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- They weren't saying, you're gonna get rick quick.
They weren't saying, you're going to make a fortune.
You know, this is easy and if you just follow our way,
you'll make millions.
It was real.
She just wrote this stuff after Dad died
and showed it to me and I just thought it was so moving
and so special that I just said,
"Mom, we've got to make this into a website"
so that's how it started.
As time goes by, you see your income gradually growing
and it grows all the time, even whether you're working on it
or you're not working on it.
- Leslie Postle, one-half of the mother and daughter team
who managed two completely different online businesses.
They are our Solo Build It! mentors as we visit them
at their home in a small country town
in New South Wales Australia.
Hello, I'm Paul Buckingham,
roving ambassador for Solo Build It!, SBI!
So what is it that these two online businesses
have in common?
The answer is commitment, passion, and Solo Build It!
- One is about Art Deco
and the other one is a site that I built with my mother
which helps people cope with grief.
This is my office and where I do my work
but I don't often actually sit in this chair
because my chronic illness doesn't allow me
to get comfortable easily.
So often I'll sit on my sofa
or I'll go to my recliner in my living room,
sometimes I'll even go outside to my sun lounger.
This is my story and why I love Solo Build It!
But I think my site is much more educational
than most Art Deco sites.
Because most of them are online stores
or just places that you go to buy stuff.
So there isn't an awful lot of actual information
about Art Deco, the history of the jewelry,
and how did the style come about
and the art and the artists and the designers,
all this kind of thing.
So it's more of an educational site than just a store.
- An online business with SBI!, Solo Build It!,
gives you the opportunity to build relationships
with like-minded people from all over the world.
Lesley's online business, decolish.com,
attracts between eight and 10000 page views a month.
People who are learning about Art Deco
as well as having the opportunity to buy her products.
I asked Leslie whether she ever has the opportunity
to meet her visitors in person.
- Yes, absolutely.
A couple of years ago, Mom and I went to Napier
in New Zealand which is a complete Art Deco town
and they have a massive festival every year
where people dress like this.
And they party in the streets
and they have big band concerts
and they have parades and vintage cars
and everyone is dressed up in the entire town
so it's a really great place to visit
and take loads of photographs
and meet lots of like-minded people.
Most people with my condition
which I later discovered was Fibromyalgia,
don't manage to carry on working at all so having that goal
to build a website and create an online business
was absolutely essential really to every facet of my health.
I mean, it's given me the flexibility that I needed
to take time off when I needed to
but I've been able to work hard
when I felt well enough to work hard
and I've been able to catch up with extra work
in evenings and weekends and when I feel like it.
And it makes a massive difference to be able to work
when you feel like it.
And to be able to do it because you love it
and choose what you want to do each day.
- What impact has it had for you financially
and your confidence moving forward as well?
- It's given me a lot of confidence
because as time goes by,
you see your income gradually growing
and it grows all the time, even whether you're working on it
or you're not working on it.
So it's good because it can tide you over periods
when you're not feeling so well
or you don't want to work on it
or if I go and work on my second site
for example, with my mom,
I know that the first site will still keep on
earning the same income and even growing.
And as years go by, it has grown and grown
and it's nice to be able to look forward to retirement
and know that those sites will be there
and will be a really useful addition
to our retirement income.
And also allow us to travel
which is something we're looking forward to doing.
- So one of the magical things
about talking with Leslie Postle is that
we have not one site but two sites we can look at,
plus we have one family in the mix.
So what's it like working with your mother
to create a completely separate site?
Who would like to answer the question first?
- Well, you're looking at me so (laughs).
I'm just so incredibly proud of Mom
because she just wrote the stuff after Dad died
and showed it to me and I just thought it was so moving
and so special that I just said,
"Mom, we've got to make this into a website"
so you know, that's how it started
and so proud of what's she's achieved since then.
She's written pages and pages and pages of stuff
for the website and then on top of that,
she wrote a book so it's amazing what she's achieved.
- So Elizabeth, what does it mean for you to have the site?
- After Colin died very suddenly,
we'd been married for 54 years, I woke at night
and as a lot of people find it difficult
to get back to sleep
so my head was going through with all these things.
I was thinking of families that I'd looked after,
and how they'd coped with grief,
whether it be a loss of a child or a husband or a wife
and I was thinking how brave they had all been
and I was thinking of how,
I just wrote, my head was full of all this
so I just wrote it all down.
This lady came in the night and wrote for two or three hours
and then went back to sleep.
(people laughing)
Leslie said to me one day, "You won't get writer's block,
"will you?" and it was totally opposite to that.
My head was so full of all this knowledge
and information that I'd gained over 45 years
that it just had to come
so it wasn't something that I had intended to do.
- Elizabeth's online business, griefandsympathy.com,
has been created with Leslie's help.
It attracts just under 120000 page views a month
which is amazing for a site that only started
because Leslie encouraged Elizabeth to start
putting her private thoughts online.
If you're not familiar with Solo Build It!'s
unique action guide and business building process,
basically, what you would do is
normally research the subject and the relevant search terms
called keywords before writing the content.
So I asked, how did they go about creating
such a successful online business when really,
all the writing had already been done.
- Mom started by writing all these folders of stuff
so the site was not really born in the way that
most SBI! sites would be born where you study your niche
and you work out whether you've got profitable keywords
or not, and then you think, oh, that's a great keyword,
I'll write an article about that.
Well we did it upside down really.
So I had the material and then I had to find the keywords
that I could use for this material
and edit it and put it together.
So we also had to find some keywords
that would actually bring us the traffic
so that's how we really started working together
because I would say, right, Mom, this is all fantastic
but there's a big gap here and we need some material on this
or I've got a great keyword,
can you write me an article on this.
So I would keep throwing her keywords and ideas and stuff
and sometimes she'd write it
and sometimes she wouldn't (laughs).
- Before I finished with these two extraordinary mentors,
I had to find out what impact
the Solo Build It! Action Guide had
on their ability to create such diverse online businesses.
One of the things that pretty much any successful
SBI! will talk about is the action guide
and how it's pivotal in providing a navigational path,
the foundation for them to build a successful site.
Can you talk about your experience of it?
- Absolutely, it was fantastic to have something
that was like a 10-part guide that you could,
I mean they advise you to read the entire thing
before you start which I did
and that gave you such an amazing overall picture
of where you were trying to get to
and what you were going to do
and how you were gonna make money out of it at the end.
And you know, it sort of stopped you
from falling into so many pitfalls
because you had the overall picture
and then you go back and you start back at Day One
as they call it and work your way through
step by step in detail so you can't go wrong.
- For a person that's watching this right now,
who's thinking, I'm inspired, I'd like to start a site.
I'm gonna go to Solo Build It!, great idea.
Where would be the one place
that you would say they should start?
- I would definitely read the whole of the Action Guide
from days one to 10 before starting,
to get the overall picture,
and work out where you want to go
before you start working out what your niche should be
and don't do it upside-down like we did (laughs).
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