- [Russell] Hey this is Russell Brunson
and welcome to Squeeze Page Funnel Secrets.
Now I wanna quickly show you how to use simple
squeeze page funnels to build an email list
of potential buyers
and then at the end of this video
I'm actually going to give you my top
converting squeeze pages for free.
But before I do that, I want to explain
to you what a squeeze page funnel is,
how it works, how it can work for your business
to grow a list of subscribers
and potential buyers
and help grow your company dramatically.
So with that said, let's jump right in.
So, what is a squeeze page funnel?
Well, a squeeze page funnel is one of the most
simple funnels we have.
It's basically just two simple pages.
Page number one is what we call a squeeze page.
This is where we're asking somebody
for their email address in
exchange for something.
Might be a lead magnet,
might be an ethical bribe,
might be some more information.
And then on the next page we thank them
for their email address, and then we give them
that thing that we promised them
on the squeeze page.
It's very simple and very easy,
and it's one of the fastest and easiest ways
to build a huge email list of subscribers.
Now I'm gonna show you guys a
couple of squeeze page
templates so you get an idea,
cause you've probably
seen these a lot out there in the marketplace.
You may not have even known what it was.
So this is what a squeeze page may look like.
Someone is offering you a free guide
or free report in exchange for
your email address.
Okay, here's another one.
This is very simple and very easy.
Same thing, a free report, they opt in,
and then you give them the email address.
You can offer a free book, a free video,
a free white paper, anything you can think of
you can offer it for free, they give you
the email address, on the next page
you thank them and then you actually
give them the thing that you promised them.
It's very simple, it's a very easy way
to start building a following of people.
Okay, so the question I get from a lot
of people is, like, where do squeeze
pages come from? What is this-
who invented this? Why is this a thing?
And for you to really understand that
I wanna go back in time about 10 or 15 years
back to when the internet first came around.
Now if you are like me, been doing this for
a long time, you probably remember
when you would visit websites and all of
a sudden something really annoying
would happen. Do you remember this?
You go to a website and all of a sudden
you see BOOM a huge pop-up, right?
And pop-ups were amazing for marketers
for business owners, because what would happen
that, someone would come to your website
this pop-up would come up and it
would say, 'hey give me your email address
in exchange for a free report' or for
a free coupon or things like that.
And what happened is that marketers,
business owners started growing huge email
lists of 10s and then 100s of thousands
of people and they'd make so much
money emailing those lists of subscribers,
different products, and different things
they were selling.
The problem was it was really annoying
for the end customer, and so Google
started building in ad-blockers in
all of their things, same did Internet Explorer.
And soon, pop-ups became a thing of the past.
And people started freaking out, because
they're building these huge email lists
and then all of a sudden, that went
away literally overnight.
And they thought, 'what are we gonna do?
How should we do this?'
And luckily for all of us, there
are some very smart marketers out there
who started trying to figure out new
ways to do this and one of the things
they invented is a concept called
a 'squeeze page'.
Which is basically taking this pop-up
and instead of going to websites, this thing
pops up, the pop-up becomes the main page
you actually drive people to.
Now, this is one of the original
squeeze pages. This was David DeAngelo's
DoubleYourDating.com
Back when I first got started over
a decade ago, this was like, the most famous
squeeze page out there.
It was very simple and very easy.
If you look at it, it said
'You're about to learn secrets that most
men will never know about women'
Inside, you're gonna learn the kiss test.
How to find out if she's ready to be kissed.
And then a bunch of different things, right?
And so you'd come to this page
And instead of driving to the page, having this
be the pop-up, this was the actual page.
I remember when he first started
doing this, other people started doing it.
Everyone thought they were crazy, like
why would you do that? Why would you
hide the thing you're actually trying to sell
from people by having this squeeze page?
But they started doing the testing
what they found is that they would send
people here, say they send 100 people
to this page, let's say they get 30 or 40%
of people to buy, now you may think
that means 60% of people never
actually saw the thing that you're trying
to give them, but what happens after
you get their email address, you have
the ability to follow-up with them.
And they say on average, it takes somebody
seven times seeing what you're trying to sell
before they're willing to buy from you.
