- What's going on guys, so I have to apologize to you.
First, because my desk is extremely messy,
cause I'm scrambling.
It is, about 9 o'clock at night,
and we leave to go to SEMA very shortly,
so I'm scrambling to get ready for that.
But, when I recorded this video,
that you're about to watch, we had a
problem with the microphones,
and it created a really bad echo.
And, so what I did was I put subtitles on this video,
so if you get real annoyed with the echo,
which, if you got as annoyed as I would,
I'm sure that'll happen relatively soon.
You can go ahead and just turn off the audio,
and just read the subtitles, so.
I know that makes it kind of difficult,
this video is kind of long, but we wanted
to answer the questions that you guys asked us
from last week, Thursday's episode of Dream Job.
You're not gonna make millions in your shop,
but if you wanna have your freedom, you know.
So you might make less than what you do
in your corporate job, but if you have time
to spend with your family, or do other hobbies
that you enjoy, sometimes it's worth
taking the pay cut to do that.
A lot of people that work here took a pay cut
to come work here because of our culture.
Versus be stuck in a job that they hate.
- [Narrator] Ultimately you decide
if you're gonna live or not.
Am I just gonna get through life?
Or do I go live?
♫ Everyone's a winner.
Because it's about your choice.
You literally decide that.
And some people decide it when
they're 70, and it's too late.
♫ They may feel like I'm on top of the world
♫ They may feel like I'm on top of the world
♫ They may feel like I'm on top of the world
♫ They may feel like I'm on top of the world
♫ I'm always a winner, even if I fall
♫ I can still get bigger
♫ The definition of a champion
♫ Definition of a champion
- So the purpose is to answer all the questions
that all the people asked us after we told them last week.
That we're quitting. - So don't have to do an intro
- We have to do some sort of intro.
Well hey guys, today on Dream Job with Shawn Chartier,
we have a special guest, Shawn Chartier.
Shawn, thank you for coming.
- Thanks for having me Bob.
- Yeah, no problem.
Bob?
- I don't know, it sounds like such a host name.
- I used your real name.
- Okay Fuller.
Thanks for having me Fuller.
Want to try it again?
- No I'm good.
- Okay.
- Well the whole point is to just answer all the
questions everybody asked from last week
after we told them that we're gonna
kinda, sorta stop Dream Job.
Bye Kirk.
- Have a good night Kirk.
- But it's really just a pivot for Dream Job,
it's not stopping completely,
cause we're gonna start these couple of months.
- Yeah I had a lot yell at me that
we're stopping Dream Job, yeah,
- Yeah.
- Like they act like we took their first child.
- I was really surprised to see.
- Maybe we should start a gofundme.
If people send us money, we keep putting on a show.
- And then that'll be my paycheck?
- No, it's a charity, you should work for free.
- Oh, (laughs) okay.
- Maybe I'll get another lambo.
(laughter)
- But yeah, I've been really mad,
and I was surprised how many people were like,
I've watched every single episode, I can't believe
this is happening. - There was a lot of that.
- But I've also never seen those people
comment on it before, so there's
a lot of people that watch it that don't,
- They like 'em.
- tell people they people they watch it.
- This one got 25 shares.
You know what my favorite comment was?
50 likes.
My favorite comment were the people
that called us out because in the beginning,
we said we were gonna make it,
not care about likes and comments,
not care about traction and counts and view counts.
I think the trouble is when you do something,
and put so much effort into it,
once in a while you just need a good old,
(patting back)
thank you, it's going well.
- Mm hmm.
- We're not second guessing Dream Job at all,
because of the numbers, right.
It's more about resources, so we now have five companies.
We've got Custom Offsets, Fitment Inc,
Offsets Garage, Dream Home, and Alco Tech.
And we're helping out with a couple other companies.
Which are top secret, can't tell you guys.
But, I think what it's coming down to,
even though we have 30 people, right?
We're in a hiring freeze because we
ran out of parking spots and spots for people to sit.
They're literally elbow to elbow,
so once we get over to the new building,
I think it will be easier to keep hiring again,
and then able to get back in to Dream Job.
So, I think after reading all the comments,
and talking back and forth with some folks,
it became real clear that we have to keep going,
but I think we decided that you don't have
time in the day to spend 35 hours a week on Dream Job.
- Yeah, well there was one question that somebody asked,
like, well they said, Fuller what was
the most stressful part about it?
I think that's the part that people don't realize,
is that this isn't like go film
for an hour and make a 15 minute episode.
