Luis Trevino | Cassie Craig | Med Spa & CoolSculpting Marketing & Growth Experts | Dallas, Houston, San Antonio, Austin, Texas
all right welcome everyone to the Mets ball accelerator podcast on waist video
and I'm joined here with our co-host today Cassie Craig from Cass clinical
consulting and Cass clinical mets ball and so welcome welcome to the first
episode right we're excited to bring this to you all and kind of walk you
through the process of what is to come what is it that we want to do with the
Mets ball accelerator podcast and and that I guess that whole process right
work with that I think that there's a lot to to be learned and I think
honestly I learned this from experience and I'm often able to learn through
other people's experiences I have the you know the wonderful position of going
into other people's businesses and helping them and that helps me help my
business because I see things that people are doing and sometimes it's
really great ideas and sometimes I'm like you know what I really want to
avoid that I feel like some of my growth and some of my getting to where I am is
because I get eyes on other people's businesses and most people don't get
that so it's kind of like this idea is like let's give back you know let's let
people let people in on my business but also let's let's start sharing people's
stories let's hear you know what's awesome for people and what they're
experiencing with the rise in CoolSculpting with everybody and their
neighbor doing it let's hear from people what's the experience yeah and so Cass
tonight we'll just to kind of give everybody like all our listeners today a
little bit of background and a bit of an introduction so Cassie and I wanted to
create this podcast as she was saying you know focus in on building the
community and learning from each other right I think there is a lot of
opportunity right now in the medical small business right it's a
billion-dollar industry there is a lot to learn and it's still a relatively new
industry what it's been around for a relatively what like 15 20 years baby
right there's there's I think last time that I checked this was a few years ago
but there was only like about a thousand people I want to say like three to five
thousand practices across the United States and you know it's still a growing
industry a lot to to learn and I think you know
the goal of podcast is to essentially build a community and you know bring
guests bring speakers on that have a unique perspective that have done well
or that have just started and kind of been just giving their perspective as
far as like what works what hasn't worked what are the hacks the business
tips the best practices that we're implementing today 2018 coming 2019 to
really help them gain the advantage right or you know really help Co propel
them to the next level in their business whether that's if they're just starting
hitting six and seven figures or or if they're already seven figures kind of
getting to the point where they want to build a legacy right like they want to
have a business where I guess I'd say like that's like one of the biggest
motivators why I've seen a lot of like medical spas open up like they want to
free up their time because they want to have like owners have other people that
are working with them or they want to build a legacy where they can ultimately
build a business and sell it and retire like I don't know what has been your
experience with yeah I mean I meet people all the time who have it's funny
because I meet people who have the dream of either you know building something
that sell Franz products like CoolSculpting offer the opportunity that
the physician not have to do all the work so I see a lot of people going
after that that kind of lifestyle and I also see a lot of physicians especially
who want to be in the business they want to do one job and they want that
business to be able to run everybody you know I meet a lot of people who are
already in the 7-figure zone it doesn't mean that their life's easier and I
think that something I was talking about to a client yesterday it's like I always
fill in the blank like when I get here when I get this done or when I get this
much money then everything's going to be easier and I'll be able to breathe I
think that mindset is the wrong mindset um I think that switching that
perspective is really the answer to being able to breathe because you know
people I continually meet people who are over two million dollars annually you
still have those same issues on a larger scale so I I'm excited to hear from
people and hear you know I think it's a choice right I
think that we have a choice to sit back and breathe in life and we have that
choice at any time to kind of relax and like the joys and the journey kind of
thing I'm excited to hear from other people to find out if they're if they're
finding that joy or if the rising competition in this industry is actually
the opposite of what they were looking for
I mean I think a lot of people got in in the first ten years and just you know
got a bigger piece of the pie so things were easier and then when they're met
with like real business real competition people cutting prices and moving in next
door and all of these things there's fast moving from you know them to
another location and trying to call their clique all this all this stuff I
wonder if if they could take it back a few but at this point you know ya know
