Waching daily Oct 26 2018

For anyone looking to start on YouTube start with the gear you have

the most important part in the video is the content itself

treat YouTube as a search engine this is the most important thing

hey guys welcome to another edition of Animaker Genius Talk a talk show where we

interview genius minds from the world of videos and transfer some of their

amazing knowledge to you today we have a very special guest in the house I am

pleased to present to you successful youtuber tech reviewer and YouTube guru

Justin Brown welcome to the show Justin we are happy

thanks very much for having me

thank you so much so let me just give you a

glimpse of how this is going to work today we have three amazing sections and

through these sections we're gonna be finding out Justin browns secret tools

to YouTube success alright sounds like fun let's do it

the first section is what we call The Genius Journey alright so Justin today

you're a very successful youtuber but everybody has to have a beginning right

then tell us your journey as a successful youtuber started

oh so my background is in video production I pretty much worked in video production

for as long as my professional career has been going so pretty much

every job I've had has been either in IT or video relation so yeah that's my

background I've had the opportunity to work with some really amazing really

crazy people and some inspiring people as well I followed a big wave surfers it's

the guy behind me here around the world for a few years filming his big wave

antics and adventures and I had amazing opportunities to work with some really

influential people as well in inside the health and wellness and mindsets face so

from all of that we then started a YouTube channel teaching video and

helping people break down the barriers that they have to creating content with

the end goal of helping entrepreneurs and business owners amplify and scale

their business using video so that's what we teach on our youtube channel of

the tools the tips the tactics to get the best out of video to amplify your

business and brand and yeah we're growing pretty quick now which is pretty

cool yeah you're definitely going growing a

business very very quickly but you answer led me to the next interesting

question so you work with a lot of extreme sports athletes right so how did

that experience actually work out and tell us some interesting incident that

happened during this phase cool so those are quite a few interesting experiences

with working with big wave people and extreme sports athletes the first one

that comes to mind is for a project I was working on with Marc this at this

big wave surfer behind me here I had to learn to skydive because we

were finding these remote surf spots out in the middle of nowhere and skydiving

isn't really something that I put my hand up it said yes I'd love to do it

but I went through all the training and got my solo skydive ticket we have to

learn to skydive and land in the ocean and skydive at nighttime but all of this

with camera gear and all of that sort of stuff but on one really really low jump

I had parachutes not open and had to kind of make a few judgment calls as

to what to do next whether to cut the parachute away and try and get a new one

open but there was risk that the reserve might not have opened properly or might

have opened into the failed parachute so there's a few near-death experiences so

that's what I like about my sort of career now is the chances of dying at

work these days creating videos in my home studio office here is a lot less

that out there but it was an amazing experience and yeah obviously lived to

tell the tale that's definitely a great experience

but creating videos inside your home might be safer but it's still equally

exciting right yes it definitely has a the excitement comes when you see the

impact that the video is have it this was something that very early on we were

experimenting with YouTube we went through the same process that a lot of

people do were uploading content and we're not seeing the return on it it

took us so long to hit 50 subscribers took us so long to hit a hundred

subscribers were like what's what's going on like why we're putting out this

good content why aren't we growing but then you start to see the comments

and things like we had some really inspirational ones from people where

we've inspired them to create their first videos and that was at the point

where we knew like we've got to keep doing this let's take YouTube seriously

let's look at what YouTube wants and how it actually works as a search engine and