It's film all week, spend seven or eight hours,
a full day editing.
- And when we started, you filmed, like,
you tried following me to the bathroom about 17 times
in the first two weeks. - Not for real.
- Like because you were filming so much,
that you were just - But I filmed so much.
- following me and I had to keep remembering it,
and let you know that I was actually
gonna just take a piss.
So, I think that was a big learning, right?
We used to film this much, to create this much.
And then we learned to film this much, to create that much.
But I think, when I watch you, and Dom.
Did somebody else do it in between there?
- Jared started, remember he filmed for one day.
- Yeah, I fired him same day. - Yeah.
It was bad.
- He's a bull, we don't get along.
So, I think I saw both of you.
It's funny that both of you are
basically identical in the fact that...
The trouble was we wanted to give everybody
real time, real information, real stuff.
So you had to film it, and then you had
to edit it like that night. - Yeah.
- And then get a draft, and then
make corrections that day, and then get it live by 7pm.
And no matter which one of you was doing it,
it was the same problem that you just
never had enough time, and you're always
chasing yourself because it had to be done so fast,
the turn around time.
And I think that without that,
you're looking at stuff that's
from last week or two weeks ago,
and I just don't want to do that.
That's why I like the idea of doing the vlog for a while,
and then once we can get somebody hired
to focus on this again.
I think Dream Job is a good learning scenario, right.
For somebody that's videoing and editing,
because people are forgiving. - Yes there's constant
pressure, you're always, you always have to do it,
but you're right, our viewers,
you know they're expecting to see it
every Monday and Thursday, but they're not
as bad as the Custom Offsets viewers,
where if it doesn't go up, they're literally.
- They threaten to shoot us.
- Yeah, people get really mad.
They understand, cause the people
who do watch it religiously know how much work it is,
cause half of them have been here
to come tour the shop and see what it's all about
and be like, I can't believe you're filming this right now,
you're filming me and this is gonna be up tomorrow?
- Yeah.
- Like, yep, you're gonna be on it.
- I mean, I love the fact that, and some folks mentioned it,
that we have to remember, we basically captured
our first year in this building.
We were here six months, then we caught the first full year,
but we went from like, 15 people to 35
during the time that we filmed this over 10 months.
Which is just crazy, and it'll be fun
to go back and watch this, 10, 15, 20 years from now.
If I live that long.
Five years from now.
- It's important for people to know too,
is like, our intent behind starting this,
we didn't know what it was gonna be when we started it.
- No - But we knew,
at the very least it would be cool,
in the future to look back and say, this is what we did,
this is how we - I think that's how
Custom Offsets started too.
- Really? - We didn't have an intent.
- Oh yeah. - We just studied people
and the great community and people
that could talk about Fitment.
Dream Home, we thought it'd be cool
to start shooting some houses and stuff,
and apparently we'll have the real estate company on Monday.
So that's cool.
- Today, today is probably Monday.
Today is Thursday, when they're seeing this.
- That's been the cool thing that I learned.
I've learned to just go with the flow.
And like Fuller said, I think in the description,
sometimes you just have to pivot,
but it was loud and clear from folks
that if we do pivot to vlogging for a while,
we need to bring Dream Job back.
The way it was, the way we started it.
The reason for why we started it.
Which is really just to teach you guys.
And to share what we're learning,
share our story.
If it helps one or two people,
be that much more successful,
I mean, to me it means a lot, so.
I guess when you don't have a huge intent,
it's easy to meet your goals.
- Trying to find some questions in the...
- Why don't you just answer them all.
- Start at the top and go through 'em.
- Yeah so people want to see about the building process.
We'll definitely bring that, right,
so that's the point of the vlog.
The vlog is gonna vlog Custom Offsets,
it's gonna vlog Fitment Inc, it's gonna vlog Offsets Garage,
it's gonna vlog Dream Home Media, Dream Home Wisconsin.
Dream Home Media is our media company
that shoots houses and stuff.
That one's kinda getting consumed by Dream Home Wisconsin,
which is showing off multi-million, million dollar homes.
Some really bad ass houses that just came
on the market throughout the whole state of Wisconsin.
And then Dream Home Fox Cities, which launches
on November 1st, which is our actual
real estate agency for the Fox Valley.
So, we're gonna vlog all of those right,
I mean that's your plan?
- Yeah it'll be whoever has the coolest thing
going on that day.
So if we're shooting a two and a half
million dollar house, I'll tag along with them.
If we're building something sweet here, I'll film that.
