Launch an online course! It'll be easy they say! It'll be fun! It will make you
five figures in one week. Um.. not quite I want to bring you behind the scenes of
my most recent launch for YouTube boot camp I want to give you the best tips I
have for launching a new program. My program launch mistakes and my
step-by-step launch strategy by bringing you along that week in a vlog style
video. That's right I vlogged the entire week I was
launching my course so you could see what launching actually looks like so
stay tuned. Hey guys welcome back to another episode of just the tips with
Trena where I provide online entrepreneurs tips and tricks on how to
create a video content strategy that works for them and their business if you
aren't subscribed to this channel you're going to make sure you want to do so
because today I'm going to share with you my launch strategy and next week I'm
going to be sharing with you everything I did in my pre-launch phase to make it
as less stressful as possible so you're going to want to make sure you're
subscribed and let's just jump right on into my launch vlog so I actually
started launching I had an open cart after a five-day challenge I opened the
cart to early bird pricing on June 2nd and I opened early bird pricing to my
challenge takers and my email list I gave them 48 hours to sign up and then I
released it to the public I also had two live workshops or webinars or
master classes whatever you want to call them and launched to them at full price as
well I closed the door on my program on June 12th so it was basically open at
full price for seven whole days so let's see what my week looked like so it's
Tuesday right now apologies got a messy house going on and I missed Monday but
I'll catch you up one Monday here in a minute but right now I'm getting ready
to make some lunch because I'm going live on my Facebook group at noon one
and two and then live on my business page at 3:00
I'm going to grab some lunch here I'm making a salad real quick and I'll bring
you along for the ride and keep updating you on what I'm doing during this launch
to try to make it as successful as possible so if you're thinking about
launching maybe this can give you a little insight into how a launch happens
and what you can do and fYI I'm pretty much a one-woman team I will share with
you the two investments I need for this launch later on in this video so keep
watching I just inhaled some lunch right before I'm going alive the first time in
my Facebook group to talk to one of my students about how she finds time to do
YouTube videos even though she has three kids and two businesses and basically
this is my office it's my bedroom because we're currently living in a
temporary apartment so I make it work this is the background that people see
on all of my live and I just deal with it
and I'm going to flip the camera around and show you what my setup looks like
here so this is how I go live and my camera set up in front of my desk I'm in
front of a window so it gives me a lot of light and I'm going to be using be
live TV to go live in my Facebook group today I'm using be live so that I can
interview Kristen and we can have like two windows like the split window so we
can talk back and forth and everybody can see the both of us so I gotta get
going because it starts in two minutes okay one live done three more to go so I
got on my Facebook group page and I talked with one of the students that
took my course prior to this session so I know a lot of people struggles with
video is how to do it how to have the time so I was really pushing Kristen to
answer questions like how do you find the time how do you incorporate it being
a mom how do you film with kids just get people out of that mindset that they
need all this time to do it so that they will buy the course to learn all of my
strategies right and so that's what I was pushing with Kristen and then in the
next live I have Rachel who's on a bunch of social platform so Instagram snapchat
Facebook all of that and with her I want to really push the idea that she uses
YouTube videos across all the plat so how she can use them across all the
platforms so I'm going to be asking her questions like how are you going to
repurpose your videos how do you distinguish what you share on your blog
versus your YouTube channel to get those types of questions going in people's
ideas as well and so I want to show you why I decided to use be ycv by flipping
this over real quick because you can do the split screen so people can hear us
both talking and we can also see each other so that's why I like to use be
live TV and it's super simple if you need a tutorial on it let me know that
in the comment section and and I can totally do a quick tutorial on how I use
be live TV in my launch so even though I'm launching it doesn't mean my clients
don't me Mia so now I got to publish a video for my client and get that video
rolling for her so she can start getting views on that video all right so it's
just finished pushing out my clients video so I do for clients is I pretty
much do all the backend YouTube stuff optimize a it fill out the description
box and then I push it out everywhere share it and I also always embed my
clients videos into my website because that signifies to YouTube that the video
is valuable because it's embedded into a website so I always embed my clients
videos into my website and then push it on all social media platforms to help
getting it ranked and she's already ranking for three of her keyword so
success so I got like twenty minutes before my next live and my Facebooker
I'm just kind of challeng talk ilat trying to get the brain rolling again
and so you might be thinking this is a lot of stuff that I do and it is and the
