Waching daily Dec 30 2017

5 Things You Only Appear to Be Intelligent, but are you?

You will be surprised to learn that some of the people you know that appear to be intelligent

may actually not be as bright as they seem.

Intelligence is an important marker in our society.

We use people's behaviors to gauge how intelligent they are in comparison to ourselves and others.

As we get older, intelligence is revered and we tend to listen more to those we deem more

intelligent than ourselves.

However, there are a number of ways that people can just pretend to be smart as a way of getting

more attention from others and to make their opinion heard.

After all, it seems looking smart is better than being smart itself.

In this video, I'm going to share with you 5 habits of people who appear to be intelligent

but are not.

If you find this information is helpful to you, make sure to like this video and subscribe

to this channel so you won't miss any of our interesting updates in the future!

1.

Wearing glasses

One of the most common ways people make themselves look smarter is by wearing a pair of glasses.

Well, this is probably something you have already heard of.

Even psychologists agree that those with glasses look much more intelligent, and even that

they look more qualified for jobs.

But why do they make us look smart?

Glasses are a tool that we use to correct our eyesight.

They are especially important for those who read literature and focus on writing for long

periods of time.

Glasses lead us to believe that your eyesight more frequently than other people and that

you use a higher level of focus for longer periods of time.

All of this together makes people believe that you have a higher level of intelligence

than the average worker.

So, if you want to create the illusion of intelligence to yourself, start wearing fake

glasses.

2.

Bragging about test results

A great way to make people think you're smart is to tell them that you are.

Bragging about test results can be a great way of making others congratulate you for

your achievement and make them believe you are smarter than you really are.

Watch out for people that tell you how well they've done.

Pride is no bad thing, but bragging is entirely different.

Bragging is intentionally telling someone how clever you are because if the grades you

achieve, rather than simply feeling pride that you have done well.

If they constantly use the same example to tell you how clever they are, this person

probably just pretends to be smart.

3.

Adopting 'nerdy' habits and interests

Intelligent people tend to draw entertainment from more sophisticated interests, such as

classical music and advanced literature.

People who want you to believe they are intelligent have a bad having of appropriating these habits

unto themselves to look sophisticated and intelligent.

It's one thing to adopt these interests, but people who are pretending to be smart

may not fully know what they are talking about.

Now, we're not saying grill them on all of their classical music knowledge, but look

out for signs that they are going straight for the well-known artists and writers.

Someone who is really interested in these activities is more likely to find some abstract

artists and know a lot about what they enjoy.

4.

Complaining about unintelligent people

With intelligence comes courtesy.

Just because someone is not as intelligent as you does not make you any better than them,

nor does it make them any worse than you.

Genuinely smart people know and are gracious about the fact that others may not fully grasp

some concepts that they do.

People who are pretending to be smart… not so much.

Picking up and complaining about the trivial mistakes or the stupidity of others is an

indicative sign that someone is insecure about their own intelligence.

Putting others down makes them feel better about themselves and feel like others see

them as a higher intelligence than they truly are.

Don't be fooled by someone correcting trivial mistakes.

The likelihood is that they are self-conscious of their own intelligence and are simply pretending

to be smarter than they really are.

5.

Using unnecessarily long words

Long words are the epitome of intelligence.

Being able to use long words means that you have an extended vocabulary, which comes from

reading and writing.

Most people, even intelligent ones, won't feel the need to use advanced vocabulary in

casual or friendly conversations.

People who are pretending to be smart have a tendency to throw in long words where they're

not needed.

This can be occasional or it can be excessive.

Watch out for unneeded long words, they may seem intelligent, but it may just be a ploy.

Intelligence is always a coveted trait, so there can be a lot of reasons to pretend you

are smarter than you are.

Increasing your perceived intelligence can be a great help in job interviews and formal

situations.

But if someone is constantly pretending, they can be tiring to be around.

Hopefully, now you can tell true intelligence from pretense.

So, really cool information isn't it.

Please share your thoughts and experiences in the comments below!

Don't forget to subscribe to our channel and watch all our other amazing videos!

Thanks for watching!

For more infomation >> 5 Things You Only Appear to Be Intelligent, But Are You? - Duration: 5:29.

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How long before lipo do you need to stop smoking-Dr.Hourglass - Duration: 6:27.

Hi, this is Dr. Hourglass, and welcome to another video in our channel Superhourglass.

Today we are going to discuss: How long before liposuction do you need to stop smoking?

In this channel, we will discuss everything you need to know

for you to get the hourglass shape you've always wanted.

Welcome back!

There is no doubt that smoking is injurious to your health.

However, when it comes to liposuction and other plastic surgery procedures,

smoking can be life-threatening.

During the initial consultation, the plastic surgeon will assess your health, examine your body,

and ask whether you are a smoker.

If you are a smoker, you will be required to stop smoking before the surgery and remain a non-smoker

during the recovery period.

There are many smokers who desire to contour their body and want to know how long before liposuction

they need to stop smoking.

Most plastic surgeons, including myself, encourage patients to stop smoking

several weeks before the surgery.

The minimum time period to stop smoking is at least two weeks before the intervention.

Smoking causes the blood to coagulate.

It also constricts the blood vessels and capillaries.

It can also destabilize your blood pressure during the surgery.

Smoking is also linked to a number of respiratory problems.

During liposuction, your body will experience surgical trauma and there will be several incisions

on the target areas.

You need to have normal blood flow to have a safer liposuction.

If you don't stop smoking at least two weeks before the surgery, you may experience complications

during the operation.

For example, your blood pressure may destabilize or anesthetic complications may arise.

Not stopping smoking can also lead to aesthetic and health complications during the recovery period.

Smoking can obstruct the normal blood flow in the body, preventing fresh blood, nutrients,

and oxygen from flowing to the incision.

This can trigger poor and slow wound healing, which will affect the final aesthetic results

in negative ways.

You may also develop unsightly scarring after liposuction as a result of smoking.

During the recovery period, you will remain in bed most of the time to properly heal.

However, the inactivity can expose you to the risk of blood clotting.

