In my video last week, I spoke about how people love to read about themselves, and see their
lives reflected in the copy they read.
I talked about how people are selfish.
And the reason we're selfish is, because our brains are wired that way, it helps us survive.
We can't help it.
but do you want to know what else we are besides selfish?
We are also lazy.
Now before you protest, hear me out.
I'll let you know why in this video, and how we can use this to our advantage when we're
creating our copy.
And if you stick to the very end, I'll let you know how you can receive some bonus copywriting
tips.
And in every video I do ... I give you proven copywriting advice that will result in more
conversions, so make sure you subscribe to my channel.
And of course click the notification bell, so you can be notified every Tuesday when
I release a new video.
All right.
So I've called people selfish, and now I'm calling us lazy.
What do I mean by calling us lazy?
Well, we're not really lazy, we just want to expend as little energy as possible, in
order for us to survive.
It's just like being selfish, it's all an attempt to keep ourselves alive.
And when we create copy that makes our readers think too much, or jump through too many hoops
to perform the action that we want them to take, they're likely not going to stick around.
It's up to us to write copy, that connects the dots for readers, to make things easy
for them.
We shouldn't be making things easy for ourselves.
So, I want you to do something.
I want you to look at something you've written recently.
That could be something on your website, an email, or a social media post.
And look at it through the perspective of your reader, and remember your reader likely
doesn't have as much information about that topic, as you do.
so you need to make sure you're writing it at their level.
And as you're reading it, ask yourself, "Is this really easy to understand?
Have I made it really easy for them, to take the action that I want them to take?"
Okay.
So, if you've made it easy for them, please comment below, "It's easy."
And congratulations, if you have.
If you haven't, don't worry.
We don't purposely set out to make things difficult for our readers.
It's just that we know our businesses, or services, or products, or topics so well,
that we can forget what it's like to have no knowledge.
So sometimes we'll end up skipping steps, but this just leaves gaps of information for
our reader.
Or we make them jump through too many hoops, to perform the action that we want them to
perform.
Again, we don't do this on purpose to make things difficult for them, we're actually
just trying to make things easier for ourselves.
We're human too, we want to survive.
So, I'm gonna show you an example today.
This is of a website that I find makes the reader do all the hard work.
Let's take a look at it now.
Innovation for Prosperity.
So, let's stop right here.
When you look at this headline, do you know what this business is?
Is this a banking business?
Is it a technology business?
We don't know, it could be for anything.
Then under the headline and hero image, there's a new section that reads, "We develop teams,
design innovation programs, accelerate ventures to advance collective prosperity."
Again, this is still vague.
They are starting to be more specific, but we still don't know what they do, or what
kind of business or organization they are.
Then we scroll down some more, and it starts to become more clear.
We help build businesses and startups, to create a thriving economy in emerging and
frontier markets.
Okay.
Emerging and frontier markets, these words are the specific ones, that readers really
need higher up.
you're really taking a chance that people are going to be patient, and take the time
to figure out what you mean.
They are more likely to move on.
you're making them think too much, and do too much work to figure it out.
And despite what looks like an organization that does good, important work, they've just
made things difficult for their readers.
First with being vague and unclear, but they have this call to action button at the top,
"Let's connect, email us".
So I clicked, and I got this.
It says, "You want to hire us, book us for conferences, apply for a job or internship,
or just grab a cup of coffee?
Email us."
now it looks like they're being friendly, which is great.
But again, they're taking some big chances that their readers are highly motivated, and
want to go through this work to understand what they do, and then to contact them.
Do they really want people to email them, to ask them to go to coffee?
Probably not.
It's cute and it's friendly, and shows some personality, which is good.
But it's also jumbled up with "Hire us, book us for conferences, and apply for a job."
but this is a Contact Us page, so of course this is an opportunity to get in touch with
them, with whatever it is you want to reach out about.
It makes me wonder if they provide more specific contact information elsewhere on the site.
For instance, if we take one of those things they say you can contact them for, such as
book us for conferences ... let's take a look for that.
So, I saw that, and I wanted to look through their site to see where they actually offer
information about speaking at conferences.
I didn't actually find it.
I did find their page that offers training.
It appears in the navigation menu, and is listed as "Rewire Teams".
This would be a very good example of being clever, instead of being clear.
This example shows you, how not connecting the dots for your readers makes it very challenging
to get them to do what it is you want them to do, while they are there.
They are making me do a lot of work, just to find what I'm looking for.
It's really important for us to be very clear, so it's easy for our readers to figure out.
All right.
That was today's copywriting tip.
You can get those bonus copywriting tips, if you sign up with a link that's on the screen
right now, the link is also below.
You will get five quick and easy tips that will help you create copy, that is compelling,
and that converts your readers into buyers.
If you like this video, please like it, subscribe, and share.
And of course, I would love to read your comments.
I will see you next Tuesday.
Thanks for watching.
For more infomation >> WATCH ME COLOR! ~COLOR WITH ME~ - Duration: 6:19. 
For more infomation >> 🕺Eshare Tere 👌/dhamaka WhatsApp status for you 😍 - Duration: 0:34. 
For more infomation >> Interlibrary Loan and Document Delivery - Duration: 1:47. 
For more infomation >> Preview: You've Got A Backstage Pass | FOX BROADCASTING - Duration: 0:31. 
For more infomation >> Everything You Need To Know About PCOD/ PCOS - Video Series [ With Malayalam Subtitles ] - Duration: 7:44. 
For more infomation >> The Pulse on AMI-audio: advocating for you! - Duration: 0:31. 
Không có nhận xét nào:
Đăng nhận xét