work harder on yourself
then you do on your job work harder on
yourself than you do on your business
see if you can find some ways to
multiply your value to the market and he
said your income will immediately start
to be up until then I was hoping that
the economy would change I was hoping
that my company would change I was
hoping that my paychecks and change I
was hoping that circumstances outside
would change then here's what I found
out it isn't going to change so then my
question was if it isn't going to change
how will my life never change here's
what my teacher taught me when you
change when you change everything will
change for you when you get better
everything will get better for you
that's where I picked up that phrase for
things to change you've got to change
you don't have to change the marketplace
you don't have to change the marketing
plan you don't have to change the
economy you don't have to change
countries you don't have to change
circumstances out there all you've got
to do is look within and see if you can
change yourself for the better and as
you change things will start to change
for you one of the things I have
realized and many of us have that if you
want something out of life if you want
to change yourself if you want to
acquire something if there's some goal
that you want to reach that is really
not easy if some people will make us
feel that living your dream changing
your behaviors overcoming negative
habits it's challenging it's hard
but living alone is just very difficult
and once we begin to come to grips with
the fact that living is difficult life
is very challenging I heard a song once
by a guy named Dipple call if it ain't
one thing it's another I think you but
ain't one thing at 12 others always
something you will never ever have a
problem free moment in life somebody say
that I like this to do you either in a
problem or just left one or hear the
toward would anybody find me to be so
raise your head if you not absurd a lot
I mean there's always something so how
do we begin to nurture that hunger one
of the characteristics or the qualities
of people that are hungry what will it
take for me to get some of the things
that I want and being hungry for those
things number one you've got to work on
yourself it's very important that you
engage in an ongoing process to develop
you spend more time on yourself in which
you've been spending it's very important
you all that to yourself I was reading
the book mark mangino call the
University of success read one line gave
me a chill I didn't have to read
anything else in the book if that many
of us never realize how great this
because we become sidetracked by
secondary activity we spread ourselves
too thin don't know how to say no and we
find ourselves doing all kinds of things
and never ever have time to do those
things that we need to do to work on
ourselves and then there goes a second
there goes another second there goes
another second and we can't stop at
whole time and before you in North you
wake up one day and you're behind in
your dreams and your bills you had to
take care of yourself in order to have
the alignment and the power to take care
of others at the capacity that we do
because it filled the well what what I
believe that I do takes so much energy
so much work from heart spirit and
creativity that I had to be responsible
enough to take care of me because you
know what happens
imbalance comes you know what happens I
look to you will and I think we'll all
you've got to do this because if you
don't you got you become I start looking
towards you I start making you
responsible for my happiness and a lot
of times you know we do we look to our
money we look to our husbands and our
boyfriends and we go you I'm giving all
this up for you and you've got to make
this right by me and you're supposed to
make me happy because we've lost our way
on how to make ourselves happy come off
that way so what I had to do what I had
to learn was how to get more balanced
than over the years each year each day I
get more and more and more and more
imbalance more and more and more than
linemen and you know what I get more and
more happy and the very thing that I
thought would make you unhappy or make
Jaden and happy to make daddy and happy
actually is fulfilling for you guys as
well even though you might it might not
be a tangible reason but the more happy
I am in the more fulfilled I am it works
for the family and when I'm not it
doesn't it's really nothing
manipulation as a ongoing tool for
success is over but adding value will
never go out of style truth will never
go out of style so influencing with
integrity as the secret but what really
influences people do facts and figures
we give you the facts and figures out of
a core story is I can influence people
no it's the weaving that story together
in a way that produces what shifts
people and that's human emotion
ultimately the big game here is emotion
you have to influence emotion you have
to influence the most of your people if
you're going to maximize resources if we
all agree as we talked about the other
day it's not a lack of resources it's a
lack of what resourcefulness if you're
creative enough if you're playful enough
if you're determined enough if you're
focused enough you can find a way if
you're giving enough if you're generous
enough if you're honest enough if you're