- So somebody, I think somebody even said,
the one thing they would've changed about Dream Job
is seeing a little bit of each business,
so now what you guys will get,
is you'll get the teaching from the team meeting
on Monday nights, they'll still get that right?
- Yeah.
- And then on Thursday nights,
you guys are gonna basically see a vlog,
which, what's a vlog?
We should probably define what a vlog is.
- Yeah so, basically I'll take the camera
with me, and I'm either filming myself
or filming other people, but it's more
of explaining what's going on, so a lot of times,
in Dream Job, we're not talking right to the camera.
Because what we film is actually real.
Which I think is important for people to know too.
This isn't a set, we don't have a script,
we're not making stuff up. - How does it go
when you try to get me to say just one sentence?
- You won't, he just won't do it.
So this is more of explaining like,
this is where we are, this is what we're doing today.
This is why we're doing it, here's all the people involved,
and then they can look at all the cool stuff.
- Cool.
- So they have to see your face a lot?
- I'll wear sunglasses.
- Okay.
Maybe one the black masks from the shoot.
- Mm hmm.
- Insert picture of black masked people.
(ding)
(ding)
- Go back to our list.
The fact that you shared the breakdown of metrics,
and setting a realistic goal along
with how to mathematically get that goal.
There are a lot of just comments in this.
- Yeah, and that's been the hardest thing,
that's, they're talking about when
we were doing the Business 101,
and we were actually breaking it down.
So a lot of times, we have thought
about showing you guys intimate details.
The trouble is, we know our competitors are watching this,
we know that our vendors are watching this,
we know that, we've actually gotten feedback
that some people don't want their stuff shared.
Episode three, everybody always
wonders where Episode three went.
So, for that reason, we haven't been able to.
I don't know if you'd ever be able to run a business,
and then show the minute details.
Also there's been some shitty stuff
that has happened in the last year.
That we didn't share, because we want
to keep the positive attitude, so
you know, the very first episode I just watched it
the other day, just kinda watched the beginning part
of it when I was reflecting on some of this.
I made the comment about it's not
fucking puppies and rainbows. - I was just gonna say that.
- It's the one thing I'd rather be doing than anything else.
That's so very true, but we don't want
to take our dirty laundry and put it on this,
even though some days I wanted to,
because I felt like I would give you guys
more of a feel of the struggle,
because it is a lot harder than we make it look.
I think we show a lot of our good times,
and laughing and foosball and ping pong back
before you guys smashed the table.
And um, so.
- That's enough (laughs).
- So, yeah I think my point was
it was neat to recognize that people
even pointed out that we show how hard it is.
I just want you guys to know it's
actually about 10 times harder than we make it look.
We didn't share the bad stuff. - Yeah, because we didn't show
a lot of the struggles, yep.
- They don't show me sitting in the corner
with my headphones on, not talking to anybody
because the giant wide open concept
of these guys playing foosball.
In the meantime, I'm moving large amounts
of money around because you've got
to keep everything balanced with five active businesses,
or that you've got to write somebody up
because they can't remember to come
to work on a regular basis.
But, we just left that kind of crap out of it,
but know that it's there, I guess is my point.
- Yeah, with any business. - Cause somebody kind of
brought that up, yeah.
- Yeah, somebody did ask, I guess,
if we could share more about it,
or talk more about it, show more of the struggles.
- This is probably a good chance,
I've been telling Fuller we should share this
all along, but we never could really think
of a way to do it without it being scripted.
And since now we're just answering questions.
I think there's a huge misconception.
People think that we're making our money on the shop.
They think that buying the Lamborghini's,
doing installs locally in Appleton, Wisconsin.
There is nowhere near the market to do that.
A shop is about a million dollars a year,
and once you divide that up, the profits of that,
so that's sales, profits you've gotta figure,
15, 20 percent are pretty typical profits.
Little higher with that in the service organizations.
But just take that math.
Take, let's call it $200,000 and divvy that up
with all of your overhead.
Divvy that up with all of your employees.
You got three employees and your overtime and all that.
A shop really doesn't make any money.
I mean, if you owned and operated,
and did some mechanic work, you'll
probably make 50 to $70,000 a year.
Once you max out, once you tap out.
Unless if you've got nine mechanics, nine bays,
or multiple locations, eight, nine stores,
I think you could.
But I just want to clear up that.
Custom Offsets is where we make our money.
When we're talking about 30, 40 million dollars in sales,
we're talking about Custom Offsets.
Online wheel, tire, spacers, lighting, lift kits,
those are really the cream of our crop.