and I think too that brings me back to one of the videos that I did about two
weeks ago when I was talking about you know your business is a means to an end
right and so at the end of the day you know you have to go in thinking why
don't you build this business like you know yes a lot of people wanted to be
there doesn't want to be independent they wanted freedom but then they kind
of realize that wow like I'm actually working even more hours and it's granted
you know what you're doing entrepreneurship like you're gonna be
working more at the end of the day it's all worth it because you're working for
yourself you're making more money you're building something that you can pass on
to your family or your children you know etc right and so that I think that's
kind of like the dream that everybody has but but a lot of people kind of lose
track of that so they and they don't start with the end in mind and so one is
like enjoying the journey because it's gonna be a long journey it's a difficult
journey and you have to relate you're like you really have to be in it for the
long run because if you're not then it's just like well you know then what are
you really doing right but at the end it's like you know what is the mean like
what is you know that this is the means to the end so then what do you want to
accomplish right build your lifestyle around that you know if you know that
you only want to work there a few hours or if you want to actually be on
vacations and have somebody there or if you're a doctor you want the performing
treatments that you love while other people are generating money in the back
end like you know doing these other things then that's
great but start with that in mind and builds a plan to help you get there I
work with people all the time minutes and this is such a valid I love that
we're starting with this because I think that this should be the start of
everything it's like if I if I ask my clients I if I ask ten people just
random people what is your what are your goals I hear things like well I want to
make a lot of money okay specifically like what is it that you want not only
do people not know where they're going they typically don't have a really good
idea of where they are right now and so you know like how are you going to get
to this this place I think sometimes at least for myself feelings is more of the
end point like I want to feel free and peace and be happy and those are two day
to work toward so I need to figure out from that place reverse engineer this
like what is gonna make that is it gonna be 50 million dollars in the bank
okay then how do I get 50 million dollars in the bank and then just
reverse engineer all the way back to today and what are the action items I
can complete today to get there it's incredible how many people are on these
huge business ventures that have no idea what they want and to top that off are
stepping so if they do I hear people say a lot there okay their goal is to be on
the beach in you know in Mexico they want to go and and put their toes in the
sand and then every day they add more work to the plate and they're walking in
a different direction and it's like how are you gonna get there if you continue
to have more services or add longer hours it's it's like I I do meditation
like a bit like a visionary kind of work for myself and I picture myself where I
want to be and then I kind of check it's almost like a like a daily assessment
like are the are the actions that I'm taking today in line with that future
cells and if they why am I doing this yeah exactly and and
so I mean if you were to have to categorize it in a few different points
I would say like for me I always think okay what are my goals on a financial
standpoint what are my goals on an operational standpoint and then I kind
of leave I gotta stay there but you obviously that you're working within if
you're actually working within the medical sponge that you have an actual
practice like what would you say what are the categories that you're looking
at to see okay well I I know what I want 50 million dollars in the bank I know
that I want to operationalize I know that I want to have like I only want to
be my practice four to six hours a day or less and so that means that on our
operational standpoint I need to have estheticians a practice manager you know
financial adviser whatever to in place so that I know I can do that and then
what else like what else would you say is like another category that you look I
think in business I always look at there's three arms to me there is in
sales and marketing piece there is the operations and administration piece and
then and then there's your product and so I'm always you know like like conjure
up the the the marginal gains of adding one percent value or adding one percent
improvement to each of those areas every quarter after some time you know and so
that's how I start my goal setting is looking at those three areas making a
goal for improvement in each area not a huge goal something that is totally
doable and then just relying on time to let those things add up now to take it
in life when I work with people I'd like to work at business stuff but I also am
a huge proponent of balance in life because if I'm working ninety percent of
my energy is going into my business then that means the other three areas of my
life which I kind of categorized my life into my social life my wellness my
health my family life and then my professional life and so whether you
