Hi, I'm Aida. And this channel is for creative entrepreneurs who want to grow
personally and grow their business. Today I'll be talking about the three reasons
why you should focus on your strengths. And make sure that you tune in to the
end, because I will be sharing with you how I was able to identify my strengths.
Number one is refine your skills. Since we do not have an abundance of time and
energy, whatever time we take trying to improve our weaknesses it's time that we
take away from working on our strengths. And when we work on our strengths we
actually have the ability to reach a level of excellence. I really love what
Robert Greene says in his book Mastery.
Number two is
enjoy the process. I think that when you started your business, it is because you saw
an opportunity to make a living using your art. And art is not necessarily only
about the end result. It's also about the process. And the process of also running
a business should be enjoyable. There's no reason why you should agonize day in
and day out with tasks that you're not really good at. And by focusing on things
that you're naturally good at, you can actually enjoy what you started - this
business and the art that you create. I feel like this quote by Tim Ferriss says
it all.
Number three is reduce stress and
grow. So as business owners when we're doing all the things - tasks that we
are good at. Things we're not so good at - we end up feeling overwhelmed and
stressed out. And that is not good for our well-being and it's not good, because
we just don't even have time to look at the big picture and grow our business. So
what I could really suggest is really thinking about delegating
or outsourcing. Check our Marie Forleo has to say about delegation.
So a little over a year ago I took the Gallup
Strengths Finder Test. And it's not one of those funny little quizzes that you
take online. It takes 40 minutes to do and cost $15, but trust me it is worth
the time and investing that money. I was able to identify the five top strengths.
And really I've been using these strengths in projects that I do and how
I approach my work. So I cannot recommend it enough. And I just want to tell you
that either you can do something like that or you can talk to your family and
friends to find out what your strengths are. I really hope that this video was
really helpful to you. Let me know in the comments below, like this video or
subscribe for more videos like this... they'll be coming up on the first of
each month. Thanks for watching!
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