- Today we're going to be talking about
whether or not it pays to pay someone else.
(upbeat music)
Welcome to the Creative Business T.V. Show,
where we help you make a success of your creative business.
So, your creative business is doing okay
and you're at the point where you want
to take it to the next level.
But how do you do that without
working even more hours than you already do?
Okay peeps, this is a common dilemma.
And if you don't get it right, you'll end up
on the road to nowhere really quickly.
So, let me tell you a little story.
When you first start out, you start out on your own.
You answer the phone, you do the accounts,
you create all the marketing blurb,
You're the salesperson, you do the admin,
You clean the toilet, and everything else in between.
I was the same at the beginning too,
only I invented the team to make myself
sound bigger than what I actually was.
Oh yes, I have Maria in reception,
Jennifer in marketing,
and Elizabeth in accounts,
because at the end of the day, who wants to handle accounts?
So, my fictitious employee Elizabeth dealt with all of that.
And as long as I remember my little
receptionist voice, it was all good.
However, there is only so long you can keep that up for.
There will come a time when you simply
can't do everything yourself anymore.
And, it just, there's not enough hours in the day,
so what are you gonna do?
Well, it's all about how you design
your business in the first place.
Don't think short term, think long term.
Always have that end goal in mind,
and as you grow, you can't do everything yourself,
because ultimately, you're going
to get entrepreneurial burnout.
And trust me, it's not fun, and it's a thing.
So when you start building your business,
you need to think about it in a way
that sees you as being part of your business,
but not the be-all and end-all of it.
Your business needs to go beyond you, you as an individual.
And it needs to have the ability
to function on its own without you.
It should be like a well-oiled machine
that doesn't fall apart at the seams when you're not there.
And if this doesn't happen, well then it's no different
to you working for someone else.
Only instead of your employer owning your work time,
it's your own business that owns your work time.
You end up owning nothing.
So, your business needs to give you freedom,
and it shouldn't tie you down,
but how do you make that happen?
Well, first of all, you need to be clear on your why.
Meaning, why you got into business in the first place,
beyond paying the bills, and putting food on the table,
and all that jazz.
It's become so easy to get caught up
in what we do, or how we do it, that we often forget
to ask the question that will be the one thing
leading us to business success.
I know for many people, the thought of handing over
any part of their business to other people
to run is more frightening than
running into a dementor in a dark alley.
Sorry, I'm a Harry Potter fan.
But, trust me when I say it's the only way to move forward.
You know, for the first couple of years
when I was running the Academy, I was,
as I said, on my own, doing everything.
But, I got to a point where I was working
longer hours than when I worked for someone else,
and earning less per hour because of it.
Something had to give.
So I went back to basics, I asked myself why?
Why did I get into business in the first place?
What was it that attracted me to doing what I do?
And what was it that I fell in love with?
Well, when I answered that question,
I realized it wasn't because I wanted to be in sales,
or doing admin, or doing accounts,
or even at that point, running a business.
I got into my business because I loved writing,
and I loved imparting my knowledge to others.
Bottom line, I loved writing course material
and doing all the research that came with it.
Why, then, was I spending the majority
of my time doing anything but that?
It was this light-bulb moment that made...
It was a bit of a light-bulb moment
and it made me realize
that I had to get someone in to do the sales for me,
because I was sinking under the amount
of emails and phone calls coming in.
Plus, I actually wasn't very good at it.
I wanted to write, not sell.
So, my next hurdle was finding someone to do that.
Finding someone I trusted, who understood
what the Academy was, and what it stood for,
this was the scary bit.
But, understanding my why helped me
to understand what would attract
the right person to my little business.
You know, what would make someone want to take a chance
on a small business and come work for me.
People need to know why they should want to work for you.
What makes your company special?
What makes you the place that they want
to spend eight hours a day?
You have to get that message out there,
and understanding your why will help you
to not only appeal to the right person,
but it will also help you to write
a kick-ass advert to help you find them.
Now for me, I had that epiphany, and I've never looked back.
That first person who came to work for me
nine years ago is still with me,
and is now my most trusted team member.
I know the type of person who fits in
with the Academy ideals, the philosophies,
and the way we do business.
I know exactly what type of person I'm looking for
when I'm to add a new member to the team,
and the only reason I know this
is because I know and understand the why of the Academy.
So, my challenge for you this week is to tell me your why.
Share it with all of us below and don't be shy.
This is a fantastic exercise, and one you should do anyway,
so why not share the results here with us,
on this YouTube channel, dedicated to you,
the creative entrepreneur.
That's all I've got time for today,
on the Creative Business T.V. show,
and if you enjoyed it, please like it,
and comment, and subscribe.
And, if you're to be even more connected,
come to kyliecarlson.co, and get on the mailing list
for lots of fabulous advice, ideas, tips, and tricks
that you can only get by subscribing.
Thank you so much for listening, and I'll talk to you soon.
(upbeat music)
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