Today I am going to talk about starting a video channel on YouTube.
Video has seen explosive growth.
Publishers, academics, educators, consultants, and others are embracing this easy and inexpensive
way to create quality content.
Here are the nine simple steps to getting started.
First, come up with the focus for your channel; what is the point to the content you will
be creating.
Develop a niche and see what other content is out there that serves this area.
The more focused the better.
Second, choose a platform.
I chose YouTube over other channels like Vimeo because of YouTube's connection with Google
Search as well as the broad audience the channel offers.
For YouTube, you will need to register will Google and create an account.
Sign into Creator Studio and name your video channel.
Think carefully about the name you choose.
By the way, the dashboard at YouTube is very valuable and shows views, subscribers, and
a host of other statistics.
Third, add graphics to the channel as well as information about you, links to your website,
social media, etc.
Fourth, you are ready to record.
Write a script.
Read it aloud several times.
Have a tight focus for the content.
I aim to have a video be three to five minutes in length.
Keep the videos in your area of focus.
Do not pinball all over the place with the topics that you choose.
Fifth, you are ready to record.
I use my existing iPhone 6 on a $10 tripod.
You can: speak from memory, make it up as you go along, or use teleprompter software.
I use the teleprompter software from JoeAllen Pro. $12.
It is easy to use.
I upload the script to the phone and I am ready to go.
Be mindful of the background, outside noises, and the lighting.
Test, test, test until you get it right.
I record in short segments and then link them together later.
When you are done, send the files to your computer.
Sixth, edit the files.
There are a few free video editing programs out there that work.
There are some that come with a cost.
All I do in the editor is trim the beginning and end of each clip, splice them together,
and add an introductory slide at the start.
Seventh, the file is ready.
I upload it to YouTube, add a thumbnail, and add my script in for closed captioning.
Most important is to be very diligent with tags about the video and a full description
under the Notes section including a transcript.
Eighth, publish the video.
Ninth, promote the video on social media, at your website, to your contacts, everywhere.
Make sure you ask everyone to subscribe to your channel.
Engage with your subscribers and other viewers.
All of the small steps mentioned so far (like creating a thumbnail) are very, very simple.
All have videos at YouTube on how to do them and they are incredible easy to follow.
None of these steps should scare you as being technical.
Believe me, they are not.
Each video for me takes less two hours to create from script writing to posting.
Total cost so far to create all the videos has been less than $25.
Scholars and academics can promote their work or do video abstracts.
Publishers can create videos from news articles or promote upcoming events.
Associations and societies can promote their meetings, engage members, or give updates
on new initiatives.
All of this is incredibly easy.
Have fun with it and experiment.
My enjoyment comes from the small changes in each video to the bookshelves behind me.
Easter eggs for my own amusement.
Well that's it.
Hit the Like button below if you enjoyed this video.
Please subscribe to my YouTube channel or click on the playlist to see more videos about
making videos.
And make comments below or email me with questions.
Thank so much and take care.
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