might have different categories but those are typically around the four that
people have so making sure that goals are set in
those as well all of those as yes and I think I think that's a really good point
because I think a lot of people don't even have those defined like you don't I
mean like they don't have those four or five categories you know right so I
think a really great places to start there and so just to kind of you know
kind of do like a pivot here or a transition into you know this is a
really great talking point and talk about what what the goal of the podcast
is you know I mean essentially or what is to be expected in the podcast on the
podcast not only do we want to have people that are coming in with unique
experiences but what exactly were you talking about well one of the things for
sure you want to talk about like how to set goals and how to achieve them right
what are the tactics what are the strategies that we're implementing today
so you can get that stuff done a big one that I know I really want to touch on
that I'm excited about and I know you're here you're gonna have a lot to say it
it is mindset really having the right mindset in building a business and you
know what hey like entrepreneurship is hard you know to me like owning your
practice even just any type of business in general it's hard it can get it gets
lonely right you know and you don't really know who to talk to it sometimes
it's really hard to talk to your staff right or your spouse about it so it's
like building that community where we can all kind of help each other and
you'd really need to work on having a great mindset like if you want to
Succeed in Business I know you're huge on Tony Robbins I'm correct in saying
that right I use it as an example a lot because people are familiar Tony Robbins
so that kind of that kind of work in life is important whether it was Tony
Robbins or it might be something spiritual or it might be but but that
kind of working on the internal because everything around you my husband
actually we went to dinner last night unless then texted me midday and said
hey can you go to dinner tonight and I said yes and I'm just assuming they were
going to a business that are when in fact he wanted a date and so we had a
date last night we really do that with kids and we have all these businesses
and so my life is crazy but I personally don't find life difficult and I rarely
find MyPlate myself in a place where I'm like oh my
this is so difficult so that's a mindset thing but last night I forget how it
came about but he said to me that he said one of the things that I love about
you is that you are always looking at the solutions and you're never looking
at the problem and so that's you know maybe it's ingrained I've trained myself
a long time I've done exercises a long time when I heard mindset work when I
got my life coaching certification I'm you know I started out as a personal
trainer and I just couldn't get people to get results and then I started
building staff and I just couldn't get the stuff and so it was always like like
what what's missing and when I had it mindset training and when I added
mindset work to the mix the the results you know grew tenfold I mean it was
incredible in a weight loss I did weight loss for a long time
and I would see on average five to seven percent of people stay longer than three
months it was an impulsive decision people were coming in and so it was it
was exercise right so after three months it's like okay I can't force myself to
do this anymore and so 95% of people or so we're falling off or not coming in
regularly after that point when I had a mindset work to the beginning I didn't
even we didn't even pick up any weights for 30 days we did mindset and walk came
together while we did mindset up activities I saw it jump to 30 percent
staying longer than three months so if that can do and that's with others like
what you can achieve in yourself if you apply yourself because we're we're all
overachievers we're the Rassilon of how people are going to work and how
committed and determined people are for professional stuff so if I can get 25
percent of out of weight loss people who I you know I didn't even know then about
what you can get from yourself if you focus on mindset stuff and I mean I give
people exercises all the time and I work with people and they you know it's the
easy thing to push off because you don't see any
it gains from it but that's not true it is 100% like I recently started doing a
look like focusing more on mindset and kind of working more on myself and just
like my thought process and kind of limiting believes and stuff like that
and then I don't I mean I know a lot of people reference to Tony Robbins and I
know one of the things that he says that I agree with is it 80% is mindset and
20% I think he says like stress technologies yes probably like for
success and stuff like that it's not like and and it's so crazy to really
think like that because like you said like it's something that we just brushed
aside more often than not because it's not something that we can see immediate
results from but I swear like I've been doing it for the past like three weeks I
want to say and I can already catch myself like and it's is the whole thing
about catching like those limiting beliefs or the subconscious mind where
like I'll say like I catch those things and I'm able to fix them you know I mean