And so if you're just driving all your
people to a website, hoping they're gonna
buy, you're gonna lose a lot of that potential
revenue because you have no ability to follow-up
with those people.
So, instead you send them to a squeeze page.
Now, here on this squeeze page, what he was
promising people is that, if you
give me your email address, I'm gonna tell
you the Kiss Test, okay?
So someone would come here and they
put their name, their email address in,
then they go to page right here where
it'd say, 'here's the kiss test' and it
would explain this is how to know
if a woman is ready to be kissed.
And would kind of explain really quick
and in the bottom it said 'click here
to go download my e-book' and then he'd actually
sell his book called 'Double Your Dating'
And that's what the squeeze page was.
Offer them an ethical bribe, a lead magnet.
For him it was the kiss test,
then the next page he gives them the kiss test,
thanks them for giving the email address,
and then from here they will push them
into whatever product or service
they actually wanna sell on the backside of it.
Okay, now they were able to build
an email list of 100s of thousands
of men and build a huge company
by using simple squeeze pages like this
Okay, alright, so here's how it works.
Step number one, you have to create some
kind of lead magnet, something you can give
somebody in exchange for their email address.
And step number two, you just trade
it for their email address.
It's very simple process that works
super well, in face it's almost
too simple and easy.
Here's an example of some squeeze pages
that, some of my favorite ones I've seen
in the past. This one Frank Kern did.
This is one that Neil Patel did at Kiss Metrics
giving away some white papers. This is one where
Brendon Burchard gives away his
productivity guide. This is one
where someone gives away a free video,
which actually ends up being the sales
video for the product they're trying to sell.
So, these are basic squeeze page examples.
There's tons of different ways to do them.
But that's kind of what they traditionally
look like, okay?
So my question for you is how would you
use a squeeze page funnel inside
of your business, okay?
Well, one way is to get their email address,
so you can follow-up with your customers.
Okay, I told you before it takes someone
an average of seven times hearing your message
before they're gonna be ready to actually
purchase something from you.
So, by giving them something for free
in exchange for the email address,
now you can follow-up with them and
have multiple times to try to sell them
product or service you really wanna sell.
Okay, number two, you can start getting
new leads and start building a relationship
with them, so you can sell them other products
and services in the future.
Another thing is you can build an audience
of people for an upcoming product you're
gonna be launching in the future.
Okay, now, we use squeeze pages and
all sorts of aspects of our business
and something you should be using as well.
Now, here's the example of one of my
squeeze pages.
This is a product I put together
called The Funnel Hacker Cookbook.
And I have a free PDF of this, it has
my top 22 sales funnels.
I send people here, they click on the button,
it pops up, it asks for their email address,
and the next page, I give them the download link
to the email, to the cookbook, and then I also
here offer them a physical copy they
can buy if they want upgrade and get
a physical copy of the cookbook.
Okay, it's a very simple squeeze page
funnel that's built me lists of
10s of thousands of people in the last few
months alone.
Okay, so my question for you is-
what do you have that you could give away?
AKA, what kind of lead magnet could you
create in your company to start generating
your potential dream buyers?
Okay, you could create some kind of
free report or whitepaper.
You can make a free video,
you could give away coupons,
you could access something amazing
and a whole bunch of other things.
Just think about what is it that
your dream clients would want,
go and create that thing and then
you put it behind a squeeze page funnel.
Okay, now he's some of the best
practices of a squeeze page.
This is an example, very simple, very powerful
squeeze page for one of my friends, Brian Moran.
And on a squeeze page, a couple things.
Number one, we wanna keep it simple.
I don't wanna overwhelm them, I'm not
trying to over-complicate it,
just very simple, like, this is what I'm
gonna give you in exchange for your
email address.
Number two, I like having tons of curiosity.
The more curiosity someone has in that
thing you're gonna give them, the more
likely they are to give you their actual
email address, okay.
And the next step you gotta tell
them what to do, so notice it says
'download this thing right now' then it says,
it tells them what to, enter your email
address down below to get this thing.
So, you're actually telling them
exactly what to do.
Cause that's page number one.
