because the worst thing you can do is create a product that no one in your
market wants marketing actually starts with your product, a lot of people have a
product first and then try and go to market with it, but you actually need to
research and see what do people want. Let me create that rather than, 'I'm just
going to make a nike shoe for I'm just going to make a' not a nike shoe that's
successful but something random ,I'm just gonna make something
random and then put that to market, but you need to do the opposite you need to
research the market and find out what they want and then create that or make
that
I want to introduce you to Cindy, Cindy is actually a made-up character but for
the context of this room she's real, she's very real
she's 45 years old she's a dietitian she's has ten years experience in her
field and she's just created a website called Cindyfood.com she would like to
know how to get more clients. So some of the things I'm going to be speaking
about it's easier to understand if you have a point of reference so our
reference today is Cindy but try your best to translate that to your business
and what you're doing so Cindy is trying to get clients for her dietitian
business she's new she has no idea what she's doing she just had a new website.
So firstly the better you know your clients or your customers the easier it
is to sell to them that's a quote from myself on my youtube channel
who is Cindy? Sorry, who is Cindy's Ideal customer?
Cindy's ideal customer as someone who is a dietitian might be someone who is
diabetic it also might be someone who is looking to lose weight those are the
people who are likely to want to hire her for her services right. So I gave
Cindy a task and I said Cindy I want you to research your market I want you to
see what's going on because the the worst thing you can do is create a
product that no one in your market wants marketing actually starts with your
product a lot of people have a product first and then try and go to market with
it but you actually need to research and see what do people want let me create
that rather than I'm just going to make a nike shoe or I'm just going to make
a... not a nike shoe that is successful something but something random, I'm just gonna make
something random and and put it to market. But you need to do the opposite
you need to research the market and find out what they want and then create that
or make that so she she done some research and she found out
that pre-diabetes was a thing and I didn't even know it was a thing but it's
a thing and this video someone's done on pre-diabetes steps to gain control has
over 98 thousand views in five years that's 20,000 views average in a year
now I don't know how many clients this person is getting from that video but
that's a lot of exposure that's a lot of views and that's something that Cindy
can now use as information for when she's actually creating a product maybe
she creates her products about pre-diabetes also this is the Google
keywords tool Google Keyword planner tool you might want to write it down I'll be
sending you a link to it as well as it is a very common tool you might have heard of
it and it basically tells you how many times per month a particular keyword
gets searched in Google, Google as you know is the number one search engine in
the world roughly is estimated about 40 percent of the entire Internets traffic
is on Google so it can give you some really good insights into what is going
through people's mind and so what I've got Cindy to do is type in 'weight loss
diet' and what came up was weight loss diet 135,000 views a month that
particular term weight loss buyer is getting in Google so it's a rough
estimate but that's what it's getting so far that's a good
indication that maybe you should create some sort of weight loss diet also if
you're, does anyone sell physical products? or thinking about selling
physical products? so eBay is your best bet when it comes to market research, go
onto eBay, find out what is selling, so I typed in diet and the first thing that
came up was these diet pills and I'm not recommending anyone going to take any
diet pills a disclaimer but that's what came up and it has 3,000 over
almost 4,000 sales and if you go into eBay and you put it that sold button
it will actually show you the daily sales so you're gonna want to do that as
well, is it a product that's just selling once a month or is it
a product that's selling every single day? That's how I built my e-commerce
business I was looking at products that are selling very regularly every day and
obviously I'm looking at that now in January the seventh we've just had
Christmas so I want to make sure that those are not just Christmas sales and
that it has consistent sales over time as well so these are things that can
skew your data if you're researching a product during a holiday period it might
be a seasonal product that's something that you might want to keep in mind so
the best research methods are to use eBay also use Amazon as well obviously
Amazon is a beast of a resource and you actually want to make sure that you go
there and see the best selling products on Amazon as well and just have it as
research know what people are buying you know what people are buying then you
know what you need to be selling there's no need to reinvent the wheel also the
Google Keyword tool which we have spoken about it's absolutely free to use that
tool some people that I have coached and mentored in the past have had issues
with accessing it for free but it is a free tool they might get you to because
it's made it's mainly a tool for people who are using Google Ads
so they're going to want to have you spend money with them so you might need
to put your card information in in order for it to work but you don't need to
actually start Google Ads Google Suggest,
when you go into Google and you start typing something, Google will
automatically populate some suggestions has everyone seen that? That's there
for a reason it's there because people have actually
searched that in the past or that's a popular query so if I went to Google and
I typed in diet pills it might pre populate and say for men or
diet pills for weight loss diet pills wherever whatever. That's something that
you want to keep in mind as well so not necessarily just what you see on the
Google Keyword store but what you see in Google Suggest as well YouTube is a
great place as well if you're researching the market see
if someone has a YouTube channel speaking about things that your target
market will be interested in this this is super important because once you have
your product or your service you're gonna want places to actually
market so you might be on YouTube yourself or you might pay a YouTuber to
be sponsored on their YouTube channel. Speak to your ideal clients I know Josh
gets a lot of messages and text messages from me because he's my ideal client he's
someone who has a business and he's trying to build it up so I'm constantly
texting him saying what issues do you have? What problems do you have? How can I
help you? And that's a big help to me so if you know someone who is your
ideal client you don't necessarily have to just try and convert them into
your business if they don't want what you've gone offer that's fine just ask
them what they're struggling with ask them what they need and use it as data,
to use it as research
For more infomation >> Would You Wrather Be the Heart or the Hammer? - Duration: 23:17. 
For more infomation >> Accelerate your Inner Growth! Big Changes to Wisdom From North!💫 - Duration: 13:53. 
Không có nhận xét nào:
Đăng nhận xét