- Having an effective lead magnet
will help generate more leads for your business
as you go through this path of marketing your business
to generate more leads.
G'day, I'm Ben Fewtrell,
co-founder of MaxMyProfit
and the Business Exceleration Blueprint,
and in this video,
I'm gonna take you through four things you need to ensure
to make sure that your lead magnets are effective.
Now, if you're wondering what a lead magnet is,
it's something that you can put on your website,
on social media,
that you can share out with,
on somebody else's database,
that will encourage your prospects to download it
and opt in,
and by opting in,
they'll give you your, their details,
whether it's their email address,
their name, their phone number,
we'll talk about it shortly,
but they'll give you some details.
But what you know by them downloading this lead magnet
is they're probably interested in what it is you offer.
So for example, it could be a checklist,
it could be a white paper,
it could be a guide on how to do something,
it could be a how-to video.
Whatever it might be,
this lead magnet has to help somebody solve a problem.
They download that
and all of a sudden now
you've got a person in your database
that is a prospective customer.
And one of the challenges with lead magnets
is understanding the best way to create one
that is effective.
Now, my current studies and information I've received
is telling me that anything
that is taking too long to consume is becoming ineffective,
i.e., something like an E-book.
And back in the day,
you probably saw that people would offer E-books
as a lead magnet.
Well, they're not working as well as they used to.
What's working now is things that are going to be
easy to implement and get a quick result from.
Something like a checklist
or something like a how-to video
that gives them a tool or resource
to be able to get something done quickly.
But I'm gonna give you the four steps
to making sure your lead magnets are effective.
First of all, it's gotta be easy to create.
It's no good having a lead magnet
that's gonna be awkward for you to create.
If your lead magnet is a six-month course on how to do XYZ,
well, that's not easy for you to create.
A lead magnet should be something
that can be created in an afternoon maximum, right?
You don't wanna be spending a lot of time
creating that lead magnet.
It's something that you can create easily
and that's simple for you
and efficient and cheap for you to create
so you can put it straight to work,
and if it doesn't work,
you can quickly go and create something else.
Because here's the thing,
I'll give you the news flash is
not all lead magnets are gonna work like gangbusters,
but you will come across some
that'll work really, really well,
and so you want them to be easy to create.
The second thing is they have to be easy to download.
I've seen some lead magnets where
once I try and download them,
people ask for way too much information,
or it becomes complex.
I have to do a test of some sort
before I can download something.
You wanna make it super easy for people to download,
and you'll see that your download rates will go up
if you make it easier.
Now, and a note,
you will find that you'll get more downloads
if you don't ask for a phone number,
and I've tried asking for a phone number
and not asking for a phone number,
but when I don't ask for a phone number,
I don't get as many sales,
and remember that's the end goal
of generating these leads,
because I can't contact the person
that downloaded the lead magnet.
So I ask for the phone number.
The three fields I ask for is name, phone number,
and email address,
and that's to deliver the lead magnet.
I always get those three,
but it means that I can contact that person.
So make it easy to download.
Don't ask for any more information for that.
On that note,
most people are using mobile devices these days,
so test your landing page for your lead magnet opt-in
on a mobile device, as well,
because what can be simple on a computer screen
to be able to download a lead magnet
can be really complicated on a mobile device.
So you wanna make sure that it works so it's super simple
on a mobile device at all, as well.
And the third tip I'm gonna give you
is you need to make sure that your lead magnet
is easy to use.
And that means that, you know,
once they download it,
they can use it simply.
It's not gonna be complex for them to use.
They don't have to go through hours and hours of training
to be able to use it.
It has to be really simple and straightforward
so they can download it
and get to work on it straightaway.
Remember this lead magnet is building up your credibility
and your authority in your industry
and building trust and credibility with your prospects,
so if they download your lead magnet,
it's just super simple and easy to use
and they can get going with it straight away,
you're gonna get a better result.
And this leads to my fourth tip,
which is making sure that it is easy to understand.
If you've been in your industry for a long time
and you might use a lotta jargon
or things that are hard to understand.
The quicker they can get this implemented,
the quicker they can get the result,
the quicker they'll come back to you
wanting more help from you
from whatever it is that you do.
So making sure your lead magnet is simple to understand
and easy to use, easy to download,
and it's easy for you to create
means that you'll get great success with your lead magnets.
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