Smoking further catalyzes and boosts the risk of blood clotting.

A blood clot can travel to your heart, lungs, or brain, resulting in death or permanent disability.

In order to achieve better aesthetic results and undergo a safer liposuction, you must be sure

to stop smoking at least two weeks before the surgery.

Also, you must avoid smoking at least three weeks after the intervention.

In this video we discuss: How long before liposuction do you need to stop smoking?

In the next video we will discuss: How to communicate your aesthetic goal and expectations to plastic surgeon?

Remember to comment below, share this video, like this video, and subscribe to our channel

for more information, here at the Super hourglass channel, only on YouTube.

Also, you can log on to our website,

for more information about your procedure and to see amazing surgical results.

Remember to log on to our Hourglass TV for more information about your surgical procedures.

On Monday we have Bootyman for everything related to buttock enhancement procedures.

Tuesdays: Wonder Breasts where we discuss topics related to cosmetic breast surgery.

Wednesdays we have Star Bodies. If you want to have a star body log on to our Hourglass TV.

Thursdays: Hourglass OR you're going to see me doing live surgeries with before and after pictures.

Also Shoddy where we discuss cases that require cosmetic surgical revision.

And Friday SuperHourGlass for topics related to have that Hourglass figure that you want.

And finally live broadcast surgeries every day of the week on Facebook live, Periscope and SnapChat.

All these and more in the Hourglass TV!

For more infomation >> How long before lipo do you need to stop smoking-Dr.Hourglass - Duration: 6:27.

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Classic Concentration-Taped November 26, 1991 (Incomplete) - Duration: 23:43.

For more infomation >> Classic Concentration-Taped November 26, 1991 (Incomplete) - Duration: 23:43.

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The Definitive Guide To A Website That Works - Duration: 33:39.

This is the definitive guide to a website that works.

Hi, I'm Jess and there's a shocking trend that nobody's talking about and it's actually costing businesses billions

Yep, billions, and it's called faulty websites

So by the time a business owner goes through the process of creating their website and launching it.

It's already too late to fix it so when a business owner

Realizes that their website doesn't convert customers

There might be nothing they can do except start over like this one startup from Seattle who spent eighty thousand dollars

getting their website created and

They three weeks after launch had to throw it out and start over from scratch

You know in some ways that startup was lucky because they could start over but some business owners

they just can't start over and so they throw money at their faulty website by continuing to send in traffic that doesn't convert and

That's going to make their marketing way more expensive than it needs to be sure web designers are creating these websites

But business owners play an important role, too

The best way to explain this too is to examine the system for multiple sites designers business owners and marketers

By the way also designer a lot, but what I really mean is designers and developers. It's just easier to say designers

so Who am I well I'm Jessica Jobs, and I had a 13-year career at Microsoft split between marketing and engineering and

Following my time at Microsoft

I went to work at a web design studio as the studio director and

after that I started a marketing agency called on the grid and

Transitioned to be an online coach and that brings us to today this video includes four chapters

chapter one the truth about web design and marketing chapter 2

selecting the right website builder number three stop wasting money on marketing and

Number four get your website to actually work, and if you don't have time to stick with me through four chapters of content

it's about a 30-minute video then how about take a copy to go go ahead and click that button down there and

takes you a few seconds to fill out the simple form and

This video plus the pdf version of it will be delivered straight to your inbox

And you can watch it or read it on your own time alright

Let's keep going with chapter 1 the truth about web design marketing

why aren't websites living up to their potential if you think about it websites have two jobs they need to represent the brand and

They also need to work the web design industry takes care of job number one making beautiful websites that are unique and special

Web designers have the brand thing down

It's job number two where everything breaks web designers are not properly equipped or paid to get a website working

the best way to explain

This is to start by looking at how decisions are made while the websites being created the business owner says

Pricing should be on the first page the designer responds. I really think page two is better business owner

I don't like the messaging the designer stands our ground, but your customers will

Business owner I want the colors to be softer designer

but bright is in and

on and on and

If you've been to this before you could probably relate when I say the person with the loudest voice or most conviction wins

But most importantly all of these decisions are being made using assumptions and these are assumptions about what will convert visitors

Into leads and sales so in a lot of ways everybody's essentially guessing their way through it

So wait remind me. What's a conversion a?

Conversion is turning a website visitor into something more valuable for the business

It can be accomplished by getting someone to respond to a call to action or a CTA

Like filling out an email address form or a contact form signing up for a freemium product

Purchasing a product or even clicking through to an app store

Web sites with high conversion rates are those that are successful in getting visitors to respond to call to actions

Wire conversions important because website visitors are great and all but in order to revenue targets you want them to eventually buy from you right

So why so much guessing now?

I have nothing against making assumptions actually assumptions are very necessary in order to move a business forward

where

Where this falls down and where I have trouble with it is that these assumptions are being treated as fact it turns out?

There's good reasons for this the first one is that the majority of data that designers have access to is from focus groups and surveys

This is exactly how I started trying to bring data into my design process

I used many research tools and methods including tools like a YTM

Survey Monkey

Google survey Facebook and Amazon Mechanical Turk and

While there are certain tools that are very helpful like user testing

What web designers really need is traffic flowing into the website so they can see what's working and what isn't?

But marketers are the ones that drive traffic not web designers aha and that brings me to number two

Designers are hired to create the website, and that's it the budget shifts from design to marketing after the site launches and websites

Don't convert on the first try anymore

They just don't so design changes will be necessary after the site launches and guess who makes these changes either the marketer

Who?

Quote-unquote messes up the design or the designer who the business owner resents because they didn't budget for this work

Everyone's trying to do the right thing but long story short this whole system is not set up to get beautiful websites to work

Now out of everything I've mentioned

That's broken lack of traffic during the design phase is what I believe is the biggest root cause

It's also the main reason why the web design industry continues to use an outdated method for creating websites called the waterfall method

So what's the waterfall method? It's a software development term

Where all the planning happens upfront to define the whole project and it involves creating a long list of to do's as

Time goes on and the items are checked off the list the list will get smaller and smaller

as a project moves toward completion in this approach web designers start with beautiful designs

Write code to bring the designs to life and deliver a final website, which is expected to succeed no matter what?

