What is the purpose of video outros? And what exactly is an outro? In this
video we'll look at how the video outro plays a crucial role when it comes to
engaging with your viewers, improving audience retention, increasing your
Youtube subscriber numbers, and subsequently building your email list> So
welcome to this video entitled: "How To Use Video Outros To Boost Engagement And
Subscribers". In other words, improve watch time and audience retention whilst
increasing subscriber numbers and your email list. Before we do so, be sure to
watch this video to the very end where you'll be able to download your free PDF
copy entitled: "How To Be The Best You Can At YouTube". Hi, my name is Jeff Laming
from Video Cashflow and in this video we're going to learn how to use a video
outro strategically for the benefit of your online business. And if this is the
first time you're watching a Video Cashflow video and you like what you see,
hear and read then please click the "Subscribe" button at the bottom of this
video to get more video marketing and business videos on a weekly basis. But
first, what is an outro? In simple terms it signifies the end of the video and
it's seen as a way to either provide structure and professionalism to the
video whilst enhancing the brand. So, when you see and hear video creators talking
about end screens and annotations, and cards and bumpers, and other terms, they
all refer to the ending of a video. They all mean the same thing - the video outro!
What this video will cover is how we can use the video outro to get the most
benefit for your online business - and not just to add a bit of structure,
professionalism and branding to the video. Now we know that YouTube is many
things - it's a search engine; it's a video hosting site; and it's a social media
platform. So when it comes to the social aspects, YouTube encourages viewers and
video creators to interact and engage. One of the reasons for promoting the
social side of YouTube is so that YouTube' can measure the value that a
video provides to the viewing public, and videos that get a lot of views and over a
long period of time over the duration of the video
makes those videos attractive to advertisers, which brings in revenue to
YouTube. So if your video is helping the YouTube cause, so to speak, there's a good
chance that your video's going to be ranked on page one for your main
keywords. It therefore follows in that a video that's been watched longer is deemed to be
providing good value - whether that's in terms of inspiration, information or
entertainment. The key for the Video Creator is to encourage viewers to watch
the video to the end, and this can be achieved in three ways: 1. Provide
compelling and relevant information to keep the viewer interested for as long
as possible; 2. Dangle a carrot in front of the viewer by saying something along the
lines of: "... and if you watch the video to the very end you'll be able to
download my free guide on blah blah blah blah...." And, 3. By having a card to pop out
onto the screen (which you can see up in the top right) to encourage viewers to
continue watching the video until the end (although this is the subject of
another video being issued at a later date).
Previously, YouTube allowed you to use annotations and whilst this facility was
used extensively by some video creators YouTube wanted to make the outro be more
structured, hence the introduction of end screens and cards. You can still use
annotations but they won't show on mobile devices and as most videos
these days are watched on mobile devices then it makes sense to use end screens.
Plus, you can't use both end screens and annotations on the same video - it's one
or the other. So let's now go over to the computer and I'll show you how to get
the most out of your end screens. Okay, so here we are at the computer and this is
a recent video that I uploaded, so let's go into the End Screen section which we're
at now...and what we want to do is add what is called an "element" to these End
Screens. And there are four such elements that you can add or you've got options
for. Just click on the "Add element" button. First one is the "Video or Playlist" where
you can choose a video or playlist, and you have three options, so if you put....
click on the "Create" button here. There's the three options: the most recent upload;
best for viewer; and choose a video or playlist. Now it's recognised that
option 2 - best for viewer - is the option to choose.
This is based on YouTube's knowledge of which of your other videos is more
suited to the viewer and this means it's the best chance of having the viewer
stay and watch your videos for longer. So if we just click on that there, the radio
button, and then click the blue "Create element" item so it comes up like this. If you
just drag it down. I'm going to stick it just there and it's going to obscure my
face but there's a reason for that and we'll come to it in the minute. Now you
can have there more than one of these three options here to show up on the end
screen there. You can even consider choosing a playlist rather than just one
video and that's what I'm starting to do now with my videos - choose a playlist and
click on there and click on playlists and let's find in a suitable playlist, so
I'm going to click on this one which has got 15 videos in it. Just click
"Create" and again you just drag it down.... I'm going to drag it down here. Now
this is where you could be really strategic with end screens and the aim
of using the playlist rather than an individual video is to increase watch
time, audience retention and the ranking of your video and playlists whilst
improving the channels overall authority. And obviously if people are watching a
playlist there's more chance that they'll continue watching more than one
video which obviously all helps with those three elements that we just mentioned -
watch time, audience retention, and video ranking. Now the other option you've got
here - to go back onto an element - you've got out of the three here....the most recent
upload option. Again, that's also recognised by some video creators as
helping to increase engagement. So, its horses for courses I suppose at the end
of the day. The beauty is that you can - with each video - you can
test to see which one works best and just by checking your YouTube analytics you
could then decide whether to go back to each video and change some of these
elements around. So that's the "Video or Playlist" element. Then you've got the
"Subscribe" element, so just click "Create". Here we are.....it's already done it. It's your
avatar, so this ugly mug here is obscuring the text here on the screen, so
I'm just going to move it over into the top right corner there. You probably notice
here there's this blue outline rectangular box where you can move
everything around, and also if you start trying to overlap the elements, the red
border shows just to signify that you're too near to the other element, and of
course, with this avatar here people can click on it to subscribe to your channel.
