Welcome to today's episode of Facebook from funding to money. Today we're going
to be talking about how you can make some simple changes with targeting your
audience that's going to improve your results. If you're finding value from
these broadcasts, if you would give a comment, a like, or a share, or point this
out to someone that you think would get great value from this information that
I'm sharing every week, that would be wonderful to do. And if you have any
questions put them in the comments. If you happen to be watching this live
you're going to see me, I will answer the comments as they come in. Otherwise I
will answer comments that get posted after it's been
posted to my page which is one of the things that I recommend doing in the
Facebook live tip sheet. And I'm Brian Hahn with Go Social Experts. I'm the Founder
and CEO, and I spend most of my time working in Facebook and marketing and
teaching people how to use it, and actually using it for people. We
have an agency where we actually help people do this for clients as we're
working with their accounts. Again, today we're going to talk about some simple
changes you can make to your targeting that's going to improve the results that
you get with every Facebook Live Broadcast that you do. I'm Brian Hahn with Go
Social Experts, I'm the founder and CEO and where does your marketing agency that do
everything from teach people how to use Facebook and Facebook live, how to and
actually do that with them or do it for them depending on what level of
involvement you want help with. So, as you know, you can reach a large amount of
people with your broadcast. The challenge is that there are some items
you have to have set up to really make it happen and to make it happen effectively
for you. When you're broadcasting live, you don't have a lot of choice about who
you're going to reach with your broadcast, what you're going to find
there is that the audience that you've created on your page and people that
have been interacting with you on your page and your personal audience, all will
be people that Facebook will try and see if they're online and put your live
broadcast and if you encourage people to follow
you when they're on your live broadcasts. You're going to find that they will be
notified again if they're live when the broadcast goes on. So the bigger you've
built your audience, the more audience you have when you go live. If you have an
audience of a hundred, versus a thousand, versus ten thousand, versus a hundred thousand,
you're going to have more people seeing you. And back in Episode One, I offered
a tip sheet to show you how to build your Facebook audience. You may want to
go back and refer to that to see how you can build that audience. You have a
bigger audience when you go live. But when you're live, that's your
choices to do it and there's some other tactics you can use along the way to let
people know that you're going to be live so that they're available online when
you're broadcasting. Once your broadcast is done, you have other
choices. You can post it to Facebook which we highly recommend doing. You post
it to Facebook and then the organic post will get some distribution and
you'll get about currently I'm getting about ten times the exposure with the
Facebook live than I am with other posts so you're going to get successfully more
engagement with it or exposure with your Facebook live broadcast however if you
really want to bring that up to a different level is you either
boost the post or you use it in a Facebook Ad. Today I want to talk about
boosting the post. We do, that's the easiest way to do it and there's
boosting posts works very effectively as long as you target the audience that you
want to see your broadcast. Back in Episode 1, I asked some questions for
you and gave you some items to think about before you start broadcasting so
refer back to the notes from Episode 1, look at the questions from there and that
will guide your answers to those questions that will guide who you want
to target your broadcast to now. And back in there back again. That's back
Episode 1, you can find it on our Facebook page in the videos tab on the
left, there will be a playlist there with all of our Facebook lives from 2017
listed right there. That's the easiest way to find an old episode so you know
who you want to target. The easiest targeting with when you're
boosting post is to target your fans or friends of your fans and if you've done
a good job of building a list of fans that could be potential clients or
potential customers. That's a valuable list of target who respond fairly
well to our offers on Facebook when you do that. If you weren't so careful when
you built your list then you're going to find that you're going to that audience
isn't going to work as well. If you want to go beyond that, if you go into the ads
manager you can set up a saved audience and you can use all of the tools that
this book has given us for targeting an audience in there so what you do is you
go into your ads manager, then you go into your audience tab and from the
audience tab, you pick create audience, and that audience you're creating is a
saved audience. When you open that up you're going to have access to all of
the tools that are in the ads manager. You can pick demographically, you can
pick geographically, you can pick by age, by gender, by interest, by lifestyle, and
by hundreds of other topics. And I've written many articles about that by the
way if you have any questions on that blog at gosocialexperts.com
you're going to find that there are articles related to creating an audience.
There are articles if there's over four years worth of articles on that.
Actually almost 5 years worth of articles on that blog covering multiple
topics. You can go there and you will find more information from what we've
set up. Now what I've done is I wouldn't set up a core audience for my
Facebook live broadcast in it. I just called it Facebook live audience when
I'm done with a broadcast. I boost this to that audience. Now boost it's the same
audience every week and I'm going to do that for several weeks until I find out
how that audience is responding. What I'm doing is I'm using a philosophy that I
learned quite some time ago. I was a member of a BNI group, that's a local
networking group and when I joined the group,
nobody there had used Facebook marketing or were interested in Facebook marketing
more than casually. As I team every week and you talk ahead of time, you
have a chance for a presentation. They heard success stories of clients of mine
and they got to know me and know that I wasn't kidding them I wasn't BS-ing them.
I wasn't feeding them a line that this was really happening. They became more
and more interested and after a few months which is about 10 to 12 visits I
started getting requests for meetings to talk to them about how they could use
Facebook marketing in their business and many of them have or did become clients
over that time period and that happened because they were exposed to me week
after week, seeing success, getting to know me. When you take that same strategy
or idea and you apply it to Facebook. You can have a much bigger audience in that
group. There are about 30 people a typical BNI group is between 30 and 60 people. My
audience I am targeting this to now is 140 thousand people and those are a
selected audience that I have used, two criteria that I've used and I can expand
that to as big as I want so I can reach much more people faster. So the advantage
of that is week after week having them see me come up in their News feed. They're
going to click on one of those. They're going to listen to little snippets of it
listen to pieces of it and when they find information that's helpful
they'll listen into a little bit more and
they'll see the next one they'll be more willing to click on the next one and
listen to that so I'm steadily growing my audience as I am presenting
and working with these Facebook live broadcast. By the way, if you want a tip
sheet on how to put together Facebook live broadcast and actually get results
from it. There's a link around this video go ahead and click on that and again if
you think that someone could find advantage to this, comment on it, like it,
give me a reaction like a while give me an angry that you don't like it and
there's something that you don't agree with in there and put in the
comments and I will answer that as I find all of the comments that
come up. Now one of the other keys is that when a BMI meeting is that you say
what you need to say and there's a time of the day that's only a minute to a
minute and a half, in a facebook live presentation you can go on for hours if
you'd like to. But nobody wants to listen to you ramble for that long so on that
note, thanks for watching. I'm Brian Hahn with Go Social Experts, helping you
profit from your Facebook marketing. Have a great day!
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