You don't know what you don't know that statement isn't more true than ever now when it comes to increasing your website traffic and building
A successful business online you're wasting a ton of time and money
Because of these eight core things I'm about to teach you my name is Benson Tsung and today
I'm gonna be sharing with you the eight core marketing analytics that you must know in
Order to increase your website traffic and build a successful business online
At the end of this video
I'm gonna give you the exact pas matrix and frameworks that I use when I want to understand the core numbers that it takes to
Increasing website traffic online and building a successful business don't be overwhelmed by the numbers
I'm gonna be sharing with you clarity certainty and direction so you know the exact core numbers you need to know to be successful
But that's gonna be at the end of this video for now
Let me walk you through the process the key to increasing your traffic online and building a successful business
Is knowing the core metrics not to be overwhelmed by all these numbers because you can build crazy
By looking at all that stuff even for myself. I don't look at all the serve metrics
I look at just the core ones that matter and I ask myself questions like this you want to understand how much is it costing
You for your organic traffic. That's landing on your site
How much is it costing you when someone goes from a digital advertisement onto your site when you're doing digital advertising?
And how much is it costing you and why is it working is it because of the audience that you're targeting and going after is?
Because of the copy that's on your website is it because of the copy on the ad is it specifically due to the social
Platform that you're using why is it that certain traffic sources perform really well and certain traffic sources don't
we what we want to do is we want to identify that and we want to understand why that's really the most important thing we
Want to know the reason behind why certain traffic sources perform early?
well We want to understand the reason so that we can amplify
What's working?
And then reduce what isn't working and what I'm going to share with you is the metrics that's going to help us decide to determine
what sources of traffic should we amplify and what should we not do with it based on eight core variables and
eleven other numbers that all we need to know based on these things will allow us to determine the
Or success of driving more traffic to your website first thing
Let's look at is the PAS matrix that I designed so that I can gain clarity on the numbers and not be overwhelmed myself
Let's take a look at the PAS matrix if you can see on the screen the PAS matrix
You can see on the screen we focus on understanding. Why we
Always want to understand the reason of our traffic sources. Why is one performing well why is it one performing?
Well the second factor. We want to identify is who
What is the individual audience segments that the traffic source is coming from?
What is the audiences that we're targeting through organic traffic and also from the referral traffic and at the same time the digital advertising
Traffic on different social platforms the third factor that we want to identify is churn
How often does the people from this source of traffic?
bounce off our website and also drop off and at certain times
We want to make sure we're getting quality traffic not just traffic for the sake of getting the numbers up
But we want to make sure that the people that go on our website
They stay on our website, and they engage for a long time and they keep coming back
The next thing we want to look at is how much of that traffic actually converts into leads now
We're not gonna talk about leads in-depth today
But we just want to focus on looking at the traffic source and when it goes on our site
How many of those actually convert into traffic just keep that in mind and we'll focus on that in the next videos
after that we want to look at the milestone ROI once you've mapped out the traffic flow and the source of
Everything that goes on through your website when they go on your homepage
They go on your bow page or shopping page or some kind of product page
Or whatever conversion page you setup is
The traffic source that's landing on that page is it reaching that milestone that goal that you set for that traffic source
How deep are they going onto your website?
That's what milestone ROI is the next thing is the sequence
What do they buy what order in this case what pages do they land on and in what order?
What are the most frequent?
Pathways and the journeys that your target audience goes on when they land on your site
For example do they go on your homepage, and then they go on the about page, and then they go on to the contact page
Go onto the product page. What is the sequence of pages that they go on?
we want to identify this so that we can be able to narrow down and craft the right direction the right sequence of
pages that they're gonna see on our website the next thing is we want to stand understand when
When do they go on this site at what times because this is gonna be important to see your
audience's vr8 at different dates and different times
We can all identify all these numbers through google analytics the final thing is if we're using digital advertising
Even if we're doing referral traffic getting a complimentary website to promote traffic to our website one or said how much does this cost?