like I'm able to fix the way that I'm thinking my limiting beliefs or you know
things that are holding me back to do things to accomplish my goals basically
so I'm doing this day every morning where I'm just like you know I kind of
look at my life what the goals I want you know the goals that I want to
accomplish look at you know and then kind of spend
the time just being grateful like really just being grateful for what I have and
then looking forward towards a goal seeing myself accomplish them you know
different things like that and it sounds like I've never been the type of person
it's because it's not to a certain extent get kind of woo you know alright
great yeah but it's it's so crazy when like you know again going back to
setting goals reverse engineering that but having been able to really set your
mind and have that positive outlook to really help you accomplish you know
whatever it is that your goals are right and a lot of it a lot of it goes back to
mindset so mindset is huge I think we're going to be talking a lot about it as we
keep on you know going through the podcast we're going to talk about about
branding positioning how to set yourself apart how to be different how to get
recognized in the market place a huge one that I know both you and I are a
passion about is sales and consulting so I know that's like pretty much what you
do signed over I mean we're going to be talking a lot
about that and if you want to elaborate on that a little bit yeah yeah I mean
I'm excited to hear feedback after her show you know because I think we'll have
people weigh in on what they want to hear more than and really know I think
the people listening our listeners will guide this more than anything else but I
you know and that's what I spend my day doing and I never have a clear map like
if I meet if I were to meet you for the first time and I was gonna help you with
your business and your life I don't have an agenda all I do is listen and so
that's kind of how I how I've always run things and how even me down to the
consultations that we're doing in the Med Spa if we listen then the answer is
present and if we listen long enough and hard enough then a very clear math forms
like people just can't see it you know and so I love feedback like I can't wait
for the feedback I'm if if there's no feedback and I'll go off on mindset for
days there's a lot of things that I know people are interested in I'm yeah I know
for sure cells big one marketing tech not like the latest technology that is
available for best again best practices hacks on how things can be better what
is going on in the industry maybe the latest techniques or technologies that
are coming in to market different things like that but I think definitely what is
going to drive this is going to be our audience feedback so if you guys have
feedback if you have questions if you have something that you want us to
answer or talk about please please do not hesitate to comment on this video
send us an email you know just take us I'll go to our Facebook group by the way
it's a mess ball accelerator just google it and you'll find our group and you can
just request to join it's a free open group and that's where our community is
but yeah by all means you know let us know what you all want us to talk about
and feel free to use that platform as a way to collaborate with other providers
who we were talking before we got started about you know if the rising
tide rises all the boats right and so we kind of want that we want that theme in
this we want everybody to be worth together to do more in the industry
because honestly if we build awareness in because there's a like you said this
is only been around for less than a couple decades and so medical esthetics
is not something that households like like Monsanto moms are thinking that
they can have a piece of and what in fact they can and so we have a whole
market of people who have not even been introduced yet so I think there's plenty
out there for everybody but to use this platform to collaborate use this
platform to ask questions because there's gonna be providers from all over
the nation in here and so it's a great way to if you have a win or a question
or a challenge or a frustration to air it out there and get people's feedback
that are you know feel like like you were saying sometimes the metal industry
or being a business owner gets lonely because you can't talk to your staff
about what's going on because you got to keep like a hierarchy there and you
don't have any other metaphors that you can lean on because they are all
considered competitors the ones that you know nearby so use this platform
definitely I hope to see people interacting in there yeah I want to see
a ton of engagement so feel free do not hesitate to post any of questions
challenges or wins it like wins is huge like you know celebrating the wins I
think I think that's a big thing like like I was saying before like
entrepreneurship it's a lonely road it can get a little like you know hectic
and stuff like that and every now and then you just need to celebrate the
small stuff you know and you need to have like a try somebody that you can
share that with and just again until I kind of go back to building getting you
know just being more motivated feeling more encouraged and we all kind of need
it like really help each other out feed off of each other I think so that is
really what we want to accomplish with the community so if you want to join the
