Waching daily Dec 27 2017

Does belief come first or is it a byproduct of success?

Everybody knows that all the successful people in the world have very strong belief… at

least in their own abilities to succeed.

"That's the first key to success" as you would be told or as *they* would have you

believe.

My question is this - "Is belief a byproduct of success or is belief necessary to succeed

in the first place?"

That's my question.

That's what I would like to know.

And I have some opinions about it which I'm going to share with you.

Well *belief" I think does not come first.

Okay?

In fact it's a lack of belief that largely leads to low self-esteem and then people not

taking any action at all.

And if you have believe… if you believe in something then acting on it becomes infinitely

easier.

That's of course a given.

The question is what do you do when you are just starting out?

When you don't really have a lot of belief, a lot of confidence?

I have gray hair damn I'm getting old.

What do you do when you don't have that belief?

What do you know when you are just getting started… when belief is a far cry?

Do you *think* yourself into believing?

Do you…

what do you do?

I mean, do you *chant* yourself into believing?

"I believe I believe I believe I believe"

What do you do when you're just getting started?

What do you do when you're not… let's just say… in store of abundance of an abundance

of belief?

what do you do then?

And that's a question that anyone is going to struggle with.

Whatever it is that you're struggling with, it's because you're not taking the right steps.

You're not implementing the right processes or the systems.

Or you're not taking the right action.

Right?

And the reason why most people don't take action… it's not because they're lazy or

they don't have and goals or at least dreams.

You have dreams, right?

So why do most people NOT take any action?

It's because, well, it's like this…

Largely because they don't believe that they can succeed.

Yeah.

They don't believe they can succeed.

So what do you do if belief comes from succeeding or watching someone else succeed?

(Hint , hint… that's basically a tip for you.

A belief comes if you can look atsomeone else who's successful and then based on that you

can believe that you too can be successful because that guy's such a doofus so you obviously

it should be easier for you, right?

that's one way of getting that.)

But the easiest way of getting belief or solidifying your belief is SUCCEEDING.

Even if it's a minor success.

Here's the thing… if you don't have belief you're not gonna take action.

If you don't take action you're not gonna have success.

Hence the negative loop continues.

The negative MOMENTUM loops continues.

So what do you do what do you do when you have nothing going on for you?

I'll tell you what you do.

I think you sit down and you analyze 1, 2, 3, 5, maybe 10, 20 people… as many people

as you can find who basically have achieved whatever it is that you are trying to achieve.

OK?

You start with that.

That's your first step to find out who it is who has the kind of success that you want.

And then you start looking at what it is that they do.

OK.

Belief's got nothing to do with results, by the way.

The only way in which belief contributes to results is that you take action like a pro

without doubting yourself and even if you have self-doubt you have momentum going on

so you can overcome that doubt but here's the thing…

It's the momentum that gets things done.

It's habits that gets things done.

So what do you do when you have no belief?

Like I said, you combine a list of actions.

Unless your process is really repeatable actions… things you can do on a daily basis (not one

thing that you can do once but one thing that you can do on a daily basis.)

For instance if you want to become a writer what you can do is you can sit down for one

hour and write everyday.

And by the way, let me tell you something.

If you sit down to write something and there's a blank screen with a cursor blinking at you…

or basically staring at you going, "hey, what do you got?

Nothing?

Even today?"

You'll think "well that's intimidating" but I'll tell you what… you've got some

thoughts going on… even if they're chaotic.

If you want to become a good writer just sit down and start writing.

If you want to become a good talker sit down and start rambling.

Turn on your camera, and start rambling.

Which is kind of what I did today.

And you eventually get around to a point.

You get around to making a point, after you've coughed out and basically you vomited out

or puked out all your chaos or your mentally garbage, if you will.

So what do you do once you have a list of actions or a system, or a template that you

can follow in a repeated way.

Well, you use your willpower.

Okay?

And will power comes from certain things, but basically it comes from general well-being,

right?

Willpower is like a resource that gets depleted throughout the day.

And then when you sleep, you get a good night's rest, your willpower (if you will) container

(right here… right here in prefrontal on your brain… right here inside your prefrontal

cortex…

Your human brain, which is what differentiates us from animals or mammals or reptiles, right?)

You use that and you restore your willpower overnight.

But here's how you increase the size of your willpower container, which is your prefrontal

cortex.

A. You exercise.

Working out is scientifically proven to help you increase your willpower.

B. Good sex.

C. Good food.

Self-explanatory.

Basically this is just good lifestyle.

D. Good sleep.

Very, very important.

If you're not getting a certain number of deep sleep hours each night, then you're not

going to be able to restore your willpower as much as someone else might, or even you

could have if you could get the right amount of sleep.