How much does the traffic source costing and is it worth it for us?
Now when we put together all these 8 core variables and a pas matrix
We can see and gain absolute clarity on each traffic source
That's going on our site based on these 8 things if all of these eight things are solid
We want to identify the top three sources of traffic and amplify it now the ones that don't work well for example
Let's say we don't understand the reason we don't know who it is. We don't know when they drop out
We don't know the conversion how effective it is. We don't know if they reach our milestone
We don't know the sequence we don't know when they go on the page
And we don't know how much it costs you
Have a lack of clarity on these things then it's gonna cost your business a ton of time and money
That's what these eight core things will give you clarity is because once we identify these things using Google Analytics
Or using someone on your team you can gain the absolute knowledge that you need to know in order to amplify
What's working?
And reduce what isn't working the first core metrics that we want to focus on if we want to be able to build effective traffic
For your website is looking at the new or returning visitors on your site
We want to be able to identify how many people that's new that's visiting your site, and how many are actually returning visitors
What we want to see is that we want to make sure that we're not only just getting a lot of new traffic
But want to make sure that a lot of this new traffic. There's a lot of reoccurring traffic
That's coming back meaning that for example when a hundred people visit your site
That's new traffic that first time landing on your homepage
We want to make sure when we look at Google Analytics, and I'll walk you through exactly how to do this in Google Analytics
you'll be able to see for example that 50 people came back, and they're
Coming back over and over again what we want to focus on is increasing the reoccurring and returning traffic
That's coming to the site. We want people to keep coming back and getting value on your website
We don't want to just keep increasing new traffic
And we have a very low amount that keeps coming back that shows that there's something wrong with the website
That's why this specific metric is so important for us to identify and for us to be able to increase if we can't identify
This if we don't know what we don't know then how can we expect to increase the?
Quality of the traffic's going on on our site the next core metric that we want to see is we want to see how long
They spend when they land on your website when someone goes on your website
And they go on the homepage and they land on their an average session duration of time. That's what it's called
it's basically how long are they staying on your site as a new visitor and as a
Returning visitor what you're gonna find is that returning visitors are going to be staying there for a much longer time
Because they're not first-time they don't know they're not brand new because usually new traffic that goes on your site
They're just checking you out. You know they have questions in their mind. They're thinking is this business right for me
This is the first time they find out about you, so they lack the trust within your business. They lack the knowledge
They also don't know if they like your business or not they don't know if you resonate with them together
They don't know if you guys have the same values or not
Which is why new visitors you want to be able to track the average session duration time
Meaning how long when a new person goes into your business how long do they stay on your website?
Usually it's very low and that's what we want to do is we want to increase the amount of time that someone spends on your
Website by get adding value to them answering their questions
Addressing their doubts and their objections to increase that time from let's say someone goes on your site on average is one minute
How do we make that woman in 30 seconds?
How do we make that two minutes three minutes four minutes five minutes or even 10 minutes on your site?
How can we reduce why they're leaving the site? Why are people when they go on the site bouncing off?
Why are they dropping off we want to identify the reason for that because if we don't know then we're just gonna have a lot
Of short times when people visit the site
and they leave
Immediately after a minute that means there's something wrong so that's what I want to focus on breaking down
And we can't break it down
But you what's working and what isn't working and pushing them off when we don't know the average
Session time part of the visitors for new and the returning visitors the next thing that we want to identify is the sequence of pages
between new visitors and
returning visitors so when someone goes on your site what we want to make sure is that when they go on there they don't just
Land on the homepage and they leave we want to make sure that they're going on your homepage
They go on to your bio
Slash about page to learn more about your business what you stand for what is your story about your business
How was your business founded? What is the background around your business to build our emotional connection with the target audience?