community look us up on Facebook at Mets boss elevator and you'll find us there
and send us a request and we'll get you at it right away
we're also uh we got a lineup of featured guests coming yeah so if you
have something that you'd like to talk about
just raise your hand on that one too and we'll make sure that we can bring you on
at least for a part of a show yeah and so we want to keep these shows we might
have gone already like a little bit over but we want to keep them anywhere from
20 to 40 minutes we want to be very respectful of your time so anybody wants
to come on board enough do not be do not worry that you know you don't have
enough time or whatever I mean we'll keep those shows about 20 minutes
something along those lines and we'll get you guys on or get your new
perspective to really broadcast the world really so to kind of close off a
little bit I wanted to kind of talk a little bit more about your background
caste I mean you have a very interesting background you came from the fitness
industry and then you decided to open up a Med Spa so I really loved for our
audience to hear a little bit more about kind of your story what got you to
fitness industry and then look brought you to open up a medical esthetics
practice sure um so when I was about 21 years I was 21 years old I lost a lot of
weight and that kind of sparked this what I can see in hindsight as the kind
of a psychic shift something in my mind shifted I thought that it was all just
weight loss you know like I finally got it right so I wanted to start teaching
everybody and honestly as assignment like I was tired of going to cost the
niche and so I lost what I was I was two years in on my other bachelor's and I
went open my own business and it went over like crazy like my own story my
excitement and passion for helping people lose weight just that's all I
needed and I was in a small business by the way it was called the new you
woman's weight loss and it was you take style ladies health club I did a lot of
retail a lot of meal replacements and I did some clothing like a clothing line
for a little while that was really cool like sports clothing with it was
bedazzled and sparkly and um but he took off and it was nobody was owner operated
and so I found my limitation when I wanted to go back to school a couple
years later and finish my degree my limitation was that I was working 12 14
hour days and I was the only person I can rely on so that's when I started
training staff and finding the challenges with training staff and so
then I had staff but when I would lose one and have another then it was hard to
train that person so I realized that I needed to systemize so the the life
business lessons were learned really by running into walls and trying
honestly the wrong way first I was my husband points out you know that I find
the solution instead of seeing the problem like okay now we need to do this
and I just did that for 15 years in 2015 I sold my last health club now
at this point I had actually opened I had gotten into opening health clubs and
selling the health clubs so first I was great at membership sales then I turned
it into health of sales once they were systemized I am a turnkey solution for
somebody who wanted a health club and usually it was a member or one of my
staff who would end up buying it so I sold eight and on my eighth the last one
I had out of the spa in the back no I had got my bachelor's degree in
education and that was kind of this like when I started having kids I have five
kids right so when I start having kids I was like you know what this is
irresponsible I need to go get a job that gives me medical gives me you know
paid vacation gives me more stability and so I went and finished my degree and
when I went into my students teaching I realized it was not going to work it was
just not me so at that moment I'm like okay well I've just wasted 50 grand on
an education that I'm not gonna use but when I sold my last health club I had
gone back to school and got in my aesthetics license I had met I had gone
through divorce and had met my future nail husband who was a physician and so
we kind of birthed the idea of a med spa after I had watched this lower a smaller
square footage turned bigger revenue than the whole gym and
one of the most attractive things was that I could see clients by appointment
in health lunch you don't get the set appointments for people you're there and
when they come in they come in and so it was you know more conducive to the
sports and stuff that we're going on with the kids so we opened the Med Spa
and CoolSculpting just kind of showed up and I that first was like no way am i
doing that because I'm not in debt and I don't want to be in debt absolutely no
way and then after some time I just kind of you know when you know something's
going to happen and you're almost fighting it like I don't want to but I'm
gonna and so that was cool sculpting so I added it on and we were instantly
successful but it was just applying those health club strategies which were
consultative they were listening they were and then putting the administrative
an operation systems in place for the health clubs all that really changed was
the consent forms you know the medical legal art I had to learn and I actually
had a consultant do that because I didn't know it but anyway here we are
I I think I heard from a dear friend early on that you know often innovation
