You did all the prep work to write a great pitch. Let's get you ready to go
present it to whoever's making that decision for you!
Welcome back and congratulations on taking one more step towards becoming
one of the great leaders of tomorrow. It takes a lot of prep work to make a
convincing pitch, but how you present that idea and how you communicate is
just as important as the idea itself. Today I've got five tips for you that
will help you make a really clear and convincing pitch when you present it to
whoever's making that decision for you. And stay tuned until the end we're going to
have a few links for you. We're going to link to the worksheet we used in last week's
video to help you do that prep work to be really thorough getting ready for
your pitch, and you'll also get a link to our free leadership development guide
that will help you develop a career plan for the next 2 5 and 10 years and build
a plan of action to achieve it. Last week we talked about 10 steps to doing the
prep work to create a really convincing pitch, but all that hard work won't
matter if we don't present that pitch in a clear and convincing way. So if you
missed last week's video, there's a link to it in the description below and you can
go back and look at that and look at those 10 steps were to go do that prep
work. In this week's video I'm going to give you five tips for that will help take all
that hard work you did and package it up and communicate in a clear and effective
way to where whoever it is you're trying to convince to get on board with your
idea. Right off the bat you need to get to know your audience. What is their
background? What is their real interest in your idea? Where do they come from?
What are some of the biases they might have about what you're pitching and the
area that you're pitching in? Do they have a technical background? Do they know
a lot? Are they an expert in this field or maybe you have to do a little bit of
hand-holding when it comes to the more technical aspects of your presentation?
Have you pitched them before? Have you given them presentations before? Do they
like to get a bottom line up front at the beginning of the presentation, or do
they like to be led through the presentation though, have that story build up and you
can build up piece of evidence by piece of evidence to get to the end and have
them draw their own conclusions. All these things are important things to
know about your audience before you even walk in the door the presentation. So you
haven't briefed this individual before, if you haven't given them a presentation
before, or this group before, try to do some research. Talk to people who have
given them presentations or have worked with them before and see if you can
learn a little bit about them. That you can go in with an effective
plan and effective structure to your presentation before you, before
you've even gone in the room. Tip number two is be really clear about the purpose of
your presentation, about the pitch you're making. When I was in the military,
especially by the time I got to the end of my career, I would usually go in to
give one of these presentations and I would say "Sir,
I'm Lieutenant Colonel Jason LeDuc, I'm here to talk to you today about whatever
the issue was and I'm going to be presenting you with some courses of
action and I'm going to be asking you to make a decision on which course of
action we should pursue going forward." And the reason I did this is that
throughout my career I saw so many presentations where someone would come
in they would start the presentation and about halfway through the presentation
the decision-maker would say, "I don't understand what this is, I don't understand
why I'm here. Why I'm getting this presentation. Am I here to make a
decision? What, what is this, what is this about?" And a lot of times that person
would come back and say, "Well Sir, this is really just a presentation for your
information at this time." and that's okay. Sometimes it's important to give
information presentations, but leaders, especially senior leaders, they're very
busy and their time is valuable so we want to do, when we're making a pitch we
want to make sure that we're really clear there's a decision to be made here.
That we aren't wasting the individuals time by just giving them information
that may or may not be relevant to them at that moment in time. So be really
clear about your purpose and be clear upfront about what you're going to be
asking for today. You don't have to get into all the details but if you're going to
be asking for a decision from a decision-maker
be clear that, "Sir at the end of this presentation I'm going to ask you to
make a decision." Tip number three is to start with the problem. And I know some
people like to do their presentations where they start with a background and
then get to the problem, but I've always found it most effective to start with
the problem. And just like we talked about last week, not just what the
problem is but who the problem is for, when is the problem going to occur again,
is it a frequent occurrence or is it a rare occurrence? Do you have some time
before the next time the problem pops up or is it going to be coming up really
quickly? And the reason we do this is you may have to set the stage where you even
prove that there's a problem in the first place. The decision maker you're
talking to, whoever you're pitching may not even understand that there's a
problem or may not believe that there's a problem, just like we talked about
last week. And so you may have to set the stage by even convincing them
there's a problem to begin with. And so starting with the problem, the whole
reason for your presentation, the whole reason for your pitch, is a great place
to start. Now that you set the stage, it's time to build your case for the solution,
for the the decision, that you're advocating for in your pitch. And there's
a lot of different ways to do this. There's almost an infinite number
of ways to do this, and honestly you know a lot better than I do about your
audience and the situation and the factors that are involved about how you
should go about putting this pitch together. Again it comes back to who is
your audience? Who's that decision maker? What do they like to see? How do they
learn the best? The situation in your company or organization? So you've got to
factor all those things into account. Some some sample structures that you
might use is to once you've defined your problem, start with the background
research you did on how you figured out it was a problem,
start with the impacts of the problem after you go to the background research,
and then start to talk about the potential solutions, the pros and cons
of the solutions and then finally get to the decision. Or you could take a
different approach and talk about the people the problem is affecting, how
people's lives you've made better by solving the problem and then start to
get into the solution to the impacts and the risks and the resources and all
those kinds of things. Like I said, there's really no set way to do this.