Designers tend to use a lot of custom code because it gives them the ability to create exactly what they and the business owner want

This code locks in the beauty it also locks in many of the assumptions that were made along the way

So the finished product isn't flexible to change at a later date

Waterfall allows everyone to stick to a plan and the project can be completed on time and on budget

business owners find comfort in this approach

They want to know how their website will look how much it will cost and how long it will take

Waterfall makes the most sense on paper and provides a false sense of security

While this method is useful for many types of projects web design is not one of them because change

Is a must so why doesn't waterfall work for a web design?

Well the reality is that it takes many tests in order to get a website working

Not only does a marketer need to be adding call to actions moving copy

changing copy moving parts of the page around you know it's all about how do they get the visitors to flow through easier and

to get them to take the actions that they want them to take and

This is this requires a flexible canvas for them to be working on it requires change and none of that's being considered during waterfall

So a better more modern approach to web design

It's called the lean method or agile all right so the lean method what is this?

It's where you create a rough draft to get started collect data to learn

What is and isn't working, and then you improve the website over time?

Notice the icon the loop on top demonstrates that there's a feedback loop and that you're constantly working on the website to make improvements

The lean method or some variation of it is the development model that many great software teams use these days like Amazon Netflix

Facebook Google and believe it or not being Bill Gates favorite engineering team of all time

This is an engineering team I was on for eight of my 13 years at Microsoft

The lean method hasn't yet permeated the web design industry because that traffic that's required for that feedback loop

Doesn't exist until the marketer takes over so by the time that traffic starts flowing in the web designer has already exited

They've already finished their project and there's nobody there really to to take that traffic and that feedback and incorporate it into the design

So unfortunately for all these reasons the web design industry is using an outdated method for developing websites

And it simply doesn't work. Let's talk about the launch

After the websites complete typically there's a launch sending in a lot of new traffic with a press release look

This is a really exciting time

But for most business owners the high doesn't last long the lack of leads and sales that result from the launch is

Disorienting and they start to question everything that took how many months and how many thousands of dollars?

Now what many websites don't make it beyond launch because not only do they not work

But the marketer who's taken it over tells the business owner this website is faulty

There are typically two reasons why a marketer will encourage a business owner to throw out their faulty website and start over

The first is that as too much custom code, and that means that the marketer can't make the necessary changes

They need to make in order to get the website working or number two is at the website locks key functionality

The site could have been created using a website builder or a theme

That's not that's not marketing friendly or a combination of these two the marketing rat-race

Now let's say the faulty website continues to be used as is the case with many new businesses

This is when the marketing rat race begins

Business owners tend to bounce from marketer to marketer from Facebook to SEO to Google AdWords and back again

It's this never-ending cycle of searching for something anything that will work

And why wouldn't they keep searching every marketing article you read these days make sure to tell you how easy it is

So they try it they try everything and they don't give up

I'm so tired of writing checks, but I won't get any sales if I don't have any customers

And I won't get any customers if I don't do marketing this quotes from an entrepreneur who's been in the marketing rat race for three

Years, and this brings me back to the beginning so while marketing may seem inefficient and expensive at times

It's not the weak link websites are the bottom line

Web designers create the website, and then the marketers drive traffic to it

There's not much overlap between the two functions if any at all

I've come to the conclusion that nobody is to blame and also that nobody's empowered to fix the problem on their own

But the two people who can make the biggest difference are the business owner and the web designer

so I've written this for you to help you get through this wasteful maze together and create websites that work and

That brings me to the end of chapter one

There's still three more chapters if you don't have time to stick with me through this whole video

Why not get a copy to go so go ahead click that button in the bottom right hand corner

And you can get a video delivered straight to your inbox

You'll also get a PDF copy of the whole definitive guide to a website that works

And if you like to stick with me, let's go straight into Chapter two how to select the right website builder

now that you learn the truth about web design and marketing the next thing you need to do is throw out the notion of a

Perfect web, site really you should be thinking about a website as a living breathing organism

One that's gonna evolve

Over the life of your business and in order for that

That website to evolve you should also be thinking about all the number of people that are going to be working in that website for

for the life of your business

It's gonna be your web designer your marketer you you know other people that work on your business

There's so many people that are that could potentially be working in that website and so in order to bring this flexible website to life

We one of the most important decisions you can make right off the bat is picking the right website builder

So let's talk about that there are hundreds of builders out there, so research is necessary

But don't be fooled many website builders

Talk a good game, but there are very few that give the marketer the tools. They need to grow a business efficiently

Which website builders are great?

number one on my list is WordPress the most popular website builder

Expert marketers prefer working on WordPress because it gives them advanced features and tools

That they can use to get a website ranking in search engines and converting traffic into leads and sales

WordPress, which was originally developed as a blogging platform has 60% share of all the websites created using a website builder this will be your

Safest bet because just about anybody will be able to jump in and help you at any point your website needs it

number two on the list is Shopify

This is an e-commerce

first platform if you have an e-commerce website

This will likely be a better option to start with because it will make the shopping related features much easier to set up and run

It only has 1.5 percent market share so it's pretty small in comparison to WordPress

But Shopify is marketing friendly expert marketers have access to the tools. They need to get your site working

All right

So which website builders are not okay one of the biggest trends in the web design community is to build on Squarespace and sure

Squarespace is going to allow you to get a beautiful website up quickly

But this platform doesn't allow a marketer to do necessary SEO work in order to get your website to rank

Organically in the search results and get all that traffic flowing in

You may hear conflicting points of view because there's a lot of misleading information floating around

Designers say we're Pro Squarespace Squarespace has native analytics and it allows for google analytics

You can also do native things increase SEO that makes sense because that's what Squarespace advertises

This is another one of those things that look great on paper, but

If you're a marketer, and you've inherited a square say square space site

That's not ranking in search results you have a very different opinion

I advise my clients to leave Squarespace and go for WordPress at least there are more options to solve SEO issues with WordPress

