alright guys welcome back this is the second video in our mini-series learning
web design from scratch this video is going to be all about how a website can
help a business I'm gonna be using some cutting-edge technology the classic
whiteboard to show you guys how it all fits together so in the last video and
I'll link it in the description we covered how to learn coding from scratch
how to get up to speed on HTML and CSS now we need to start figuring out how we
can use that skill set to help a business so just because we know how to
make a website just because we know some coding doesn't necessarily mean we can
help a business we also have to have additional skill sets we got to know how
business operates we got to know how they get new clients new sales and where
we might be able to help them do that using a website for us to become a great
web designer we not only have to understand web design we also got
understand business and sales so for today's video I've broken that into
three general sections we got visibility creating action and then our end results
I'm gonna break each of these down in detail show you exactly what they mean
and get those concepts really nailed in so you can start putting this to use
right away first up visibility hugely important concept we can build the best
website in the world but if nobody's using it it's going to be totally
pointless so whenever we look at a potential client whenever we pitch our
services we got to make sure that it's gonna be part of some larger Sales
System it's not just gonna be the website there's got to be some way to
get people onto that website and start putting it into use think of this like
building a racing car you build a best racing car in the world you give it to
somebody but they never put a driver in it they never put it on the track it's
never gonna win any records it's never gonna get any results just like a
website if we hand that off to a business or a person and they just have
nobody on there nobody using it nobody's seeing the content that you've produced
it's never going to get any results for them no matter what the price is it's
gonna be a complete waste of time and money
so when we look for potential clients when potential clients approach us we
have to make sure that this website's going to be part of some sort of
marketing sales system we can either create that further and I'm going to
show you some options or they already have something in place
if they want us to create it if they don't have anything at the moment
there's a few things that we can do so we can do SEO we can make this website
over time show up higher on Google search results so that more people will
come across it true natural searches true Google if they really want some
fast results and they have the money to spend on it we can also do AdWords we
can set up an AdWords system so that when people search on Google our
different search engines our results our website comes up at the very top but
that actually isn't always necessary sometimes businesses have their own
marketing systems maybe they rent out billboard space
maybe live ads in the radio they might have a TV commercial there might be in
the newspaper maybe they have a lot of trucks that drive around with their
website printed on the side they might have some way of just naturally driving
customers to a website that doesn't have to do with Google it doesn't have to do
with search results and that's completely fine also they could have
really good word-of-mouth a lot of people might really like this business
they start sharing it naturally start talking about it telling their friends
hey check out this website check out this business another way could be that
the business is linked from a lot of different websites so Martin show up on
Google so well but it's talked about in a lot of different places maybe it's on
a lot of forums maybe it's some some other directory websites maybe it's just
linked from a few Authority websites and this is a way that they could be getting
a lot of traffic a lot of users naturally of course as well you've got
social media this could be something that's shared a lot on Facebook on
Instagram on Twitter or it could also be that they're running ads on those
platforms as well but in either case it could be that this website's getting a
lot of users not from Google not from other websites but just off social media
you'll see that a lot nowadays with certain sorts of products certain sorts
of services the final one that I've listed is material so maybe this company
has produced something that's out in the real world that helps bring people back
to the website could be a t-shirt with the website on it it could be a book
could be pamphlets leaflets whatever now the important concept to understand is
this has to already exist or it has to be something that they're willing to pay
us to create has to be one or the other or maybe even both but it definitely
can't be neither nobody's visiting this website doesn't
matter what we build doesn't matter how good it is it's just never gonna get any
results so if a business who potentially wants a website if they don't have
marketing out there in the real world if they're not renting billboards if they
don't have you know t-shirts directing people back if they're not showing up on
Google if people aren't talking about them if just nobody knows about this
business nobody knows about the website then a long way investing in the website
they also have to invest in a way for people to find that website they either
have to pay you to set up SEO Adwords or to get you out there promoting it on
social media or another websites but they can't expect from just having a
good website to have people finding it and using it those are two different
things this is a really important concept to get into your mind from the
very very beginning you need to work with businesses that are not only
willing to invest in the website but are also making sure that people are
actually going to get on there put it to use and hopefully potentially take some
end-result action as well okay so once we've made sure that people are actually
going to use this website we can start focusing on the website itself so we got
this class magic wizard here which is gonna be you creating all this action
from this amazing website that you're gonna build so this channel in general
is gonna break down exactly how to achieve that using different formatting
with your design using copywriting using certain images writing styles
call-to-action different forms etc that's gonna be a much bigger topic that
I'll cover in much detail but for now as an overview we need to realize that we