how we can create content to scale that way and obviously help people along the

way with what we're doing so that they can use it in their business as well so

seeing the comments was really an inspirational thing to see the impact

flow on with people actually creating videos and thus helping them with that

yeah that led us to take YouTube seriously

all right inspiring new youtubers is definitely one of the main goals of our

talk show too all right Justin the next interesting question that I have for you

is you began your channel with reviewing tech products right and that's one of

the main ways in which you've grown your channel my question to you is and this

is a doubt I believe all tech reviewers might be having is that

supposing you review a product and tell that it's really great and the product

tanks in the market or vice versa you don't you give a bit of a negative

review for a product and it goes on to become a viral hit in the market how do

you handle such a situation because a lot of the videos that we create are I

guess they buy some my opinions and my objectives or even as team primal video

there's a few of us in it my brother Mike is a 50/50 partner in Primal video

we'll look at the products and we will form like we looked at the reviews that

we like we want to know what's good what's bad we don't hold back in our

reviews but at the same time if later other people disagree with it that's

fine this is the whole point of a review or if the product tanks or whatever I

mean we we're completely objective or subjective whichever one it is then

we're okay we're just sharing our thoughts and our opinions and is will

only actually create a review on a product that we think is actually a good

product we've sent that many products back that

way there's no point in us doing a video saying you shouldn't buy this product

it's all will this product is it a good product is it going to help people

create videos or see some sort of return with video and this is something that we

would actually use and it's got to tick all of those boxes before we

actually consider making a video on it so we kind of get around that in that I'm

happy to stand by everything that we say in a video because it's something that

we truly believe and something that we actually use and our channel is actually

pivoted quite a bit from being more of a tech channel to be more of a how-to and

more of a resource so we don't actually do too many tech videos these days

because there's a lot of tech channels out there but when we do do a

tech review it's something that yeah we we strongly recommend and it isn't a

sponsored video you talk a lot about the importance of gear in the life for

youtuber right so what do you think is the importance of gear and equipment in

the success of a YouTube channel cool I think a lot of people think that the

gear is the reason that they can or can't create their videos there's a lot

of people that are delaying creating videos because they'll wait until

they've got that DSLR or they won't to look at that that camera that Peter

McKinnon is using or some other big youtuber a lot of people create these

excuses for themselves to not create content so the approach of our channel

is use the gear that you have we have a lot of tutorials around using your

smartphone and getting quick results with that so we're a big advocate of you

actually starting to create your content now with what you have and then if you

need to upgrade or as you can afford to upgrade then upgrade but your gear like

while it's definitely an important piece it shouldn't be the piece that's holding

you back from creating the content the more videos you create the better you

will be on camera or experience you have the faster you'll be able to edit so all

of this plays into it that's all the learning and growing experience and your

gear should grow along with it so in regards to most of the videos I would

say that for anyone looking to start on YouTube start with the gear you have

start with your phone or if you've got access to a camera use that but I

wouldn't say you need to run out and buy gear use what you've got obviously using

things like microphones and lights are going to enhance that and create a

better video so if you're going to spend any money I would say straight out the

most important part would be the audio so get a microphone to use with your

phone and then maybe one light but you can start with our either of those two

things as well all right so gear does not play the

vital role in your YouTube channel life right I would say it's definitely a role

but it's not the vital role the most important part in the video is the

content itself that's the most important part see if you look at your viewers

coming in to watch your content they're there for a reason especially on YouTube

they've searched in YouTube for something best video editing software

well how to film in the dark whatever it might be they've got a problem that

they're searching for a pain point for them if your content answers that

they're not gonna care if you filmed it on your phone if you filmed it on a

forty thousand dollar camera the content is what they're there for

so if you take that approach into your content and create videos with whatever

you've got access to even if the video doesn't look great as long as it answers

that question for the viewers and that video is going to be successful

obviously the nicer the video looks it'll play a part in that but there's no

point having a really nice-looking video that doesn't solve that problem that

people are searching for that's a really inspirational point for all beginners

out there with that we've come to the end of section one the next section is

what we call Picking The Genius Brain in the Animaker community we have a lot of

budding entrepreneurs we're just out there starting their businesses how do

you think YouTube can help them in growing their business so I guess we use

YouTube to grow our business and there's a lot of things that like people don't

consider YouTube as a business growth tool so the biggest approach I would say

for people looking to use YouTube for business would be to treat YouTube as a

search engine this is the most important thing it's not just a place to upload

your videos to store your videos it's a search engine so if you want to give

views on your videos need to treat it that way so there's easy ways that you

can find out what your clients or what your customers are searching for and

then create videos that speak exactly to that so we don't actually create a video

