Hi, everyone!
I'm Melissa from Melissa Forziat Events and Marketing.
And today, I wanted to share another Marketing Tip of the Week with you.
This one is about "How and Why to Use Newsletters for Your Business."
Now, just before I dive into the content, I wanted to give you a little more information
why I chose to talk about this this week.
Very often, I find that business owners are just chasing new leads all the time and not
really thinking about customer retention and how to keep those leads and customers in the
fold.
Newsletters are something that I recommend for anybody's customer retention plan.
To make it really easy to stay in touch with people.
But, a lot of people have objections to the idea of newsletters.
So, today I wanted to give you both some answers to the common objections that I hear and some
reasons why newsletters are really worth a look for your customer retention plan.
So, if you prefer to read this tip in greater depth, I've included a link in the description,
and you're welcome to read it on my website.
But if you prefer to consume this information in video format, stay tuned, and I will read
it for you right now.
"How and Why to Use Newsletters for Your Business" Marketing is one of those "working on the
business" skills that can seem foreign at first.
Often, the first part of a marketing plan that small businesses address is getting brand
new leads.
The plan for retaining and building those leads tends to be lacking.
Yet, it is the leads that are already in your pipeline that are most likely to convert and
be more profitable for you.
So, if you want to tap into that potential in your marketing funnel, newsletters are
a great way to start.
Today, we'll talk about how and why to use newsletters to advance your business.
Now, there are a few common objections that I tend to hear when I recommend newsletters.
So, let's address those right off the bat.
Objection 1 is when people tell me: "People don't want to hear that much from me."
Okay, some people don't.
Some people do.
If you know about the "rule of seven," you know the idea that it takes at least seven
impressions on a lead before they are ready to buy something from you.
If you aren't making impressions because you are afraid people will dislike it, you
are preventing yourself from closing all those future customers who just needed to be a little
bit warmer.
Sure, some people will unsubscribe.
But the people who are really your customers will convert once they are warm enough.
Objection 2: "I can't think of that much to say."
Newsletters can take a lot of forms.
If you get creative, there are so many different types of content you could share in your emails
and you only need to churn them out as consistently as you can maintain.
If you want ideas on how to create content for your newsletters, I will share a link
in the description that can help you generate more ideas.
Objection 3: "I don't have time to write newsletters."
Okay, now this is an objection about writing blogs, also.
It turns out, I had this objection, and I DID have time.
In fact, now I do it every single week.
Educating was such an important aspect of my business that I was doing it anyway in
far less impactful formats.
My blogs became the centerpiece of my newsletter.
Realistically, if there is a type of content that would be logical or even enjoyable for
you to produce, all you need to do is set up your newsletter for the very first time,
and the hard work is done!
Now when I sit down to put together my newsletter, it takes about maybe 15 minutes - 15 minutes
a week.
If you haven't already signed up to receive my marketing tips of the week newsletter and
you want to get a case study of how this could look for your business, you can go to my website
and you can sign up for the newsletter at the footer of any of the pages, and you can
get a weekly sample of how this might potentially work for your business structure.
Now, those three objections are the most typical ones that I tend to hear for including newsletters
in your marketing plan.
All of them are surmountable, and I hope you'll take another look if one of them resonates
with you.
Because newsletters can do some great things for you.
so, now, let's talk a little bit about some of the HUGE benefits that newsletters can
have for your business.
First of all, they're great for warming your leads.
I already pointed out the rule of seven.
If it takes upwards of 7 impressions with your leads before they are ready to buy from
you but you have not built in a way to make those impressions….how are you supposed
to sell your products and services?
Warming your leads is an absolutely critical part of your success in this process.
In fact, not doing it makes the sales process so much more painful.
Wouldn't you rather try to close a warm lead than a cold one?
Another advantage is warming your leads…in volume!
Yes, you could call up every single lead.
You could send them a personal email.
You could invite them to dinner in your home if you wanted.
And you may very well want to include individualized outreach in your marketing plan.
But when it comes to keeping the masses aware that you exist, newsletters are a smart time-saving
marketing tool.
Newsletters allow you to remind everyone what you do all at once.
The next time they need you or know someone else who does, they are more likely to think
to remember you.
And newsletters are far less time consuming than doing individual outreach 100% of the
time, so it will become easier in the long-term.
Another big advantage of newsletters is segmenting your messages.
So, if you feel like it is too impersonal to send newsletters, remember that many newsletter
services let you split your audience into different groupings so you can focus certain
types of messages to the people who need to see them.
Another great advantage to newsletters is access to analytics.
Newsletters are incredibly informative for you because of the analytics they provide.
They give you concrete evidence of who is interested and what they are interested in.
They also tell you who does not appear to be interested in your material.
All of this information is critical for you so you can better serve your audience.
You should review the information and use it regularly!
So, newsletters are a wise option for so many businesses.
If you are not in some way reaching out to your audience consistently, you are probably
leaving money on the table.
Maybe even a lot of money is being left on the table for your business.
Do you want to be leaving that money on the table?
If the answer is no, it is worth taking another look at newsletters.
I know there are objections you may have to it.
And I probably even had those objections myself in the early days of my own business.
But if you take a closer look at your objections, you may find that they can be easily overcome.
A world of benefit awaits you!
So, hopefully this marketing tip shows you how and why you can use newsletters to advance
your business.
And I'd love to hear from you in the comments to learn more about what you think about this
tip.
If you prefer to read it in greater detail, again, you're welcome to click the link in
the description to go back to the blog on my website.
Good luck, and Happy Marketing!
For more infomation >> Cute Cockatiel sings If Your Happy and You Know it and talks - Duration: 1:32. 
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