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Join IVI Shahar author and
innovation strategy consultant
as he shares his proven
strategies that have helped
clients create breakthroughs.
Aviv has guided executives at
Fortune 100 companies and now
he wants to help you.
With a new episode of create
new futures and I call
this episode a tale
of two Life calls and what I'd
like to do on this episode is
bring the focus to a critical
factor.
Actually what I'm going to
address is a live or die
factor.
What I'm going to reflect on is
not only pivotal and central
for success or failure
and even more so to the victory
or defeat choice.
It often defines life
or death.
Here is my tale of two
lifeguards.
But first let me paint
the picture and offer you the
context.
We do what I call the bike
hostile American dream.
This means that Seattle
is our home base touring the
summer and Jubilee Florida
is where we do the winter.
And so during the winter months
I get to run on the beach and
swim in the ocean every morning
which is really quite a
spectacular way to start the
day. In fact when it gets
stormy or chilly for Florida
in the January February
timeframe and chilly for
Florida means mid 60s
on those mornings I'm typically
on my own in what I fondly
call my semi private beach.
My rule is I never miss
my ocean visit calm
or storm warm or
cold.
I have to visit Dr ocean.
I should do a different episode
on Dr ocean one day.
The best most reliable
and most faithful doctor on
earth. Anyway over
the last few years I've
developed friendly camaraderie
with our local lifeguards.
One day a few years ago
I rescued a drowning boy
and they insisted I should put
on the lifeguards red swimming
suit to make me one of them.
Occasionally a couple of them
will join me for their morning
workout and for a swim from
Fleck to Flegg that mug
the perimeters of the guard
that.
Mike is the best swimmer of
them all and he introduced
me to the bodysurfing rolling
technique and helped me refine
my butterfly style to
a point that he even pulled
me into two
AM sets flag to flag
that swimming the four swimming
styles in sequence.
Now this year the lifeguards
started to rotate positions
and they brought in a number
of new team members one morning
as Sarah and I showed up at the
beach. We noticed that Mikey
was collecting the dry sea
weeds on the shore.
He explained that at the edge
of the guarded beach the June
was destroyed earlier in the
season because of the
maintenance work that heavy
truck tours performed in the
area to reconstruct
the June. You cannot just dump
sand there he pointed.
You need to add sea weeds
and then plants to help the
June hold its structure.
But why do you do this Mike.
This is clearly not part of
your job description as a
lifeguard asked Sarah.
Well I love the place.
It gives me sustenance
and I want to protect it and
keep the ecosystem healthy
so that others can enjoy too.
In our job as lifeguards
we are expected to use the
first hour for workout
and so for a couple of mornings
I can give this time to pay
back to the place I love
and that provides me with both
livelihood and the love of my
life.
The following morning was a
stormy and windy day
and a different crew was hiding
in the lifeguard's tower when I
showed up.
As is often the case in such
days I was the only person
at the beach with two armed
fishermen outside the girls
area.
I did my running against the
wind which is a robust workout
by itself and then dove
in the water.
When I looked up for my
swimming markers I realized
the two yellow flags defining
the perimeters of the Goddard
beach were not up.
I dashed out of the water to
the lifeguard tower.
What's happening.
Where are the yellow flags.
I asked catching my breath.
No one is here today and so
they serve no purpose was the
dismissive reply from Park air
in your lifeguard.
I have not met before.
I looked at him with surprise
and turned to dust speck in the
water.
It was just too cold outside.
Now I'm swimming hard in the
stormy ocean and I'm thinking
something about what I've just
witnessed doesn't feel right.
The easiest thing in the world
is to dismiss it and move on
but I have a part of my mind
that captures the moment that
carries the learning and
teachable value and it
works to develop the picture.
This is part of my process.
I allow the slow deciphering
mind to do its work
for me.
It gets into process when I
allow myself to be puzzled
and it has an interesting way
of working.
If you have ever been in the
old photography development
room I'm talking pre-digital
for wifi when you develop
the film and created the
pictures in the dark room
using the chemical developer
that converts the latent
image to a visible image
on the paper if you've
experimented with this process
you know it takes a little time
as you put the paper you
projected on and place
it in that chemical liquid to
let the picture gradually
appear.
The point here is the picture
gradually comes out of latency
and into focus and you
have part of your mind that
works just like that
I describe in my book create
new futures the three speeds of
the mind and I call the
middle speed the pondering
mind.
And that's the pondering mind
connection as he develops
that picture and connects the
dots gradually but there
is more to it.
Your pondering mind knows
what you're interested in
especially when you've been
working to solve a problem
for a long time.
And when you have a lifelong
fascination with the subject
the greater the intensity of
your inquiry the richer
the yield of insights and
revelations that the pondering
mind will produce for you.
In my case my fascination
and inquiry relates to the
human story at the convergence
zone of learning discovery
innovation breakthroughs
and the human spirit and its
renewing and developmental
potential including all
other adjacent and surrounding
fields to these inquiries.