until we know that there's actually people searching for the topic that we

want to talk about so to find out then how well you know what people are

searching for is you can type into the Google search bar into the YouTube

search bar something around the topic so it could be video editing

right and it will come up with suggestions now those suggestions are

all things that people are actually searching for so I was say start there

look in this search box for Google and for YouTube then you can also use tools

like Google Keyword planner which will actually tell you how much search

traffic is coming through every month or every week for those search terms so

again you can see that there is search traffic coming through but it's all

about putting yourself in the mind of your ideal customer or of your viewer how can

you help them with your content where are they stuck is it that they

stuck with video editing software is it that they're stuck with camera gear

where are they stuck and start to create those videos you can also start with the

questions that you get asked all the time your frequently asked questions

what are people always asking you create videos around that worst case you can

stop answering that question and tell them to go watch the video best case

other people are finding you with that answer on YouTube definitely a very

interesting way of utilizing YouTube to grow your business Justin one of our

favorite videos of yours is your editing videos right you talk a lot about

editing softwares you talk a lot about editing tips so when I have you on

the show this is one question I should definitely have three biggest mistakes

that budding youtubers are making in editing their videos okay this is

probably much easier right so the first one is that people are over complicating

their editing and they're looking at say a lot of the top end filmmakers that are

on YouTube and they're trying to replicate that and all that leads to is

frustration and burnout because they are trying to replicate things that people

have been practicing and refining for many years in their videos so that's the

first one the second one is that a lot of people would jump straight into

adding all the effects and those sorts of things on first instead of focusing

on cutting down the content so all they end up doing is making their videos look

good and slowing down their computer while they're editing because they've

got all these filters and color effects and all these other things on it so it's

really important to focus on the actual content first edit that down as a

priority and then start to make it look good and the third one is to treat your

editing software as just a tool there might not

be one piece of one program that is the best one for every type of video that

you want to create so think of it like a screwdriver you're gonna use a special

type of screwdriver to use one to unscrew it screw up a screw so we treat

editing software the same I personally use three different programs for editing

videos depending on the type of the video because they each have their own

strengths but this isn't to say that you need to go and learn three different

programs this is to say go and test a few so even in those videos that you

were talking about best video editing software and we have quite a few around

that the underlying theme is - that there's a lot of options out there and

to go and try a couple all those videos do is narrow down the massive selection

of editing software down to a handful that we recommend that people check out

depending on their scenario and depending on their experience and the

type of videos that they're looking to create so I would suggest to anyone go

and try grab the trial version of a couple of different programs and see

which one resonates with you because whatever is the most intuitive to you or

the easiest for you to use and that's going to be the one that allows you to

create your videos faster well that's definitely a great answer all right

Justin next one is about collaboration so you have collaborated with a lot of

top youtubers and I'm sure that has helped you grow your channel a lot I

personally like your video where you talk talk about collaborations with Sean

Cannell from video influencers right that's a great video and it's definitely

a motivation for me so how do you believe collaborations can help you and

how do you utilize these collaborations to grow your channel so this is a couple

different ways okay thank you for further for the feedback, it's awesome

that you like the video with Sean Sean is awesome we've actually got a couple with

him now on the channel so Sean was actually the first person that while we

were a very small Channel I think less than 5 i said . very small we were less than

5,000 subscribers and he was a much much bigger channel and it was something like

