Hey there, it's Ashley Perkins!
Welcome back to the best place to build income, influence and impact for your business or
brand online.
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strategy tutorials every week!
So, you know that video marketing is essential to the growth of your business, but you just
can't seem to bring yourself to record that tutorial or click that 'go live' button.
Listen, I get it.
You watch and listen yourself as you're recording and all of those self-limiting doubts
sneak in like, 'what am I even saying?', and 'is anyone really going to care?'.
I'm here today to tell you that you do know what you're saying, you're an expert in
your niche!
And yes, people are going to care.
But, the thing is… you can't let outside factors dictate how you leverage video marketing
to grow your business.
That's why today I'm going to share my five surefire strategies for getting comfortable
with being on camera so you can learn to love yourself and your content just as much as
the rest of us do!
Step 1: Have a plan
One of the biggest forms of self-sabotage when it comes to creating video content, or
content of any kind for that matter, is showing up unprepared.
You need to have a clear focus in mind and a goal for your video that aligns with your
big picture business goals to be effective at it.
Whether you're creating an evergreen video for YouTube or going Live on another social
network, make sure you take the time to jot down a few talking points so you don't get
derailed during the production of your content.
Not to mention, showing up prepared will instantly make you feel more confident!
Step 2: Practice makes perfect
If you've got the jitters about recording your first video or going live for the first
time, a great thing to do first is to practice using micro-video content or go live privately.
Social networks like Instagram, Facebook and Snapchat provide us with tools like Stories
that allow us to capture 10-15 second video clips and string them together chronologically
to create a longer video for our audiences.
Stories are great for getting comfortable with yourself on camera because you have the
ability to delete and re-record any clips you don't like, so take advantage of these
tools and practice sharing your video content in bite sized pieces to start.
Networks like Facebook also allow you to create and stream a live broadcast privately, so
that way you can get a feel for the full experience and what to expect when you're actually
live without the added pressure of an audience.
Step 3: Consider the camera your friend
Changing your mindset about the camera in front of you is one of the easiest ways to
relax while you're recording.
Instead of thinking of the camera as this intimidating piece of tech out to make you
look like a fool, start thinking of it and speaking to it like a friend.
It may feel weird at first, but you need to remember, there's actual real people on
the other side of that camera who want to feel connected to you and like you're speaking
to them.
One of the easiest ways to do this is to have one person in mind while you're recording,
whether it's a friend, family member or spouse, talk to the camera as if you're
talking to them.
Step 4: Stick to the script
Whether you're recording an evergreen video or a live broadcast, it's important that
you stick to your talking points to avoid getting distracted.
This is a big one for live videos because it can be so easy to drop everything you're
talking about and welcome new viewers as they join, or respond to comments and questions
the moment they appear.
Don't do this.
You've taken the time to show up prepared with a few talking points, so do yourself
and your audience a favour by sticking to them.
The fastest way to have a live broadcast or video derailed is to get sucked in to outside
distractions.
If you're on a live broadcast, let your audience know that you'll address any comments
and answer any questions at the end of the presentation.
If you're recording evergreen content and your partner keeps asking what's for dinner,
or your dog won't stop barking, it may be time to find a new place or time to record.
Step 5: Don't give up
Danielle Laporte once said, self-expression is like a muscle.
The more you use it, the better you get at it.
This could not be more true for getting comfortable on camera!
You're likely not going to enjoy watching yourself the first couple times you practice
sharing your content on camera, but each time you do it, you'll like it more and more.
That's because the more time you spend watching yourself, the more you pick up on little habits
and nervous ticks that you want to eliminate so that each time you step in front of the
camera, you present yourself in a more confident manner.
These are just five ways you can learn to love yourself on camera so you can effectively
use video marketing to grow your business, but the options don't stop here.
If you have a solid strategy that's made an impact on how you record your video content,
I'd love if you shared it in the comments.
If live streaming is a video marketing strategy you want to get started with, click the link
below this video to learn more about my e-course: Learn to Live Stream.
Inside you'll find my top-to-bottom strategies for leveraging Facebook Live to get found
by your target audience, build trust with them, and increase conversions.
If you liked this video hit the like button below and share it with your friends.
I will see you in the next video!
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