funny thing is I don't have any help other than my husband obviously but I
don't have anybody on my team I do this all myself so when people say they can't
do a launch the way they want to because they don't have the money to invest in a
team you just have to be super organized and when it means super organized you
have to get a lot of the stuff done prior to your launch so I would have
like to launch this program in before June but I need to prep
everything I need to have everything ready to go because I can't be doing a
hundred things at once so I already finished the course and had people go
through it and so I don't have to worry about creating the content I have all of
my social media already scheduled so I'm not worrying about having to post on
social media and I have my plan of exactly what I want to do every single
day so I'm not thinking on the cusp of what I need to do so I'm going to give
her to my calendar real quick to show you how I planned out this launch so
these are the calendars that I have now used to plan this launch and I'm also
missing April because there was a lot of stuff that I did in April but my
daughter took it down and played with it so you see the little red things are all
the things that had to be done by that day so I knew exactly what I needed to
get done he also had all my emails planned which emails needed to go when
webinars that I did lives that I wanted to do those days so I know exactly what
I was doing leading up to I think this was when the
cart opened and so then moving into June I had everything listed out and so when
bonus days were when people have to see certain things what my master class was
more lives and I actually decided to bump up this to here so that's why
there's some arrows they do have a couple classes
I mean course videos I wanted to update based on new content that is out about
YouTube so YouTube bootcamp is ever-evolving that's basically how I
planned it all out on this calendar so they can go back and look at it so then
I also put a lot of the stuff in Trello I'm a huge Trello user now thanks to
think creative collective they I took their course on Trello and it's really
helped me stay organized and stay on task to get things done when I say I'm
by myself I'm by myself two days a week so the house is
basically empty on Tuesdays and Wednesdays so there are kids here on
Monday Thursday and generally on Friday as well so I'm basically going hardcore
two days a week like ten hours of work you know Mondays
and Thursdays my mom comes here and watches the kids I don't really get a
lot done because I have a little baby who's five months and she pretty much
watches the two-year-old so I'm in charge of the five month old so don't
get a lot done except on that time so the key to the story is be organized
before you want have as much done as possible before you get in and yeah so
let's get ready for the second live so the first live I couldn't figure out how
to turn my webcam on so I had to use my computer camera and I hate using my
computer camera because I have to look up with my webcam I can look like
directly in so get ready for live in for two so I just got done my messy closet I
just got done with my four lives let me show you what I had to set up for my one
live where I was talking about my post at wall check this out this is my
professional video studio so I didn't even realize that I couldn't go live on
my phone through be live TV which is what I was doing all day today and so to
be able to show the post of wall and not be on the computer I had to drag the
laptop over here on a chair on top of my box of shoes with the ring light like
five minutes before us first ago I but in that live I just talked about how I
broke down my entire course and what was great about doing this live during my
launch was I was able to break down everything that was in those sections so
that they could hear what was all in my course so I told them like exactly what
the post is had on so that they heard what was in my course so that it not
only did it teach them how to organize a course on their own but also was giving
them the information on what was in the course of all it's a pretty cool
strategy that I just came up randomly on the fly I'm currently losing my voice so
I think I'm going to take a break the rest of the day I may just hit up the
bed and relax a minute because the kids home in about an hour all right so it's
the morning of the master class and as you can tell I'm still in bed I've got
breakfast in my coffee cup sitting over there I'm just working on some
last-minute things I went through the master class slides just to check for
typos I practice it set it out loud went through it and those are a couple other
things to really optimize the master class because I'm testing something new
I'm going to let the master class be live on the YouTube for anybody to join
and so if people are joining I still want to get them on my list so I have a
worksheet for my master class so what I did is I got a link to a lead box and so
when anybody who joins once that worksheet because they're not on my list
that they didn't get it prior to the course prior to the master class they
would have to opt in to get that worksheet so create a lead box got the
link made a bitly link put it in the description box so while I am teaching I
can tell people that if they want the worksheet I'm referencing make sure to
click the description box below because you can grab it right now so what that
does is gets me more opt-ins from people who are finding me live on YouTube and
potentially retarget them with my post webinar master class whatever you want
to call it emails to join my program I just set that all up I did set an