I just landed on your site
We want to make sure that when they land on the site they visit different pages because there's a lot of doubts
There's a lot of questions that your target audience has especially as a new visitor
So we want to make sure they go on the bio eval page. They go on your content blog pages
They engage with your videos your guides
Your blog posts all these different things that you've made available
To them to answer the questions to help them solve the problems that they want to solve as soon as you lay on your site
And achieve the results that they want to achieve and also at the same time
They go in your product or your service pages to learn more about how you can help them. What are your services?
What are the?
Products that you can sell to them and what make them want to buy to give them more value at the same time they go
On your community page they learn more about the people that you've helped better their lives. They go there they watch the testimonials
they read the
Testimonials you want to make sure you can see that when someone lands on your site
their journey the yellow brick road that you've mapped out to them - for them to get to eyes is very
Clear for you and at the same time for them so wanna make sure they go on one page your homepage
which is usually the most common page if you will land on first and
Then they go on multiple different pages on your website that are high value that are engaging
That add value to them and make them stay on the site
But at the same time they go through and travel the journey, and they enjoy that's the most important thing
Why we want to be able to identify the sequence of pages
Bounce rate as I mentioned before and you've heard about it
Is that it's the people that go on your site, and then they leave immediately?
So it's related to the average time and session duration of someone that goes on your site by the same time what we want to
Identify is how many people out of 100 when they land on a specific page?
That's a your homepage
Which is the most common page visited how many people leave as soon as they land on that page?
Within the first ten to fifteen seconds well you're gonna find usual websites have a very high bounce rate thirty to fifty percent that means
Out of every 100 people that go on the site thirty to fifty people leave immediately
Within ten to fifteen seconds we want to make sure that people go on the site
They're resonating with the copy the visuals the message that you have right on that page
It's exactly the right target audience and the same time once these things come in place
We should lower the bounce rate that people go on this site
Those are the factors that influence it, and we want to make sure once we identify the bounce rate
We keep lowering it over and over again 10% 20% 30%
We keep lowering that bounce rate ideally to the lowest amount and the way you do that is going to be identifying
Why are people leaving is it because of the images is because at the copy rate? That's on your site?
Headlines is it because of the visuals is it because of the target audience that you drive into the site
There's a disconnect somewhere we want to make sure that we identify
That because once we identify then we can start reducing your bounce rate
Which I'll get into a more in depth later on one of the core factors that we want to focus on to increase in website
traffic is
Understanding, what are the sources of traffic? They're landing on your website?
where are we getting the traffic from is it from search traffic from Google when someone types in your
Website or a product or service and they click on your site on the page 1 or page 2 whatever page. You're on Google
That's search traffic. The next one is is a referral traffic
Which is really one of the most important ones that we want to identify because there's people on social media. There's people
Everybody else that's connecting traffic to your website. It could be social media
It could be digital ads it could be using someone else's complimentary website. Maybe you smoke on a podcast
Maybe you smoke on a video series or maybe someone interviewed you and they're sending traffic
There's people that want to discover more about you what we want to do is we want to break down the traffic and that unidentified
The core sources of traffic and then we look at all the other core metrics that I just covered with you
Which referral source traffic is the one that's going on your site? They're staying on there there engaging with your content
They're going through multiple different pages
And they ultimately maybe even convert into a lead or even by product or service from you we want to identify
This so we can amplify. What is working and we can produce. What isn't working once
We know the sources of traffic then we can be able to amplify it is that the referral sources that's coming in from social
That's coming in from complimentary websites
We want to make sure that we know what are the ones that are doing really?
Well, then once we know that Facebook and YouTube are the two social channels
That's providing you the most quality amount of traffic. We want to figure out
Why is it that Facebook and YouTube are?
