Hi I'm Dr. Paul, this is Live On Purpose TV.
Live On Purpose radio has
been my podcast for over 10 years now. Today at Live On Purpose TV, how to start
a podcast.
Because you're here at this particular episode of Live On Purpose TV,
it probably means that you're interested in podcasting. How do you start a podcast?
and what qualifies Dr. Paul to even talk about that? I have been podcasting since
2007. At the recording of this particular episode, it's 2017,
I just hit my 10 year anniversary for my podcast Live On Purpose radio. That was
before podcasting was even a thing and just to tell you where I was coming from,
I've been anchoring One Day Of A Five Day program on Live Talk Radio here
in Salt Lake City where I interviewed people and I loved it, it was so much fun
for me to show up the recording studio and I'd have my guests there and we'd
both be on the mics and we'd be talking about interesting things and then the
programming changed. I found out about it on my way to the office, I was listening
to the program on the radio and I heard the announcement for the programming
change and I realized starting this week, I am no longer on the air and I had
developed such a passion for that, that that didn't sit very well with me.
Well, a friend of mine approached me and says, "Well, Dr. Paul ya oughta try podcasting."
And I'm like, "What casting?" Podcasting, what is that? He explained to me that
it's on-demand content that's distributed through the internet.
Remember this was 10 years ago and it really wasn't a thing back then, I was
just barely getting started. So I learned a little bit more about it, I wasn't sure
that it would ever really take off or do anything but it was an opportunity for
me to continue doing what I love. What is it that you love? What is it that you
love that has you thinking, "Oh I should do some podcasting."
If it's not something that you love then you're probably on the wrong track.
I would not do this to make money or to gain fans, although those things can happen.
Content is king. Let me say that again.
Content is king and that means you've got to have something to talk about
that is worth people signing into. Content is king. That's going to be driven
by what you are passionate about, so make sure that you're coming from that kind
of a space. How do you start a podcast? You simply get started. It used to be
back in the day, the only way you could have a show of any kind
is through the major broadcasting outlets, through radio and television and
there were a few people who controlled the distribution of that content, that is
no longer the case. In fact, anyone with access to a computer or a smartphone can
create content and distribute it to the world. So podcasting specifically is
typically content that's delivered in an audio format so people listen to it.
It's more like radio than television. Although, I guess technically there are
video podcasts as well but traditionally, it's an audio format for content that's
created by anyone who has a passion about something or knowledge in a
particular area. So one of the first things to consider as you decide
if you want to get into podcasting, who is my audience? And if your answer to
that is well, everybody is my audience, then you don't have an audience.
You got to be more specific than that. Trying to please everyone is a sure
recipe for disaster. Okay failure, there's no way you can do that.
I like the way Seth Godin put this. He wrote a book called Tribes and in his
book Tribes, he described that there are tribes of people out there, out there in
the world and that you have a tribe. Think about that for a minute,
if you have a tribe that makes you the chief. Awesome. Basically a podcast is
your way of showing up and leading your tribe as the chief of that tribe.
So don't get your head all big and thinking that you're that important, I mean to be
the chief of this tribe, just means that you're the one who is going to create
the content and deliver it to them that they're looking for. If you don't do it,
who will? That's why this is important. So who is your tribe? who are those
people who are looking for what you have to offer?
And when we hit our sweet spot, we're doing what we love for those who love
what we do. That's a nice combination. Consider who is my tribe, who is my
audience and start narrowing it down because it's not everyone. My audience is
people who are interested in personal development and positive psychology,
not everybody is. If you can imagine right? But that is my tribe, that is my
audience, those are the people who will resonate with and receive my podcast
gratefully. They're the ones who will want to share it, they're the ones who
are going to subscribe and keep listening to the episodes as I put them out
week after week. Okay, another question that's going to become obvious, what do I
need? What kind of equipment do I need? Honestly, you can do podcasting with as
little as a smartphone or a microphone that can record your audio content,
most computers have microphones and cameras built into them, really equipment is not
the issue anymore and you can go high-end and get some really quality
equipment. When I started my podcast, you can see my system here, this is an old
system. It's what I've been using for the for the last 10 years that I've been
podcasting, I bought some nice dynamic microphones, I've got a Dedham,
a dedicated iMac for the computer support, on that I've got a nice mixing board and
condensers and all kinds of stuff that I put into it. You don't have to do all of
that. As long as you've got a microphone, a way of recording your voice,
in a digital format, you can create a podcast. You also need to have some kind
of a platform from which that podcast will be received. So for me, I use Libsyn.
libsyn.com It's a podcast platform basically.
I upload my files to libsyn
and that's what we use to distribute it out to my subscription lists. So you're
going to need to have something, a little bit of research, you can find several
services out there. Like I said, I use Libsyn, there's others available. I also
created a blog site where I post the articles and the content and the
images and then I link the audio file to that from Libsyn. You don't have to do it
that way, you can publish right from Libsyn or these other platforms that are
available. So that's something to think about, maybe do a little bit of research
on what are the platforms that I could use to launch this from so that I have a
place to put my files and people can access them. One of the next things that
you want to think about is, what is my structure and my schedule? One of the
things that will kill a podcast faster than anything is something that in the
industry we call pod fading and that's when there's several episodes coming out
and then nothing, it goes quiet, it's like crickets.
People will unsubscribe, they'll lose interest, they'll drop off so you want to
have some level of consistency. What is the right frequency for you and for your
content? Give that a little bit of thought. There are successful podcasts
out there who are putting out an episode about once a month, there are successful
podcasts that are out there every week or every day. How much do you want to
do and what will be the length and format? When I started podcasting, I was
doing a full hour, a full hour show and I was basically modeling it
after my experience on talk radio. So we would do a half hour, have a little
halftime break, come back with the second hour and had commercial breaks at each
of the 15 minute increments. That's how we structured it on Live Talk Radio, so I
did that for a while, I got some feedback from my audience. Remember, who's
your audience? These are the people that you're serving. I got feedback from my
audience that they wanted to listen to these episodes while they were
exercising and that a half-hour would suit them better than the hour did.
So that way, they can listen to a whole episode while they're doing their
workout, they don't have to come back to it and continue it tomorrow. A half hour
seemed to work better for my audience so I've gone to a half-hour format.
Now I know podcasts that are three or four minutes in length and it's a
daily kind of a thing. Ten minutes is a fairly common duration but you find out
for yourself what's best suited for my audience and the kind of content that
I want to deliver. Daily tips, for example, to be delivered very quickly, whereas
development of a topic or an interview, like what I do, can take a little bit
longer. So think through the schedule and the timing and the format of what it is
that you want to do.
So now you have it, how to start a podcast. If you'd like to
listen to mine, that's Live On Purpose radio. There's a .com for that and there's
a link in the description.
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