Deep sleep, right?

Not shallow sleep.

So make sure you invest in a quality mattress, by the way.

Because if you don't…

(and I'll link to some quality mattresses down below on Amazon that you can check out.

I'm going to link to the one that I use.

It's a little bit expensive.

Speaking of comfort, I spend a lot of time sitting in a chair every day so this is an

Aeron.

This is a Herman-Miller Aeron chair.

A very comfortable chair.

It's expensive.

Around $1,000, less than $1,000, little less than thousand dollars… but it's totally

worth it.

I spend six-seven-eight hours some days sitting in this chair, and at least the ergonomics

are good enough that I don't break my back, right?

You can lock it up by the way in a tight position like this.

You can do it like this.

Yeah okay so ergonomics and comfort is important.

If you're uncomfortable, your willpower gets depleted quickly.

Which is why I invested in this chair, which by the way comes with a 12 year warranty.

And I'm not being paid by Herman Miller to say all these good things about them but this

is a really good chair.

OK?

So it does come with a 12 year warranty so I'm basically covered for the next decade.

Longer than that.

And that is one very good reason to invest in a high quality chair.)

Now… so yeah so you've got good food, good sex, good sleep, and you've got exercise…

And finally the fifth thing (that might surprise you) is meditation.

15 minutes of guided or unguided meditation every day can scientifically prove…

(It's scientifically proven and you can prove this yourself and as well) to *increase

the density* of your prefrontal cortex which is your willpower reservoir.

So if you go today to a doctor and try to get an MRI and look at the density of your

prefrontal cortex (well this is not something I did this is something that Dr. Kelly McGonigal

says in her book, in her best-selling book, "willpower instinct" links again in description

below.

You can check it out on Amazon) so if you try to.

So what she says is if you work, if you meditate every day for as little as 15 minutes… you

meditate consistently, then in as few as two months, basically physically, the structure

of your prefrontal cortex changes.

And it then increases the density.

*Increases* which means you have a greater reservoir and that means your willpower doesn't

get depleted quite that quickly.

So once you have that willpower cultivated, going back to the original idea…

Once you have that willpower and once you have a series of things that you need to do…

you don't need to believe in it.

You just need to apply your willpower, and get those things done.

Okay?

And once you start getting things done… in a matter of three to four weeks, those

things become habitual.

If you're doing them on a daily basis.

And then if you stop doing them it starts feeling really weird.

Because you've gotten habitual about doing them or getting them done.

So yeah definitely do that.

And what happens is over the next three to four weeks you build out this habit.

And then it requires less and less and eventually almost none of your willpower to get it done.

It's kind of like going to the gym.

Use your willpower in the beginning.

Then once you start working out regularly, it becomes a habit.

And then if you stop going to the gym for a couple days, it starts feeling weird.

It starts feeling weird, right?

So now you have inculcated those processes in your life in the form of habits and habits

always form destiny.

Now it's basically a matter of continuing with and sticking to the path and basically

making micro-adjustments every now and then.

But you already have momentum going and you should already be getting some results.

At least some results, right?

At least results that you can internally feel.

Even if those results are not yet external or more tangible, right?

Those might take a little longer to come.

Now you just stick to your routine and within a few months you start getting good at whatever

it is that you were trying to do you.

"Belief" becomes stronger.

Your confidence grows.

That is because of the micro-successes you have.

And you start getting successes.

It becomes a positive momentum loop.

So the idea is to use your willpower, cultivate your willpower first and then use your willpower…

and then compile a series of things that you need to do.

A ritual that you need to follow on a daily basis.

And then to just do it.

By the way a 2-hour ritual is what Jerry Seinfeld says made him the richest person in Hollywood

altogether.

Or you know, any film fraternity worldwide.

He is the richest man in the industry… in the global moviemaking industry or the global

media industry.

And here's his ritual.

He sits down every day and he writes a joke.

That's it.

Good, bad, doesn't matter.

Write a joke.

They try out his new jokes in front of new audiences.

And that's about it.

He gets it done.

So when you get it done… once get into the routine of doing something regularly… it

becomes a habit.

Once something becomes eventually it's only a matter of time before you start achieving

results.

By the way, something decent or a moderately okay to well-designed plan.

Right?

Doesn't have to be the most stellar business plan in the world, if you're talking about

business.

It don't have to the most complicated or sophisticated study plan if you're a student.

Whatever it is that you're trying to achieve.

It don't have to be the most complicated workout plan.

I can tell you that.

I was really fat now not so much…

I mean check me out.

Ok?

Not that bad.

I usually waive that right

It don't have to be complicated.