courageous enough you will get people to
help you you will find the way you will
make that thing happen you'll access the
resource you get some of the coach you
teach you loan it to you let you try it
drive it experience it so it's the
ability influence emotion because that's
what affects our intellect that's about
of mine our core story is only there to
give you a set of facts to educate
someone that will make them emotional up
to make a decision and what they do is
they go through a series of things that
you have emotions about it may save them
in an unemotional way but the only
reason they work is because you know
they're going to open the person's
emotion we can never forget the humans
are emotional creatures including
ourselves and to influence other people
we have to know what already influences
them we can't ever forget what truly
influences them it's going to come down
to our ability to connect with them at a
deep emotional level or get others to do
the same here's how I say it a really
simple term to influence someone you
have to already be influenced right to
move somebody you better be moved to
touch somebody you can't touch somebody
about your product or service or vision
or idea or your company if you're not
touched to persuade others you have to
be persuaded you can't give somebody
else what you don't have now you may
have an intellectual and here's the
challenge we first meet somebody in your
relationship
and you're all excited what's the low
energy like zero to ten make the sound
of that energy and meet some of your
totally excited by make this matter 16
months six years 20 years later it's
scary at it and it's not time because
there are people I thought I've been
with them and together 65 years and
they're still out of their mind for each
other they make the same amount of noise
you did in the beginning here what
changes is very often when you're around
something enough I don't care what it is
there's a law called the law of
familiarity the law of familiarity says
this every round something enough you
take it just a little bit for granted
and as a matter what it is it's not that
you don't care it used to it it's that
the variety of it is not quite as high
it's not so new and with that sometimes
you give it less significance even
though in your heart you know it's
significant you don't keep the aliveness
of it it becomes simply you
intellectualize versus something you
feel inside your body with a passion so
there people say but we love each other
yeah oh that's great you know hug each
other right now and then you say you
leverage occasion Lucas like that was
that how it was in the beginning no it
isn't time it's that most people don't
understand that this emotion this
intensity this passion has to be
constantly reinforced every single day
and like any muscle if you don't use it
you so then you have the base
understanding why you do what you do but
you've lost the energy that makes it
alive and so if you're going to be
touching people you got to be touch so
then the question is how do we influence
ourselves how do we influence other
people we got to get them into their
emotions we got to get ourselves into
the emotions are going to move us to
action we got to do that on going
because otherwise all the stuff you
wrote down will die it'll die in your
book it'll die on your head there has to
be a level of motion level hungerin you
that makes you go follow through there's
got to be a level of energy knew that
when you go share with people you're
able to influence them to follow through
and when they don't do it enough to get
back in there with them again and get
them to do it again this is where the
whole game gets won or lost the agree to
disagree with me on this
so what we gotta look at it first of all
us and where does it have to start
ourselves since were the first
constraint and if we can do with
ourselves an influence then we can teach
everybody else to influence we've said
business is innovation and marketing you
have to influence be able to innovate
because they're not going to just do it
because they're used to what works and
it's easier and they know it innovation
means massive what change how many
people go give me more massive change in
my life with all the other things I'm
trying to hang on to their not going to
do that you have to him towards people
to innovate and marketing is influenced
so what influences us is our state's how
do we change our state's let's start
with you and I and would anybody want to
work with you work with me before you
know the first answer if you're going to
change somebody state the fastest way to
do it is physical trying to change
somebody's mind is really hard change
their body their mind will go if you
doubt it give somebody else alcohol just
see how quickly you can change them true
even have alcohol I don't care who they
are they're going to change what are you
changing biochemistry physiology
physical body and the emotion the mind
will shift so why people take drugs it's
why people eat when they go e it's a
biochemical change in their body so but
we can do this through movement we can
do this your change so if you want to be
the leader and you're going to be
effective first thing I say to all of
you going home so you don't feel
overwhelmed if you need to develop a
ongoing discipline because we are our
rituals I mean a physical one if you
