Just running a small business is hard enough—right?
But what about your marketing?
Is your head spinning with all the things
it takes to really be effective online?
Are you overwhelmed with the work it'll probably take?
So, you throw up your hands, just stay put
with your website and a nearly dormant
Facebook page, and call it good?
What are you getting from it? Almost nothing—right?
Well, if that's the case, stay with me, because we're
going to walk through seven steps to get your
small business online marketing tuned up, in short order.
To really move the needle, you'll need to add more to the mix.
It won't cost you much at all, but it will take dedication,
time, and persistence. Take them, one at a time,
and keep chipping away. You'll see things begin to happen.
Hi, I'm Perry Alexander, and today, I'm going to share with you
my seven basic digital marketing strategy tips.
Before I dive in, make sure you subscribe to this channel—
and hit the bell icon to be notified
when I share more videos about digital marketing.
Sometimes, new marketers can get ahead of themselves—
tempted to jump into advanced tactics, without building
a good foundation and full understanding of how things
mesh together for a solid digital marketing strategy.
So, tell me, are you getting all you want from
just having a website and maybe a Facebook page?
If you are, leave a comment that says "yes."
If not, leave a comment that says "no," so I can
focus my future videos to help get where you want to go.
And, let's get started.
Number 1: Before you do anything else,
give a lot of thought and get crystal clear, in your own mind,
about all the things that really set you apart from everyone else.
And, then, distill that down to a few sentences
that just roll off your tongue at a moment's notice.
This is your Unique Value Proposition, or UVP—
and it's fundamental. It's your "elevator" speech.
Get your UVP down pat, and your
messaging will be more consistent and powerful.
2: When you've built a list of customers and contacts, find out
what they like and what they'd like to see improved.
Use a free tool, like SurveyMonkey, to ask them a few questions.
Have them rate your product offerings and customer service,
and maybe the website itself.
This can really help to refine your UVP, that I mentioned earlier.
3: You have to prioritize your digital marketing goals.
What do you want more of?
Leads? Inquiries? Name recognition? Online sales?
Profitability? Overall revenue?
If it's more leads, for instance: add a form to your website that pops up,
where you offer something free in exchange for an email address.
HelloBar and others have free tools to do just that.
I've posted a link below.
Prominently link from your website to your YouTube channel
and your latest social media post,
and ask for likes, follows, shares, and comments.
The simple act of asking
significantly raises your chances of getting them.
If your goal is to get more online sales,
take a hard look at your site's shopping experience.
Is it a chore to navigate? Confusing? Are the descriptions complete?
Is your check-out process a hassle? Is your return policy easy to find?
Do you offer free shipping? How about delivery times,
after-sale follow-up, and customer service?
You might even consider partnering with Amazon, Etsy,
or another consolidator, depending on what you're selling.
Each goal requires its own strategy and set of tactics.
4: Leverage your website and social media.
If your last Facebook post was three years—
or even a month ago, you need new content!
Add fresh, new material through blog and
social media posts—once a week, if you can manage it.
And when you research keywords that people are using to find you,
make sure those words and phrases are included in your posts
and particularly in your headlines.
UberSuggest is a great, free, SEO keyword research tool.
I've posted a link below.
And, to analyze how your own site content is doing,
be sure to connect the free SEO Google tools to your site,
called Google Analytics and Google Search Console.
5: Make sure your blog and social media posts are all about
useful information on topics you know inside and out,
and resist the temptation to jump into a heavy-handed sales message—
but do include a call to action—like asking people to subscribe, comment,
or share your post, and offering something free
in exchange for their email address.
You'll build trust and authority with a steady diet of actionable,
free content, and people will naturally come back for more.
Inevitably, some of them will contact you
about purchasing your products or services.
6: Make videos. Do a short home-page video,
with a brief welcome message, and maybe share your business philosophy,
and mention a few things they shouldn't miss on your site.
It shows your personality and how you do business.
You'll build trust, and people will stay on your site longer.
Launch a separate and ongoing series of helpful videos
on your area of expertise, and make sure you
create a YouTube channel, which is so important
to building your audience and your Google search ranking.
And, your videos don't have to be highly polished.
Even make your first few videos on your phone.
Again, go heavy on information about your topic,
and ease off on the selling.
And, as always, include your keywords.
When you also post your videos on Facebook and
other social media, don't just link the videos from YouTube.
Rather, individually upload them to each platform, for better ranking.
And—this is really important—
Google or Facebook can't search a video for keywords,
so always include a transcript of your videos.
Don't depend on the automatic transcription—
Google doesn't give those much weight,
because it's usually only about 60% accurate.
7: This is all great in theory, but you have to get started, and stick to it.
Your digital marketing can produce great results at very little cost,
but you have to put the work in, and you can't let up.
But, sometimes the toughest part is to just get started!
You've got to devote the time and effort—
or bring in an expert to get things set up
and help you manage and produce it all.
So, let's review the seven basic steps
to power up your digital marketing.
1: Establish your Unique Value Proposition—or UVP.
2: Survey your customers and contact list to learn
what they love and what to improve.
3: Prioritize your digital marketing goals, so you can build a solid strategy.
4: Leverage everything with keywords.
Use free tools to understand the keywords and phrases
that are likely to produce results for you,
and pepper them throughout your content.
5: Load up your blog, social media, and video content
with useful information, and barely touch on a sales message.
6: Tap the power of YouTube as a place to ramp up
your following and recognition of your authority.
7: Get started! It doesn't cost much at all,
but it takes consistent effort over time.
While these seven steps are a solid start,
there are plenty of other ways to power up your
digital marketing strategy even more.
So, if all this sounds inspiring, but feels a little daunting—
or maybe a lot—check out my digital marketing company website
and let's talk about how we might work together
to get you on the right track and lighten your load.
Thanks for watching. And, if you liked this video,
please subscribe, hit the bell, tell others about it, like it,
and leave a comment below or even a quick question,
and I'll be sure to answer.
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