For example I'm interested in
what enables people to produce
remarkable results and
I forensically decode what
allows them to do so
and what blocks them from
producing breakthrough results
what are the behaviors
attitudes mental models
practices and ways of
being in doing that produce
breakthroughs or that
leads to breakdowns
and my pondering mind always
works in the background
and he takes mental photographs
of situations and he then
develops this photograph to a
point of discovery and
Revelation and that's what
occurred on that morning
because what came into focus
was the stark contrast and
the juxtaposition of Mikey and
his ways of being on
the job versus Parker
the new lifeguard who stayed in
the tower that day
and I reflected where have I
seen this before.
I've seen these two opposing
attitudes in corporate offices
in hotels and restaurants
and I've even seen these back
in my flying years in the air
force and it came sharply
into focus.
The difference in these two
attitudes determines
everything.
It can even be a life or
death decisive factor.
Mikey was the example
of going beyond the call of
duty to do the unnecessary
work because he can
and because he cares and
because he wants to
part care example the opposite
attitude his choice
was to get by with the minimal
work possible
he has no respect for protocols
and rituals that are part of
the job.
MIKE He understands deeply that
you can shape your ecosystem
and cares to do so.
Parker demonstrated on that
day that he doesn't register
the ecosystem or that he cares
for it. There is more in this.
Mikey represents the people
that show up for work to make
a difference and create a
contribution.
Parkhill was not operating
inside the contribution mindset
but was in the convenience
and expediency mindset.
It did not occur to him that
putting up the yellow flags is
about much more than the
utilitarian value of the
moment.
What was the missing
consideration.
What was the attitude that
Parker was not sensitized to.
I'm talking about the presence
of attentive care that's
prepared to do the extra
unnecessary work.
Where do you see it.
You see it in the farmer who
walks the perimeters of his
grounds to find out
what needs fixing.
You see it in the policeman who
walks the street and greets
people to demonstrate his
presence and to give the
neighborhood assurance.
You see it in the pilot who
walks around the aircraft
to run his visual checklist
not because he distrusts the
ground crew but because the
ritual itself puts him
in the mental frame of
attention to details
and you see in the nurse who
provides confident
encouragement as she patiently
holds the hand of the patient
and so is the case with every
profession.
You will find the protocols and
rituals of alert readiness
of quality control and
of watchful surveillance
and they always have multiple
purposes.
There are rituals that declare
presence.
They are saying it is safe.
I am here and am watching
and they alert the person
performing the ritual to join
in the great traditions
of all the other professionals
who perform their job too.
There is an invisible bond to
these acts.
A form of an unspoken
oath which connects in
time the person involved
to a web of professionalism
know how competence
and that activates the
alertness to perform at the
highest possible standards
as represented by the keepers
of these jobs.
And Mikey goes beyond that
in working to restore the sand
dune of the place he loves
the place that supports him
and he chooses care over
expediency.
It is the choice that creates
a legacy of continual
improvement.
On the other hand get by.
Expediency enables
the erosion of standards
doing the unnecessary work
when no one watches out of
love devotion
and care is at the
foundation of almost everything
good and beautiful we find in
this world.
Show me something awesome
and we will be able to find the
people that exercised
tremendous care and dedication
to enable it.
Cutting corners and abandoning
purposeful routines and rituals
for convenience because no
one is watching is the
beginning of most great
disasters.
These two attitudes and ways of
being and doing not only
separate glory from oblivion
but in moments of crisis they
separate life from death.
Creating a new future for you
and your family for your team
and your business begins
with just such a choice.
The choice to do the
unnecessary work to
go beyond the call of duty
to bring forward your focused
presence love and
dedication.
Here is my insight.
We each have both lifeguard's
in us.
We each have both Mikey
and park here inside and
every day we get to choose
who will we be
who will we bring to life.
I've found that when I make the
Mikee choice I am always
the first to be rewarded
when I choose care over
expediency.
I experience a rush of energy
uplift and a sense of renewal.
It's quite simple.
The receiving is in the giving
and the joining of blessings
find those who care without
counting.
And I bet you have that
experience too.
I bet you have those moments
and days when you do what's
right when no one watches.
And then you decide to go the
extra mile beyond that because
you can and because you care
and I bet you have experienced
the empowerment in the
fortifying joy that
came with that choice to
improve quality to ensure
safety to be present
and even to offer a simple
act of kindness and help a
stranger when you and I
make this choice we set in
motion new futures for all
souls and for the people we
touch.
And that's what we are here for
to bring forward with care the
dictation and love
and to help create your future.
Thank you for listening.
Always encourages his clients
to identify the one or two
ideas they can move forward
into action immediately.
What will you capture and apply
today.
You can always begin with a
small action and then build
momentum over time.
When you move forward from an
idea to action you
get immediate
return on the time you
invested.
And return of learning
and then the learning cycle
builds. The success propulsion.
One more thing.
You can reach directly by phone
and email to discover how he
can help you create a new
future for your business
and organization.
Creating a new future can begin
For more infomation >> All you can be may not take all you can do | daily sprout 240 - Duration: 1:17. 
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