Hey, welcome back to the Six Figure Mastermind. Today, we're doing part 3
of how to build a six-figure coaching business from home. We're going to talk
about lead generation how to bring all your ideal clients right to your
doorstep. Stay tuned.
So, when you're bringing in leads from this pool of people that you have access
to, you want to make sure that they are quality leads. This is going to save you, so
much time. So that by the time the leads actually have a one-on-one conversation
with you, they have spent as much time with you as
possible while you're spending as little of your time as possible. Here's what I
mean by that. Remember in one of the other videos we talked about the
freemium model, that's how people spend time with you without you having to
spend a lot of extra time with all of these different people. It might... Think of
it this way. You have a hundred people in a room. Each one of those people spends
one hour in a room with you. That took how many hours of your time? Just one.
However, a hundred people experience one hour. And what's a hundred times one
that's a hundred hours of your time that was fed into people's lives, alright? So,
the more of that freemium model you can get to people, the better. Which means you
should be posting content on social media, posting content on YouTube. And
doing a myriad of other things. And I'm going to give you my top 7 favorite
ways to generate leads. Number 1, Facebook. Now, you've seen the stats on
Facebook. It is the number one social media site ever, okay? And I was just at a
conference with a lady that works at Facebook. And as part of the programming
and the consumption of Facebook, she says that Facebook is shifting more from
text-based content to video based content. So, if you're on Facebook, you
need to be producing Facebook lives, reproducing videos on your Facebook page
and even engaging in Facebook watch. Which is kind of Facebook's version of
YouTube, okay? So, get on Facebook start gathering followers. And the best way to
do that is putting content out on Facebook. Every now and then, in your
content, you're going to do what's called a call to action or a CTA. A call to
action is saying, "Hey look, I know you've been working with me on Facebook for a
while, you've been watching my videos, you've been following my status updates,
even commenting liking and sharing. Now, I want to know if you want to work with me.
If you want to work with me, send me a private message / comment below /
whatever the favorite call-to-action that you have is." Facebook is a great
platform for finding your leads. Number 2, Instagram.
If you're not on Instagram, fix it right now.
Like get your phone out, download the Instagram app. And start building your
profile. I'm serious, I mean you've seen my videos on Instagram, you know how
important Instagram is. Because guess what guys, like it or not, we are in a
visual world. We live in a visual platform. And that's the Instagram
playground. Purely visual. It is all about pictures and sometimes videos. Things
that people put out on Instagram, Watch on Instagram Live or even just the
Instagram post that they make. Now, you may be surprised to hear this but
Facebook, for the first time ever had a decline in numbers of people subscribing
to Facebook. People are still subscribing people are still opening accounts, people
are still using Facebook. But for the first time ever, they saw a drop in the
number of people that were doing that on a regular basis. Do you know why? They're
all going to Instagram. Luckily for Facebook, they own Instagram. So, they're
in good shape. They're actually ahead of the way. They bought Instagram before
that trend happened. Pretty smart. Way to go Mark. Okay, so but Instagram is the
place for you to be. Which means you need to be generating content for instagram.
Which is why I have made so many videos for you on how to generate memes, on how
to do that design work and had a great post great photos and how to have a
great Instagram bio. Instagram is a fantastic place to find your leads. Again,
just by engaging them creating great content. And then putting that
all-important CTA, that call-to-action in that specific Instagram post where you
want to bring people to your door. Once that happens, you're going to private
message that Instagrammer. And then you can set up a coaching call. Where they
exchange numbers with you, you set up that coaching call with them and then
close the sale. But in order to do any of that, you've got to be on Instagram and
you've got to be posting content between two and four times a day. Now, some of you
I can like hear or see or whatever. Your eyes are rolling, I know. "You mean, I
have to be on Instagram and they have to be posting between two and five times
or two and four times a day?" Guys, this is your business we're talking
about. And if a couple posts a day can bring more clients to your business, it's
worth it. Number 3, LinkedIn. Now, you might be surprised to
hear about this one on lead generation but it's up and coming in the lead
generation arena. LinkedIn connects business professionals. Unlike
Instagram and Facebook, LinkedIn is more of a professional platform. So, if you
know that your clients are in the professional industry, let's say you want
to coach coaches, you can frame them on LinkedIn. Let's say you want to coach
photographers, you can find them on LinkedIn. If your business has anything
to do with other business owners of any kind, LinkedIn is the way to go. And with
all of these platforms so far, there are paid versions and free versions where
you can either get your content out organically or you can have paid content
posted. All of those things work. So LinkedIn is a great platform for you to
find professionals that in your client base. Number four. Public speaking. There's
no better way to get in front of a crowd than to get in front of a crowd. If
you're in business for yourself, public speaking needs to be an avenue
that you're leveraging. Let's face it, this is the face of your business. Which
means, you're the face of your business. Which means you need to be the face of
business, which means you need to get out and be in front of other faces, so that
you can have a business. You need to be proficient on stage. To be able to
communicate your message clearly and entice people who want to work with you
to take the next step. You know, your clients usually fall into one of three
categories. You've got in one category over here, your superfans. There are the
people that are sitting in the front row. There's taking studious notes and
they're listening to every word you say. Liking, sharing and commenting on your
posts. Then you've got your kind of lukewarm people where maybe they heard
about you from someone else, they're interested. But they don't know if they
need to make the next move with you or not. And then, like it or not, you've got
your haters camp. The people that are still liking and commenting but maybe
they're not sharing and maybe their likes and comments aren't maybe so
uplifting. Or maybe they're ignoring you altogether, okay? You we need to be
producing content for your superfans and that lukewarm crowd. And you know what?
