Have you ever watched a video on Facebook and felt there was
something wrong with it but you really didn't understand why and you just kept
scrolling because it didn't capture your interest? Hi I'm Susan Friesen and
today's video eTip is all about making videos that are framed properly so
your viewers won't experience that same feeling of disconnect to the videos that
you create especially for on social media but for anything that you do. One
of the things a lot of people don't know about me is that I actually have an
extensive amount of video experience way back when I was just out of high school.
I volunteered and then got the very first paying job for a Master Control
Operator at our local cablevision company MSA cable 3. During
that time I spent there I learned a wealth of information about studios and
cameras and camera operating and video editing and producing and directing. I
did it all. It was an incredible experience. In fact I even got to go up
into into the planes at the Abbotsford Air Show and had the
handheld camera on my shoulder. I did all kinds of fun things while there.
Then of course I also learned video and video production at the Vancouver
Film School. So one of the things I'm very passionate about is videos
and that's why I'm doing this series on videos for this month - is to help share
some of the knowledge that I have about videos to help you create better videos
for your social media videos and also for other videos that you can do, but
specifically for social media because that's the kind of thing that we don't
normally have a big huge budget to hire a professional videographer when we are
wanting to just create a quick video for our Facebook feed. So my intention is
to help you come up with those videos that are ideal and will get you the best
results. So one of the things that I wanted to talk to you about is the
framing - making sure there is a few technical things that you're aware of
and when you are actually taping your video whether it's a Facebook live or
a selfie or when it's more of a studio, not that this is a studio, but I do have my
phone set up on a tripod right now so that it is more of a static shot, framing
is super important. One of the first things that you want to be aware of is
where you're positioned in that shot. You want to make sure you're in the
middle. In the middle of the video shot. And the reason for that is you don't
want any attention to be drawn elsewhere. So if I was off to the side then
people might be, you might be more interested in looking at my
wonderful picture here of our Emperor Penguin, which is part of our brand and
that's why I chose to stand here, so that I could showcase our Emperor Penguin for
our brand. So if you're off to the side then that diffuses the focus on you. So
you want to make sure that you're framed in the middle. The other thing that you
want to be a careful of is how much headspace is up here, another technical
term, headspace. So not that there's an actual measurement but just a
little bit of space here between the top of your head and the top of the
camera frame. You don't want that space to be way more so if I went like
this it looks weird. I'm feeling like I'm floating out of the camera
frame. You want to feel like you are a part of the camera frame and so
make sure that framing is done that where you have a little bit of headspace
here but not too much and not too little you don't want to cut off your head
either. The other thing I wanted to talk to you about, which is
super duper important, is actually where to look. You want to make sure
you are looking right at the camera lens as opposed to myself where right now I'm
looking at me in the monitor of my phone and when I do that when I'm looking at
myself I'm actually not looking at you and I'm not talking to you anymore and
that gets a disconnect happening as well. So
learn where the camera lens is whatever phone it is that you're using
or even a webcam or whatever it is. Remember not to look at yourself - you
need to be looking at the lens, where the camera lens is. You can see that there's
a difference between what I'm doing right now is I'm talking directly to you.
You're hopefully feeling engaged with me I'm engaged with you and talking
directly into your eyes. But when I look at myself all of a sudden I'm off
looking somewhere else or off to the side. So super important. That's probably
the number one tip to take away from today's video is to look at the
lens not at yourself. Then the other thing you want to be aware
of is the different lengths. There's three different ways
you can be doing your your video and as you'll notice throughout
this video that I have been using those three different shots. One shot is a
head shot - a tight shot of just my head that you're seeing right now and it's a
close-up shot. When you do this you don't want to be too close because then that's
too invasive - people might be feeling like oh my goodness so
they'll back way. That makes them feel uncomfortable. A nice head shot of
just from here up. Then the next shot is more of a wider angle which is
a mid shot and it can be up to my waist or my chest up where
if it's good for emphasizing points and just getting a little bit of a
tighter shot going. And then of course is the wide shot which is the shot right
here of the wide frame that I set up my camera as. All of these other
shots that you're seeing are done at the video editing part of things so I'm able
to do my edits and my cuts by incorporating those other
zooming in and the zooming out of those kinds of shots. Then the
last thing I wanted to point out was the bottom third. That's this area
down here and as you'll notice there's two things happening in this
bottom third and sometimes they're competing with each other but that's
the way it is on Facebook and on YouTube. You want to make sure
you're activating the closed captioning for your videos and that's
what you're seeing here. You're reading what I'm saying down below and that's
positioned in the bottom third. Now you might have also noticed at the very
beginning of this video and I'll put it in right now too is I've put in a
graphic of my name and where you can reach me at our our website address at
eVisionMedia.ca and that is positioned in the bottom third is it's done during
a wide shot so that I'm not covering up my face or anything else. It's done down
at the bottom and it's a way for you to showcase without verbally
saying it who you are, where the people can reach you, or any other kind of
materials that you want to be putting down their - promoting a free giveaway
or a consultation or something like that. That is also important. That's
about it for today's video eTip. I just wanted to cover those basics on
how to frame your shot so people will be interested in, captivated with,
what you're having to say with them as opposed to feeling a disconnect through
things that we sometimes aren't aware of that we're even doing. Sometimes
as an entrepreneur it is enough just to get something out there right? So now I
want you to focus on okay let's get something out there but let's also make
sure that it's done in a way that's getting you the most
traction.Getting the best benefits out of it. So if you enjoyed
this video eTip I would love it if you left a comment or gave it a like and let
me know what you think about it and if you have any questions at all I'd be
happy to answer. Also feel free to sign up for my newsletter at
eVisionMedia.ca In that newsletter once a week I sent out an email that has a
new video eTip just like this one and also an article that's been written for
entrepreneurs and small business owners to help them build their business so
you don't have to feel so confused and overwhelmed.
I strive to be the voice of reason to help you get informed so that you know
what you need to do in order to market your business, build your website in a
way that makes the most sense to your viewers, and get yourself out there
so you can get successful. That's it for today I'll see you next time!
Thanks everybody, bye now
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