Websites that are important for growing a business over the long term

Shouldn't be built using Squarespace at least until they fix some of those important SEO issues

The other website builder that I don't recommend is Wix

Wix is not marketing friendly at all yet, it's mostly about creating a beautiful website not actually getting a web site to work

Wix has similar SEO challenges as Squarespace

But the biggest issue is that it doesn't allow third-party tools to get the rich data flowing in to understand

What's working, and what isn't it's necessary to add some free software like Mouse slow

Or hot jar these are third-party tools that sites like Wix don't allow so while Wix may be trending up

It's not mature enough to support a growing business over the long term

Alright, so when our Squarespace and Wix ok because there are scenarios where I do recommend both of these platforms the first is if you

Need a temporary website for let's say you have a proof-of-concept business

And you're just trying to get your idea out there as fast as possible and show it around to people to get some feedback

by all means use Squarespace our Wix because those are gonna help you get that website up quickly the other time I

recommend Squarespace and Wix is

Related to this and it's about you know moving quickly so the faster you can move on the Internet

And you know make design changes and to get your website converting based on the data that you're seeing if you can move faster

with with Squarespace or Wix then by all means

Use those as as your website builder

Just know that as the business matures the website will eventually need to migrate to a more marketing friendly platform

one thing to keep in mind if you go down this path is to make sure the temporary website builder allows you to transfer the

Domain if the domains held hostage by the website builder

That's going to put you in a pretty tough bind

So to be safe consider using a temporary domain name to go with a temporary website

What about themes?

Businesses that can move the fastest have the competitive advantage on the flipside businesses that move slowly are going to be left in the dust

So what enables speed themes if the websites being created without a theme it means new?

Untested functionalities being added not only does this slow down design and increase cost it

Also makes it difficult for a marketer to make changes to the website to get it converting

Themes might make a website a little less unique

but I'll take speed and cost savings any day over uniqueness and not just any theme will do a

mature theme is better than a new theme I

always err on the side of choosing themes with lots of downloads because they have most of the bugs worked out by the time I

Use it at a minimum select a theme. That's already released a couple of versions

Remember we talked about making sure the websites a place for everyone to work designer business owner marketer find a theme

Which has a support package or an engaged community even if you're a wordpress expert someone else might want the extra support

All right now

let's talk about flexibility now that you know websites don't convert on the first try a

Flexible theme becomes important one that allows you to move elements around like the navigation

one that allows you to add features like a slider or to easily remove elements from the page like the form and

Guess which themes do this well themes that have tons of downloads because they typically cater to multiple different business types

So look for themes that are very popular

Again by doing this you'll be giving up on some uniqueness. We use the avada WordPress theme because it meets all of this criteria

It's one of the most popular themes with tons of downloads, and it adds a support package and engage community

Anytime my marketing teams stuck we can get help quickly, and we rarely have to hire a developer to write code

One way to select a theme is to search in theme forest and filter by popularity look for something near the top of the list

Not all WordPress or Shopify sites are created equal alright, so if the websites created

Using Shopify or a wordpress that's definitely a big step in the right direction

But that's not everything

Because if that site is filled with all sorts of custom code that kind of negates the whole purpose of these platforms and themes in

The first place instead of including tons of HTML PHP or JavaScript. It's best to use the drag-and-drop

Visual page builders that are already built into the themes like for example in WordPress

It would be using Fusion builder or visual composer in order to do the majority of the page designing

this is what a vadas Fusion builder looks like in WordPress alright, so designers if you're watching this or

Or you're a business owner, and you're trying to convince your designer to use one of these visual page composers then

Then this might be helpful to you because the designers mindset should be how do I create a website you know in a way that?

Multiple people can be working here over the life of the business right so

Even though it might be faster for you to write your own custom code and in order to make the website that much more beautiful

You might have to just like hold back a little bit

because you want to be a good team player and

the bottom line don't fall into the trap of

Building a perfect website full of custom code using a website builder that marketers can't work with in

today's world of website creation flexible fast and collaborative is the name of the game that brings us to the end of chapter 2

Feel free to take this with you to go to continue watching it on your own time

Or let's keep right on going with chapter 3 stop wasting money on marketing

So now you have a flexible website, and that's a huge milestone

Congratulations, so now you might be thinking I'm ready to sell sell sell so so well you might be but your website's not it's not

Ready for you to go all-in on marketing if you did you'd be paying to get visitors on a website

That's not ready to receive it you see your new website is jam-packed with something called friction

The number one cause of visitors not converting

Friction is anything that's getting in the way of turning your visitors into leads and sales

Or another way to think about it. Is that it's anything on your website causing problems and snags for a potential customer

It's little things that make your visitors think too hard. It's things like having a header

That's too bright and loud causing visitors to click on the tabs instead of scrolling down the homepage to read about your product

Or it could be a slow loading page causing you're frustrated visitors to leave your website too soon

After friction causes visitors to leave how many people are left to click your call to actions

Not many

The friction impact on the left is what my website looked like when my designer was finished

I loved it, and I knew it was full of friction

So I wanted to remove it before I send in a bunch of traffic

I did on the right you see my conversions went up two hundred and twenty percent

The design on the Left only got fifteen clicks per 100 visitors while the one on the right got 48 clicks per 100

With the first design on the left in order to get 48 clicks. I would have needed

320 visitors you can see that my website just became

220 percent more efficient making my marketing so much less expensive over the life of my business

So wait remind me how do you measure conversions?