what have we got to lose why don't we send him a message we ended up sending

him a tweet and said look we like what you're doing with think media and video

influences can we jump on the Skype call for an interview

worst case they say no best case they say yes and you get to talk

with them right so this was something for me as like ah he won't do it like

he's got no idea like we were so small channel or whatever but you said yes and

I think that's probably the biggest thing is that a lot of people don't

realize we're all just planning the same game YouTube is a game it's actually a

really really awesome community and people don't see it that way so I mean

I've always got messages going back and forth with Sean like it's just the

relationships that you build beyond reaching out to people so it's not just

about the actual video and about the end product which was that collaboration

it's more around the relationship that we now have from that initial video that

we created so think of it as it's just reaching out to a potential friend that

you haven't met yet and how can you build that relationship and in turn

offer value to your audience and their audience by quizzing them by asking them

by picking their brain doing exactly what we're doing here like this is good

fun this is the type of content that I like to create because it's interactive

it's real and we're inherently helping people with what we're discussing here

as well so that's our approach to collaborations you always go into it

though with the approach that there's a good chance that the person on the other

end may not share it out there's always this expectation that they will but I

know a lot of people are disappointed when the other person doesn't so don't

hold that there if they don't it's still good you can still rank on YouTube and

all this kind of stuff I'm just saying that because I know we've had a few

messages from people that are disappointed when they've reached out to

someone and said hey can can can we collaborate they do it and then the up

they're kind of expecting the other person to do it so it's if that happens

that's nice it doesn't necessarily end up with a huge growth on your channel

but it's just getting that familiarity think of it more as the relationship

building between you and that person and you're able to help other people in the

process relationship is the key factor of all

collaborations that's definitely a great point all right Justin we've come to the

end of section two the next section is what we call "Inside The Genius Mind" its going

to be a rapid-fire section I'm going to throw some questions at you you can give

me answers quickly without much of thought right okay sounds scary but let's do

it alright the first question that I have

for you is a tech review kind of question when he was just starting out

how did you go and afford all of the products that you were reviewing did you

actually buy them or was it like an arrangement that he distribute and pack

it up and fill it back to the shop or how did that work

so for us we started reviewing the products that we already had for me I

know it's a quick answer but for me like this office is more of a toy room than

an office for me I love toys I love tech I love gadgets so we would actually buy

the products and I know that that's not gonna be a great answer for most people

you definitely can do all of the things that you said for us I was buying the

360 cameras I was buying them anyway and it just happened to be that we were

reviewing them as well alright so do you get a lot of products shipped to you for

review and do you review all of them so we are very clear up front that we don't

ever guarantee a review every time someone reaches out which happens a lot

which is awesome we have like a disclaimer that we sent back and said

we'd love to check out your product if we think it's a fit we'd love to check

out your product but we don't ever guarantee a review unless it's a good

fit for us and for our audience so they've got that sort of disclaimer

there so yes we do get sent products yes in a lot of cases yeah I've seen a lot

of cases we send the products back without doing your review or they let us

keep the products without doing a review but it's just been upfront if it's not a

fit or it's not a great product we're not gonna do a video saying don't buy

this product it's not that good it's only gonna be win for the brand and for

us and for our audience if we're actually recommending something that is

good so that's our approach to it alright the next is a little bit of a

controversial question who is one youtuber who you believe has great

content but can do better on the video style front wow that is a hard question

alright I don't even know how I can answer that question because I think

everyone can improve and everyone is playing the best game that they can at

that point I would say it should be me actually if I can say that I said I as

someone who has been in video production and looking at the quality of the videos

that we've put out for our documentaries and action sports stuff I would say that

if anyone's going to improve and step up it could be me like we don't put the

same amount of time and effort into our YouTube videos as I do for my corporate

clients so not to throw anyone else under the bus there I think if anyone

should step up it could be us alright so since you have given a safe answer literally

we rephrase that question and haha there are a lot of very big youtubers to say

for example PewDiePie who focuses more on the content rather than the video

style and then we have other big youtubers like let's say Peter Mckinnon

for example who focuses so much on the quality of the video that he creates

which do you think weighs more content versus video quality that's an interesting one

because I think the third element that comes into it is storytelling and I

think that if you're looking at the different types of videos it's not just

one or the other so the difference between a just purely content piece that

doesn't have much creative editing versus a helpful piece of video that

has the creative editing and the story in it there are actually two different

things and they do serve a different different market so if you just want to

answer a question of how do I do something right you would expect a quick

short sharp video if the process is short and sharp you don't want to have a

cinematic b-roll happening in the middle of it you just want to know the answer

and that's where the beauty of YouTube is it's given us kind of hybrid of two

so you can actually now have if someone does it well with the element of

storytelling like Peter McKinnon you can actually have a tutorial video that will

run for 20 minutes that is actually really nice to watch that's like

watching a film versus just getting the answer so what I like about this is it's

a mix and there's that much you've got that many options on YouTube to

find someone who is answering that question that you search for in that

search bar with a different style I mean there's so many people out there they're