As great as they are as traffic sources is it because a specific video that you have on YouTube
What is that one core thing we want to break it down?
step by step by step once
We know the core reason why and if we identify it's one video on YouTube and then two to three posts on Facebook
That's performing. Well. We're going to focus on using that video
We're gonna put more people to it so we can drive more traffic to your site
That's quality traffic and the same thing on Facebook. We amplify those two to three posts
That's performing really well using the Facebook Ads platform to whole audiences to warm our dances
And then we focus on just driving so much more quality traffic, and we start doing less of Twitter in this example
So that's why understanding the sources of traffic is so important because once we drill down and understand
What is working really well we can do more of it, and then we can do less of what is producing the low-quality traffic
So it isn't just about having
Thousands or hundreds of thousands of visitors don't get surprised
But who will tell you that it's about the quality of the traffic you would much rather have lower amount of traffic
That's stay on the site that engage with you that visit multiple pages
Turn into a lead buy products and services from you tens of thousands 100,000 people that bounce off
They don't stay on the site for a long time they visit an average of two to three pages
And they don't convert into a lead or buy product or service from you don't use vanity metrics on how big it should be
Focus on the quality, and that's where it starts by identifying our sources of traffic
Those are the core metrics that you want to know in order to increase your website traffic online and build a successful business
now one of the biggest mistakes that I see businesses make online is they focus on the volume of traffic and
All they want is they want hundreds of thousands mil the traffic going on their site
But they don't focus on optimizing on the quality of that traffic now
Those are the ones that you want to optimize for traffic sources overall, but if we you are doing any digital advertising
There's three core metrics that you want to add on on top of this the first one you want to look at is
The click-through rate if you're running an advertisement that's driving to a Content piece
That's on your website or video using Facebook or whatever ad platform LinkedIn YouTube Twitter all
These things you're gonna be able to give you a metric called D. Click for me
it basically means the
Percentage of people that see this ad how many people are going to click through it and go on to your website
That's what I want to identify we want to make sure that that ad and there's different
variables for that the headline of your ad to copy the image or the video that using in the ad
but for now
Let's say for example you want to optimize for a high click-through rate means that you want to get the most amount of people that
See the ad find it engaging go to your website
And then we apply the four to five metrics that I just shared with you
That's the first thing to click through it the second thing is since you're paying money to get that traffic
There's gonna be cost for a click the cost per click is essentially means how much is it costing you to get one click?
That's you signing on to your website
I want to make sure that the cost per click is low I want to make sure that's a low click
We're getting a decent amount of cost per click when someone clicks on the site so we can scale your traffic
Because we don't want to be spending 5 10 dollars to get a cost per click the land on your site
Especially if it's a Content amplification campaign, which means you're basically using the highest performing pieces of content
You're running ads to it to drive more content and more visitors to your site and build up that audience
So that's one of the main thing is this cost per click the next thing that we want to focus on is we want to
Understand what is the sequence and the timeline if you go that land on the site from these sources?
I want to make sure that if someone you're spending money on advertisements the site
That's going on is they go on the site, and then they stay on the site for a long time
So what's the point for example?
Let's say you have a high click-through rate you have a low cost for a click so that means that ad is performing well
But you're finding out, then when someone goes on your site
They're leaving within the first twenty to thirty seconds
So that's bad that means that we haven't done something right
For this ad of the P people that were targeting and one of the main variables for this especially with digital advertising is your audience
Who is the audience that we are targeting and I'll get into that in a little bit one of the core variables are having
Increasing the website traffic that's going on is the audience that you are focusing on targeting through the website and also all the visitors
That's going on your site is based on your ideal audience persona that
Avatar that you created and also the same time would use digital advertising
Or when you're building out the referral traffic sources of other websites referring traffic to you you want to make sure that it's the right?
Audience, that's going on your site and at the same time once they land on your site
You want to make sure the messaging on your site the copywriting the headlines the visuals?