Conversions are typically leads or sales and you measure them with a simple calculation called the conversion rate

To get this value you take the number of conversions and divide it by the total number of visitors for example

If you had 100 visitors this week on your website and one sale over the same period then you have a one percent conversion rate

What is a micro conversion a micro conversion is just like it sounds

It's a small part of a conversion

And it's Li is typically leading your visitors

towards a larger conversion right like a leader or sale so a smaller conversion a micro conversion can be a click it can be

Scrolling down the page pretty far it can be staying on your site a long time. It could be adding products to the shopping cart

Any of these positive signals that are leading your visitors towards something that's more valuable for your business

Those are called micro conversions in my conversion rate calculation above I use micro conversions as a numerator

So in the first design for every 100 visitors that came in I got 15 clicks on my call to actions in

My friction-free design for every 100 visitors that came in I got 48 clicks on my call to actions

Throughout all of my content

I tend to use the terms micro conversion and conversion interchangeably and

Obviously a conversion is more valuable than a micro conversion

But they both provide positive signals to tell me whether we're moving the needle in the right direction or not

removing friction versus getting a website working

Now just because I got more conversion by removing homepage friction that doesn't mean my websites working

there are multiple steps between getting a visitor to click and getting them to become a valuable lead or purchase my product and

There's friction involved all along the way

To get your website working you need to go step by step

removing friction on every important page and form after visitor clicks on a call to action

Are they completing that next step like filling out the contact form or purchasing? What's in their shopping cart when removing friction?

You'll want to focus on things like how many fields the contact form has are they all necessary or can you remove one?

What about the shopping cart our customers purchasing what they add to it, or is there something in the purchase process?

That's causing visitors to abandon their cart

This sounds like a lot of work

But stay tuned because in Chapter four you're going to learn about a mighty tool called Mouse flow that helps you find that friction

Very quickly and then you can get rid of it

All right, so all of this friction removal essentially boils down to making the experience simpler easier and more effective

With not only the layout and functionality of the website, but also the words and images that are used a good

UX designer

user experience designer

will help you think through all this during the design process and prevent a lot of friction from showing up on your site in the

first place

But the truth is no matter how great your designer

Every website has trouble spots that need taken care of and many times you have no idea you have friction until you see your visitors

experiencing problems with your own eyes

Fire-starting versus pouring gas

This whole process of removing friction focus your focuses your attention inward you'll be working on starting the fire

To get the fire started you first need your website to generate a lead or paying customer

How do you get just one customer to convert? Do you know how you did it? Can you do it again and again?

Now can you send in more traffic and expect the same results if yes?

Then you know the fire has been started and you can use marketing to pour gas on it

Sending in more and more traffic and growing your business in a predictable scalable way

So what if you already have your foot on the marketing gas and your website's not working?

well as painful as it might sound you might have to take your foot off the gas for a little bit and

Really, just focus inward remove all that friction from your website to get your website converting

And then you can put money into your marketing efforts again and really start to scale up

Plus once your websites working it becomes a numbers game

Send in X amount of users get Y in revenue

And your only limit is the size of your target audience and your marketers ability to bring them into your website

Measuring your marketing

Calculating customer acquisition costs or CAC

once you can track users all the way from marketing to

Conversion your website's working and you'll be able to measure how much it takes to acquire one customer

Which is your customer acquisition costs? How do you measure CAC?

You measure it with a simple calculation in which you take the total amount of money you spent on marketing

Divided by the number of customers you acquired over the same time period for example

If you spent 1,000 on marketing and got ten new paying customers your CAC is 100 dollars

That's 1,000 dollars divided by 10

the bottom line

web designers typically don't remove friction to do that it would require traffic and

it would require their contract to extend past the launch and require and include design iterations and

marketers don't focus inward

They either can't remove friction because of how the website was created

Or they're not rewarded to do it they just they're rewarded to create more

That's the trend right more and more and more more blog posts more social media posts more

Everything in the hopes that something's going to work, and it's going to draw that traffic in and magically convert

But if you think about it every time you create something new on your website a new blog posts a new form to fill out

You could be introducing more friction so while it might be difficult to take your foot off the marketing gas in the short term

It's the right approach for the long term because it's going to reduce your marketing spend and get your website to actually work for you

Don't have time to continue listening to chapter 4

Why don't you take a copy to go just click that button down in the bottom right all right?

You still with me here. We are at chapter 4 how to get your website working

We've already talked about a lot of new approaches to web design and marketing you've learned what you must know before creating a website

how to create a flexible website and how to stop wasting money on marketing now

It's time to talk about how to remove friction from the page of your website and to get your website actually work

and we'll do that by seeing what your visitors are doing on your website, and then fixing the problem areas and

Luckily, this is actually pretty easy with a mighty little tool called Belle flow

Watch your visitors in action with Mouse flow I call Mouse

Well domain brain most marketers rely on Google Analytics, and that's definitely a staple when it comes to analyzing websites

But Mouse flow is by far my favorite tool, and I tend to use it more than GA

With mouse so I can see what's going on on the website in a visual way. It gives me the ability to discover

What's working, or not working with my marketing efforts and most importantly it allows me to find all that troublesome friction

Mouseville has three key features visitor recordings heat map technology and click max

Visitor recordings when you add muscle to your website each user session is recorded

Imagine watching Mouse tracking videos of your site, and see how customers move through and experience it think of it as DVR for your website

Start watching the recordings and the friction will jump out and slap you in the face

You'll see pages taking too long to load you'll see clicks in areas are not expecting you'll see visitors go from page to page

Exposing patterns you're not expecting you'll also see visitors fill out forms

notice

Which fields they fill out and when they stop in a band in the form these recordings alone?

Will help you discover and fix a ton of friction on your site

Next up is heat map technology

Heat maps help you see how far down visitors scroll on each of your pages

So you can figure out what they see or don't see and discover where they may be dropping off your website

Maybe there's a certain sentence or image on your page. That's driving traffic away heat maps can help you discover that

On the left is the heat map of my website when it had friction and on the right is a heat map with friction removed

The colors represent how far down the page visitors scroll?

Warm colors indicate more people see that part of the page and cold colors represent a lower percentage of eyeballs

You can see in both images a lot of red at the top this indicates 100% of visitors saw the top of the page

Now notice as you go down the colors change to yellow and green then blue on the left

On my first homepage design 40 percent of visitors made it to the bottom whereas

73% of visitors on my friction-free design made it all the way to the bottom in 83 percent increase in scroll rate

Guess where my call to actions are on the friction free design at the bottom where 73 percent of the visitors see them?

there they've already read my story gotten to know me and now I'm asking them to commit to the next step and

forty eight percent of my visitors do

Now let's look at clique max a clique map in Moscow shows you how many people clicked which areas of each page?