You've got to decide the best way based on your audience, the situation, other
factors. So I could go through a whole list of different ways you can structure
a presentation but you probably know better than I do
about what to do. But you want to build that case. The one piece of concrete
evidence, or concrete advice, I can give you when you're building your case is to
always support your assertions with evidence. So if you're going to claim
that your solution is going to cost a million dollars, be prepared to talk
about how you got to that number, what what costs actually go into it, what the
detailed breakdown of those costs are and where you might be able to cut some
of those costs or where the risks are. If you don't go to those costs. If you say
something's going to cost a million dollars you really need be able to
support with more than just a gut feeling why you believe it cost a
million dollars. Support your assertions with evidence! I can't stress it enough.
Last tip I have for you today is to make the ask. All too often I've seen someone
give a presentation where they go through a great definition of problem
and they go through a great, they build their case in a great way for the
solution that needs to come along to solve the problem and then they get to
the end of the presentation and they kind of just peter off and don't
make the ask of the decision-maker. And I've seen that happen a bunch of times and
I've even done it myself. And so because I've done it myself I
really want to emphasize you've got to make the ask when you go into these
presentations and you make these pitches. Don't let that decision-maker leave the
room without getting a decision on what you went in there for. Now the
decision-maker may not be ready to make the decision at this time, especially
there's not an urgent reason, an urgent need to make that decision. So in that
case, be prepared to make a secondary ask. And your secondary ask is, "Sir or Ma'am,
What are what are the things you would need us to address before you can make a
decision and when would you like us to come see you again in order to get this
decision made?" And now you may not get exactly the answers you're looking for.
Clear concrete answers of "Here are my top 5 things you need to answer for me
and I want you to come back next Wednesday at 10:00 a.m." What they may
say is, "These are the kinds of things you might need to address, I really want to
learn more about this and why don't you get with my assistant or my staff to set
up a time to come back." But even that's better than just giving the presentation
and then just kind of standing there and waiting for the decision-maker to say
something. So if you're going make a pitch, like we talked about, be clear up
front. "I'm going to be asking for a decision from you today." And when you get to the
end, "Sir or Ma'am, I'd like to know what your decision is." So there are your five tips
for taking all that hard work you did to prepare for making your pitch and to
actually go in and make the presentation. And I know these were very general, these
are more mindset, before you go in and how you're preparing your pitch and when
you're giving the presentation. They aren't nuts and bolts really really
strong public speaking presentation skills. So if you have really specific
questions about how to build that story, how to build that case to make your
pitch or some public speaking tips, feel free to contact us we'd love to help you
out and see if we can give you some of that some of that advice that can really
make your pitch pop for whoever that decision-makers going to be. But I think
if you go and you do all the prep work from the last video, you can have all the
material you need to go build that case. I know that step was kind of vague and
general, but if you do all the prep work you're going to have all that
information and you're really the one in the best position to decide "How do I
build this case for the decision-maker I'm going to?" Give these tips a try and go do
all that prep work. Get your pitch ready, go make your pitch and let us know how
it goes for you! If you found this helpful please like comment and share
with a friend or co-worker. Look at the description below, we've got a couple
links for you this week. So the link to last week's video about how to do all
that solid prep work before going in to make
your pitch is in there. The link to the worksheet that goes along with that
video is in there and we've also got our link to our free leadership development
plan workbook it'll help you set your goals so that's two five and ten years
and build a plan of action to achieve them.
If you have any business or leadership questions leave us a comment below, we'd
love to hear from you. Or email us of info@evilgeniusleadership.com
evilgeniusleadership.com is also where you can find about all of our coaching
programs, whether that's one-on-one coaching or doing something as a
workshop for your company, or even some group coaching. So if you're looking to
do some development of your leadership style and advance your career contact us
we'll set you up with a free consultation. We'll figure out how we can help you
best. Thanks for watching today I really appreciate it. And remember the future is
out, there lead the way!
For more infomation >> New eye makeup 2017 I part 1 I Eye Makeup Tutorial Compilation june 2017 - Duration: 3:54. 
Không có nhận xét nào:
Đăng nhận xét