That is really what supports us.
Now Offsets Garage is like our best friend,
like our brother that helps us make our videos.
The knowledge really sits out there
with the guys that build these trucks every single day.
We pick their brains constantly on Fitment, on suspension.
You know, Brad, Cody, and Jake have been just phenomenal
with the videos that they've helped us make.
And let us make when we're getting in their way.
So, I just want to kinda throw that up.
I think I've gotten 4,000 messages this year.
- It was definitely the most popular
message that would come through.
- 17 to 47 year olds saying I want to start a shop,
I want to have a Lamborghini too.
And I'm going time out, I always told 'em the truth.
Here's the max about what you can make in a typical shop.
It's high overhead, it's high risk.
You have insurance, you have liabilities,
you have to hire people.
You have all of that going on.
So, of our 35 employees, three of them work in the shop.
And the other 32 work in our other businesses,
which is making videos, making graphic design.
We're a huge marketing company.
And then of course, we've 100 people down
in Chicago with our partners for distributing
everything that we distribute.
So, hopefully that kinda clears it up
and gives you guys some idea.
I think that was the biggest question
I've ever gotten on Dream Job as far as answering questions.
That's a really long answer, I hope that wasn't boring.
If it was, hit the times 2, you can actually
do that on YouTube.
People talk like they think they know us.
I like that too, but I gotta tell ya,
it's a little uncomfortable and I'm trying
to still get through that because
I would go out in the show room,
and there would be somebody there
and they'll basically look like they want to hug me,
because they've been watching us for a year.
And I'm like, I have a feeling you watch our videos,
and I understand why you want to hug me,
because you see me all the time,
but I've never seen you before
and I don't know why you're approaching me like that.
And you're about twice my size.
And I feel uncomfortable that we're gonna hug.
We intentionally did not promote Dream Job
on Custom Offsets or Fitmenting,
because we wanted Dream Job to be
kind of for the people a little more into it,
so the people that pay close enough attention
to our videos can figure out and find,
via social media, Dream Job, and
that's why we put my name in it.
Cause if you google my name, or YouTube my name,
you would end up at Dream Job.
So we want the ones that are committed
to Custom Offsets to see Dream Job,
otherwise we've been primarily doing it
for people in Wisconsin, people in the general area.
We've had a ton of visits and tours because of that.
Where other business owners have come
to see what we're doing, and we share everything.
- This is a good one.
Somebody asked what has Dream Job taught you?
- What have I learned?
- Yeah.
- Oh God.
- Has it been more of a motivator,
or just more added stress?
- Definitely a motivator, and definitely not more stress.
I mean, I forget...
There's probably 5,000 times I said Fuller,
you should have been fucking filming that
and he's like - We're all right here.
In the corner.
- He's got the camera set up over there,
or he already filmed the entire thing
and I didn't even notice he was standing there,
or I spin around to find him and he's actually
standing right in the corner of the room
filming the whole thing.
Forgot I was even wearing a microphone.
And, for me it's been actually really cool,
because there's nothing like watching yourself.
So when I got to watch the videos
of how I treated people, sometimes there would be times
where I would kind of look at it and go,
I would say at the beginning of this year,
and Junior can attest to it hopefully,
although I've been picking on him quite a lot lately.
I think that I have calmed down a lot as a person,
as a leader, as a manager, as a boss, as a mentor.
Because I have to watch myself.
- Mm hmm.
- And it helps you just reflect and go,
do you want to be that guy,
do you want to come off that way?
I always think of the Orange County Choppers.
How the father was kicking holes in the walls,
and freaking chasing his kid around the shop with wrenches.
I don't know if that really happened,
but I could picture it happening.
I don't throw shit, I don't, I want to, but I don't.
But I think, long answer again,
I would say that when I have to see myself on camera,
it makes me say I want my kids,
my grandkids, their grandkids to watch this
and be proud of who I was.
I wonder how many times I've cried on Dream Job.
I like how you always cut it so they can't tell that.
I just broke down a little bit.
It's been an emotional year.
It's been a big year. - Yeah.
- I think I'm getting better at it though,
I think I'm finally getting comfortable.
Here's what I think has been really cool about Dream Job.
So nobody asked this one, but when I saw
all the faces and names of the people that commented,
there were people I did not know
until they found us through Dream Job,
and ended up meeting them because of it.
The home inspector that inspected my house
when I was selling it was a follower of Dream Job.
- Oh sure. - He mentioned it
when he came back for his drill.
