three articles
- [Daniel] Right.
- I also would Google best Facebook Ads
like ever.
Like images,
and Google instead of just the regular search.
And look at them.
- [Daniel] Yeah.
- And study them.
Why is it such a good ad?
And some some different articles will say
different descriptions pointing to what's good
about that ad.
That was
probably the main way I learned,
was just Googling.
And in a way,
not totally copying other people,
but copying their
methods I guess.
- That makes sense.
That actually reminds me of something
my best friend said in college
because he was huge into song writing
and he gave me a three step song writing process.
And it was,
one: listen to everything you possibly can.
Two: copy it.
And then three:
and then he would say to me is,
"Daniel the three, it's the most important one.
Forget where you heard it."
Right?
And so you're kind of doing that with the Facebook Ads
and what I'll tell you is
I mean that is exactly what I did with Google AdWords.
I would Google music schools in different parts,
and this was a long time ago.
But I would Google music schools
and just look at what their ads look like.
And yeah, you just learn over trial and error,
like you mentioned.
And just by observing what works for other people.
Just give me an idea here.
Did you just Google that one time?
Did you do it over the course of months?
Or weeks?
And if you can, I know you didn't keep a log,
but can you estimate about how much time you spent
reading those articles and looking?
- Probably, not very long (laughs).
- [Daniel] Yeah.
- You can just browse through it.
It's very easy to figure it out once you read the article.
Probably like 10 minutes.
(laughs)
- [Daniel] Yeah, yeah.
Yeah, but yeah, and it doesn't take much
to educate yourself.
The trial and error is probably where most,
would you say that's true?
That's probably where most of the time spent?
Just little pockets of time over months.
Just trying to figure out why things aren't working.
I mean we've already in some way talked
a little bit about the results you got,
you grew in a year from like 35 students
fluctuating around 35 to
mid 60's,
high 60's now.
Are there any other things that stand out to you
in terms of results that you've gotten from it?
- Yes, so I
target specific age groups when I do the ads.
And so for example
if I put an ad for Wonder Keys piano lessons,
I would get people asking for other ages.
They would say, "I have a preschooler but I also have
a six or seven year old."
- [Daniel] Yeah.
- They pulled other ages into the studio
even though I didn't target those ages.
- Yeah.
Kind of just some unintended growth there, yeah.
Last one.
This one's a little less technical
because we've kind of been talking about the ads,
how you learn them,
that sort of thing.
But, I mean over all,
think about a year ago,
how you felt about getting new students.
And think about how you feel now.
Is there anything that stands out to you
as how you might feel different about your studio?
How you might feel differently about advertising?
Or marketing?
Or your own skill?
Does anything stand out in terms of
differences between now and then?
Now that you have this new skill?
- I would say this time last year,
I was getting a good amount of calls from AdWords,
but now it's almost overwhelming.
(laughs)
How many people call me,
which is a good thing.
- [Daniel] Yeah.
I spend a lot more time in my email than I used to.
And, I'd say putting on Google AdWords
and Facebook Ads at the same time,
is going to get a lot of people calling you.
- Yeah.
And I will attest to this because I get,
weekly I get Snapchats or Facebook messages
from Kaitlyn saying,
"You will not believe how many people contacted me today."
(laughs)
And it's just funny.
Is there anything that stands out
or a piece of advice you might give to someone
who's considering using Facebook Ads?
Or who maybe has tried in the past and struggled?
Or tried in the past and they considered it a failure?
Is there a piece of advice you'd give to
any one of those two people?
- I would say, don't give up,
because it does work.
I would also say, be patient.
Sometimes you might feel like
you're just wasting your money,
but in the end if you figure it out,
it's gonna be worth it for sure.
- [Daniel] Yeah.
- I'd also say,
think about making the ad look as good
and as professional, like a professional made it,
as you can.
- [Daniel] Mm hmm.
- And think about,
what do the parents want
the most?
Don't just say,
piano lessons in whatever town.
Think about what makes them
what will make them emotionally connect to your ad
and be like, oh I have to try this.
- [Daniel] Yeah, yeah.
- That would be my biggest advice.
- Yeah, that's really good.
And
the way I think of it,
because that the idea of an emotional connection to the ad,
that's something I say,
as well, and I definitely agree with you.
Another way that I'd put it is think of it like,
if you were in a different room,
or you went to a restaurant
and you walked in there and you smell the smells
of their best dish or something like that.
It just makes you like,
uhh I want that.
Or you walk past the place and you,
that's what
that's the effect you're trying to get with your ad.
And your ad isn't food,
but it actually might be even more enticing than food.
And what I mean by that is
parents are so nuts about their kids,
I have a four year old.
Parents are so nuts about their kids,
and they're thinking about their kids
and they want the best for their kids.
That that might be more fundamental
and elemental to them than even eating.
And so if you say the right things to those parents,
it will definitely get their attention.
And I know you've definitely hit that,
given all the people that are contacting you right now.
I don't want to go too long with this,
try to make these videos pretty short.
But thank you Kaitlyn for taking little time out of your day
to tell us about Facebook
and all the success.
The truth is,
I have only,
I don't think I've even told you this Kaitlin,
is that I have not run Facebook Ads for my own studio
in quite a while.
I've pretty much done AdWords.
And
you basically all the messages you sent me about Facebook
has been like a commercial for Facebook Ads for me,
and so for the first time in probably
two years, I actually started running Facebook Ads.
And it was all because of you.
(laughing)
So,
(laughing)
I've gotten back on the Facebook Ads train
for my personal studio.
And I started doing that.
Put a budget for a couple hundred bucks
over late May and early June.
I'm seeing the metrics and things are good.
And it's kind of a little push of students
right before the summer
that kind of helped to refill me up.
You inspired me, Kaitlyn.
I'm glad that you came today
and I wanted to tell you that.
Thanks so much.
It's been good talking
and best of luck to you still.
See ya.
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