Page number two best practices,
you give them the thing that they ask for.
For some reason, people sometimes don't
do this, they try to hide it down
the road.
If you do that, people aren't going to
trust you and they're not gonna buy from
you in the future, okay?
So, you actually give them the thing
that they ask for and if you want to,
you can send them off into your next funnel.
Okay, so, Brian, this funnel gives
them the manifesto that they ask for
and then sends them off into the next funnel,
where he actually sells one of
his training courses, okay?
So, that's some of the best practices
behind how squeeze page funnels work.
So, what do you need for this funnel?
First thing you need is, you're gonna
take this funnel, you're gonna edit it, right?
You need some kind of logo if you're gonna
be doing this one, you need your headline,
your copy, the words that are gonna go on
the page, maybe a picture of your
lead magnet, and that's about it.
That's how simple it is to build
out a actual squeeze page funnel.
Okay, now back in the past, if you wanna
build one of these things, this is what
you'd have to do.
You'd have to hire a designer to design the pages
you have to hire a webmaster to create them
and code them and put them together.
Programmer to set up the auto-responders
and the programming.
An analytics person to make sure it's all working
and it was expensive, took a lot of time, k?
And the good news for you is that
there's a better way, the better way
is you can use our simple share funnels,
and down those videos knows there's a whole
bunch of amazing squeeze page funnels
that I have been using over the last
decade of my life to convert amazingly well,
that I'm just gonna give you for free.
You look down below and see 'em, here's
a whole bunch of them, you can see
exactly what they look like.
Pick which one you like, you click on a
button and it's gonna take you to
what we call a share funnel page.
Now, on this page it's gonna show you
behind the scenes where all the pages
and the share funnel look like.
And then if you have an account to click funnels,
it'll just give you this funnel for free.
It'll literally push the thing tied to
your account and you can go and start
editing the pages.
Or if you don't have a click funnels
account yet, we'll actually give you your
free 14-day trial.
You can sign up and I'll push this
entire squeeze page funnel into your account.
You can go there, you can edit it,
make it, add your lead magnet,
add your logos, add your headline,
and here's your copy.
And that quick, you can
have your own squeeze page funnel up
and ready to start generating leads inside
of your company, okay?
So, step number one in this process is scroll
down below and pick which template
you like the most.
There's a ton of them down there,
find the one that looks like best,
that fits your brand, the thing you
like the most.
That's step number one.
Step number two, you just customize it.
Let me make you a,
let me show you really quickly
how simple it is to customize this
funnel inside of quick funnels.
Okay, so right now I'm on the exact
same page that you're on,
and so I look down here, I find all these
different templates.
Which one of these is my favorite,
I then just pick whichever one I like the most.
I click on, select this funnel button.
And it's gonna copy that entire funnel
over inside my Click Funnels account.
All the pages, all the everything
will be copied over here and so
I can start editing immediately.
After it's copied, I click on the
View Funnel button.
And that fast, the entire funnel's
copied into my account.
Now, on the lefthand side here,
you'll notice these are all different pages
I showed you inside this funnel.
And so I'd go through, I'd edit
each of these pages.
Right now, I'm gonna edit just one,
show you how easy it is.
I click right here on 'edit page'.
And it's gonna take me inside the Click
Funnel's editor.
And from here, I come here, I can
just go where I can start clicking
on things on changing them.
Hey! How are you doing?
(laughs)
I come right here, I can change
out the logo, I can change out the images,
say I want to change out the product shot
from the book.
Something different, I click on 'images',
I find my 'images', I can upload my own
if I want.
I'll click on the camera here and BOOM
that fast, this entire page is edited
to look exactly the way I want it to.
If I don't like something, I can drag and drop.
I can move things around.
There's a bunch of things I can add.
But Click Funnels is so simple that
anybody can do it.
You don't have to be technical.
You just have to be able to drag and drop.
You can make these funnels, this page
look exactly the way you want.
When you're done, you click on
the 'save' button right here.
Then you click on 'preview' and you
can see exactly what your funnel looks like.
That fast, your entire funnel is up and live.
If you don't like something, you
can drag it, you can move it around.
