Do you struggle with knowing how to set up a YouTube account? Are you put off
by stories of Youtubers having their accounts closed? Welcome to this video
entitled: "How To Setup A YouTube Account And Know The Terms Of Service". In other
words, learn how YouTube can massively benefit your business by learning the
rules of the game. Before we do so, be sure to watch the video to the very end
where you'll be able to download your free PDF copy entitled; "How To Be The Best You
Can At YouTube". Hi, my name is Jeff Laming from Video Cashflow and in this
video we're going to highlight how to set up your YouTube account and to find
out what the [YouTube] terms of service are. And if this is the first time you're watching
a Video Cashflow video and you like what you hear, see and read then please click
the "Subscribe" button at the bottom of this video to get more video marketing
and business videos on a weekly basis. By the time you've got to the stage of
setting up your YouTube account you have probably considered at least some of the
following:- 1. Why you would want to use video in your business; 2. Where video
fits into your overall marketing plan; 3. How video can elevate you and your
business to authority status; 4. How to rank your videos on page 1 of YouTube
and Google; 5. How your business can benefit in the short term; and 6. The long
term plan. So now we need to take action by setting up your Google account and
YouTube channel. Just to clarify - when people refer to a "YouTube account"
what it means is that an account is set up on Google - because Google own
YouTube - and then a YouTube channel has to be created before you can upload
videos to it. Here's the link to follow that provides clear steps on how to set
up your Google I.e. YouTube account which you'll find below [ https://support.google.com/accounts/answer/27441 ]. You can find many
YouTube videos on this very subject helping you set up your account, however,
YouTube and Google provide some very clear explanations and tutorials on most
aspects of YouTube and will also likely be more up-to-date than many videos so
I'd encourage you to use the resources already available to you. Once you've set
yourself up on Google there's one further step to take and it's probably the most
unglamorous aspect of YouTube you will ever come across!
However, it's probably the most important part of YouTube that you'll need to
learn because it will help maintain your status as a worthy Youtuber and ensure
your online business avoids an inherent and often overlooked risk. This next step
is YouTube's Terms of Service. You can find the URL link [ https://www.youtube.com/t/terms ] at the bottom
underneath this video. It won't take you long to read the terms and to
familiarise yourself with things like:- 1. General rules and restrictions on
what's acceptable and what's not; 2. Copyright issues; and 3. Content
guidelines. Most of it is all common-sense stuff. However, from a
business perspective it's important to put in place measures that will minimise
your risk in the event that you do have your YouTube account shut down so please
bear the following in mind:- 1. YouTube is a platform that is policed by YouTube and
Google and is no different to any other social media platform in that
respect; 2. Accept that your account will be suspended on the odd occasion. This is
because they act on the basis of taking action first and then asking questions later.
In other words, you are deemed to be guilty until you prove your innocence;
3. Do not build your business wholly around the YouTube platform. What I mean
by this is twofold: (1) Do not rely on YouTube viewers to form the basis of
your prospect numbers. Share your great information with the other social media
platforms whilst directing them to your YouTube channel and videos with
strategically placed calls to action; and (2) Build an email list. Basically, YouTube
is a marketing tool so you want to get viewers watching short ie 90 seconds or
so videos on YouTube that you can then direct them to your website or landing
pages for them to get access to your value-added information that will help
provide a solution to whatever issue or problems they require help with. For
the viewer to access the downloadable information which could be an e-book or
a short online mini video series, the viewer is required to opt-in and leave
their email address. This now enables you to provide more great information
in the form of regular emails where from time to time
you can also suggest other products and services that can help solve their
problems. A great example of providing these regular emails is what is known as
an autoresponder and there's a link to the AWeber site in the description box
below this video. The important thing to grasp here is that your email list is
under your control. if you start to monetise it to the extent that it
generates a relevant income stream for you then your email list has a value to
it: the more money it generates the more valuable the asset i.e. the list, becomes.
So, in the event that YouTube or Google do decide, for whatever reason, that you've
breached their terms of service, irrespective of how absurd the reasons
for doing so are, your business can continue to operate profitably. Yes, it
can be a bloody nuisance, but that's the way of the world and you have to move on
and focus your efforts on your business and serving your clients. So, summing up
then, basically, set up your Google account so you can set up your YouTube channel
after you familiarised yourself with YouTube's terms of service. The two key
URL links I referred to earlier are shown in the description box below
this video. And, to minimise risk of your online business being disrupted in any
way, start building an email list as soon as possible. That's it! I hope you found
the content of this video helpful and useful. in the meantime, if you'd like to
find out more about YouTube and YouTube advertising there's a couple of links
that I've placed in the description box below this video. One's called "Master
YouTube [should be Video, not YouTube] Ads" and the other one is called "Tube Video Camp Lifetime". You will also
find a URL link to TubeBuddy, an analytics and optimisation tool that
supplements and enhances the YouTube website. (Kindly note that these links are
affiliate links which means that if you go on to buy a product or service - and at
no extra cost to you - we'll receive a small commission). if you found any of the
information in this video helpful please enter "VIDBIZ" in the Comments section
underneath the video. And don't forget to download your free PDF copy entitled:
"How To Be The Best You Can At YouTube". You'll find the URL link in the
description box below this video. Thanks for watching. Look out for another video
on video marketing and YouTube coming your way next week. And if you like this
video please click the "Like" button underneath the video. Feel free to
share the video with friends, family, business colleagues and associates, and
by all means leave a comment or ask a question in the Comments section also
underneath the video. And don't forget to hit the "Subscribe" button if you'd like
more videos on video marketing and business tips, tactics, techniques and
strategies to help you with your own online business. Until next time.... bye for
now.
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