automation in my convertkit so every time somebody opts in live on that lead
box I'm going to tag them as new opt-ins from class just to see how many I get
and I'll keep you updated as far as what else I'm doing today I set up a chat box
on my website so if people go there look at my program they aren't sure if it's
for them or not they can chat me directly right there on the website now
some thoughts about all I did so far the most so 10 o'clock I was hoping to maybe
get a run in just to get all this like anxiety and stress and all that out
before but if I don't know timeis okay no biggie oh and I did put a
timer on the mass DM boot camp enrollment page so that people know I
got an email last night saying they weren't sure when it closed because I
didn't have to date my mistake so now I do have a timer and the timer that I use
is deadline funnel I believe I'll put all the links to all the programs that
I'm using throughout this third assets launch in the description box so that I
don't say it or you're curious and I didn't say it everything will be in the
description box so this is what's happening on a Wednesday and then what's
really cool is tonight Ashlyn Carter she is my copywriter and she decided to
enroll in YouTube boot camp she's going to come on live in my
Facebook group to talk to my Facebook group about why she decided to enroll so
I'm really hoping that these one-on-one interviews in the Facebook group will
really put people over the edge to actually join and get through any of
those pain points that they're having like having the time and not having the
resources and stuff like that I'm hoping speaking to real-life people will make
them see oh I can do this too so I'll keep you updated maybe the next time you
see me I'll be dressed you want to know what happens right before a masterclass
where you're going to pretty much pitch your product you're sitting you're
adding some more slides to your presentation because you realized you
needed to add something that you didn't you're also fixing your sales page
because you left out some information you needed to put and yeah that's pretty
much where we're at right now I'm just right now going through my slideshow
updating a few things making sure the links are clickable I'm dressed showered
hair done makeup did everything ready to go - the tractor that is mowing a field
outside my window so hopefully that stops before the master class was pretty
loud let me show you what I'm doing for this master class that I haven't done
before that I want to test out okay so what I'm doing is I created a live
stream in YouTube it is how to create a YouTube channel
for your business let me just click on edit here and I actually optimize the
this video the way I would any other video so that title is based on research
I did I have tags based on research and I filled out the description box with
the tags and then when I go live it's going to be public so anybody can watch
it and I have a tweet to go live when I go live and so what's different about
this is I'm going to try to go live and to still capture people's emails well
I'm live I have an opt-in link right here to get the workbook that I'm
talking about in the master class so if somebody finds me on this video while
I'm live or after I'm live and they want to get the workbook that I talked about
in this class they have to click here and opt-in to my email list to get the
workbook YouTube live has comments over here to the side when the pool is down
there has a live chat right here and that's how I've been doing chats for
most of my lives I've really been liking doing workshops and master classes like
this on YouTube because I don't have to worry about embedding it anywhere paying
for anything because YouTube is free and it also benefits my youtube channel so
why not use it on my youtube channel so that's how I've pretty much been doing
webinars I've never bought a webinar platform prior to just doing it on my
youtube channel I was embedding the video code into my website and having
like a page for my website to host the Bo webinar and then inserting code for a
chat tango chat box as well but dude that is too much work I've just been
using YouTube live using it's helped grow my channel oh yeah one other thing
I can show you while we're waiting if one things I decided to do this blog is
to get people more excited and to make some height for it so I've created a
happy camper board so every time somebody enrolls I put their name up
here on a post-it and I document it on Instagram stories so that I
then people get excited that they were tagged people watching you're like oh
this is really cool maybe I want to be a part of this so she's been a way to
create hype and get people excited for YouTube bootcamp and also thank those
that have signed up by shopping them out on Instagram so that's been pretty cool
I actually stole that idea from Alex Beadon she did it at the end of last
year 2016 with her signature program that she had opened at the end of year
so I did steal that from her I can't say that is totally original but I like the
idea and so I did it alright so now we're well into Thursday and I have
involved in about 24 hours vlog so last I left to I was having my
master class time in master class that went well a lot of content but just so
I'm being real and open with you guys I only had one person buy during the
master class so I don't want you to think and get discouraged it's no one
buys I only had one I had a hundred and eighty-five people sign up and I could
tell there are about 25 people there consistently through the whole thing
even through the pitch and then replay we're now at about a hundred in five