It's an incredibly visual way to light up your call to actions. What are people clicking on or not clicking on

click maps can also show trouble spots

Maybe people think they should be able to click a word or an image that they can't

No other tool is going to give you this data. It's so powerful

Click maps are what I use to calculate my conversion rates before and after removing friction notice the red boxes

These are the call to actions and this report shows me how many people viewed the page?

And how many clicked on each important area calculating conversion rates can't get easier get mouse

Oh Mouse

Well super simple to set up

Just like Google Analytics it requires you to copy a small piece of JavaScript to your website

You can get this up and running in no time

So you'd probably realize that in order to see friction on your website you have to have traffic flowing in in the first place

Right yeah ok so let's talk about that in this new world you should be thinking about pre and post conversion marketing

So when you hire a marketer, and they get started instead of your marketer pouring gas on the fire right away

They should be thinking about sending in just enough traffic for you to light the fire in the first place

In the early days instead of running big marketing campaigns

They should do some tests collect some data learn and decide if it's something that should be scaled up later

They can do SEO right quality content and build backlinks

these are all long-term marketing tactics that can be start at any time if

Those efforts don't produce enough traffic for testing they can use Facebook ads to get some short bursts of targeted traffic

I find it to be the easiest and most inexpensive way to drive targeted traffic

And it's what I rely on for most of my friction testing

I also have two twitter accounts with a ton of followers at Jessica jokes has 25,000 followers and at on the grid now has

60,000 followers

These are great assets that I spent a year building up now

I can schedule a bunch of tweets and get that traffic flowing in with a day's notice

Your marketer may want to take a similar approach to social media in the beginning

It's about building large audiences, and then when your website's working and you know you can convert the traffic from those large audiences

That's when you start engaging those audiences and giving them juicy links to click on and to come on into your website

We've covered a lot so I thought it'd be helpful to summarize the steps

I take to remove friction and get my website working generating leads and sales

Number one build a flexible website that can be updated on the fly

number two bring a small amount of traffic into the site through social media and advertising campaigns

Number three gather data and figure out where your visitors are exiting your website number four make changes to your website based on the data

Number five once you've started to see serious conversions

It's time to pour gas on the fire invest more in successful campaigns and engage more through social outreach

Keep the conversions coming and continue to optimize your website as needed the bottom line

So I hope I've convinced you that there's another way to approach web design and marketing

From a web design perspective your first website the design. That's created

that's just the starting point right then you need to get in there and

Remove all that friction so think about it as a flexible place that needs to be molded and changed

Based on what your visitors are doing or not doing and then once you get your visitors converting

That's when it's time for marketing to pour gas on that fire and really scale up your marketing efforts so

If this has been helpful to you, and you'd like to keep a copy of this for your own

for your own needs to revisit later or get the PDF copy go ahead and click that button down there and

Enter your email address, and I'll send a copy straight to your inbox if you think somebody else would benefit from this information

Please share it on

Facebook and finally join me in my master class called for best practices to unleash your website's potential where I teach you all

Sorts of new material in order to get your website unlocked and growing your business like clockwork

So there's a link to that in the text area you can also get there

HTTP on the grid now.com slash free online workshop, and I hope you'll join me alright

thanks so much for sticking with me this far and

Participating and again. I'm Jess and I will talk to you soon. All right. Thanks. Bye

For more infomation >> The Definitive Guide To A Website That Works - Duration: 33:39.

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3 Video Marketing Trends for 2018 That Every Business Owner Should Be Aware of (4K Footage) - Duration: 1:59.

Hi Taylor here with Financial Potion where video is your Financial Potion.

Every Friday at 5pm Arizona time I'm here to give business owners and entrepreneurs

video marketing tips to help them do videos on their own.

If you haven't already please take a moment to subscribe to this channel so you never

miss out.

Today we're going to be talking about the Top 3 Video Trends for 2018.

#1 It's going to be everywhere!

Between Facebook predicting 90% of its posts being video, to virtual reality and augmented

reality video becoming more readily available with applications like Revealio, video is

being incorporated into our every day lives, and you must be always camera ready.

When's the last time you've gone to an event and there isn't a camera recording

or a phone doing a live?

Trend number 2 is just that, more live!

Live stream apps are readily available on your phone, and there are a few devices that

are helping companies have more significant streams.

In the next few videos we will be diving deeper into Live streaming platforms and devices.

Trend number 3, Gifs.

Ever since Facebook imported GIFS, don't you always want to respond to your friends

with one?

Well people only do business with other people they know, like and trust, so your customers

kind of are your friends, so give them some personalized GIF love this year in your newsletters.

Which trend do you think will be the most popular this year?

Share your thoughts below in the comments.

If you're looking for affordable training, please visit our Patreon page and as always,

stay engaging!

For more infomation >> 3 Video Marketing Trends for 2018 That Every Business Owner Should Be Aware of (4K Footage) - Duration: 1:59.

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Tips on how to protect your plumbing during freezing temperatures - Duration: 2:04.

For more infomation >> Tips on how to protect your plumbing during freezing temperatures - Duration: 2:04.

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Here's something you don't see every day... - Duration: 1:12:05.

For more infomation >> Here's something you don't see every day... - Duration: 1:12:05.

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Best benefits of Youtube besides earning money on Youtube - Duration: 8:20.