Match, and they resonate with your audience you want to make sure it works is combined
That's really the most important thing is the audience you'll find is the defining factor of how you're able to increase
Time on site will reduce the bounce rate increase the amount of sequence of pages that they visit and increase the engagement
Increase the conversion and the leads increase in the sales
Everything starts from the foundation of who you're targeting
So you see increasing your website traffic online and building statistical business using the traffic sources that we have
Identified it's not a complex process. It's no secret to be able to increase your traffic now
You know what you should do and you know what isn't working
Those are the most important things increasing once the traffic is all about asking yourself the critical questions
Based on the core analytics that we know about your site
And it's all
everything that you just learn is all the metrics that you need to know there isn't more metrics that you should focus on all the
Other stuff leave it to your team leave it to the data people that really want to get down into it because you can go
crazy with the analytics
But as long as you have these top-line numbers that you know about and you'd focus on improving and optimizing those things
That's what's gonna make the biggest difference in increasing your website traffic online now
Let's look at the PAS matrix and the core metrics that I just went through with you to increasing website traffic online
Applied in the real world so what we're looking at now is the new Google Analytics dashboard that they recently updated and what's interesting for?
You to see is that this is actually much closer to the PAS matrix and they built this out to match it
so you don't have to see an overwhelming amount of numbers and
Information you can do look at the core metrics that matter in your business
so this makes it even easier now and all you have to do is just install the code on Google Analytics on your website or
Even using a plug-in of using WordPress or whatever hosting platform that you're using for your website
You can actually just add Google Analytics on to your website
And you'll be able to instantly see all these metrics once you log into Google Analytics
it's
Extremely simple and easy to be able to plug and play into your business it gives you an oversight of all the different things that
We're gonna cover right now so the first thing we're gonna see on the Google Analytics is the users
This is a number of people that are visiting your site and this also that we're looking at right now the overview of this
It's a brand new website, so that's why you can see it's not hundreds of thousands or millions of visitors
It's just starting with 200 and it's growing and growing so you can see the next thing here is the sessions the sessions is essentially
Google considers a session with someone visits your site and stays on there for a certain period of time it doesn't just leave in the
First 10 15 or 20 seconds bounce rate is how you go on the site within those first 10 15 seconds
And then they just leave so you considered not really a session or a visit or it's consider a visit
But it's not a session and it's bouncing off next thing is a session duration essentially how long
Does someone stay on your site when they land on it initially so?
Essentially how many times when someone goes on the session?
divided by the number of times in total
So you can see that you want all these numbers to go up
Except for bounce rate you want bounce rate to be going down so you can see this one's up 106 percent 103 down
22% is down 10.2 percent average session duration
So that's not good what we want to do is always be increasing the duration that someone stays on the website
We want to be decreasing the bounce rate, and then we want increases session increasing users
This is just some graphs to illustrate this
Now this thing on the right is just some fancy thing to see if you want to see a real-time metrics right now
It's zero. This is a brand new website, so if you go on the bottom
You can see it tells you referral sources it tells you source medium
Where's your traffic coming from it tells you the channels of traffic it tells you look for all traffic so for example your website
Is becoming getting traffic from YouTube?
It's getting traffic from social for Facebook for Instagram
What types of posts is it coming from another website that your you spoke on or posted a blog on all these different things?
They'll show you on. How do you acquire users?
Where's your traffic coming from?
At the bottom it even tells you how your active users turning over time so what that means is daily weekly monthly
How many people are coming back going on your site?
Is it consistent as losing every single day every single week every single month?
What is the difference between every single time range on the number of users of visiting over time?
This one just basically says how well are you doing to keep the visitors on your site?
You know one of the core things. I mentioned is that when someone visits your site. There's ton of people
Let's say a hundred thousand eight visit once and then they don't come back. That is
terrible that is extremely bad that means there's something wrong with the website and
Something wrong with the messaging and we want to identify that because what we want to do is we want to have
Quality visitors quality sessions and follow the audience visiting your site, and they stay there over and over again
So this thing shows you how well are you doing to retain the site over the period of one month and a half?