And just keep on having fun until
it's exactly the way you want.
And you exit, and you are done.
So that's step number two, customize it.
Now again, all these templates are very
simple and easy to customize.
In fact, this was one template and
I customize it three different ways,
for three different businesses, but if
you notice it's the exact same template.
I just changed the headline, changed the images,
changed the color scheme, and that fast
I can make this funnel match my brand.
And that way, it looks exactly the way
I want it to look.
I can do that in just minutes here
inside of Click Funnels.
Now, the third step, after you've done it,
now you go out and launch it.
Now I wanna show you a really quick
video for one of my friends, Garrett J White,
who uses click funnels for all of his companies.
I want you to hear his own words, how much
Click Funnels has simplified the process for
him and all four of his companies.
- [Garrett] Hello, My name is Garrett J White,
the master coach mentor and founder of
Wake Up Warrior Academy.
And I will tell you this right now,
we have tested with platforms,
we have tested everything.
I have attempted for the past six years
to use every available software tool I could
find that made it simpler for me
to share my message.
And it started with word press
and it went plugins then optimize press,
and then we went to kajabi.
And then we went to lead pages.
And these are all wonderful, know the owners
of these guys, they're fantastic.
The software tools are amazing.
When Click Funnels came out, I was like
'dude, I cannot handle another software tool,
I don't give a shit, we're just gonna
manage our stuff between Lead Pages and Kajabi.'
And then my friend said, 'just test it.
Just try it out.'
And I went to Click Funnels and no bullshit,
like, every software increment of the last
five years has been a, not a quantum shift
in what you can do with the tool to
get your message out to the marketplace.
They've been incremental, so like, there's
been a move from Kajabi to Lead Pages
or from Optimized Press to Kajabi.
And they were these segmented steps
that had slight improvements that made
it easier.
Click Funnels, though, came out of nowhere.
They took the marketplace by storm.
Just like Apple did when they first
launched the iPhone.
It was not a linear move anymore, it was
a quantum move in improvement that opened up
a gap to allow people just like you watching
this, people just like you and me,
who are not technically savvy, we weren't born
in the Matrix and we didn't have a chip
implanted in our heads.
We're not engineers or computer science majors.
And we don't understand that stuff inherently.
Click Funnels gave you, you my friend,
an opportunity to cut and decrease the time
of stress, and anxiety, and suffering
behind a keyboard.
Trust me, the days you wanna just pound
vodka and throw your Mac out the window,
because you can't figure shit out.
Click Funnels has brought it to a place
that it is a quantum leap,
an opportunity
which allows you,
just like the iPhone,
to not only look smarter,
but to feel smarter.
And ultimately to only deal with
the stuff that matters,
which is getting your message about your product
and your program and service
out to the marketplace.
- How many of you guys think that
Click Funnels is the most amazing customs
for planet earth?
- Yeah!
(clapping)
- [Garrett] If you're spending all the time,
that's suicide watch and having to
check yourself into a hospital.
And honestly, trying to deal with everything
else that's come out before it.
So, I'm not only fully endorsed Click Funnels,
it's the only software tool that we use.
When it comes to our funnels online,
across all four of my businesses,
we're not going anywhere else.
Love Russell, love this event.
This event married up to that software tool.
You are a dumbass if you don't come.
And that's okay, there's plenty of
dumbasses on the plant, just don't
let it be you.
- [Russell] So, what you need to do right now
is if you already have a ClickFunnels account,
scroll down below, and figure out which one
of these squeeze page funnels you wanna use.
Click on the button,
pick your template,
customize it,
and you launch it.
That's how simple and how easy it is.
Now, if you don't have a ClickFunnels account yet
don't worry, same step.
Go down, click on the button down below,
select the funnel.
You'll be taken to a share funnel page.
Go and create your free 14-day trial
and then that funnel will be pushed inside
your ClickFunnels account and you can
customize it, edit it, and launch it,
and you'll be able to rock and roll with
your very first squeeze page funnel.
With that said, thank you guys so much
for watching this video.
Scroll down below to see all of my highest
converted squeeze page funnels and templates
and you get a free copy of them right now.
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