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- If you're not using third party marketing
in your photography business,
you are missing out on a ton
of leads, bookings, and sales.
This is one of the easiest ways
to generate business, shoots all year round,
for any photography business.
Hey it's Andrew Helmage here, from Photobusiacs.
I'm in the middle of teaching
a third party marketing intensive, with my premium members.
I thought this would be a perfect time to share
some of the strategies with you,
in case you don't know what they are, or how they work,
And if you're thinking about implementing
something like this into your business.
I've got nothing to sell you today.
I just want to show you how this works,
and where you can get more information as well,
which is totally free.
If you're unsure how all this works, what you wanna
do with a third party marketing promotion,
is to partner with a business in your local area,
that is already servicing your perfect target client.
Let's say for example, you're a baby photographer,
maybe a newborn photographer, it would make sense
to partner with a store that is servicing pregnant mums,
selling prams, nappies, clothes, toys.
Things that any mother to a newborn child is gonna want.
What you do with that partner business,
is offer them vouchers for your photography services,
so a shoot plus an 8x10 print, or a credit to the value
of an 8x10 print, maybe just a little bit more.
And what the partner store does, is give those vouchers
to the customers that come in and spend over the value
of what your voucher is, so for me with Impact Images,
a seeing fee is $95, an 8x10 print is $150,
so we offer a $250 voucher, for anyone who spends
over $250 in store, with the baby store that
we are partnering with.
So what happens is, a mum to be comes into the store,
she spend over $250, then at the register
once the sale's been rung up,
the sales assistant rings up the sale.
She sees that the customers spending over $250.
She tells the customer that they're now entitled to a free
photo shoot with Impact Images,
and it also includes a free print.
Generally, the customer asks little bit more about
what this is all about.
The store assistant explains that Impact Images are
one of the best photographers on the coast,
they'll look after you, they've
done these amazing shoots for so many of our customers,
and they basically sell them on the idea
of having a free shoot with us.
What happens next, the customer fills out a stub,
I can give you a example
I can show you on the screen here,
with their details.
I've gotta a photo of it right here.
They'll add the date, their name, surname, address,
their phone number, email address, and the baby due date.
Then what happens is, every week we'll go in
and collect those stubs from the store.
And there's a few tricks to increasing the number
of vouchers that you get filled out from the store,
and they include giving gifts to the store,
to the store staff that are giving away the most vouchers.
And with these details on the stubs,
we're able to contact the expecting mums,
and book them in for shoots.
This works amazingly well,
we were generating up to 30 leads per week,
these were qualified leads.
So mums to be in our local area,
that we knew were expecting,
were interested in a photo shoot,
and had money to spend,
because they were there it the store spending money
on their newborn baby, or their unborn newborn baby.
So this is a fantastic strategy.
When we implemented this with Babies Galore,
Later on we did this with Bub's Baby Shops,
we had to put on extra photographers,
and extra staff to handle the sales
and the calls and the shoots,
to manage all the leads that we're getting in,
and that went on for three years.
We've since done multiple third-party marketing promos
in different styles, also like this one, with multiple shops
and service businesses in our local area.
This works amazingly well, and it's super easy to set up.
The real beauty of this, is that it's a no brainer
for your partner business to say yes to.
Because they're giving away the voucher,
as a gift from them to their best clients,
or their best customers.
So we have done this with physiotherapists.
We've done this with vet clinics.
We've done this with hair and makeup artists.
We've done this with beauty salons.
We've tried to get in with car dealerships,
but haven't managed to yet,
but I know other photographers that have,
and they are killing it,
when they can combine with a car dealer,
and this third party marketing promotion.
It works amazingly well.
As far as the actual promotions go,
this isn't the only way,
but to me this is the best way,
because you're getting the customers details in the store,
and the beauty having their details,
is you can chase them up.
You can call them, and speak to them,
and book them in for the shoot,
instead of having a voucher posted out to a database,
and rely on the customer calling you,
to make use of their vouchers, so this is the best way,
but they're some other ones as well.
Let me give you a few examples here.
So there's the customer reward certificates.
That's the style where your partner business,
would mail out to their best 200, 400, 600,
even 1,000 customers, or clients.
So if they have a database, a good database,
they should be able to segment that list
into their best clients.
So depending on how many shoots you can handle,
would dictate how many vouchers
you send out to their database,
and you may even break it up, into
a series of mail-outs over a couple of months,
if they have a lot of clients.
You can see an example of this seller voucher here.
This is one that one that we did with our local vet.
It's a $250 gift certificate.
So they send these vouchers out, as a gift from them
to their best clients.
This isn't a gift from us, this is a gift from the vet.
That's the way third party marketing works.
The in-store vouchers, number two there,
that's one I already shared with you.
That's my favorite, that's the one I really love,
because I get the clients details.
The other one is a in-store competition box,
this is a pretty cool one too, because
you also capture the leads details,
for you to follow up later.
What's not so good about the competition box store promo,
is it really does rely on the staff in the store,
pushing the competition, or allowing you to have
some point of sale material in there to keep it going.
Yes, the in-store vouchers rely on that too,
but I find they're a lot easier to get going.
The in-store competition box works amazingly well,
if you have staff that are really supportive of you
and what you're doing with the competition.
And you do have to be very clear
in your competition details, that there are
going to be a lot of or a number of runner up prizes,
because you'll have one major prize,
and then runner up prizes.
So you have to be you're very clear about
what you're doing with the competition box.
The fourth and final one, is a hybrid gift voucher
with a Facebook ad.
That's a more advanced strategy.
I'm not going into that now.
There's a fantastic interview
on Photobusiacs with the Landuars.
That's Dave and Angela Landuar,
who are using this strategy with an incredible success.
They are going great guns with this strategy alone.
Again it's a bit more complicated, little bit more to it.
It includes buying a voucher, running ads,
in conjunction with your partner store.
So if you wanna start with one of these promos,
and you wanna put something like
this to the test for yourself,
then my suggestion is to start with the in-store vouchers.
And the reason I'm suggesting that one,
is because it's likely to get you the best results,
plus I've got a free ebook that will explain
the tactics from start to finish.
Without leaving anything out.
If you go to www.bookmoreportaits.com,
it will take you to a link,
where you can download the ebook.
It's totally free, I'm not selling you anything there,
and it will lay out that strategy
from start to finish, in step by step detail.
Now if you do wanna hear the interview with the Landaurs,
you will need a premium membership for that.
But you can access that for $1.
It will be the best $1 you'll ever invest.
I did say I wasn't going to sell you anything,
but that's a great interview,
it's worth hearing, $1.
Go to www.photobusiacs.com/try
if you wanna hear that interview,
it it's full detail as well.
If you know another photographer that could also
use this in their business, I'd love for you
to share the video with them, or send them over to
www.photobusiacs.com.
It's Andrew Helmage here, thanks so much for watching.
I'll speak to you soon, bye for now.
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