I'm Eddie I'm a wildlife biologist I'm starting a YouTube channel that combines

travel with environmental education to my main passions and in case you were

thinking about starting a YouTube channel and you don't think it might not

be worth it well I'm here to tell you all the good reasons why you should

still start a YouTube channel even if you don't end up making money off of it

because I think there's some pretty good reasons to still do it which I will tell

you and explain right after this well the first good reason why I would have

been worth it to start the YouTube channel is very practical okay is you

will gain skills that are potentially very useful in your future one skill is

you'll learn at least to a certain extent how to edit videos it depends how

hard you work at it believe me man I just started doing it like a couple

months ago and I have learned so much I found it a lot of fun too which I'll get

to later we live in the age of videos man videos are all over social media

companies are making videos to advertise there's many more jobs opening up for

videographers and I'm not saying that you should pursue a career in

videography but you never know you never know what kind of small business you'll

be involved in which hey you know if you know how to make a video on your own

maybe you could save money rather than like hiring like this big-time

professional videographer maybe you can advertise for your own small business

the other kinds of skills that you will learn are your social media influencing

skills for the longest time I counted like down on social media I thought it

was a waste of time I thought it was just a way to make other people mad

about posting your comments about various things that it was kind of weird

how you could like kind of you know stalk your friends photos the truth is

social media has taken over our lives now maybe I'm preaching to the choir

maybe everyone already knows that by now social media is the best way to

advertise these days learning how to advertise or grow yourself on social

media it's a very strategic thing you know there's certain things you can do

there's alga rhythms you know that you can tweet that you can post at certain

times you're getting to know these platforms you also learn how to keep up

with these platforms as they keep changing so I'm not saying that you

should pursue a career as a social media marketer but let's say again

you're in a business it's important to keep up with this stuff you know it's

important to learn these skills okay I'm a wildlife biologist some wanted you

like you know you're studying wild animals you're studying Birds why would

you ever need to advertise yourself on social media well I don't know I

actually work in the private sector you never know when I might be you know in

business trying to advertise to a client you got to be on top of social media

these days if you're gonna be on top of your business in whatever field man a

second reason why you should grow YouTube channel is let's say you have

this inner desire okay not really to to grow a business and gain money but let's

say you know you have some message you want to get out to society let's say

it's for a good cause you know you're you're trying to you know help world

hunger or let's say you're trying to raise awareness of some disease you guys

remember a couple years ago the ALS bucket challenge you know so there's

philanthropy causes for my youtube channel I want to be able to help other

people in a couple different ways the first part of the message of my channel

is just inspiring other people to travel the world because I've done a lot of

traveling and I had so much fun labs traveling and I want to inspire people

to do it I want to sort of guide people how to do it but then you know I'm also

a wildlife biologist I have this lifelong passion for nature and Wildlife

and birds I want to inspire people to appreciate nature in a way that they

never had before all in an effort to create environmental awareness you know

to help you know save the planet you know even if I didn't really even grow

that much if I even spread that message to a small handful of people I still

view that as a benefit and then number three growing a YouTube channel yeah it

is a lot of work okay and if you want to succeed okay I can already tell that

it's a ton of work and you have to have a very hard working cutthroat mentality

I haven't succeeded I just started even if you don't succeed it's actually

really fun I love filming wild animals I love filming birds taking photos of

birds when I'm out in the field and I've also discovered that I love vlogging my

trips it's pretty cool because at first it is like kind of off

word but once you get over that it's really cool going back over the footage

and editing it and it's just memories man it's hilarious you know it's

hilarious to like to edit things and like the really inappropriate stuff that

you can't share put all that funny stuff into a separate video and you know share

it with your buddies you were traveling with so this video is all about all the

reasons why you should make a YouTube channel besides money well the truth is

you should still definitely do it for the potential to earn money because why

not right and it's also gonna motivate you if you actually were able to earn

enough money to be a youtuber to like just to be a full-time youtuber sounds

like living the dream there's a number of ways that you can make money off

youtube you know there's the ad money directly from YouTube there are sponsors

there's affiliate marketing and you can also use YouTube as an advertising

platform to sell your own merchandise and there's also other ways that you can

make money on YouTube as well one thing that I love about YouTube it seems like

to me again I'm brand new I'm just starting out is it seems like there's

kind of like this middle ground you know you can be a large channel you can be a

medium channel it can be a small channel even with a few thousand subscribers you

can still get some types of sponsors hey I've 150 subscribers I've only really

gone on one real trip and done like a real vlog out of it to Nicaragua last

month and I sent one of the videos that I made to a hostel that I stayed in in

Nicaragua of me just going to the hostel having a good time going one of their

tours they looked at it they loved it they stuck it on their page and you know

what they told me they said hey man if you want to come back here and stay for

free you are more than welcome dude I don't know if that counts as a

sponsorship but that's already some benefit that I got out just for making

like a couple videos out of my first trip but I'll tell you one reason why

you should not make a YouTube channel and that is to get famous okay you

should not try to be the next Logan Paul for example you know he has millions and

millions of subscribers statistically no matter who you are statistically that's

just not going to happen but you know what is famous even me and right is this

famous mean two million subscribers you know a hundred thousand you know ten

thousand a thousand what does it mean again there's a middle ground I've

leave where hey you know if a thousand subscribers means I'm famous among a

certain group of people hey men I think that's a pretty decent goal that's

actually my goal over the next year is to reach a thousand subscribers and then

the last thing I want to say is when you first start making YouTube channel it's

gonna be pretty frickin weird there might be some people that think it's

weird that think it's strange it's gonna be weird talking to the camera this is a

lot easier to do right now like at home by myself but out in public believe me

man it's pretty freaking weird at first but you know once you start getting that

confidence on it feels amazing and it's super fun to do and it's freakin

hilarious dude they're gonna be people who freakin who freakin start calling

you out your friends might start making fun of you okay and you just gotta

ignore them my friends have told me dude Edie yeah you know you're just trying to

get famous you know I've already told you that I'm not trying to get famous

but they're like good you're you're just trying to get famous man like if you

really actually just want to make money man you should just do poor man yeah man

just ignore people and it's gonna be scary once you start doing it and even

if you never are successful I truly believe that still gonna be awesome and

anyways guys if you were thinking about starting a YouTube channel I hope you do

and feel free to subscribe to my channel if you want to be inspired to travel

learn about traveling on I explore all kinds of things about the youngtravel

life like you know the budget travel life the party life that goes along with

traveling you want to be inspired about nature about wildlife about

environmental issues in the world and how I tie that into the travel life

subscribe and good luck with your YouTube channel man peace out

For more infomation >> Best benefits of Youtube besides earning money on Youtube - Duration: 8:20.