want to say well why is my life the way
it is today look at your rituals whether
you call them rituals or not you have
them most of you get up and you have a
set of rituals you go straight to email
or you go straight and work out or you
have your breakfast or you hit them
snooze alarm at least three times to
ritual who knows what I'm talking about
here and if you want to know what
somebody's like you can see the rituals
you can look anybody's body in this room
if you haven't take their clothes off
and you know some of their rituals or
lack thereof is it true if every day you
get up and your ritual is you go to
starbucks in order a smoke a book at the
castle or whatever those things are that
you have right
and a big muffin and whatever it is
right that's what you do every day it's
not hard to figure out what you're going
to be like my ten-thirty in the morning
you're gonna be looking at me next
coffee and it's whatevers want to
stimulate your adrenal glands like crazy
and they're going to drop predictably
and we know what your stress levels can
be like we know when you're really going
to go and say it's predictable because
of your rituals if you eat a certain way
you can predict that person is going to
be fat and tired need a different way
you know if a person eats and the
exercise certain way you know the bar is
going to be like who here works out five
days a week never misses it's just your
life let me see your hands look at the
number beeping that's fantastic I was
like everybody handles really fantastic
who here honestly never works out
consistently right don't clap iris
what's interesting I'm not saying one is
right as one is wrong but with those two
different rituals create a different
body yes or now if we wanted to really
make it clear we'd say everybody works
out five days a week stand up like a
look at them sit down every doesn't work
out stand up look at them it'll be
pretty obvious now some people's
metabolism is different than get by with
different things with you get the
picture don't you your relationships
today are the results of your rituals if
the first thing you do every day when
you come home is hi honey and then you
go and give a little peck on the cheek
and then you sit down and start typing
your emails well you flip on the news
it's not hard to know what your
relationship is going to be like you
guys might love each other but it's
going to be one boring dead relationship
it's like having a brother or sister but
if your new ritual was and you're just
in the beginning you made in ritual just
made for fun you say every day when I
come home I'm gonna do those already
yelled my husband and wife's name or
sometimes I want my wife's little crazy
so I go Lucy I'm all and then we both go
running wherever she is now's where ever
the house we go running full speed like
lovers haven't seen each other in six
months we do it ask my assistant all the
time not every day but it's a ritual to
this process right it's just a crazy
thing thank you
thank you I appreciate the help I'm
telling you to do this I'm telling you
it's cousin once you create yours
because when you do that and you're
playful and crazy and you do the regular
basis that you can't wait to see each
other and the biggest ritual that we
have besides physical by the way let me
just say to this this when you go home
if you want to transform your business
transform you by creating first if you
don't already have one a set of physical
rituals that you're not going to miss I
don't care what three days a week four
days a week something is going to make
you physically strong because in a place
where there's going to be a lot of fear
the way you deal with crisis is number
one thing you should do is feed your
mind and you're doing that get yourself
new answers immerse yourself in new
environments get new voices have new
perspectives ask some new questions is
that what we've been doing here right
and we're doing it together bringing
always people together I basically to
create innovation in your life and
marketing I've assembled here 19 people
you assemble five days your life and
we're just rocking day and night it's
the total immersion of what I taught you
in innovation it's really what it is but
it's going to continue for it to
continue that we've also been managing
your state to a great extent right most
of you don't go home in four or five
days they start clapping like crazy and
screaming and shaking you don't do that
you're so right and so something going
to go like wow it doesn't feel the same
is at the seminar and stuff no I'm back
here by myself and my people aren't
doing this but some of you will go home
and initiate this you're going to have
your physiology 5 you're 5 minutes of
physiology ship once an hour once every
90 minutes or no more than once every
two hours you're going to start your
morning with everybody you're going to
bring in and get some little audio clip
of something from a movie or something
that blast across you know the room and
have everybody stand at attention you're
going to do some crazy stuff if you're
smart comers apples and see what they do
they got the most crazy stuff going on
there all the stuff that I doing
seminars they do every day at their
location with their people and people
can't wait to get the work in their
misery
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