Hi there, I'm Angela Brown and this is Ask a House Cleaner.
This is a show where you get to ask a house cleaning question
and I get to help you find an answer.
Today's question comes from a house cleaner who's looking to market her business.
And she's looking for some word-of-mouth referrals.
And she wants to know "How do I use the Nextdoor app?"
Okay, so I love Nextdoor.
Nextdoor brought me more business than I've ever seen from any one particular referral
app and I love Nextdoor.
So, if you don't know about Nextdoor – http://nextdoor.com
Basically, what it is, it's a neighborhood app where you go on the neighborhood app when
you type in your address.
When you type in your address.
It pulls up your neighborhood and it says: "Oh, we know your neighbors.
Do you know so and so?
And you click "yes, I do".
And it links you to those neighbors.
And so now you have a whole neighborhood of people that you live near.
And you can refer things back and forth to each other.
So, let's say for example that you are looking to hire house cleaner.
So, you can go on Nextdoor and say "ISO" which means "In Search Of" a house cleaner
and it will pull up the neighborhood that you live in.
So, let's say that you live in the Averly neighborhood, it will say Averly.
And then all the Averly neighborhoods get… all of the neighbors get an alert that someone
just posted something in your neighborhood.
So, you say Hey I'm in search of a house cleaner.
Now any of the people that live in the Averly neighborhood can type in and say "Oh, my
goodness, I have a house cleaner that comes
and she's really amazing and here's what she does…"
And then they say "Oh, it's Susan Peterson.
And here's Susan's phone number and she's very reasonably priced, and she's very reliable,
and I like her for all of these reasons."
Now, anyone in the Averly neighborhood can get that referral and they can call
Susan Peterson for house cleaning, right?
Now there are a lot of connections from Nextdoor that bleed over into the neighborhood on the
other side, and the neighborhood over here to where you can actually access the referrals
from nearby neighborhoods.
So as a house cleaner how do you use this?
Because unless you're working in your own neighborhood you're going to be relying on
the neighbors and the neighborhoods that you work in.
So, here's how you make a Nextdoor work for you.
It's not about the neighborhood you live in unless you cleaning your own neighborhood.
It's about the neighborhood that your clients live in.
So, if you're listening to this show and you are you hire house cleaners.
This is good news for you because you can go on Nextdoor and you can leave a recommendation
for your plumber, for your painter, for your sprinkler guy, for your house cleaner.
Anyone that has provided a service to you whether it's a pet sitter or a dog walker,
or a babysitter, whatever it could be a soccer coach it doesn't matter.
You can leave a referral.
And all of your neighbors have access to that.
It's completely free it's an awesome tool.
But here's what happens; It's like paying it forward.
It's like blessing the life of the person who's come in and blessed your life.
Because when you post that on the neighborhood app.
They're going to get a whole bunch of business from people who need that same service.
Here's a perfect example; I have a leak in my roof.
And one day it just started leaking for no reason.
And I had to get a little bucket and had to put it under there.
And then, of course, every time the rain would drip
it would make noise.
And that annoyed me, and I had to put a little towel in there
so that it would hit the towel and it wouldn't make the noise.
Crazy stuff.
So, I went on Nextdoor and I said I'm in search of a roof repair guy.
And right in that same app, someone said: "I have a little leak in my roof I don't
need a whole new roof I just need somebody to come over and fix a little leak because
I have a leak when it rains."
And I was like "me too, that's me too."
Okay, so, by jumping on that neighborhood app what happened was we were able to find
referrals from our neighbors.
Who said listen I'm a repair guy and I fix small leaks in roofs.
Because you both live in the same neighborhood I'm going to come over and I'll give you both
a discount because I'll come on the same day.
So, what you can do is you can partner with other neighbors who have that house cleaning
service come in on the same day.
So that the house cleaner isn't driving 40 minutes between houses all across town.
She's coming to your neighborhood and she'll work your neighborhood
or he'll work your neighborhood.
And because you added referrals maybe he gives you a discount.
Maybe gives you a gift.
Maybe he gives you a referral fee.
I don't know how he runs his business.
But when you partner your house cleaner by giving them referrals with other people in
your neighborhood now guess what?
They're not going to call and cancel on you because they're already in your neighborhood.
They're already there helping your other neighbors, right?
So, this is the beauty of Nextdoor.
This is how you get more referrals as a house cleaner.
And as a homeowner, this is how you guarantee that your house cleaner stays your house cleaner.
So, if they're super good and you don't want to lose them, if you give them referrals what
you're doing is your guaranteeing, you are ensuring that they stay in your neighborhood.
If something happens and you need them to come back and you know affect the satisfaction
guarantee, they're in your neighborhood.
"Yeah, I'll just run right over.
I've got one house, I'll be done in 10 minutes.
I'll come right over and I'll tidy that up whatever it was that we missed."
So, it helps everybody.
So, if you're new to Nextdoor - http://nextdoor.com It's an amazing app.
And if you are a house cleaner it's a great way to get new business.
So, ask your customers if they haven't already.
"Hey, is there anything I can do to improve my service?"
And if they say "No, you're amazing."
"Great.
Is there any way you can jump on Nextdoor and tell your neighbors about me?"
You don't want them to tell their friends because their friends live two miles away
or 10 miles away.
You want them to tell their neighbors because their neighbors live Nextdoor.
And when you're done cleaning their house you want to go nextdoor, right?
So, it's a beautiful way to pick up a whole bunch of new business so https://nextdoor.com
And that's my tip for today.
And until we meet again, leave the world a cleaner place than when you found it.
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