comes from outside of an industry and so it's like these ideas that were not new
to me they were tried to tested they were just you know robotic at this point
when I put them into a different industry then it all snapped then it all
came together it clicked and it was like ah that's what I've been working on this
whole time so you know we talked about in the beginning of this the endpoint
and understanding your endpoint I never saw myself here I don't think that if
we're on that if we're on a right path if we're doing the thing that it's the
right thing right now we really don't know where it we can't see the
possibilities we can't see how big or how successful or how free so you know I
I think when you're when you're setting that end point for yourself and it does
have to be kind of ceilings and some nice thing you know like putting your
toes in the sand and your mind and stuff like that but but really that the
possibilities are endless once you just get getting your groove yeah and I think
that's a really at the end of the day I feel like your
goals and you know the end point is always gonna be evolving you know
obviously like you're always growing as an individual and so every six months I
would always always tell me what I do this myself like I go back to my goals
and see how they like how they've change because you know we're always gonna want
better things we're always gonna have you know envision better things or
things that we never even you were possible I had no idea I would have a
podcast here with you today you know I mean like but it's awesome and I'm like
you're doing it right I never would have found that you know a year ago and so
really being able to kind of establish those goals and keep coming back because
they're gonna be evolving they're gonna be changing as you're growing as a
person as a business man or woman and just you know obviously like you know as
you continue to go through your life so I think that's huge and so you talk a
little bit about fitness industry you came to kind of in the medical space and
then now you do a little bit of kind of you know obviously you run your practice
yeah I know you're opening up a new location so that's exciting at the same
time you also do a lot of consulting for other practices so you know I'm always
growing and always evolving like you said but um when I got to the place
where now our diamonds with everything that we provide we're at the top level
and we are opening a new location that is a little bit more low local to where
people are right now our existing business really across the street from a
cow pasture like very hard to get to cost a lot of money to drive clients
that far so what I'm gonna do or what I'm doing and it actually starts this
weekend so this is exciting I didn't know it's talking about it I have begun
a certification process where as my clients who have been working with I'm
flying them in and I'm teaching them from beginning to end and actually my
new or doing an orientation for new staff too so we have a big crowd of over
20 people going to be in these in the certification center this weekend and
that's really what we're going to use this for so my education degree that I
thought I wasted fifty thousand dollars on it finally comes to fruition and it
finally played everything I get it that is so awesome and what is
the name of the certification we're calling a patient first mastery
aesthetic certifications so we will do a level one which is really a generalized
sales and consultations and basic employee staff stuff but I expect that
level two and three I'm going to really specialize these people in to their
specific niches within the business there's some of them are estheticians
some of them are CoolSculpting some of them are front does so we're really
doing a generalized kind of how to deal with people and the psychology behind
sales and and our clients and then I'm excited to get into like you know Bella
Phil and go into the products now my husband is doing some crazy things so
with the physicians getting trainings going on and all of that so it's very
exciting now it'll be a very peaceful place for people who are on a vacation
to come out and hang out near the cows and learn a little bit about how to
maximize and really shift the mindset of the group you know I guess it's a topic
for another show but I talk about groupthink and it's like almost like
like a zombie kind of thing like once the culture has something wrong with it
in the business then it's like everybody just kind of hurts together and assumes
that you know so and so what so-and-so said is true and all that so getting
people aware of those little things that everybody can do to improve the business
and getting them feeling connected with the ownership of that the lie finding
out their walk you know so very excited awesome so you guys heard it it's in the
name patient first mastery certification so if you guys want to get certified by
Cassidy you need to reach out to her right now
it looks like as I still have I still have some people to fit in next month so
that's awesome no and I think I think I mean you know obviously working with you
for a few months now I think you bring a very unique perspective in in the
medical esthetics practice kind of management how
and really just operations I guess because at the end of the day you know
obviously you have your your Fitness kind of cells background and I think
that plays a huge obviously plays a huge role in everything you do but going back