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Why you need product liability insurance for amazon for online arbitrage - Duration: 8:21.

Hey guys this is Ted with OAXRAY and today we're going to talk about why you need liability

insurance for your Amazon business today.

Today I was scrolling through Facebook and I'm in lot of Facebook groups so you will

notice that I get a lot of different information on Facebook.

And it's just a coincidence that today I'm scrolling through and I see this item right

here someone's requesting a review on it and it's a power cord.

And kind of weird but I scroll down and the very next thing that I get right here is someone

who is actually their neighbor buys a Dell power cord, it's a generic version of it,

so it's not made by the Dell Company for a laptop.

They actually plug it in, they leave and when they get back their house is on fire - entire

house burned down and it also killed their three dogs.

And this person is asking hey who's liable for this situation.

And this is why Amazon if I scroll over to the Amazon page, this is why they require

you to have a million dollars in liability and insurance per occurrence.

And if you read right here, if we talk about this line right here it says you need a million

dollars for product liability, bodily injury, personal injury and broad form of property

damage.

So let's say that you decided today that you were going to resell this power cord right

here and it burned somebody's house down, the first person who's going to pay out would

probably be the person's insurance.

So, like their home insurance is going to pay for their house to be rebuilt; that's

the first thing.

But that's not all that's going to happen; they're going to say how did the fire start?

And with Amazon you're going to have a pretty clear record of the seller who you bought

this from.

So, let's say you bought a power cord 3 months ago and you bought it at a store.

You're probably not going to remember where you bought the thing and if it causes a fire,

the chances are you are not going to track down the original manufacturer and all those

things and you're probably not going to have a receipt for that anyways.

So, often there's going to be a break in the chain of custody of who sold that item to

you and you're rarely going to be able to go back to the manufacturer and actually get

a remedy for the situation.

But on Amazon you're probably going to remember hey I bought that cord on Amazon.

Then you go back into your Amazon account and then you see where you purchased the cord

from and it's going to show a picture of your seller account.

It's going to say you bought x, y, z cord from Bill's books or Bill's Amazon store.

So then the person is going to say what was the brand of the product?

And they might go back to the manufacturer or they might go back to you and they might

say well you're liable for this product.

Now if you bought this thing overseas, let's say you're doing private label, they're

not going to be able in general to go back to the manufacturer in China.

It has your brand on it and has your information on it, so, now they're going to be coming

to you because your power cord with your brand on it burned down their house.

So this is exactly why you need a million dollars insurance or more because I don't

know what the cost of this house was if this house was in Virginia Beach where I live,

probably not a million dollar house.

But if this item was in California this might have been a million dollar or more house.

Luckily in this situation no one was hurt but you can imagine if someone died in the

fire, that you'd quickly be above a million dollars in compensation for this person and

it could mean the end of your business and it probably would mean the end of your business.

Because a hit like this someone's suing your business possibly going over the million dollar

liability policy that you may or may not have, could easily end your business.

So, I have insurance with CNA, they do a lot of business insurance.

You can actually select your industry, the size of your business and put out all kinds

of information in here and then you can do everything you need to make sure you comply

with the Amazon insurance rules.

To find this all I did was type in Amazon liability requirements and it came up, so

you can just do a Google search to find it or we'll have it posted below.

But you'll see everything that you need, the type of commercial liability and insurance

that you need and everything.

But CNA in most cases will be able to help you out, that is who I work with.

But if you're doing private label you want to be very specific on what you tell them

that you're doing.

Because if you say I'm selling toys, I know in my personal experience CNA said we're not

going to insure you or it's going to be very expensive to insure you if you're private

labeling toys for kids.

Because if someone takes a kid product and they swallow it something like a fidget spinner

where people are swallowing the little things or the magnets that kids are swallowing then

you can easily be above your million dollar and very risky for them.

But they do allow me in my situation to resell books, resell toys and as long as they have

another brand attached to them, I can resell them.

So you want to look at your business model, contact your insurance agent and make sure

you say specifically what it is that you're doing because my packet is over 50 pages and

it has whole lot of exclusions to it.

So you want to make sure that what you're doing is not excluded, so that if something

like this happens - like this can happen to literally anyone.

I mean if you have a small electronic device it could overheat, it could have something

on fire.

And whenever you consider how easy it is to track it back to you and the likelihood of

that happening, it's very likely because they have that chain of custody where I buy it,

there's a record of that purchase for ever and then I track it right back to you.

Most likely the manufacturers not in the U.S. they come to you, they might go to Amazon

but Amazon is the marketplace.

So, it looks like you're probably going to be the one holding the bag if it comes down

to it.

Now I'm not a lawyer to say who is going to be holding the bag you might want to look

at this but even if there is a slight chance that it's going to be you who get sued over

this or your business they get sued over this, you want to make sure that you have the right

things in place.

And I think what Amazon would say is hey we had this policy, you violated terms of service

by not having the insurance.

If this comes up and at worst case scenario let's say you don't get sued, let's say Amazon

gets sued then Amazon says hey where's your insurance?

We're getting sued over here and we want to share the responsibility, we want your insurance

company kick in and you never purchased this ; you're violating the terms of service by

selling on Amazon.

So, it's just one of those situations that I think a lot of people overlook and that

is insurance of your product and even if you're selling something that you think might be

minute and you say there's nothing that can be wrong with this, maybe its metal product

and it has some lead in it.

You know there's a lot of different things that could be going on.

So, you just want to make sure you're covered at all bases.

But if you're not in Reezy's group - Reezy's Resells pretty good group, I get a lot of

information from there and that's where this post came from.

And I just wanted to say that that's a good group to join if you see it and we want to

hear about relevant topics.

But I thought this was very interesting and hopefully everyone understands that they can

be the ones held liable in some of these situations and you should get insurance especially just

to comply with Amazon rules.

Thank you guys very much, have a great day and make some money using OAXRAY.