creating the same videos that we are people are coming back to watch us or to

someone else because they either like us or they like someone else like it's

it's about the human connection and there's people that you will resonate

with and they will resonate with you and there's others that probably can't stand

you or cant stand someone else that's the thing is like look at serving

look coming from the content perspective and you're going to find your tribe the

people that resonate with you and like what you stand for

alright that's definitely a very interesting answer next question I have

for you is you've based out of Australia right so how do you actually create

content that reaches out to the global market I understand that your biggest

audience is based out of the US of A so how do you create content that can reach

out to everybody who's around away from your geographical location I think it's

actually really easy I think it would actually be harder to create content

that was specifically for a small area like YouTube itself if it's not like geo

locked to Australia or to any other country so inherently when you put your

videos up whether you like it or not people around the world are going to

find them so I think to answer your question we do Americanize our videos we

know that America is our biggest audience by far I think Australia is

number six or number eight on the list so Australia is way down when you look

at pure populations you're looking three hundred and thirty million versus twenty

three million so why not play with the people are so we and I say we

Americanize our content the spelling in our titles and in the descriptions

they're all exactly like the u.s. spelling when I'm talking prices for you

to buy a product I'm talking Amazon u.s. prices which living in Australia it can

actually be pretty hard to find how much a product is in US dollars because

everything like Amazon will redirect to Australian Amazon which is totally

different so yes it's hard but you've kind of got

to look at where is your audience in YouTube analytics will tell you where

that is or where is your ideal audience and create and start targeting your

videos that way but in regards to to to trying not to or to like you're gonna go

global whether you like it or not going global is definitely a fact that all

youtubers should take into consideration all right Justin we've come to the end

of this section as well one last question to you to the Animaker

community you are watching this video right now what is one message that you

want to tell them I'll tell just to keep creating content

I know this is something that sounds so cliche but so many people give up and

you know it's not it's not an easy thing especially on YouTube it's not a quick

win like we've been going for three and a half nearly four years now uploading

one video every week and only now we're at like a hundred and sixty something

thousand subscribers right so it's not like a quick thing when I'm overnight

success but if you put in the time if you look at your keywords look at your

your do some research on your videos before you create them you're going to

actually grow much much faster but most people will jump on become a youtuber

for three months or six months they won't see the results that they're after

they're not growing fast enough the first 50 subscribers is slow the first

100 subscribers is slow push through because most people stop before they hit

that or before they hit a thousand it is just treating it as a long game the

payoff will be there but it may take a few years so don't give up don't give up

that's a message that I'd like to leave my audience for this interview

all right Justin thank you so much for spending your time with us today I hope

you enjoyed the session as much as I enjoyed learning from you thank you very

much was awesome you definitely threw a couple of curveballs in there Sarah this is

good it's good fun thank you all right Justin guys if you really enjoyed the

show go ahead and click on the like button and if you want to see more of

Animaker Genius Talk go ahead and click on the subscribe button and the

bell icon and if you want to see your favorite influencers featured on this

show go ahead and comment below and we'll make sure to get them for the

future episodes until then take care and stay safe this is Aravind from team

Animaker signing off

For more infomation >> Justin Brown's secret tips for YouTube success - Duration: 25:31.

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Have I Got News for You S56 E4. 26 Oct 18. Steph McGovern, Richard Osman, Joan Bakewell - Duration: 29:19.

For more infomation >> Have I Got News for You S56 E4. 26 Oct 18. Steph McGovern, Richard Osman, Joan Bakewell - Duration: 29:19.

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Peep show on Would I Lie to You? [HD][CC] - Duration: 4:39.

For more infomation >> Peep show on Would I Lie to You? [HD][CC] - Duration: 4:39.

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Everything you need to know about Skype for Business Server - BRK3229 - Duration: 46:02.

For more infomation >> Everything you need to know about Skype for Business Server - BRK3229 - Duration: 46:02.

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Utzon's Universe: A Chair with Form (Episode 4) - Duration: 1:24.

>> You can use anything as inspiration for design.

In this exercise, we're going to use a flower

to help us design a chair.

Find your flower and study its amazing shape.