to everything you've preached and said since the very beginning which is focus
on listening focus in on the patient what their needs are what their concerns
what their challenges are and then tailoring the solution based off that
and I feel that's why I think this certification name is amazing you know
and it kind of really fits in because it's patient first right and I think in
any type of business deal one of the sure ways that you know you'll succeed
is that when you can really provide value to someone right and that's all
business days if somebody has a problem if you can provide a solution then
you're providing value and at the end of the day you'll be successful you can
ultimately charge money for that and business and so the more valuable you
can be to somebody by providing them a solution that is specifically tailored
for them and especially at this age where everything is so customizable with
the internet everything is so personalized treatments have to be
personalized and designed for the specific person like it has to be there
if you want to win and dominate in the marketplace today because that is where
the industry is building and so really having those skills that you're going to
be teaching people in a certification is key like you know it is so important and
obviously you know the success your success speaks for itself I mean triple
a diamond certification on Botox fellow-feeling post-op thing I mean that
that is amazing it's all in understand it's all in that compassion and so
whether it be a sales problem in the business sometimes it's a staff problem
and a sales problem and so we kind of like we need to do that for everybody
here everybody and validate everybody and just having the CoolSculpting device
is not enough that's the solution sure but if people can't connect it so
their specific problem and how it's gonna give them how you are gonna give
them the best result then people know at this point that everybody provides
CoolSculpting and it's getting to the boy
when people are knowledgeable enough to even call it just like they do say they
say how much per unit of Botox they're saying how much per cycle is
CoolSculpting so if you can't really connect then you're just going to lose
business to the people who are doing it for nothing and they're those people are
out there unfortunately yeah and then just just to kind of give a little bit
of background as far as like I mean why I'm in this no I mean I guess like I
wish right now on the CEO CEO and owner of arable we're a full-service marketing
agency but we specifically specialize in working with medical aesthetic practices
that's all we do and so I've been working with medical aesthetic crimes
for almost three years now and really when I got my feet wet in the industry
was actually working with CoolSculpting practice in my local area they were just
having trouble generating patients iterating leads in a week in seven days
we got them 126 leaves where before they went to get about like four phone calls
a week something like that so ever since then I was like oh my god like and at
the time I was working at another company where I was a co-owner at I I
saw that there's a lot of tsukino opportunity in the coast coding industry
and I said you know what I want to open up a business that specifically
specializes in working with you know Coast coding practices but then beyond
that just medical aesthetic practices of all right and I think for me I've always
been passionate about business like I mean I grew up in a family where my dad
was always like an entrepreneur my mom was a stay-at-home mom but she always
did like the thing where she had like side hustles and stuff like that so she
was always like doing something different you know I was selling things
I was like selling things and those love kills so candies because we used to live
like Mira we used to live near high school like an
elementary and so I would buy candy and it would pass by my house and then they
knew that I was okay so let's sell candy to that so my dad was always like why
would you ever want to work you know have a like a job why would you ever
want to work for somebody else maybe just work for yourself and as you know
being young like you kind of just like yes you're Dalit you know
you kind of ignore that but that was really rated me and I could tell that
even when I was in college I hated being in college like I had my first business
at 21 and I guess I always hate like I kind of hated being in college because
of the time restrictions right you hadn't be in a specific time to be at a
specific time and stuff like that and to a certain point I kind of felt like a
little they're not dead breath well I mean you know just kind of salad you
don't feel at home you don't feel like yourself you know and so I always said
like after I graduated I said like I never want to have like work for
somebody else and so I had my first business of 21 while still in college I
graduated I still had the business want to keep that going but I've always been
passionate about business and just really helping other people succeed in
and I guess going back to that like being passionate about helping other
people see the success they want and that's really what I love doing what I
do now because I've done I've done it all like I've done cold calls I don't I
walked you know in South Texas where it's a hundred degrees or more knocking