And then the third element is the "Channel" itself, so we'll just click on
"Create" there. Now this is useful for showing the channel to someone
that you might be joint venturing with or collaborating with. We're not going to
do that in this case, and then the fourth element is your link to an approved
website. Now this refers to the four thousand hours and ten thousand channel
views criteria which came in at the end of September 17, and if you do qualify, or
when you do qualify, then you can put in your website URL. You can put in links to
merchandising sites so if you're into e-commerce and also crowdfunding sites
such as Patreon, for example. So that's the link element there.... As I say you
have the last 20 seconds of a video for these elements; for the end screens and
this is where people can click on the element to take them to the recommended
video or playlist or subscribe to your channel. Now it takes a little bit of
playing around manually for the end screens to show in the best
position and the best way to do this is if you click on The "Preview" button here The way
we set them up is that all three elements come in at once. As you can see
this element here is - or was - obscuring my face, so if we just take that and bring it
back slightly and just see where it's actually....the new screen's just phrasing
in....the "best for viewer" i.e. this element here....I'm
going to actually bring that back to about there, I think. Yep! Looks about
right. Let's bring it back a bit further....and when you play the "Preview" button again
just click on it. It'll revert back and start all over again. You'll see these two elements have
come in. They're fine - looking good on the screen, and then the third one....Bang! It
comes in on that new screen where there's plenty of space for it to be
seen without obscuring the text, and also for the next screen as well.
Obviously, this comes with a bit of practice. All I've done there with the
two screens here I've actually designed them so that it allows enough room for
the two elements to show without obscuring the text, and then once you're
happy with the positioning of everything just click "Save". Job done!
As simple as that. And just one last thing - you've also got the option of using end
screen templates, so if you click on the "Use template" button here it comes up
with a number of templates that you can use - ideal for saving time. Personally,
I've not not used these to any great degree simply because it'll probably take me just
as long to re-adjust the end screens to my liking as it does to set up a template.
But again, horses for courses! Play about with it and if it saves you a lot of time
with your videos then great, then go for it!
And finally, one last tip, and that is to remember the outcome that you want your
video to achieve. Is it to achieve higher subscribers for the sake of it? Is it to
rank your video higher just for the sake of it?
Probably not. However, if your aim is to grow your business by subsequently getting
more subscribers on to your email list so you can market to them, increase sales
and so on, then your video outro takes on a different perspective.
So remember, video outro equals desired outcome. Summing up then: 1. An outro
is just the ending of a video and YouTube now provide end screens for you to
increase which time, engagement, audience retention and subscribers.
2. The element options allow you to choose the next videos for viewers to
watch and generally it's best to use: (1) Best For Viewer; (2) Recent Upload; and
(3) Relevant Playlist. If you can show all three elements plus the subscriber
avatar at once, without making the last 20 seconds look a mess, then go for it.
Otherwise, just two out of the three "next videos to watch" options is fine. And the
third point in this summary is to remember: video outro = desired
outcome. That's it! Hope you found the content of this video helpful. If you'd
like to find out more about YouTube and YouTube advertising check out the
following: 1. Master Video Ads; and 2. Tube Video Camp Lifetime, together with a
really useful tool called TubeBuddy, an analytics and optimisation tool that
supplements and enhances the YouTube site. The links to all three of these
items are in the Description box below the video. (Kindly note: the URL links that
you see are affiliate links. This means that when you buy a product or service,
at no extra cost to you, we will receive a small amount of affiliate commission).
And if you found any of the information in this video helpful please enter
VIDBIZ in the Comments section below the video, and don't forget to download your
free PDF guide entitled: "How To Be The Best You Can At YouTube". You'll find the
URL link in the Description box below the video. Thanks for watching. Look out
for another video on video marketing and YouTube coming your way next week. And if
you like this video please click the "Like" button. Feel free to share the video
with friends, family, business colleagues and associates, and by all means leave a
comment or ask a question in the Comments section below the video. And finally,
don't forget to hit the "Subscribe" button to get more videos on video marketing
and business tips, tactics, techniques and strategies to help you with your own
online business. Until next time....bye for now!
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