Waching daily Jun 2 2017

Facebook want you to cancel your Netflix subscription Twitter and direct message

cards to help appetizers and Google warns against indicator blink building

it's Friday the 2nd of June and this is issue 31 of digital marketing week

leaves each week CMW reveals the biggest and most important news that impact your

business in the fast-moving world of video marketing SEO and social media

alright let's get started

facebook wants you to cancel your Netflix subscription rumors have

surfaced this week the Facebook is gearing up to launch a brand new video

platform after reports that the social media giant had signed content deals

with popular news and entertainment creators Vox Media BuzzFeed attn and

group 9 media as some of the big-name creators Facebook is reportedly engaging

to create short and long form videos for his platform YouTube still dominates the

video market with more than 1 billion hours of video watched every day which

is about 10 times what Facebook and claims according to the sources that

leaked the information Facebook is planning two types of video content the

first scripted shows with episodes lasting 20 to 30 minutes which Facebook

will own the second are shorter scripted and unscripted shows with episodes

lasting about 5 to 10 minutes which Facebook won't own Facebook will pay up

to two hundred and fifty thousand dollars for each of the longer scripted

episodes we'll be keeping a close eye on this story as it develops so be sure to

watch future episodes of dmw for additional update

Twitter ads direct message cards to help advertisers last week we revealed that

Bing was launching new BOTS to help users interact with businesses in the

search results this week we're continuing with the bot rant and Twitter

is testing a new feature they hope will kick-start conversations between BOTS

and potential customers Twitter is rolling out direct message or DM cards

that will attach a menu of buttons to a promoter tweet users can select a

starter DM thread on a particular topic would be advertisers BOTS or humans that

manage the brand's private messages the idea behind direct message cards is

to push a private conversation past the awkward small talk stage users can pick

from up to four conversation starters that are set by the advertiser Patron

tequila is one of the brands currently testing the new feature in one of their

tests Patron tequila shows different context in which someone might want a

cocktail users can then pick one and the brand's bot will ask them some questions

about the occasion and recommend a drink for them direct message cards are

currently only available to paid advertisers if you're a marketer that

wants to try out the direct message card ask your Twitter sales rep for access

Google warns against syndicated link building google has issued a fresh

warning to anyone using automated syndication tools to generate backlinks

Google commented that they aren't against article syndication

however they are against syndication if the primary purpose is to gain backlink

here are some of the things Google say may trigger a penalty stopping keyword

rich links to your site in your articles having the articles published across

many different websites alternatively having a large number of articles on a

few large websites using or hiring articles that aren't knowledgeable about

the topics they're writing on using the same or similar content across these

articles alternatively duplicating the full content of articles found on your

own site according to search engine land com there are now two safe ways for

those distributing content to stay out of trouble

number one use nofollow on specific links nofollow prevents individual links

from passing along ranking credit and number two the canonical tag on the page

itself the canonical tag effectively tells Google not to let any of the links

on the page pass credit okay so that's what's been happening this week in the

world of video marketing SEO and social media if you haven't subscribed yet make

sure you click the link in the description and subscribe to DMW right

now so that next week you'll get the inside scoop on the latest developments

to keep you and your business on the leading edge of digital marketing oh and

before I go if you enjoyed this edition of digital marketing weekly please hit

the like or share button we'd appreciate it thanks and bye for now

are you still watching check out last week's dmw by clicking here

you

For more infomation >> Facebook Wants You To Cancel Netflix! - DMW #31 - Duration: 5:16.

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Trump's Beginning His Campaign for 2020 Election With Special Boxes You Can Purchase Monthly - Duration: 2:24.

For more infomation >> Trump's Beginning His Campaign for 2020 Election With Special Boxes You Can Purchase Monthly - Duration: 2:24.

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How Much Does It Cost to Develop a Delivery App Like Postmates? - Duration: 5:10.

Hi everyone!

Missed our videos?

Then we are here to present you something new.

Stay with us and make yourself comfortable.

Everybody likes to eat tasty food.

We can cook it by ourselves, go to the nearby restaurant or order it at home.

Food delivery services have been existing for a long time but not all of them are completely

digitized.

Today there are some food delivery apps that allow you to order it from your smartphone

or tablet.

You don't even need to call somewhere.

You make an order, choose the food you want, pay for it and voila! - your food is already

on the way to you.

Postmates app is exactly one of such apps.

It is a courier service which receives your order via filled form in their app and then

they can call you back or write a message to confirm all details.

The main advantage is its delivery time - it takes only one hour to bring all food to your

doors.

So, if you are looking for opportunities to start your own food delivery business like

Postmates, you must be interested how much you will have to pay for the development of

Postmates-like app!

And let's discuss what must-have features it will be necessary to integrate and what

business model you should apply.

As for business model.

Do you know what is this?

This model will help you arrange your business in the most right way.

Business model canvas can become your assistant for that moment.

The canvas has a few segments that need to be elaborated thoroughly.

Moreover, it will help you succeed in your future business.

When you start your own app, it doesn't mean you have to buy a delivery car immediately,

hire a driver and so on.

First, you try to join other food services that don't have their own app yet.

And you will have a percent from every deal.

It would be more reasonable to build your inner payment system together with your partners.

Your partner will get money for food and you will receive for your service.

It can be a win-win solution!

In this way, before you will start developing your own app, you must determine what features

it will have.

As a fact, you can add many interesting functions but if you have a limited budget it would

be preferable to integrate only MVP features.

The first main feature can be social sign-in.

Many apps require registration.

But not so many people like to fill in long registration forms.

Here where social media comes in.

Using a profile on Facebook or Twitter, your users will be able to register for several

seconds.

Convenient and simple!

And you can add as many social networks support as you need.

The development of sign-in feature can take up to 125 hours and the cost can be up to

$6,250.

The next feature is a geolocation.

Hungry people are nervous people, don't forget it.

They need always to know where is their food when they are waiting for the order.

So geolocation feature allows to track all route of delivery.

Development of this feature may cost you $2,850 and take 57 hours.

Then payment feature, of course.

As we said before, you can build your inner payment system but it should follow data security

standards and PCI DSS compliant.

But also you can follow Postmates payment model - credit card purchase, Android Pay

or Apple Pay support.

But it is better to have both of them since people use various operating systems.

Integration of your payment system will take 100 hours and $5000.

Draw your users with loyalty programs.

Gift cards, coupons - it can be beneficial for you since users will be able to save on

owing to your ad campaigns.

So this feature is apparently must-have.

Now we can speak a little about additional features.

If your budget still has funds to enrich your Postmates-like app then you can two more features.

Your own API version.

You can share your API with other services to increase the a number of your orders and

create fertile ground for cooperation.

The second additional feature is the second app for couriers.

So that they can inform clients about the order is taken, accept or skip orders etc.

Development of both of these features will take $23000 and 460 hours.

Don't forget about competitors.

Your users should always have attractive service that is thinking about them and always improves

itself.

And of course you must be sure that this service is in really demanded.

Otherwise, you can lose you money and fail.

The more you learn about your audience, the more benefits you have.

So how much does it cost to develop an app like Postmates?

Depending on the development company and a number of features, the final cost may vary

from $6000 to $70000.

That is what we wanted to show you today.

Please, subscribe to our channel not to miss next video.

Bye, see you!