views and so far one person bought live and three more people have bought since
the replay has been up so that's where we're at so I was a little discouraged
after sorry my daughter's out there playing and he's playing their eyes a
little discouraged because I thought I had this amazing master class and I know
I'm not the only one that feels this way sometimes you put all of this work into
a master class and you think it's like the best thing ever and then nothing
happens last night I had Akron Carter I
interviewed her in the Facebook group she's a copywriter and asked you know
why she wanted to join facebook youtube boot camp and what really appealed to
her with that program then this morning I had Shirley on interviewing her doing
the same thing just so people who are on the fence
you to bootcamp can hear why other people decided to buy why they decided
to take next step and then this afternoon I'm having a client on
Facebook with me to share you know what she has seen since we've been on YouTube
since I've been helping her and doing her YouTube and then I'm doing an encore
of the master class tonight and I have another student who signed up
for the summer cycle that I asked if she would let me interview her on Saturday
so I'm trying out all these different strategies and techniques to see you
know what sticks what works and I'll break it all down to you
so my battery is running low I'm trying to eat some dinner here before it's nap
time lunch before it's nap time and then I have to live this afternoon in an
encore of the master class tonight right good morning is now ready morning pretty
much just woke up like this um nothing just this whole vlogging thing so I'll
catch you up on what happened yesterday think I last dropped off at lunchtime
but last night at 8 p.m. I did a encore of my master class in my Facebook group
and I haven't done a master class yet in my Facebook group so I thought that
would be a different way to reach people because I have been doing it on Facebook
and yesterday I did turn the video on Facebook to unlisted so the only people
that could watch that video were the people with the replay links and then I
did the Facebook live so now that people in my facebook group can now watch the
master class until probably Saturday and then I'll turn that off because I don't
want people to think that you know they can get that content all the time um so
yeah today I'm talking to one of my students who already took the course and
interviewing her in my Facebook group I'm also there's another student in my
group that kind of taking the course kinda did it take the course but she has
the course material and so she's going to talk about the course material and
I suspected her YouTube channel today in my Facebook group since Facebook a lot
today I also have an email going out with like fast action bonuses are like
slash bonuses so I'm sending out the option to get another channel on it from
me a masterclass flash bonus if you sign up in the next
two days you get that masterclass a channel on it and a camera-shy model
because I know a lot of people have confidence issues on camera so I do have
a camera shine model people have 24 hours or 48 hours adderall I'm losing it
here of to grab those bonuses as well and then the doors are closing
three days of launch left so you really got a good idea of what my marketing
strategy for launching looked like and also how using video and your launch
strategy can really be a game-changer now I will tell you that I did wrap up
my program launch that Monday and I had people signing up last-minute still I
think I was still talking to people like an hour out by the time the door closed
I didn't reach my goal of 25 people but I did get 23 and that is way more than
any of my other programs that I have launched prior to this one and also more
money than I made with my other programs I did not reach a 5k launch I was just
under at around $8,000 but it was successful I have an amazing group of
women in this youtube boot camp cycle to really grow their channel learn more
about them and to support them in using YouTube for their business so even
though you may get promised these big returns and expect these amazing things
at the launch just be real with yourself that might
not happen you may just have to adjust your goals and strategies and accept it
don't let it get you down pivot and try something new try YouTube live next time
try Facebook live try interviewing your clients on Facebook live just try
whatever you need to see what works for you if you want to see a full breakdown
of I launched I wrote an entire in-depth
blog post over of my website Trina little calm I have it linked in the
description box and you can click right up here as well to check that out and if
you want to use YouTube in your next launch strategy like I did very heavily
during this launch strategy make sure you grab my YouTube checklist this
checklist is going to break down everything that you need to make sure
you have setup to get to have your YouTube channel be successful so you can
grab that again by clicking here or going down into the description box
below now I want to hear from you what have you struggled with when it comes to
launching a program where do you get hung up let me know in the comments down
below remember if you like this content and you want to see next week's episode
on everything I did in the pre-wash make sure you subscribe to my channel right
now by clicking this button right here and check out my most recent video by
clicking right here thank you guys so much for watching I really appreciate
the time that you take to watch this and I will see you next week bye
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