Before you start, gather together these items

for your chair design.

Got your flower?

Use a magnifying glass to look even closer.

What shapes do you see?

Let's draw the flower from a few different angles.

Different angles show us different shapes and form.

Let's use your flower observations to think

about some chair designs.

You could draw them, if you like.

Chosen your favourite chair designs?

Got your pipe cleaners?

Okay! Start creating the shapes of the chair.

Fantastic.

Look at all your chair designs!

Choose your favourite chair design and look at it carefully.

Can you recognise the shapes you saw in the flower?

Great! You've worked hard.

Time to sit down and enjoy your chair.

For more infomation >> Utzon's Universe: A Chair with Form (Episode 4) - Duration: 1:24.

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Centria Healthcare | Have you ever met someone with autism? - Duration: 1:37.

Hi, I'm Will Deyonker from

Centria Autism Services.

We're out here today asking people

"Have you ever met someone

that has autism?"

I've known a few people

just from growing up, et cetera and

I work with a ton of kids

with autism.

Most of the time I've seen

with people my age

they're like working with some

company that's trying to support

autism on why you should help.

I imagine there are many people

with autism that I don't

even know have autism.

I have met a lot of

different kids with autism.

Like I said, they're all completely

different from each other

they all have certain things that

they're generally interested in.

Like, that's really the only reason

I've seen someone with autism, yeah.

There's a saying in the autism community

that if you've seen one person with

autism, you've seen one person with autism.

which is meant to drive home the fact

that despite some portrayals in movies

and dramatic television,

there is as much variation in the

way the condition expresses itself

as there are differences in personality

and temperament in general.

This is also one of the

major reasons that we now refer to

what was once considered a bunch

of different but related conditions as

the autism spectrum.

Autism itself is not necessarily disabled.

There are many people, children and

adults who are, as author Debbie

Reber calls it, "differently wired."

And they lead productive lives

positively contributing to their families

and communities.

For children and adults across

the entire spectrum, therapy based

on the principles of Applied Behavior

Analysis can help them overcome

their autism-related disabilities,

and develop a portfolio of skills

and behaviors that will allow them

to achieve their full potential.

For more infomation >> Centria Healthcare | Have you ever met someone with autism? - Duration: 1:37.

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High Blood Pressure Risk Factors - Duration: 2:16.

>There are some risk factors of high blood pressure, let's show that to our viewers and take them one by one dr. Go. >Again

We talked about family history, in my case. My mom and dad had odd blood pressure,

I'm one of four boys and what a surprise all four of us have high blood pressure that need therapy. We're all doing

well.

The good news is that just because you have high blood pressure or a family history,

doesn't necessarily mean that you need to die prematurely as a result, because effective treatment

that normalizes the blood pressure, actually can increase life expectancy

dramatically, but certainly if your mother, and or father, and your brothers,or sisters, have high blood pressure,

you more than likely will develop it, and certainly need to be vigilant about checking it frequently, age gender and

race as we get older our Risk for high blood pressure goes up, the systolic blood pressure goes up by about 10

points for every decade over 50, so if normal is 50 at 120 over 80, then when you're 60,

the systolic pressure goes up talking on average go up to 130, and by 70 140, etc.

Now we used to believe that was naught is a normal response to aging, but we now know that

Keeping those numbers below 130 over 80 at all times,

even though as we get older,there is a natural tendency to increase the solid blood pressure is extremely

important. Kidney disease increases the risk of high blood pressure

oftentimes you see the kidney specialist are the ones in addition a cardiologist, who specialized in the treatment

of high blood pressure, again sedentary lifestyle, lack of exercise, unhealthy diet, being overweight or obese, are

the lifestyle factors that if you do change generally weight loss can lead to reductions in blood pressure. Though

there are plenty of thin people who have high blood pressure, and plenty of obese people

normal blood pressure, the heavier that you are the more likely

your blood pressure will be higher, and certainly weight loss can have a dramatic effect on

getting people to get off of medicine, or reduce the amount of medicine they're on, and then of course the other

factors of high cholesterol, high blood sugar, cigarettes smoking,

are the medical dashboard that we've already talked about, and things like sleep apnea, and stress, can also lead to high blood preasure.

