The most important thing to publishers is getting paid for the traffic they drive to
an offer.
Use HasOffers to determine what these payouts should be.
You can set up all types of payouts, from a basic offer with a flat payout to a dynamic
payout based on criteria from the conversion.
This system also tracks revenue from each impression, click, and conversion so you can
focus on your profits.
Let's define revenue and payout.
Revenue is the amount that you collect from the advertiser of the offer.
In accounting terms, this would be referred to as accounts receivable.
The payout value is the amount you are paying to the publisher for traffic they send
to your network.
This value can also be thought of as the "cost", as this is how much it costs the network to
pay the publishers.
The difference between the revenue and the payout equals the profit that your network
makes from that publisher's traffic.
Let's take a look at the methods available to calculate payout and revenue.
Revenue per Conversion/Cost per Conversion (RPA/CPA): This is a flat amount that is paid
by the advertiser (revenue) or paid to the publisher (payout) for each conversion.
Revenue per Sale/Cost per Sale (RPS/CPS): This is a set percentage of the sale amount
specified in a conversion that the advertiser pays the network, or the network pays the
publisher.
With this method, the advertiser must send the sale amount upon conversion.
The system will calculate the revenue and payout amounts dynamically based on this sale
amount.
Revenue/Cost per Conversion plus Revenue/Cost per Sale: With this option, you earn or pay
a flat amount plus a specified percentage of the sale amount upon conversion.
Revenue per Click/Cost per Click (RPC/CPC): Instead of paying out on conversion, you can
also set a flat amount to be paid out on click, and each click will receive a payout.
For these types of offers, you don't need a conversion pixel since the payout occurs
at the click, but conversions can still be tracked and will appear in the conversion
report.
Revenue per Thousand Impressions/Cost per Thousand Impressions (RPM/CPM): If you are
interested in tracking impressions instead of clicks and conversions, select this option
to calculate revenue and / or payout for every 1,000 impressions.
Let's take a look at where to enter the offer payout information in the "Offer Creation"
screen.
As you can see, offer details have already been completed.
Now need to set the payout method and metric.
Select from one of the available Revenue options in the "Type" drop down menu.
We'll choose RPA.
Next, set the amount you will receive for each conversion.
Repeat this process for the Payout options, and add the amount you will pay to your
publishers.
Remember that Revenue is the amount you receive, and payout is the amount you pay to your publishers.
Finish entering the offer settings and details, and click 'Add Offer'.
In certain cases, you may also want to reward publishers with a higher payout than
what was set as the default on the offer.
HasOffers allows you to set a custom payout or revenue for certain publishers in the Affiliate
Payout Section of the offer creation page.
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