And I may not look like it, but I can basically benchpress over a hundred and twenty kilos

and I can squat with a hundred and eighty… dead lift more than 220, 230.

Even 235 on good days.

It's constantly increasing.

And the only thing I've got going in my favor is a simple system.

You know - twice a week work out.

And you've got bench presses, you've got squads, you've got dead lifts, you've got overhead

overhead.

Presses over the shoulder.

With an Olympic barbell.

Every time I try to push myself to the limit by adding another 2.5 kilos to the entire

system.

And over the last five years I've gone from basically not being able to lift any weights

at all… because the first time I stepped into the gym it was embarrassing.

Because I couldn't lift.

I mean I tried to do some bench presses on the adult bench.

I able.

I mean I was 23 but I couldn't do anything beyond kiddy weights.

Okay, it was embarrassing at that bench.

It's not embarrassing any longer and in retrospect yeah it was an embarrassment only for me.

Other people probably just had admiration that you know at least this guy is trying

to get something done… get something going for himself.

Far better than and ahead of the curve.

Start building habits, okay?

If you can build a certain number of right habits, and you are consistent… you're basically

gold.

For life.

So do you need belief?

Yes.

It'd be nice to have.

It's a nice luxury to have.

But it's a by-product, ok?

It's not something that comes by chanting or just wanting it.

If you want to believe in something, guess what?

If you want something you don't already have it.

That's why you want it.

If you have something you don't want it.

You have it.

You got it.

What do you need to want it for?

So if you want to have something… you want to have believe… if you want to believe

in something like "you have confidence".

Guess what?

You don't have it.

Accept it, move on.

Do the next best thing.

I mean I'd rather believe that I'm a billionaire, you know?

Believing won't make it.

So even if I could believe that I'm a billionaire it still would not make it so because the

reality is contradicting whatever it is that I'm trying to believe.

So if you're trying to believe in anything that doesn't match up the real reality or

doesn't align with your reality then it's a fool's errand.

It's folly.

What you should be doing instead is, "fuck the belief", okay?

Fuck whatever it is that you believe in.

Belief systems are going to get moderated, or even replaced by newer belief systems over

time anyway, when you take action.

What you need to be doing is you need to be taking action.

You need to be taking action consistently and regularly.

And what you need for that is willpower, not belief.

Believe would be nice but you know not gonna get you anything.

Action's gonna get you somewhere.

And pick battles you can win, not battles that you can't win.

okay?

Because the force of compounding exists.

Here's the thing…

Most people underestimate what they can achieve in a decade or two but vastly grossly overestimate

what they can do over the next one or two or three years.

So you overestimate… you're probably overestimating what you can achieve by next year.

Which is why new years' resolutions suck.

What really matters is building a habit and then just following it.

So this is one discussion I keep having with my mother.

I tell her, "look mom."

And she had a very low-paying job… a very, very low paying job.

She started working in 1980.

I tell her, "If you had taken 20 percent of your monthly salary each month… taken

whatever you got cash on hand… if you'd taken 20 percent of that and invested it in

gold or put that in gold.

Well guess what, gold is grossly underpriced right now.

I tell her she still would be worth four or five million dollars.

And I've shown her those calculations.

It's been a long, stellar career.

Right?

She's almost 60.

She's 57 right now.

So thats 37 years of compounding working in your favor.

So don't expect overnight success because you know expecting or believing won't make

it happen for you.

What you should be expecting is *from yourself* to use your willpower to build out habits

that when compounded over the long-term… on a long enough time scale can result in

very very sweet outcomes.

So that's it.

That's it for this video.

My name is Lakshay Behl.

Thank you for watching this video.

For more infomation >> What to do when you don't have "Belief" - Duration: 18:37.

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FIX YOU | Light in Duo (voice + piano) - Duration: 4:46.

When you try your best but you don't succeed

When you get what you want but not what you need

When you feel so tired but you can't sleep

Stuck in reverse

And the tears come streaming down your face

When you lose something you can't replace

When you love someone but it goes to waste

Could it be worse?

Lights will guide you home

And ignite your bones

And I will try to fix you

High up above or down below

When you're too in love to let it go

But if you never try you'll never know

Just what you're worth

Lights will guide you home

And ignite your bones

I will try to fix you

Tear streams down your face

When you lose something you cannot replace

Tear streams down your face

And I

Tear streams down your face

I promise you I will learn from all my mistakes

Tear streams down your face

And i

Lights will guide you home

And ignite your bones

And I will try to fix you

For more infomation >> FIX YOU | Light in Duo (voice + piano) - Duration: 4:46.