For more infomation >> High Blood Pressure Risk Factors - Duration: 2:16.

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Benefits of Starting a Nonprofit Organization - Running a Nonprofit Business [NEW] - Duration: 9:37.

- Hi Guys, Toby Mathis here with Anderson Business Advisors

and today I want to talk to you about non-profits.

This is near and dear to my heart

and I have a personal philosophy that basically

states that if you're good at making money,

you should be very generous and make sure

that you're taking care of those who can't.

I get this from something called The Gospel of Wealth

that was written by Andrew Carnegie

more than a hundred years ago,

Where he basically stated that

millionaires were the trustees of the poor.

In other words, not that you just give money away

but that you do good works with your money and help those

that may be not as fortunate as you or maybe they're not

as good at making money as you are.

If you are good at making money,

one of the best places to put it,

is inside of your own non-profit.

Now here's the thing, a lot of people say

"oh, non-profit that's horrible.

"What am I going to do with the money?"

It's an operating business.

In fact, whether or not you're around,

that thing may just keep on going on.

It's a great legacy tool to make sure

that your kids are taken care of

because they always have a place to work.

No better example than Milton Hershey,

who in 1905 created the Hershey Trust,

which established his charitable intent

and manages his various charitable activities.

Now charitable activities are basically falling

into a few different categories.

But it's for charitable activities, literally,

they call it charitable activities, education activities,

or religious activities all fall under 501(c)(3).

Those are the ones we're so used to dealing with

where you get a charitable donation for putting money in.

Right now if you put money into an operating charity,

even your own, you can write off up to 60%

of your adjusted gross income.

You did not mishear that.

If you make a million dollars

of adjusted gross income, you can give away

$600,000 into your own 501(c)(3).

If you have equivalent assets, like real estate,

or other assets that have fair market value,

you can give those in.

Those can qualify up to that 60% threshold.

There are a few rules depending on when you purchased it,

if you've boughten and gave it

in the year that you purchased it,

then you're going to be limited to your bases.

But otherwise if you've held on to a piece of property

for 10 years and its appreciated huge in value,

don't sell it and give money, give the asset itself.

If you've had stock that you have very low basis in

and it has run up over the years,

give the stock to your charity.

It doesn't pay tax.

You get a donation based off the fair market value.

So anyways, we get that money into the charity.

Milton Hershey again, great example, he set this up in 1905.

He died without children, I think it was 1930's.

The Hershey Trust continues to manage the museum,

a hospital, it was an orphanage and a school.

It's a tremendous school that helps kids without parents,

not just orphans but also if they're incarcerated,

over 2,000 kids a year,

continues to this day and is worth over

12.6 billion dollars

'cause its primary holding is the Hershey company,

the publicly traded Hershey Chocolate Company.

So this thing just keeps getting

bigger and bigger and bigger.

No family, no kids, no descendants and it's still growing

to this day and there's a ton of examples just like that.

That these things get set up and because

they don't pay tax, they continue to grow.

Now what qualifies as charitable activity,

If you don't want to be a church,

if you don't want to be those things?

Helping the poor in any methodology could be even providing

housing to them, helping them by providing them

rental housing or providing houses for them to buy.

Low to moderate income qualifies.

In San Francisco, by the way, $100,000

in a family can qualify as a moderate income family.

And if you're doing HUD houses

that is where your standard comes from.

You could be providing HUD housing.

That qualifies as a charitable activity.

You're providing housing for Vets,

you're providing housing for single moms,

you're providing housing for transitional housing

for incarcerated women who are coming out.

We actually have a great example of that

where they've just exploded because organizations like,

"hey, yeah we need this help.

"We need someone to help by housing them."

Boom, there's the charity sitting there.

Pays zero tax, doesn't even pay the real estate tax.

It allows you to actually increase your capita,

if you know what that is.

I mean, it allows you to actually get a lot more.

The difference is there are no private owners of a charity.

The great example that just popped up

is the founder of IKEA did not want IKEA to be sold

by his descendants and he knew that's what would happen.