This other crowd, they're going to consume your content too. They may even give you
some feedback for it. That's okay, doesn't matter. You're not
right there, they're not why you're there. You're there for your superfans and for
your luke warmers so see if you can get them off the fence. Public speaking is
the avenue where you can do that most. People want to see you. I mean, imagine
you had gone to an arena where Mark Zuckerberg is speaking. How full do
you think that arena would be? We're talking you know, 5 figures worth of
people in that arena. You need to be where the people are. And the more you
can host events, the more people can try you before they buy you. This is making
sense? So, if you're willing to get in front of in front of... Even if it's
like inviting people over to your home for an evening of how to do XYZ. Whatever
your arena is. Maybe you teach people how to sing and you want to
create a workshop. And you do workshop once every other week or once a month.
You need to actually be physically in front of people in order to do that.
That's where charisma is built. That's where Trust is built. That's where
brands are solidified. And if you're nose-to-nose with someone, they're going to
fall in love with you. Number 5, the webinar. Now,, if you've got international
clients, they're not going to be able to come listen nose to nose with you as
much as you'd like them to. Which is why webinars are so important.
And remember, you can use Facebook live as a sort of webinar. You can also use
other webinar hosting services to host those webinars. There are some webinar
hosting services like GoToWebinar and many others. We could actually do the
webinar, have it pre-recorded and then have a purchase funnel right at the end
of the webinar. Or you can do live webinars via Facebook live or your other
favorite webinar hosting service. Maybe even YouTube live. Webinars are a great
way for people to see you, to see your personality, to get a feel for who you
are if they can't be in your space personally. And then make sure the end of
the webinar, you are collecting their information, okay? Webinars are generally
predisposed to do that. Because you have to collect their information to even get
into the webinar. But your webinar is useless for generating leads if you're
not collecting any information. Number six tool for lead generation, the
all-mighty joint venture. Now, there are a lot of people in whatever arena you're
in, that will have a minimum as far as your joint venture goes. Which means, they
want to know how big your list is of existing clients before they're going to do
a joint venture with you. Now, if you're just starting out, you may want to start
growing your list by collecting data in any one of these different arenas. When
you have a joint venture ready, you need to be able to create a win-win situation.
Which means a lot of times when you're selling something in a joint venture,
you're splitting the profits 50/50. In exchange for getting access to their
entire list. This is okay. This is okay by the way. Because if you have access to
their entire list, you're going to make sales that you would not have been able
to do otherwise how do you not join the joint venture, okay? So, if you've got the
margins for it, do a joint venture and split those profits 50/50, all right? So,
it's great for digital products. With joint venture, make sure you get it in
contract form so that when you're done doing the joint venture, you know whether
or not you have permission to access that list after the joint venture is
over. In an ideal case scenario, you'll be sharing each other's lists, indefinitely.
Number 7, the all-powerful email. Now, I can already hear you, I know what
you're thinking, I have the same problem myself. You can have any... How many of you
have more than ten emails in your inbox that are unopened. I have 598. Just from
three days, okay? I haven't opened my email in three days except for some
specific ones that I knew to look forward for that I knew were coming in. So, why would
I tell you that email is a great marketing platform from gathering leads
if emails oftentimes don't get read? Here's the thing. When is the last time
you went to a website from some business that wasn't a link to somewhere or from
somewhere else? When is the last time you organically went to a website looking
for a specific product that wasn't Amazon? Okay? It happens very seldomly
which essentially means your leads need to be given your product instead of them
searching for your product. And if you have access to their email, you have
control over when they're seeing you how often and what they're seeing. Now yes,
there is the question of whether or not they're going to open. And there are many
different studies on which subject lines to do. In fact, if you're using a CRM
service, you can do a/b split tests to see what's going to cause a higher open
rate than another. But if they're your fans, they're going to subscribe to your
email list. And once they're subscribed to your email list, you can give them
information whenever you want to. Not whenever they feel like searching for it.
People usually buy after two or seven touches, okay? Which means exposes
you through your channel, through email or through any one of these other
options. If you can give them seven touches through your email quicker than
you can in any other venue, that's going to be a very, very useful tool
for you. So, you've got seven different lead from us for you. And let me give you
a bonus at number eight. If you can beat the book writer on whatever it is you're
a specialist on, that makes you the authority. So, whether it's an e-book,
whether it's a 200 page pamphlet or whether it's a 700 page document, write a
book detailing how you do what you do. Not only will this book and be able to
be at the back of your room to sell at the end of an event. But this is
something that you can give to people. Your book is your new business card. It's
the one that makes you the authority. And it's one that can be passed around. If
your book is great enough, people will share it. People love sharing great
movies and great books that they watch. So, that's a bonus for you. Write a book
and no matter how short. Neither present you book or not, be the authority on
whatever your topic is. Thanks for watching today. I hope to see you on
every single one of those platforms. Make sure you hit the subscribe button. And do
me a favor and ring that bell down below. So you can get notified when that next
video comes out. And here's the thing, I'm looking for tenacious people who are
hungry to start their own six-figure coaching business. If you know that's you
and you want to work with me, hit up the link in the description below and let's
chat soon.
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