Hi Guys, Welcome to my video about content writing and SEO
so a little bit about myself. My name is Jessica Cade I am the CEO and founder of
STEES. I am also a translator. I have been a translator for 17 years
STESS is a company that specializes in creative content writing, writing
professional Wikipedia articles and we also do management for social media accounts
and so in this video today we are going to talk about content writing and SEO
the reason why I put them together is because content writing and SEO are
actually closely related so as far as how to write great content there are
many factors and sub factors to content writing as well as SEO but today we are
going to see the five main factors. Okay so the first factor is WORDS when
writing content make sure that you use precise words and SEO. That goes for your
title, your headings and your subtitles using words and SEO that are really
relevant to your industry and to your topic is what's going to help you rank
higher in google search. Number two is TARGET and/or AUDIENCE so what it means by
that is whenever your target or your client or your customer, rather it is a
new client or a current customer when the reader reads the content that
person should be able to know what the topic is about what type of service you
are offering and also what it is that you can do for them. Okay so the third
factor is BLOG blogging has power do not underestimate the power of blogging
what blogging does and if you are not able to or if you do not want to create
a blog you can always create a sub page within your website but using blog
within your blog or your that sub page is to help you describe in full details
what it is that you can offer or just talk in full details about your topic
about your industry but when reading when the reader goes to your blog posts
they should be able to know what you can do for them how you can do it and how
they can benefit from you. Okay so JARGON is a fourth factor guys this is actually
a mistake that many people do when their rights on their website or on the blog
they use technical words words that are too technical for anybody to understand
because not everybody is well-versed so whenever you write a content just
make sure that the reader will be able to understand what you are talking about
so you keep it professional but you do not use words that are too technical as
in if you are writing about chemistry and I come to your website I am
obviously not well versed about chemistry I should be able to understand
at least 90% of what you are saying without having to question myself or
without having to go to Wikipedia and research the words that you are using
okay last but not least is PROOFREADING this is the last and fifth factor
proofreading is extremely important just make sure that there are no mistakes
everything that you write about or blog about or put on your website is going to
be seen online on Google and Bing everybody's going to see it so just make
sure that everything flows right that there are no grammatical errors that the
way you formulated your sentence is okay
okay so as a recap on content writing and SEO that is going to help you on
writing great content we are going to go and review review the five factors the
first one that we saw was words make sure that you use precise words in your
titles your subtitles and your subheadings that is going to help you
rank higher in Google search the second one that we saw was target or an or your
audience whenever you write your content and your reader comes to your website or
to your blog the reader must be able to understand your topic and your industry
so just by reading the first two sentences they should be able to know
what it is that you are aiming for the third one is blog blogging has power it
allows you to give more details about your service about your topic about your
industry and it also gives you the power to put more metadata into Google the
fourth one was jolly so as far as writing the content we want you to keep
everything professional but not too technical so if the reader is not well
versed in your topic and oil-industry that person should be able to understand
90% of the content the last one fifth one is proofreading make sure that your
content is clear there there is clear of mistakes that there are no mistakes that
everything flows together
thank you for watching my video about content writing and SEO which is going
to allow you to create great great content again my name is Jessica Cade
from STESS you can find me on www.stesscw.com.
This video is also available on our blog
www.stess.cw.com/blog
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