He put the stock into non-profits before he passed.

That way there is a board that's watching over

his baby, the IKEA.

He left his descendants board seats.

They still have two out of seven,

I believe is what the number is.

But they can never get enough control to liquidate.

Which is what his fear was, is he wanted

what he started to continue to grow

and that's how he's protecting it.

And there's a lot of people that do that.

So it is a tremendous tool to create a legacy

that does not get stripped down

because someone decides to sell all your stuff.

And it continues even beyond you living.

It is not owned by shareholders.

This is important.

You do not own it, you control it,

but you can give control to future generations.

Nobody gets to just take the money.

If you want money out of a non-profit,

you're going to have to earn it.

You're going to have to work and get paid.

So, if you leave a legacy behind that is your non-profit,

and there's basically two flavors,

there's an operating non-profit and there are foundations.

Foundations are the ones that we all hear about.

The private foundations where you have to give money away,

5% of the assets every year.

That's what they would have to do.

But an operating non-profit does not, it can just continue

to operate and do what it's doing.

And it might be providing low income housing,

it might be providing housing for veterans,

it may be providing housing for disabled,

it may be providing residential

assisted living for elderly folks.

It doesn't really matter so long as it's falling

in that category, and boom it qualifies

and then your heirs can continue to operate it

but they're not entitled to go take all those assets.

They are allowed to work for it,

they're allow to get a salary,

they're allowed to get benefits,

but they're not allowed to go in there

and pillage it, doesn't happen.

And then if they ever decide

to close it down, they don't get the money.

There's no owner the way a traditional corporation is.

All they get to do is distribute

that to other qualified 501(c)(3)s.

So if your kids really aren't getting along

or if you have generations down the, few generations down

and they're just not seeing eye to eye,

they can literally break that thing down

but they can't take the money.

They could set up other 501(c)(3)'s with similar purposes,

and say "hey we don't work well together

"but we're going to separate off and we're going to continue

"going down the line that you established

"of what you believed was important."

Yes, there's huge tax benefits to doing that.

And if you want great example of that, look at what happened

with Howard Hughes and you can Google it up.

Before the government came in they were a little worried

about some erratic behavior by Mr. Hughes.

He took all of his shares in the Hughes Aviation Company

and dumped it into a non-profit.

Boom, story he was no longer the shareholder.

He got a massive tax deduction.

In fact, a huge tax deduction,

caused the government they were all upset

because of how many millions of dollars

they didn't get to take.

And then he received moneys back for many years.

And it just kind of sat there, didn't do a huge amount.

Now, I believe it is the largest bequeathment

for medical research in the world

and it's one of largest top five charities on the planet

after Howard Hughes passed away.

Because boom the shepherds come in,

they see his vision, and they say,

"Hey, we want to actually make

"this vision more of a reality" and it grows.

And because it's not taxed you have

what's called exponential growth

It goes broom and just takes off because you're not

taxing it so the growth stays in the company.

And if people are continued to give moneys to it

it just continues to snowball and it's a fantastic tool.

One of the most under-utilized tools that's out there.

I'm always surprised when I see somebody

who's heavy into real estate, then they're paying

big taxes on something and they're looking at me saying,

"what should I do?" And I look at them and say,

"You need to quit holding all those assets,

we need to start transferring some of those

out of your estate, getting you some tax breaks

for doing so, and making sure that you are always secured.

If it really comes down to it we can

put a deferred compensation plan in place

and make sure you get paid until you pass away.

But you're never going to run out of money if you do that.

You want to make sure that you're

doing these things proactively though.

But what a powerful tool.

The rich know how to use it, the top 2%

for decades have understood the power of non-profits

and they all have them put in place cause they understand

that it doesn't matter what their kids do,

who their kids marry, whether they have mistakes,

whether they have huge liabilities,

whether they're just not good at managing money,

that non-profit's going to be safe

and it's going to be a safety net

and it continues to do what you envisioned

and you want to make sure that somebody

doesn't hijack your vision.

This is how you do it, is you set that thing up

and just let it go, tremendous tool.

Love working with 'em.

Hope this was helpful.