The Chris Jessie had come over and help out with,
I had some tiles to repair and radon fan,
and a bunch of stuff to do before I could sell.
He found me because of Dream Job.
Then mentioned, I thought of him right away
when I needed some work done.
There's been people all along through the last year.
We have our building being built because of Dream Job.
- Yeah.
- Because somebody shared with somebody
that we were talking about trying to find a place,
and Keller walked in the front door
and said I could just build you something.
And we said if you can build it in six months, we'll do it.
Sure as shit, it's just about done,
it'll be done in the next 60 to 90 days.
I think that part has been humongous.
The networking it has created.
I know that we're converting a lot
of financial stuff over to a financial firm
that's a huge supporter of Dream Job.
Troy, being super involved and,
he does some vlogging and stuff.
I think that the connections and the networking
it's created have been fricking sweet.
- I don't that, I don't know if he was doing that
before either, but Dream Job is a,
not trying to be a motivator for people,
but people see what we're doing,
then they apply that in their own lives,
whether personally doing their videos
or putting in to their business,
and they can use some of the same things that we do.
I have a couple of friends that watch it,
that are trying to start their own shop,
and then I can share with them
the same thing that you told them.
You're not gonna make millions in your shop,
but if you want to have your freedom, you know.
You might make less than what you do in your corporate job,
but if you have time to spend with your family,
or do other hobbies that you enjoy,
sometimes it's worth taking the pay cut to do that.
A lot of people who work here took a pay cut
to come work here because of our culture.
Versus be stuck in a job that they hate.
- Yeah, how many people work here because of Dream Job.
I think a lot of them have seen it.
A lot of the interview candidates
already know half of what we do.
- If you're gonna interview here,
just watch Dream Job, cause you'll know
every question that we're gonna ask you.
- If you interview here, and you haven't seen Dream Job,
you're a little lazy. - You're not gonna make it.
- I can't believe you would go out
and watch exactly what you're walking into.
Like the answers to the test are in those videos.
(laughter)
- I mean I think that's basically it.
We just wanted to recap on some
of the questions that people did ask,
and then kind of remind people why we started,
where we came from, and why we're,
we're not really quitting, it's more of a pivot.
And it's only because of resources,
not because we don't like it.
It is super stressful, for anybody
who understands video editing,
they can probably take an appreciation for it,
but from the outside looking in,
you see 15 minutes, but - Can you imagine D-Rock,
when he was doing one every single day just about.
- That'd be nuts.
- But that was all he was doing.
- Nobody here has that luxury.
- Yeah. - We always
give you three other things to do.
- Yeah, that's what somebody else
was just talking to me the other day,
and I was just telling them how
we're probably looking for another
person to do this job and this job.
And then they're like, oh so you're just
gonna have three jobs then, and not four?
- Right.
- I was like right, so I'll... - No we'll find something else
for you (laughs).
- I'll go down to only 70 hours a week instead of 80.
That's it, that's the recap.
- So those of you that care,
those of you that watch.
The, I would say 1,000/2,000 people
that have been religiously watching this,
even if you didn't speak up, even if you didn't like,
even if you didn't share, we're not that mad at you.
We're kind of kidding, just kinda being
a little more provocative last week.
We're definitely gonna keep you in this.
Stay tuned.
We're gonna have the Monday teaching,
that's not going anywhere.
And then the vlog will be on Thursdays.
Love to hear your comments, love to hear
what you think of the vlog style.
Who knows, maybe this is gonna be where it ends up.
Maybe you guys are gonna say,
you know what this vlog style is way cooler.
I didn't really want to know all that stuff about business.
You guys are funnier than I thought,
keep the entertainment part going.
- And it's not going away, cause
they can still get business on Mondays,
and they can see all the fun stuff we do on Thursdays.
- And if you guys have questions, ask them.
We can give them - Mm hmm, absolutely.
- The topics for the Mondays, because
usually if you guys have the questions,
so does the team here.
Sometimes they run out of thinking up
what they want to hear and learn more about,
so I think it would help all of us.
So don't go anywhere, that's our message.
Go ahead and stay tuned.
Let us hear from you, let us know what you think.
The good news is the vlog should have less swearing,
and when I'm teaching I don't think I swear quite as much,
so it's possible they could share more if they wanted to,
but if you don't want to, I don't give a shit.
Do whatever the fuck you want.
- Want me to beep that?
- Let it fly.
- Okay.
- This is our last episode with swearing
so fuck the fuck, let it fucking go, fuck.
(upbeat music)
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