But essentially week five as far as we give you a list
And it shows you using these blocks for a simple visual types of data
And the next thing you do you see when your users visit. It shows you the time range. It shows you the country now
We'll just say about the country is unless you're based in let's say a thermal country
Or you're based in Europe or some or India or whatever your based you want to make sure you ain't traffic from that specific
Place that you're based in so you can see this one's basically we're getting traffic from Canada United States
That's where we want to get traffic from what you're gonna notice
This is a key point is that sometimes you're gonna see traffic from India third world country Africa Russia Ukraine unless your base
They're your base in the US or Canada
In most cases if you're watching this video
You want to make sure the traffic is coming from these places all the travel is coming from the other sites that are in different
Countries that don't speak the same language are usually going to be spam traffic
Unless you're your topic or the audience are you going for it in those countries?
Then you can filter those out and consider those as more of spam traffic
Fake traffic all the sites right now always getting fake or some kind of pound shop you can see I'm getting something pain
Some rush or something with the area on this you website so we are gonna filter these out
The only ones that we want to focus on is Europe right Canada United States Europe, Australia
english-speaking countries that we're targeting
For this specific site and then tells you desktop
visitors versus mobile now on the left side what we can see is that there's
audiences acquisition and behavior
And what these does is you can see when you open it it breaks it down even further for you two shows you active users
Lifetime value cohort analysis, which is another fancy word that you don't even know about you
Just need to care about all the metrics that are on the screen
this is just a template version right when you sign up you can get this it also has the
Lifetime value the audiences, which is what we care about it gives you demographics. You can see the graphics
You can see the age
Or you interest what are they interested in when they visit your site the behavior to technology?
Meaning to see the acquisition all the traffic are using AdWords
Which is basically Google's advertising platform?
What types of social channels are they coming from you can drill down deeper on the left side this gives you a general overview of?
What's happening now the behavior is also showing you
Very details something you want to see how are people behaving when they land on your website
Then it goes in conversions essentially over tracking certain goals if you're doing e-commerce site ecommerce is
Extremely important tablet you want to be using so you can track the people are visiting your site and track revenue your track sales
You can track bounce rates you can track comfort churn
You can track all the things that you need to know in this dashboard
You can see they've made it extremely easy to use you can even customize it even further
Using reports save reports you can set alerts if you want. Let's say when someone is visiting your site over a hundred thousand or
when you have a bounce rate that hits 50 percent send me an alert or
When you have a certain amount of sessions or certain amount of users?
Whatever it is that you want to track you can use all these different days now
I don't want to overwhelm you but this is just the main purpose you can see
Everything that you can do in this free tool by Google obviously you're gonna have to give them the data as well
But you're able to track the core metrics
You can get all the valuable stuff for free on your website and a lot of people that I know renowned entrepreneurs
We're out marketers and businesses and even myself. We all use Google
I don't think so this is just to give you an overview
But let's continue on with the video now that you know the core metrics that you need to know in order to increase your website
traffic online and build a successful business as
Promised I want to give you the exact
PS matrix frameworks that you saw on the video and also the eight core metrics and the in-depth walk through how you can build this
In Google Analytics you can have your team go through it
And you can at the same time have these simple metrics on your dashboard and be able to know it at all times
And we will set this up in a very simple way don't be overwhelmed
That's why I'm making you this step by step walkthrough so I can give you the exact process that you can use
To keep it very simple and very clear for yourself and for your team
Now what I want you to do is I want you to comment below comment below and let me know
What is the one core metric that you're gonna focusing on improving for your website?
And you want to see a high increase in or maybe a decrease of your bounce rate, whatever
It is or maybe you have a question related to what you're watching this video
Let me know in the comments below, and I'll get back to you on that the second thing
I want to do is I want you to like this video
Let me know that you like this video and the piece of content that we're producing for you
We don't make any money from this. I don't specifically have any money from this
It's just for me to add value to you at value back to the community, so I'll make sure you like this video
So we can keep producing one of these for you
The third thing is I want you to hit that subscribe you can see a circle right here
I want you to subscribe the channels because you're gonna get weekly videos on everything you need to know about
Increasing your traffic your leads and your sales online and building a successful business, so make sure you subscribe right there
So thanks for watching, and I'll see you in the next one
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