Let's search for "video seo best practices". Alright, I got good grades so
my video could rank. But how does Morningfame actually know that the competition
is not too high for my channel? When you scroll down you already saw before that
there is this Gateway video. And the Gateway video is actually key to
understanding the competition of a search term. And to explain you this I
have ranking power.
Hey youtubers, Nico here.
We are looking today at one specific search term and let's look how the
ranking algorithm works for that. To do that let's first look at the competition.
At rank number one we have Brian G Johnson and he has certainly a lot of
ranking power. With close to 30,000 subscribers, four thousand views for his
video and many likes and comments... here, yeah. Let's add a little bit of extra
ranking power for him. This is basically his mountain of ranking power. Next, we
have Dean Etheridge and with close to four thousand subscribers he is
certainly smaller than Brian G Johnson but not too shabby. So he has also quite
some ranking power. Alright. And then we have next the Gateway video which is
Christina Nicholson who has only 220 subscribers and 327 views. So her ranking
power is certainly much lower than from the other two channels. Let's give her a
small pile of ranking power. And finally, we have Local Video Pros who are also a
small channel. But since they got many more views they certainly brought more
ranking power to the table. Alright, now the big question is how do
those channels apply their ranking power? And there is one crucial insight here. We
are not talking about one single search term where a video ranks, right? A video
ranks for multiple search terms. So we have to take that into consideration.
Alright, let's look at Brian G Johnson's ranking pile first. To see how it is applied
to all those search terms. The one we are looking at "video seo best practices", he
certainly applied some of the ranking power to there. And certainly part of his
ranking power was also applied to the other search terms. There could be
something like "video seo tips", "video seo best practice 2018" and so on. You know
all the search terms that are about the same topic. What a mess!
Alright, next up we have Dean Etheridge's video and he certainly has less ranking
power to play with. But since he ranked high for this search term here, he
applied a lot of ranking power to this search town. No question. But his video
is certainly ranking for other search terms as well. So some of his ranking power
goes to the other search terms. Alright, now we get to the Gateway video.
And as we know it doesn't have much ranking power to work with. So how did it
achieve in ranking for our main search term we are looking at? Well, it did it by
banking all the ranking power, most of the ranking power on that particular
search term. Just a few ranking power rice grains leak over to the other
search terms. How do you do that? Of course by having a very high relevancy.
You can see that easily here. We look at the search term "video seo best practices"
and all those four words appear in the title of this video. Same by the way for
the fourth video from Local Video Pros- This has the full search term in the
title and even in the description. So this video is also banking most of the
ranking power rice grains onto this particular search term. Alright, if you
look at the ranking power piles for our search term we are looking at, then you
see they are ordered by the size of the pile. That's how the YouTube algorithm
works. Each video applies a certain amount of
ranking power to the particular search term. So if you look at the ranking power
piles here for our particular search, we already know how much ranking power
we would need in order for our own video to rank here. So this way we could easily
say how much ranking power does our own channel have? Is it enough for this
search term to rank there? However, there is a big problem: We just don't know how
high those piles are. We don't know how for each channel like here for Brian G
Johnson these ranking power rice grains are spread across these different search
terms. We know how high the individual pile is for a channel. For each channel these
combined piles. But we don't know how they are spread. It's just too
complicated to analyze. So how can we find out how big those piles are? Well,
here's where the Gateway video comes in. We already know that the Gateway video
has a surprising low ranking power pile. So the only way it was able to compete
with the high ranking power players to the left, is to bank all its ranking
power onto one search term. As you can see here most of its ranking power pile
is located for our search term we are currently looking at. Only a few grains
spill over to other search terms. So the little spill over we have here doesn't
make much of a difference anymore. We know from this channel how high the
ranking power pile is and a little spill over or not, we now have an estimate on
how much ranking power is required for this search term. This is really the door into
knowing how high the competition is for this search term. So in order to come up
with the grading you see in the Morningfame keyword research tool, it analyzes
the search results. Where is the Gateway video? And based on that it can say how
much ranking power you will need in order to rank for this search term. And
also Morningfame of course has an understanding of your own channel and
how much ranking power your own channel has. And based on that it can give you
the grades. That is actually what happening for the first three grades:
subscribers, views, likes and comments. And since the Gateway video achieved ranking
for the search term, well, if we have even a little bit more ranking power than the
Gateway video, well, then our chances are high to rank there as well, right?
So when you look at the grading for subscribers, views, likes and comments,
have a look how your channel compares to the Gateway video. Ideally, your numbers
should be better than the Gateway video and that is by the way also reflected in
the grades. If you have a D for those grades then you are at least a little bit
better than the Gateway video. So that is actually the reason why the note below
the graph says that you should aim for Ds for the first three grades. Alright,
that's the power of the Gateway video. It's really a cornerstone in
understanding how competitive a search term is. So pay close attention to it. And
if you want to learn more about how to get the most out of the keyword tool
check out this video. Alright, cheers my friends!
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