have all these different people coming to the website for a certain reason and
we need to start turning that into some form of action for these people to
potentially take so how do we do this good question this is the skill set that
you're gonna want to develop as a web designer a lot of web designers like to
focus on design on coding on certain features of a website which is fine but
to get those end results to really have this website producing the most that it
can for your clients it really has to be built in such a way to turn all this
potential energy into some sort of action to some sort of end result
so there's certain ways you can set it up to certain things you can focus on
that are really going to improve the chances of that happening
that's why I've created this YouTube channel that's what I'm hoping to teach
you over time is different ways to turn potential clients into actual sales
actual results actual new customers new leads for the people that are paying you
to design this website so your ability to do this the better you can do this
the more people you can turn from just a casual browser on a web site into an
actual paying customer for the person you're building the website for that's
gonna justify your money your wages as a web designer the best web design is out
there can capture as much people's attention as possible get them
interested get them motivated to take some form of action and then turn that
into an end result we're gonna cover those results in a second but that is
the core skill set here that is what you should be working on your ability to
make something that turns all these potential people at different stages of
the buying cycle they might be highly interested they might be somewhat
interested they might just be casually browsing trying to capture as much as
you can educate these people inform them get
their interest get them motivated get them having some form of desire and then
turning that into an end action and end result so that's why I got this cool
wizard character because I think this is a pretty cool skill set you can turn
potential buyers into actual paying customers
just true what you have in that website true great copywriting great design
different images different layouts etc so pretty cool skill set to have when
you see it done properly it's really really impressive and there's a lot of
different things happening behind the scenes even on a very simple website
that you might not realize so Third Point is the end result what does this
all actually mean what are we actually working towards what does a client
actually want to see from a great website so if you asked someone what
main result would somebody want when they build a website for a business
their probable answer is going to be more sales that's definitely the case no
business is going to turn down more cash for
but there's also a lot of other different goals that a business might be
trying to get true having a better website I've listed a few here like
getting better leads better sorts of customers
maybe targeting a new niche that their business didn't target before maybe it's
better productivity having a website with systems in place that can reduce
the workload for their actual staff so a classic example is a better contact
forum that grabs a lot of different information and then that saves people
doing that later offline another thing could be they're trying to improve their
company image maybe they're trying to look more prestige maybe they're trying
to look more friendly maybe they're trying to break into a new market and
they need to create that image from scratch whatever exactly their goals are
they're gonna have some form of goals it's our job as a web designer to
discover what these are discover how important each one is and then how we
can produce that result using the website again our ability to do this is
going to justify us charging you know quite a large amount because in return
they're getting so much more if they're getting this huge amount of value from
the work that we produce this is what separates great web designers who make a
lot of money from people who really struggle to sell their services to get
new clients to get the word out there the difference is one group of people
are making a website that produces an end result that has a huge impact for
the business at har ism the other people are just designing websites that look
kind of cool but they're not thinking about this bigger picture stuff and
there's no real great end result from their work of course it's hard to charge
money when there's just nothing in return for the people who are
potentially gonna hire you one last concept to keep in mind is a website not
only increases certain things but it also reduces other things that a client
might want to just cut down on or remove altogether things like waste of time
maybe they're always telling clients certain information that could be on the
website instead if their services their location their opening hours have
certain things work about their product or their service maybe they're getting
the wrong clients reaching out and contacting them people who they just
can't cater to people they can't help the good websites going to reduce those
clients even thinking that this business is suitable
and things like repetitive tasks what we just talked about a few moments ago
getting information from the website that reduces people doing an offline or
having content or systems on the website that reduces action elsewhere for that
business guys here's the cool thing if you can get this in your mind if you can
start putting this to use from the very beginning you're going to explode your
business as a web designer businesses want to work with people to understand
these concepts who can produce real end results and not just a website that
looks cool but does nothing keep this in mind REE watch this video if you need to
from the very very beginning as you learn web design you need to also start
understanding how a website can really help a business and how it links into
other parts of their sales system guys thanks for watching this one hopefully
it wasn't too advanced any questions any comments suggestions feedback leave them
in the comments below I will write back to you hit subscribe if you want I'm
gonna have a lot more content on this coming up soon I'm gonna take you from
complete beginner stages the whole way up making your fresh sale starting to
grow your web design business thanks for watching see you in the next video
For more infomation >> 『 RED VELVET IRENE - Do you know me? (날 알아줄까) 』 - Duration: 3:37. 
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