on doors on businesses trying to sell people trying to keep our business alive
because of the other day number one is sells and cash flow right if you don't
have those things then your business is going to fail and so that's the number
one reason businesses fail so you know doing cold email doing like marketing
advertising I've done it all and whenever I if you years of doing that I
discovered this system of doing direct response / inbound marketing advertising
to really help build out the sales pipeline right and when I discovered
that it really kind of became the opportunity where you know what I don't
have to go down the streets or cold call people anymore to really build out my
pipeline into do prospect and I'm like wow like this is not this is a surefire
way this is a way that we can help businesses grow not in three months
where you're doing SEO I mean SEO was great and on you want to do SEO but a
lot it's a long-term strategy where it's like well you know if you hire somebody
it's gonna take you know three to six months and seeing a result at the end of
the day what we're doing today of marketing what is a the opportunity that
is available today is like you can start seeing results tomorrow you know to me
like you start seeing leads you start writing interest you know hours hours
like from when you when when something is implemented right so I think there's
a huge opportunity and right now we work with obviously we work with you right so
you bring a you're working with you brings a lot of insight when we work
with practices all across the United States and really helping them build out
these foundations one but then to implementing these systems for building
out their pipeline and getting new patients in the door butts and seeds and
just ultimately increasing revenue it's incredible you know I remember that
moment I'm gonna break in because I want to speak to edible I remember that
moment when I had the aha like oh my gosh now we just get people like you can
find people on Facebook specifically who were like looking for this or who likes
this or who like it's so cool because I remember the cold cold days I'm done
it's like I remember the door to door or business to business sweating putting
Flyers on car windshields like I remember physically hustle a lot more
than we do now but I will see temple I am really
enjoying working with this company because it's a it's a one-stop shop and
the company that was previously doing my stuff that was a fit for a while in that
person or that company have enabled everything so you guys are doing that
again and so in the interim when I when it didn't have like I worked with some
big companies that really work for about 20 or 20 or 25 marketing companies in a
short span of time and I first off did not see results secondly I you know they
only handle they wouldn't handle like the lead forms they wouldn't handle be
you know anything other than just getting names and so I really appreciate
you guys but I will say that with you know I had a marketing company for over
a year that was a good fit and was doing it and we were hustling and then when
that relationship ended um I thought you know that I wouldn't be able to see
leads coming in for the price that he was getting them ever again after I
worked with a few other companies and okay you're getting leads for my company
that are more qualified and for a quarter of the cost of times so whereas
we were paying you know $45 per leave now
you know sometimes remaining twelve to fifteen dollars with you and still I
don't even know if I've said that to you but I really appreciate it
no I appreciate that I appreciate you saying that so I guess just to kind of
come to a close here I mean you know and again just reiterate we're going to be
talking about a lot of stuff so you definitely want to be in you know part
of the episodes you want to tune in we're going to be launching episodes
every single week and again if you want to be part of the part of the podcast
you want us to interview you or share your story share your unique perspective
by all means reach out to us join us on our community on Facebook at Met Ball
celebrate or go ahead and find us we're gonna post this this is our first one
right and we're gonna post this on iTunes so we are gonna have the video
you're gonna be able to listen to the audio file on iTunes pretty soon and
then we're actually working on our website right now so later if you want
to provide us with your email address we'll go ahead and actually email you
every time we have a new show out so you can listen to it on your you know drive
to work or you drive out to work or launch or whatever or you know in the
morning you can stay up to date with what is going on the medical esthetics
industry and you know what what what people are doing to really find success
so again and if you have any questions feel free to post them on the group or
send us an email contact us any way shape or form and we will you know we'll
get those answered we'll do a show about it but by all means guys we want this to
be driven by you you want this to be a show about you so reach out to us help
us kind of guide this show into whatever it is that you want us to want to be
seeing in the marketplace right now yeah I'm excited so super pop LOL i'm not
excited yeah all right well thank you everyone and so catch
in tune in next week and to listen to episode 2 thank you bye
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