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Testing Media to Optimize Cost of Acquiring New Leads & Clients - Duration: 7:59.

Do you know who your audience is...

And do you also have very relevant offers and messages for them....

And yet do you NOT get the right response rate in your marketing?

You may have the all too common problem of not using the right media.

A client recently came to us with what he thought was a confounding problem.

He said, "My marketing messages are spot on.

They resonate deeply with my market.

My audience targeting is perfect.

I know who my customers are and where they come from.

My offers are super relevant.

And I do get lots of takers.

But overall I still lose money on my advertising campaigns.

I just don't understand why."

We were able to work with him and lower his advertising costs by almost 30% without any

detrimental impact to his lead generation or client acquisition numbers.

In this video, we'll talk about how we did it.

If you would like a handy PDF download of this case study, click on the link in the

description below...

Question number one...

Do you breakdown your lead acquisition costs, your client acquisition costs and your client

conversion rate by sources, or media?

Because if you don't, you're making a huge mistake.

Different sources have unequal capacity to deliver results for your business' marketing.

For instance, while Facebook might be profitable for our business, it may not necessarily be

profitable for your business at all.

You need to break down and keep a track of, at the very least, the cost of acquiring a

new customer from each source that you use.

Each media platform is different.

The economics work on some platforms, and on others... even with the same exact targeting

and the same exact marketing messages... the numbers just don't work.

This is simply because you are not operating in a vacuum.

There are other competitors driving up prices while clamoring for your audience's attention.

And so here's a hot tip for you...

If a particular medium is HOT right now, it's actually where you should NOT go.

It's hot because a lot of other advertisers are trying to reach their audiences using

that media platform.

This drives up the cost of reaching your audience, while simultaneously decreasing the attention

spans of your prospective customers.

So the first thing we did for our client was to break down his cost of acquiring a new

lead and a new client by sources, or platforms.

The results were shocking.

Almost 70% of his marketing budget was spent online, but more than two-thirds of his sales

came from offline sources like direct mail, and EDDM (or Every-Door-Direct-Marketing).

And even online, the variances were shocking.

His Facebook ads were performing unbelievably poorly.

While the Youtube ads were producing almost a similar rate of return as his offline campaigns.

Even more shockingly, the search based advertising on Google was costing him a pretty penny,

but out of the 260+ keywords his company was bidding on... the only sales ever generated

came from three.

All three keywords had his business' name in them.

In other words, all we had to do, was to trim the fat.

We stopped his Facebook campaign entirely.

That resulted in zero loss in revenue.

The only thing that suffered was the number of likes his company's page got on Facebook

everyday.

We also stopped Search advertising almost completely.

Except for the three keywords that were working.

Again, this did lead to a drop in the number of website visitors drastically, but the number

of leads, and more importantly, revenue generated, had no impact at all.

At least we didn't notice any.

And finally, we created a customized retargeting campaign for them using SiteScout.

So far, it has cost less than $500 in the three weeks it has been running... and has

brought in an exceptional amount of revenue for them for such a miniscule ad spend.

Overall, we were able to lower their total advertising costs by 30%, while increasing

their directly attributable revenue by at least 10%.

And this is only the first step.

We still have far more granularity to get into.

So look at all your sources of traffic, or leads or sales.

And track the economic viability of each of them separately.

In this day and age, with the hundreds, if not thousands of media platforms available

for you to reach your audience... there is no reason NOT to be testing one against another.

By the way, check out the link in the description below to download a handy reference-list PDF

of 27 of our favorite media platforms that you can start testing your campaigns on right

now for less than $500.

Most of these can get you started for as little as fifty bucks, and even if your advertising

campaigns are already profitable... you should still be checking them out anyway... for redundancy,

as well as additional reach.

This brings us to the conclusion of this video.

Even if your marketing messages and audience targeting are perfect, you still need media

to have a profitable and scalable campaign.

Advertising costs are inconsistent because certain media platforms are in vogue at any

given point of time.

Which means most advertisers flock to them.

There is no way to determine which media platform will work best for your offers.

So consistently look for new media.

And consistently test out new media.

Track results from each media or source of traffic individually.

And by all means, be ruthless with the losers.

You wouldn't keep running a low-converting, unappealing ad or marketing message.

So why would you stick to a media platform if it's not working for you?

Thanks for watching this video.

My name is Lakshay Behl, and on behalf of Westernston, I welcome you to download either

of, or both of our handy little PDF's associated with media.

If you liked this video, hit Like.

If you didn't like this video, leave a comment below.

If you have a question, a suggestion or a comment, let us know.

If you haven't yet watched the other two videos in our triangle of marketing series, click

here and watch them now.

And as always... thanks for watching.