How do you use social media to get clients for your coaching business, and without being
salesy or pushy?
I know it can feel really frustrating and overwhelming
At this point, I've helped over 1,000 new coaches build their coaching businesses and
go from employee to entrepreneur, so I know what strategies work, and that's what I'm
going to show you in this video today
One more thing before we dive right in...Make sure you hit that subscribe button to get
notified when I share a new video every week on building your online coaching business
Tip #1 LOCATION, LOCATION , LOCATION
Alright, so let's talk about tip #1, WHERE you are promoting on social media.
This might seem obvious, but you'd be surprised how many new coaches miss this!
That's because you need to be promoting where your ideal clients are hanging out,
not where YOU like to hang out!
For example, if you're a career coach, you need to be on LinkedIn, if you are a college
admissions coach, you should be on those online forums where parents gather to talk about
school, and if you are a health coach, Facebook groups are a great place to find your clients.
It's all about finding the TOP place where your clients are hanging out.
Otherwise, no matter how great your content is, they won't be able to see it!
Now that we've got that covered, let's talk about your CONTENT...
Tip #2 THE ENGAGEMENT FORMULA
The engagement formula is the formula that I've been using since the beginning of my business
and that I recommend all of my students use as well.
You can't just put out some content and expect people to respond.
Everyone is busy and they have a lot of stuff going on in their lives, just like you do.
So if you just write some random content, it's very possible you're going to get crickets.
Comment below if you've felt like that before!
That you're putting out great stuff, but you aren't getting any responses!
And that formula is…
Attention + Value + Call to Action
And here's one of my example posts to show you.
You always want to start with an attention-grabbing header.
This can be a question, a joke, a story, or a surprising fact.
After you have their attention, it should lead into the value you wanted to share in
your post.
Share it in an easy to read, simple way, and then,
end your piece with a call to action that gives the reader something to do.
It can be as simple as answer this question, respond and let me know what you think, or
even, go off and do this specific thing.
Something that helps them remember what you just shared.
This powerful formula keeps your content simple and attention-grabbing.
This is so important as we're all so busy nowadays and have such short attention spans.
You'll stand out so much more on social media, if you follow this formula.
Tip #3 USE RELATIONSHIP BOOSTERS
The next tip I have for you is to use social media to build actual relationships.
Don't go to a forum, post and leave, and expect people to magically engage with your
content even though they don't know you!
Social media is all about connection.
There are lots of fun ways to do this, including fun ice-breaker games like 2 truths and a lie
Where you share 3 statements, one of which is a lie, and have people guess which one
is the lie.
This is something I had my students do a while back and it was one of my highest engagement
prompts ever because it's fun and it builds that connection.
Or asking personal questions like this example bestselling author Gretchen Rubin asked of
her audience for their personal preference.
This builds your relationship with people so that when you start talking about your
content and your offer, they're thinking...oh yeah, I know you a bit, alright let me read
what you're talking about, and they're way more interested.
Tip #4 BE TARGETED
And finally, after you're starting to build relationships and engagement from using these
tips, you want to make sure all that attention isn't wasted.
That means that when you share content using the engagement formula we just talked about,
make sure that it's related to what you do in your business so that people know exactly
what you help them with.
That includes reaching out and answering questions related to your area of expertise.
Searching for keywords related to what you do so that you can be focused.
And of course in the content you're sharing using the engagement formula, make sure that
it showcases your expertise on your topic.
And remember, it's about quality, not quantity.
If you are being targeted, and are focusing on building real relationships, that's going
to help you get your first or next client MUCH faster than trying to write a whole bunch
of posts just for the sake of writing a whole bunch for them.
For example, when I was starting out in my first online coaching business a few years
ago, doing digital advertising consulting because that's what I was doing in my job,
I saw someone asking questions about Facebook advertising
So I messaged her and said, hey, this is what I do in my job, I'm happy to answer your
questions if you're open to helping me with some market research.
I wasn't trying to sell her anything, I was just trying to connect with someone and
build a relationship
So I gave a lot of value, built a real relationship, and she actually ended up asking ME
"How can I hire you?"
And that's how I got my first ever paying client within 2 weeks.
So those are my best tips for using social media to get coaching clients.
And I know these tips will work really well for you too.
And here's what's even better…
I have another video that goes specifically into how to get your first paying coaching
client.
I'm going to share the top strategy that's helped over 1,000 of my students get their
first paying coaching clients, from scratch, often in just a few weeks.
So make sure you check it out if you want to get your first paying coaching client SOON
and starting making that impact that you know you're destined for.
It's linked in the description below, so make sure you check it out.
And if you want a step-by-step system for exactly what to do to build your coaching
business, sign up for my latest masterclass on the EXACT system I used to build my first
online coaching business from scratch to 6-figures BEFORE I left my 9-5 job.
I'll show you how I built my first online coaching business using just my job skills,
from scratch, with no audience or anything...to $106K in 4 months while juggling my job.
I have it linked in the description, so go ahead and click there and you can sign up
for the training right now.
If you liked this video, please let me know by liking it below, and let me know in the
comments what your biggest takeaway was.
Don't forget to subscribe for my weekly videos, share this with your entrepreneurial
friends, and I'll see you next time.
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