- Today we're talking about social media advice
that you can go ahead and ignore.
- What? What was that?
(upbeat music)
- So guys, welcome to another episode of In the Cave.
I'm Jordan Scheltgen.
- I'm I'm Justin Kerby.
- And today we are talking to you about social media advice
that you can ignore,
flat out ignore. - Yup.
Don't listen to this stuff.
- But before that you should listen to us talk about
these delicious, hopefully delicious, beverages.
- We are drinking the Saint Archer or Saint "Archerrrr"
- Saint Archer.
- Brewing Company's Blonde Ale.
It's actually from San Diego.
Sounds pretty tasty.
- (laughs) Didn't explode. Boom.
- That's a good beer, 7.1.
- I'm gonna get eight outta 10. Solid.
I liked that a lot.
- Great.
- So, let's get in on this.
We've got a lot of people on the internet
that are "gurus", "nijas", "wizards".
- First of all, if anyone calls themselves that
just ignore them.
- Yeah, that's number one.
- That's the number one sign, or anyone that says
they have the secret sauce,
forget that - Ah, man.
- Unless they're making you a burger, because then
- Then, could be good, yeah.
- Could be good.
Ignore those people immediately but anyone that says
first of all, let's jump in at number one.
The first thing that bugs us when we hear people say
is that you need to be on every platform on social media.
That's not true, that's coming from people who want
to sell you, to buy every social media platform from them.
It's not necessary at all.
There are a few that you should likely
be on for your business.
Facebook is one that you'd probably need to be on.
Instagram is growing really rapidly but
anyone who tells you you need to be on every single
platform is just lying to you.
It's actually - They lost their mind.
- It's actually worse if you are on a platform
and not engaging or acting on it because then your
company looks like you're not engaging with people.
- Also look, if you're selling,
if you are selling a product to 18 to 24 year olds
you know, being on LinkedIn, maybe not the best
strategy, maybe Snapchat is better.
- Yup.
- Vice versa, you're selling executive coaching programs.
Being on Snapchat, not a good look.
So, or just, not even that it's not a good look,
it's just not going to give you that
return on investment for your time.
- So pick your platform, figure out what kind of people
you're trying to target and pick your platform based
on that and go all in on the platforms
that you do decide to use.
So the next thing we want to tell you to ignore
when you hear this from social media experts is that
you need to say hello to all your
fans and followers on social media.
That is 100% not true, please don't set up anything
automated that's going say hello to people automatically.
This just makes it seem super insincere and
there's nothing like, behind your message.
Don't do that, don't automate anything for that matter
when it comes to social media, just leave it alone.
- Oh, it's just like, I have a migraine thinking about it.
When people set up these automatic messaging platforms
or they send you a link right away or even, honestly
if like, a person, say I follow them and I want to follow
them on Twitter, whatever, and they tweet back, "Thanks!"
Or, "Hey I made this video, I recorded this video,"
and they've obviously not just recorded the video,
it's for every single person.
- Stop trying to trick people, just in general.
If you've ever been on Twitter, go on Twitter for
like a day and you'll see exactly what we're talking about.
There's a ton of people that think that you need to
message everyone all the time and it's all gotta be
automated, just make real connections with people.
The next thing that we wanna talk about, that we hear a lot
is the more you post on social media the better.
That is not true at all.
Facebook, once, twice a day tops, you do not need
to post anymore on Facebook. - Yeah.
- You're going to reach very few people if you do.
Facebook's likely gonna penalize you if you
post more than that, they've got an over,
they got way too many posts coming in already, right now.
They can't serve them to all of your fans.
You don't need to post that often.
Schedule a couple in Buffer and move on.
- And people following you, they're also
following a ton of other businesses.
They come to the platform for variety.
If they only wanted to see you
they'd just go to your website.
- Instagram, it goes for all the other
social networks as well.
Once a day is great, you don't need to over do it, people.
Twitter's probably the only one that you can actually
post, you know, more frequently on.
But when it comes to the other major platforms
a couple times a day, tops is good.
More is not always better.
Next thing that we wanna talk about is responding to all
of your comments, to every comment that comes in.
- You'll go and you'll here these "gurus" once again
that'll be like, "You have to respond to every comment."
And they'll put on this thing and no you don't
because 10% of the internet is crazy.
You don't need to engage crazy people.
- Yup.
- That's just like-
- It's kinda gotta be a judgment call.
If someone leaves a negative review
and you feel like it's justified, 100% you need to go on
and address that review, we've got another video
that I'll drop in the show notes at cavesocial.com/show
that talks to you about how to deal with angry reviews
but Jordan's right, there are a percentage of reviews
and comments that come in that are from people that might
not even be in your city if you have a local storefront.
It could just be, like, there's a lot of people that just
that just love to - or they're trying to
to troll you. - Troll.
- That's the other thing, right.
They're trying to get a reaction outta you.
So really, really use your judgment, right.
- We also hear a lot from people with your business page,
don't get personal, and that's something
that we disagree with completely.
When it comes to your business you are your business.
You are your brand.
Putting yourself and your customers on to your social posts,
doing live videos, answering questions, it matters
and it's important and to us, I think that advice,
not to get personal, is completely ridiculous.
- Oh and keeping some like, third-person formal text
when you respond to people messaging your page and stuff
is just, it's being an idiot.
People want to talk to people and they want to feel
like there's another human being,
a warm body on the other end of that keyboard, like,
talk to people like people is really what it comes down to.
- Let people know who you are, let them in.
The last thing we wanna talk about is also about
reviews, we're gonna come back to that.
Lotta times you'll hear from people, don't solicit reviews
for your Facebook page, people rating your company
or on Yelp, or on Yellow Pages, or on Google.
And we disagree with that, too.
We think that getting reviews, especially
if you don't have any reviews on your page.
It's really important to get the first few.
And while we're not saying that your strategy should be
100% to rely on asking people to review your page.
What we do think, is off the bat, if your at zero
or maybe you have one negative review, you got to ask
people to start reviewing your business.
Just in that initial phase.
- And you have, go to past customers that you know.
Everyone's got one customer that like, is a repeat customer
they love you through and through.
That's the person you start with.
They're the champion of your brand.
Go get them to do a review.
Otherwise your just like, you're highly susceptible to
having your brand take a drag through the mud.
- There's way too many businesses that come to us
and say, "What do you think of my online presence?"
And you type their name into Google and it's literally,
they have a one, one one-star review.
That can be taken care of so easily if you just get a couple
of reviews, but you, we all know, if you've ever Googled
a business and they have a one, like the only review
that they have is one-star, you're probably not going
to use that business.
That can really hurt you online.
- And just for context, too.
So Airbnb put out a study where they found,
for anyone who's wondering, how many reviews do I need.
The magic number is 10.
Based on Airbnb's study of when people will
trust a business and trust the reviews.
So, 10 reviews is not that much.
- No absolutely, it's very attainable.
So do in the early stages try and solicit some reviews.
Make sure they're real, don't make these reviews up.
But, try and solicit some reviews in the beginning.
Guys, those are the, I don't even know how many,
we'll count and probably put the number in the video.
But those are the things from social media experts
that you can go ahead ignore.
We appreciate you guys watching us and for taking our
advice in all of these videos. - Yes.
- If you like this video, hit the like button,
hit the subscribe button in the bottom, right hand corner
we would greatly appreciate that.
If you have a question you can leave a comment on
YouTube or use the hashtag, #askcave on pretty much any
social network and we'll find it somewhere.
Thanks for watching again, my name's Justin Kerby.
I'm Jordan Scheltgen.
- And we will see you guys next time.
- Take care.
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