As you know,
product photography is one of the most important things when it comes to selling
your handmade products online.
Although you can't really fix a very bad picture with just a few simple editing
touches,
it is really easy to take a photo from meh to really good looking and
professional looking with an editing app.
In this video I'm going to share with you my top two favorite apps when it comes
to editing your handmade product photography;
plus one bonus one that almost made it to the top of the list but not quite yet
- and I'll explain why.
Let's dive in.
Hi there!
I'm Deb and I'm the founder of Tizzit.co where I help handmade shop owners start
and grow successful handmade businesses.
Today I'm very excited to talk to you about handmade product photography because
it's a critical element when it comes to making sales online.
You can do everything you want on social media and marketing and get as much
traffic as you want to your shop with amazing SEO.
But no matter what you do,
if your pictures aren't professional looking enough,
then you're not going to be able to make sales.
And when it comes to picking the right editing app,
there's so many options out there!
Some are very complex and very overwhelming to use.
Some are maybe almost on the other side - overly simplified,
and so they don't give you as many options and they make your images look
obviously retouched,
which is something that we want to stay away from.
Some are free,
some are paid...
So,
what should you use?
My number one recommendation is Lightroom.
Lightroom is a software by Adobe that is often mistaken for Photoshop.
People get a little bit confused about the differences between Lightroom and
Photoshop.
To be honest,
when I studied graphic design and photo editing,
I dived straight into Photoshop.
I'd used Photoshop for a long time before I even actually looked at what
Lightroom had to offer.
And once I did...
Well,
I'm barely using Photoshop anymore,
and the reason for that is that Lightroom does everything you'd need to do.
It really covers it all,
but it's not as complicated to use and the menu is a little bit simpler than in
Photoshop.
I'm not saying that Lightroom is a simplified or an inferior version of
Photoshop.
They are actually two different types of software and you can't really compare
them because they do different things.
But Lightroom is really the best choice if you're going to dive into editing
your pictures and you really want to step up your game when it comes to product
photography.
The reason I love Lightroom for is that it's a very professional software.
You will find as many tutorials online as you need to really help you learn how
to use it and you don't need to learn everything about it.
There's literally maybe 10 features that you need to understand and to apply to
your pictures.
Maybe you'll end up picking only five little corrections that you know you have
to consistently do every time you take new pictures of your product,
and that's really it.
So I don't want you to feel overwhelmed because it's an Adobe software and start
thinking,
'this sounds too complex for me' because it really doesn't have to be.
It's already much easier to use than Photoshop and you don't even need to use
the entire software.
Some really good features that I really like is the ability to organize your
photos in collections and you can add tags to your pictures so you could name
them by collection or by category of products so that when you want to go back
into the software,
you can find pictures really easily.
I love that you can apply the same set of changes and editing touches to all of
your products.
For example,
if you took product pictures on a Tuesday afternoon - it doesn't really matter
that it's a Tuesday,
but on an afternoon where it was really cloudy - or for some reason you need to
touch up all your pictures,
your white balance and some color and tone adjustment,
it's most likely going to need to be the same way on each picture.
Instead of going to each picture and trying to do the same settings again,
you can really just synchronize those changes across your entire photo shoot,
so it saves you a lot of time.
Of course you can save your settings to be reused later or you can use presets
that you can find that other photographers are making and that you can use
really easily inside of the software.
And of course you can do everything else,
you know,
quickly crop and resize and do all of those color adjustments,
white balance adjustment,
erasing dust or maybe a crease or something on your background...
and so much more!
It comes at a cost,
which is $10 a month or $9.99 or something like that,
and when you get the Lightroom subscription,
you actually also get Photoshop.
As I was saying,
you don't have to use it,
but it's there.
So Lightroom is not free,
but if you ask me,
it is completely worth it.
Remember that your photos really are what dictates your sales when it comes to
selling online.
So to me it is worth spending $10 a month on that one tool that's going to
really allow you to make sales or make more sales.
And it is worth also the one day or one weekend that you're going to spend
learning how to use the software because once that's done,
you're really not going to need to learn much more than that.
Your style of editing is most likely going to be the same for each collection
and for each product,
and once you know what works for your setup and for your product,
it's actually easy to use Lightroom.
So that's my first recommendation.
App number two is Snapseed.
This one is free and I love this app so much!
The only thing that's maybe a little disappointing with it is that it's only
available on your smartphone.
They have an app for iPhone and whatever the other one is,
but there is no desktop version.
That's a little bit of a disappointment,
but at the same time,
most of you are probably just using your phone to take pictures of your products
because phones these days really are good enough to do that and they have really
good cameras in them.
If that's you and you're not using a DSLR or a proper camera and you're just
using your smartphone,
then this app might do the trick for you and it's completely free,
so that's always a bonus.
What I love about this app is that it's very intuitive and it's very easy to
use,
yet it does a great job at editing your pictures.
It's very comprehensive and it offers a lot of options and features.
You're not going to need or use all the options that they have,
but you're also not going to feel overwhelmed by the amount of options because
of the way the app has been created.
It's a great little app.
I can't recommend it enough.
It's free too,
so if you just want to give it a go,
download it today,
play with it on a couple of pictures and see how you feel.
When I first started this video,
I mentioned an app that almost made it to my top recommendation list but not
quite.
This app that is still worth mentioning is called PicMonkey.
The reason I looked into this app and I was really interested at first is that
it's not only an editing app so you can of course edit your pictures with it,
but it also is a graphic design app for people who aren't graphic designers.
It's a really good combination because it means you can edit your pictures and
also create graphics when you have a sale or promotion and need a banner or pins
or a quote for Instagram - anything like that.
I really like that they did everything and I was really hoping that I was going
to fall deeply in love with it,
but I kind of didn't.
And the reason for that is that it's still $8 a month to purchase PicMonkey and
it's not quite as good as what Lightroom and a free app like Canva for graphic
design would let you do.
So it's not nearly as good,
but it is kind of the same price.
It's only $2 difference and for that reason it doesn't make my recommendation
list.
But as you can tell,
I still kind of like this app.
I just think that in terms of editing your pictures they're maybe on the side of
trying to oversimplify the use of the app so much that it's not actually really
intuitive and your pictures can end up looking a bit more retouched than they
would with something like Lightroom.
So for that reason it didn't make the top of the list,
but it is just behind and I just wanted to mention it so that you guys can go
and play with it - they have a free trial,
I recommend you just do that and see if it's maybe enough for you.
If it is,
then you have an editing app and a graphic design app all in one,
which is really interesting.
No matter what you do and what you decide,let me know in the comments below:
what are you using to edit your product photography,
or what do you think you're going to start using after watching this video?
I'd love to hear from you,
so make sure to leave a comment just below.
That's it for today,
guys!
I hope this helped and remember,
do what works for you.
Don't be afraid to invest some time and a little bit of money in your product
photography.
I do think that's critical,
but do what works for you.
If you already have an app that works,
that you know how to use and that I didn't mention,
that's totally fine.
Keep using that.
If you've liked this video,
make sure to subscribe.
I release a new video to help you start and grow a profitable handmade shop
every Tuesday.
You can also access my free resource library for makers in business - just below
there's a link for it.
It's completely free and you'll find guides and workbooks and checklists to help
you make progress strategically and really build a handmade business that's
profitable and successful.
I will talk to you next Tuesday.
Bye Bye.
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