The spread feature helps mention users
see every conversation that comes from a
single news article or social mention.
This lets them monitor PR campaigns,
identify influencers, and see which
content works best for them.
Let's take a look now.
You'll find spread in the Insights Center.
Just choose the alert you want to monitor
and then select spread.
At the center of each cluster is a mention.
The smaller dots around are reactions to these mentions.
These are different because they
may not contain your keywords at all.
Instead, they're conversations that have resulted
directly from a mention.
In this case we can see that,
from a single news article about the French president,
a range of new conversations has emerged.
You can hover over each for more information,
or click to see exactly what was said.
And that is "spread."
Happy monitoring!
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