Waching daily Nov 28 2017

Hi I'm Clive Loseby from Access by Design and I'm talking to you toda y

about 20 things you need to know about your websites and Google in 2017.

So we're on to thing number 8. YouTube.

Google loves YouTube, that's no great surpise there

because it bought YouTube about three or four years ago and ever

since then it's been very keen for all of us to make use of it.

Now we can all have some fantastic videos made which will really help our business.

What's helpful to do, is to do video blogging on a regular basis.

You don't have to spend huge amounts of money doing it.

If you've got a smartphone you could literally talk about

what you've been doing today, your tip of the day,

information that you're going to give out to people.

The thing that works on YouTube is

people giving away free stuff.

They're seen as somebody who's wanting to be helpful

and actually this is something that can really benefit your business

and because it's YouTube it is free to do.

There are other videos sharing networks of course

But if it's not owned by Google, Google is not going to

be that interested in it.

Another tip to remember with YouTube you can actually

subtitle all of your clips and by doing that you will help people understand

what's there.

If they're in a corporate environment where they might not have speakers,

no point having a video there that's not got a subtitle on it because

they won't be able to understand it.

It's a big tip for today, I hope it's helpful to you

If you'd like to have a free review of your website please do get in touch

Thank you

you